1

3

Contents

Introduction 04

Legal Information Legal Notices 05

Legal Statement 06

BrandingTypefaces 08

Palette 09

Primary Logo 10

Secondary Logo 11

Packaging Guidelines 12

Scaling Guidelines 14

Open Box 3D Example 15

Closed Box 3D Example 16

Open Box Example 17

Closed Box Example 18

Blister Card & Swing Tag Example 19

Header Card Example 20

POS Example 21

Trim Options 22

Creative AssetsIconsAdventure 24

Science 25

Technology 26

Creative DirectionGeneric 27

Adventure 33

Science 36

Technology 39

Photography 44

Product Examples 62

Approvals Process 66

4

Introduction

Discovery Enterprises International have developed an engaging Brand for Children, benefi tting from the ‘halo effect’ of Discovery Channel™, while distinct in branding and product offering from the adult licensing proposition.

‘Explore Your World™’ by Discovery Channel™ is the only real world entertainment brand for kids.

It’s all about curiosity, imagination and discovering how truly amazing the world is.

Through this line we aim to inspire kids to explore the world and satisfy their curiosity through a range of real-world related product categories.

Explore Your World™ cultivates curiosity, sparks new ideas and instills a life-long passion for discovery.

For Real-World, curious explorers, Explore Your World™ is the only real world brand for kids.

Knowledge is fun.

5

Use the following standard-length legal notice on all product packaging and on all print material such as direct mail, POP, catalogs, and brochures:

© 20XX Discovery Communications, LLC. Discovery Explore Your World™ and the Discovery Explore Your World™

logos are trademarks of Discovery Communications, LLC, used under license. All rights reserved

Use the following medium-length legal notice on all products themselves (as distinct from packaging, where the standard-length legal notice should appear):

©20XX & ™ Discovery Communications, LLC. All rights reserved.

If the above absolutely won’t fi t (such as on an action fi gure), use the following short-length legal notice:

©20XX DCL

If space does not permit the use of the standard-length legal notice, either the medium-length or short-length legal notice must be used.

On soft goods the legal line should be placed on the back of the primary woven label and hang tag. On hard goods the legal line should be placed on the back or bottom of the package. On promotional and advertising materials the legal line should be placed on the bottom or back of the communication.

The © year should always refl ect the year that the product is released in to the market.

packaging & print

product

placement

Legal Notices

6

Legal Statement

EDITORIAL

The words, phrases and lines suggested for products

in this Style Guide are for inspirational purposes only.

Trademark clearances for images, words, phrases or

lines included in the Style Guide may not have been

conducted. All trademark clearances must be conducted

by Discovery Communications, LLC. Contact your

Discovery International Licensing representative prior

to including any image, word, phrase or line contained

in the Style Guide on your packaging, promotional, or

marketing materials to determine whether the proper

trademark clearance has been performed. Please contact

your Discovery representative if you have any questions

or concerns.

LEGAL SPECIFICATIONS

This product development Style Guide is provided for the

sole purpose of assisting you in developing products or

services pursuant to your applicable license agreement

with Discovery Networks, LLC and cannot be construed

as modifying in any way the provisions of such license

agreement. No part of this Style Guide, or any other

reproduction thereof, may be publicly displayed or

transferred by you to any other party for any purpose

whatsoever and shall be kept as strictly confi dential

pursuant to the license agreement. Any unauthorised use

of this porftolio may subject you to both criminal and civil

penalties. No title or ownership rights in the portfolio or

CD-ROM, or any portion thereof is transferred to you.

COLOURS

Colours shown throughout this Style Guide are not

intended to match the Pantone colour standards. The

standards for Pantone colours can be found in the current

edition of the Pantone Colour Formula Guide. Whichever

printing process or materials you use, please match your

colour to the Pantone numbers for coated stock listed

throughout this Style Guide. Pantone is a registered

trademark of Pantone, INC.

©2011 & TM Discovery Communications, LLC.

