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Ofertas resumidas das compras coletivas

www.ofertasresumidas.com.br @hall_jason

@Pabu01@OfertasResumida

Ofertas Resumidas

From 0 to 55k visitors / day

Jason Hall - @hall_jason

Pavel Dolezal - @Pabu01

@ofertasresumida




• Story of Ofertas Resumidas

• How did we do it?

Development of site

PPC (links patrocinados)

YouTube

Social




• Importance of congressos

+

=




• Ex - Shopzilla

Senior Director, Search Intelligence

Monthly PPC budgets > $5,000,000

Responsibilitieso Built PPC operations in US and in EU

o Launched EU affiliate program, EU blog network

• Moved to Brasil Feb 2010

• Co-founded eCamaleão Marketing Ltda Aug 2010




• Ex – Ataxo / Ex – Atlas

• Twareg – co-founder

• Angel investor in Falanxia, BrandzFriendz

• Ofertas Resumidas

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• “Ofertas resumidas das compras

coletivas”

• An aggregator of compras coletivas




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0

200

400

600

800

1000

1200

1400

1600

1800

2000

# Compra Coletivas




• Beta until May 2011

• Today:

40,000 – 60,000 visitors / day

5,000 Facebook fans

700 Twitter followers

• 2X the conversion rate as the largest

aggregator

(source: Clube da Formiga)

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• BolsaDeOfertas

Started ranking in May in 10th

Today 5th, on way to 4th (goal by end of July)




• Several months to

create the infrastructure

• Currently nearly 200

partners listed on the

site

• Agile project

management

methodology

• Design changes

tested, winning designs

deployed




• 1,000,000 keywords - several accounts

• Google – best tools to scale quickly

• Separate accounts for Search vs GDN

• Tools




• Unique tracking IDs per keyword

• Google AnalyticsOfertaResumidas.com.br/turismo?

utm_source=google

&utm_medium=cpc

&utm_content=yt3290

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• Beauty Ad

http://www.youtube.com/user/OfertasResumi

das#p/u/8/DPurl5oN55E

http://www.youtube.com/user/OfertasResumidas








• Festa Ad

http://www.youtube.com/user/OfertasResumi

das#p/u/4/mz0eXytNS2M

• Over 3.1 million impressions on 5 ads

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• At a high level, we believe that compras

coletivas are about

shopping, sharing, and community (social

commerce)

• We have designed the site with Social in

mind from the beginning

• New sharing features added all the time




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• Fan Page – over 5,112 likes

• Divulging offers, news

• Prizes & promotions = fun!




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• People really get into it!

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• Divulging daily offers

• Cross promoting our

blog (news)

• Promotions to get

more followers




• We initially ignored this channel

• Then we just added the social

button, within a few weeks we now have

over 100 Orkut friends




• This week closed an investment round

R$2,000,000




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Technology