All rights reserved.

7

Branding

8

Typefaces

brand typefaces

VAG Rounded Bold - Adobe Systems ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 123For titles and product descriptions.

Gotham Book - Hoefler TypeABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 123For product sub-headings, extended product description and body copy.

A number of typefaces have been selected which best communicate the look and feel of the Explore Your WorldTM brand.

Brand typefaces are for use on packaging and POS only.

Creative typefaces are all available from dafont.com and may be used alone or combined in a variety of ways to create exciting badges and placements.

All are available for commercial use.

creative typefaces

AlphaMack AOE - DaFont.comAB C D E FG HI JKL M NOP Q R S T U V W X Y Za b c d e f g h i j k lm n o p q rs t u v w x y z 1 2 3

Arcade Rounded - Dafont.com

ABCDEFGHIJKLMNOPQRSTUVWXYZ 123

Daisy Script - Dafont.comABCDEFGHIJKLMNOPQRSTUVWXYZab c d e f g h i j k lmn o p q r s t u vwxy z 1 23

Desyrel - DaFont.comABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 123

InkTank - DaFont.comABCDEFGHIJKLMNOPQRSTUVWXYZabcdefgh i jk lmnopqrstuvwxyz 123

LCD ‐ Dafont.com

ABCDEFGHIJKLMNOPQRSTUVWXYZ 123

WC Wunderbach Rough BTA - DaFont.comABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 123

9

Palette

PMS 363C

PMS 7519C

PMS 7494C

PMS 130C

PMS 425C

WHITE PMS 635C

PMS 382C

PMS 555C

PMS 298C

PMS 5395C

PMS 582C

PMS 302C

PMS 457C

BLACK

This is the Explore Your WorldTM colour palette. These colours have been selected to refl ect the natural world whilst being vibrant and harmonious.

brand colours

supporting colours

10

Primary Logo

There are two logo options supplied for the Explore Your WorldTM brand. The primary logo features an incorporated DiscoveryTM lozenge. This is the preferred logo and should be used wherever possible.

Both logos are provided in two sizes - for use at 25mm high and above; or below 25mm high.

A drop shadow may be applied to the white holding device on all logos to differentiate it from the background.

In all instances, the height of ‘your world’ should be used as an exclusion zone from other logos and major graphic elements.

All logo options have been provided in PMS spot colour and CMYK. Wherever possible a full colour logo should always be used.

If unavoidable, a mono logo version has been provided for use in black only.

EYW_PrimaryLogo_min25mm_Spot.eps &EYW_PrimaryLogo_min25mm_CMYK.eps

EYW_PrimaryLogo_min25mm_Mono.eps

25mm minimum height

EYW_PrimaryLogo_max25mm_Spot.eps &EYW_PrimaryLogo_max25mm_CMYK.eps EYW_PrimaryLogo_max25mm_Mono.eps

25mm maximum height

This version of the logo must be used wherever the overall height is 25mm or larger.

This is a small use version of the primary logo and must be used wherever the overall height is under 25mm. It’s minimum size is 10mm high and may not be used any smaller.

11

Secondary Logo

EYW_SecondaryLogo_min25mm_Spot_POS.eps &EYW_SecondaryLogo_min25mm_CMYK_POS.eps

EYW_SecondaryLogo_min25mm_Spot_NEG.eps &EYW_SecondaryLogo_min25mm_CMYK_NEG.eps

EYW_SecondaryLogo_min25mm_Mono.eps

The secondary logo uses different proportions in order to feature DiscoveryTM

more prominently; this has been provided for use where the primary logo is not suitable.

Authorisation from Discovery must be obtained to use this version. This logo may be used on packaging only. The primary logo must be used on product.

Both logos are provided in two sizes - for use at 25mm high and above; or below 25mm high.

A drop shadow may be applied to the white holding device on either logo to differentiate it from the background.

In all instances, the height of ‘your world’ should be used as an exclusion zone from other logos and major graphic elements.

All logo options have been provided in PMS spot colour and CMYK. Wherever possible a full colour logo should always be used.

If unavoidable, a mono logo version has been provided for use in black only.

25mm minimum heightThis version of the logo must be used wherever the overall height is 25mm or larger.

EYW_SecondaryLogo_max25mm_Spot_POS.eps &EYW_SecondaryLogo_max25mm_CMYK_POS.eps

EYW_SecondaryLogo_max25mm_Spot_NEG.eps &EYW_SecondaryLogo_max25mm_CMYK_NEG.eps

EYW_SecondaryLogo_max25mm_Mono.eps

25mm maximum height

This is a small use version of the secondary logo and must be used wherever the overall height is under 25mm. It’s minimum size is 10mm high and may not be used any smaller.

12

Packaging Guidelines

The Explore Your WorldTM

packaging is designed featuring colours and dot pattern taken from the brand logo. Specifi c elements are to be replaced according to product category.

Product description panel, right-hand colour strip and box interior must all be coloured according to category. The category icon and title must also be swapped out accordingly.

adventure

science

technology

PMS 382C

PMS 363C

PMS 130C

Product age range - set in white VAG Rounded Bold.

Base strip in PMS 302C.

Product description - set in white VAG Rounded Bold.

Extra product information - set in white Gotham Book, lower case. Used to higlight specifi c product selling point. Panel coloured in PMS 425C.

Colour strip - to be set according to category.

Category icon to be replaced accordingly and top aligned with brand logo:• EYW_Pack_Icon_ADV.eps• EYW_Pack_Icon_SCI.eps• EYW_Pack_Icon_TEC.eps

Category title - set in lower case VAG Rounded Bold and coloured accordingly.

Brand logo should feature in the top left corner on the front of packaging; top and reverse faces. The Black ‘D’ should be scaled to approximately two grid blocks high.

EYW_PrimaryLogo_CMYK.eps

Box interior to be coloured according to category.

Colour stripping always appears on left hand edge of all packaging. It can be adjusted to allow the front product description to be located appropriately.

Product description panels to be coloured according to category.

Dots, product description panel and colour stripping must always be scaled in proportion as shown.

13

Brand logo should be centred on box sides.

EYW_PrimaryLogo_CMYK.eps

Side product description set in white 10pt VAG Rounded Bold.

Side product image should be centred and scaled according to space available.

Top product image should be right justifi ed and scaled according to space available.

Category icon to be replaced accordingly and aligned with front icon:• EYW_Pack_Icon_ADV.eps• EYW_Pack_Icon_SCI.eps• EYW_Pack_Icon_TEC.eps

Product cross-sell panel - to feature image and description in VAG Rounded Bold PMS 298C.

Colour stripping adjusted to allow the product description to be located appropriately.

Extended product description set in Gotham Book PMS 425C.

Legal line set in Gotham Book - no larger than 10pt PMS 425C.Product barcode &

licensee logo.

Cross-sell panel title set in white VAG rounded bold. Colour panel in PMS 130C.

Dotted globe, taken from brand logo. Should be scaled as space allows and may be cropped in any way. Individual dots should not be larger than those shown on the front of the box design.

EYW_Pack_DotGlobe.eps

Packaging Guidelines

14

The brand architecture of the Explore Your WorldTM packaging is set to a grid which aids the designer with scaling and proportion of the box elements.

The grid is scaled to the width of the packaging and then dictates the scale of the elements shown.

The origin point for the grid must always be the bottom left corner, on the front face of the packaging; the elements are then constructed vertically from the base of the design.

X

1 origin point 2 scale across

3 scale upwards

Scaling Guidelines

Note how dots are aligned and centred in the grid.

This example shows the stripe fi nishing at the top of the box, the stripe may be cropped as required.

Note stripes are full grid height.

15

Open Box 3D Example

16

Closed Box 3D Example

17

EYW_Pack_ADV_OpenBox.ai EYW_Pack_SCI_OpenBox.aiEYW_Pack_TEC_OpenBox.ai

Open Box Example

18

Closed Box Example

EYW_Pack_ADV_ClosedBox.aiEYW_Pack_SCI_ClosedBox.aiEYW_Pack_TEC_ClosedBox.ai

19

Blister Card & Swing Tag

EYW_Pack_BlisterCard.ai EYW_Pack_SwingTag.ai

20

Header Card Example

EYW_Pack_HeaderCard.ai

21

POS Examples

Header Card

FSDU Sides Complete FSDU

22

Trim Options

EYW_TrimOptions.ai

Printed ButtonPress Stud

Woven Side Tab Woven Tab

Zip Pulls

Inner Garment Woven / Printed Back Neck Tape

Back Neck Print- to be recoloured appropriately

Raised/ Embossed Rubber Badge

These trim options must be used on all Explore Your WorldTM branded items to give the range of products a consistent look and feel.

The back neck print may be recoloured using the provided palette to ensure a clear print on any material. All other items should be used as shown.

23

Creative Direction

24

adventure

EYW_ADV_Icons.eps

The adventure iconsrepresent a variety of aspects involved in exploring the world around us.

They are supplied here as smooth, solid icons and also in a rough, sketchy line. These styles can be mixed and used together in any way to create graphics and prints.

The icons may be recolouredin any way using the palette. The circular keyline may be removed to enable use of the main icon as an image alone.

Creative Direction

25

science

Creative Direction

EYW_SCI_Icons.eps

The science icons have been created to convey the wonder and excitement of learning.

They are supplied here as smooth, solid icons and also in a rough, sketchy line. These styles can be mixed and used together in any way to create graphics and prints.

The icons may be recolouredin any way using the palette. The circular keyline may be removed to enable use of the main icon as an image alone.

26

technology

EYW_TEC_Icons.eps

The technology icons have been selected to capture the possibilities and energy of technology.

They are supplied here as smooth, solid icons and also in a rough, sketchy line. These styles can be mixed and used together in any way to create graphics and prints.

The icons may be recolouredin any way using the palette. The circular keyline may be removed to enable use of the main icon as an image alone.

Creative Direction

generic

27

EYW_GEN_Placement1a.eps EYW_GEN_Placement1b.eps

The following graphics are created using icons and facts from all three Explore Your WorldTM categories.

They can be used in a varietyof ways and applications to create exciting, dynamic products and apparel.

Creative Direction

28

generic

EYW_GEN_Placement2a.eps EYW_GEN_Placement2b.eps

EYW_GEN_Placement3a.eps EYW_GEN_Placement3b.eps

EYW_GEN_Placement4.eps

Creative Direction

generic

29

EYW_GEN_Placement5.eps

EYW_GEN_Placement7.eps

EYW_GEN_Placement6.eps

Creative Direction

30

generic

EYW_GEN_Placement8.eps EYW_GEN_Placement9.eps

Creative Direction

generic

31

EYW_GEN_Placement10.eps EYW_GEN_Placement11.eps

Creative Direction

32

generic

EYW_GEN_AOP1.eps

EYW_GEN_AOP2.eps

EYW_GEN_AOP3.eps

EYW_GEN_AOP4.eps

EYW_GEN_AOP5.eps

EYW_GEN_AOP6.eps

These all over prints feature icons from all three Explore Your WorldTM categories.

They may be recoloured featuring colours from the palette.

Creative Direction

33

adventure

EYW_ADV_Placement1.eps

EYW_ADV_Badge1.eps

EYW_ADV_Badge2.eps

EYW_ADV_Badge3.eps

The following graphics feature icons and facts relating only to the Adventure section of Explore Your WorldTM.

They can be used in a varietyof ways and applications to create exciting, dynamic products and apparel.

Products featuring Adventure graphics should be selected in keeping with the overall feel of the category; encouraging active play and exploration of the outdoor environment.

Creative Direction

34

adventure

EYW_ADV_Placement3.epsEYW_ADV_Placement2.eps

Creative Direction

35

adventure

EYW_ADV_AOP1.eps

EYW_ADV_AOP2.eps

EYW_ADV_AOP3.eps

EYW_ADV_AOP4.eps

Creative Direction

36

science

EYW_SCI_Placement1.eps

The following graphics feature icons and facts relating only to the Science section of Explore Your WorldTM.

They can be used in a variety of ways and applications to create exciting, dynamic products and apparel.

Products featuring Science graphics should be selected in keeping with the overall feel of the category; encouraging curiosity and investigation into the world around us.

EYW_SCI_Badge1.eps

EYW_SCI_Badge2.eps

EYW_SCI_Badge3.eps

Creative Direction

37

science

EYW_SCI_Placement2.eps EYW_SCI_Placement3.eps

Creative Direction

38

science

EYW_SCI_AOP1.eps

EYW_SCI_AOP2.eps

EYW_SCI_AOP3.eps

EYW_SCI_AOP4.eps

Creative Direction

39

technology

EYW_TEC_Badge1.eps EYW_TEC_Badge2.eps

EYW_TEC_Badge3.eps

The following graphics feature icons and facts relating only to the Technology section of Explore Your WorldTM.

They can be used in a variety of ways and applications to create exciting, dynamic products and apparel.

Products featuring Technology graphics should be selected in keeping with the overall feel of the category; encouragingexploration of the possibilitiesof technology, or featuring electronic elements etc.

Creative Direction

40

technology

EYW_TEC_Placement1.eps EYW_TEC_Placement2.eps

Creative Direction

41

technology

EYW_TEC_Placement3.eps

Creative Direction

42

technology

EYW_TEC_AOP1.eps

EYW_TEC_AOP2.eps

EYW_TEC_AOP3.eps

EYW_TEC_AOP4.eps

Creative Direction

Photography

Photography

44

Photography

A selection of high quality photographic images have been provided in support of the overall Explore Your WorldTM brand.

These images are available for use on product, advertising, point of sale and marketing material for the brand.

EYW_Photo_01.jpg

EYW_Photo_04.jpg

EYW_Photo_02.jpg

EYW_Photo_05.jpg

EYW_Photo_03.jpg

EYW_Photo_06.jpg

45

Photography

EYW_Photo_07.jpg

EYW_Photo_10.jpg

EYW_Photo_08.jpg

EYW_Photo_11.jpg

EYW_Photo_09.jpg

EYW_Photo_12.jpg

46

Photography

EYW_Photo_13.jpg

EYW_Photo_16.jpg

EYW_Photo_14.jpg

EYW_Photo_17.jpg

EYW_Photo_15.jpg

EYW_Photo_18.jpg

47

Photography

EYW_Photo_19.jpg

EYW_Photo_22.jpg

EYW_Photo_20.jpg

EYW_Photo_23.jpg

EYW_Photo_21.jpg

EYW_Photo_24.jpg

48

Photography

EYW_Photo_25.jpg

EYW_Photo_28.jpg

EYW_Photo_26.jpg

EYW_Photo_29.jpg

EYW_Photo_27.jpg

EYW_Photo_30.jpg

49

Photography

EYW_Photo_31.jpg

EYW_Photo_34.jpg

EYW_Photo_32.jpg

EYW_Photo_35.jpg

EYW_Photo_33.jpg

EYW_Photo_36.jpg

50

Photography

EYW_Photo_37.jpg

EYW_Photo_40.jpg

EYW_Photo_38.jpg

EYW_Photo_41.jpg

EYW_Photo_39.jpg

EYW_Photo_42.jpg

51

Photography

EYW_Photo_43.jpg

EYW_Photo_46.jpg

EYW_Photo_44.jpg

EYW_Photo_47.jpg

EYW_Photo_45.jpg

EYW_Photo_48.jpg

52

Photography

EYW_Photo_49.jpg

EYW_Photo_52.jpg

EYW_Photo_50.jpg

EYW_Photo_53.jpg

EYW_Photo_51.jpg

EYW_Photo_54.jpg

53

Photography

EYW_Photo_55.jpg

EYW_Photo_58.jpg

EYW_Photo_56.jpg

EYW_Photo_59.jpg

EYW_Photo_57.jpg

EYW_Photo_60.jpg

54

Photography

EYW_Photo_61.jpg

EYW_Photo_64.jpg

EYW_Photo_62.jpg

EYW_Photo_65.jpg

EYW_Photo_63.jpg

EYW_Photo_66.jpg

55

Photography

EYW_Photo_67.jpg

EYW_Photo_70.jpg

EYW_Photo_68.jpg

EYW_Photo_71.jpg

EYW_Photo_69.jpg

EYW_Photo_72.jpg

56

Photography

EYW_Photo_73.jpg

EYW_Photo_76.jpg

EYW_Photo_74.jpg

EYW_Photo_77.jpg

EYW_Photo_75.jpg

EYW_Photo_78.jpg

57

Photography

EYW_Photo_79.jpg

EYW_Photo_82.jpg

EYW_Photo_80.jpg

EYW_Photo_83.jpg

EYW_Photo_81.jpg

EYW_Photo_84.jpg

58

Photography

EYW_Photo_85.jpg

EYW_Photo_88.jpg

EYW_Photo_86.jpg

EYW_Photo_89.jpg

EYW_Photo_87.jpg

EYW_Photo_90.jpg

59

Photography

EYW_Photo_91.jpg

EYW_Photo_94.jpg

EYW_Photo_92.jpg

EYW_Photo_95.jpg

EYW_Photo_93.jpg

EYW_Photo_96.jpg

60

Photography

EYW_Photo_97.jpg

EYW_Photo_100.jpg

EYW_Photo_98.jpg

EYW_Photo_101.jpg

EYW_Photo_99.jpg

EYW_Photo_102.jpg

61

Product Examples

62

Skateboard

Helmet

Microscope & Accessories

200m RangeWalkie-Talkie

Bug Vacuum

Robot Alarm Clock

Ergonomic Periscope

UtilitySpy-Belt

Gaming & Multi-Media

Chair

Product Examples

3D SpaceProjector

63

Multi-Function Video Watch

Product Examples

Multi-Function Multi-Function

Product ExamplesProduct ExamplesProduct ExamplesProduct Examples

Multi-Function Multi-Function

Interactive Globe

Portable Telescopewith Carry Case

Planetariumwith Pointer

Jigsaw Puzzle

Publishing

Hand-HeldVideo Game

Ring Bound Notebook

NeoprenePencil Case

Stationery Wallet

63

Stationery WalletStationery Wallet

Portable Telescopewith Carry Case

Stationery Wallet

64

genericgenericgenericgeneric

Product Examples

65

Full-bodySleeping Bag

Pop-up Tent

LEDHead Torch

AluminumWater Bottle

Heavy DutyWellies

FoldingCamping Chair

Explorers’ Activity Vest

CanvasRuck-Sack

Utility Cap

Product Examples

66

Photography

66

Approval Process

Any new licensee will receive details of our approval

system with instructions and contact details. Please

submit all artwork for approval via email to your Explore

Your WorldTM representative. Once the artwork has been

reviewed, approval feedback will be sent via email.

All materials must be approved by Discovery International

Licensing in writing prior to production or printing.

We suggest that you seek approval at the following stages:

• Concept

• Layout & rough copy

• Pencil drawings, copy, mark up

• Final art, copy, initial strike offs, initial sculpts

• Proofs (cromalins, digital proofs, wet proofs,)

fi nal strike offs, fi nal sculpts

• Packaging

• Marketing materials

• Finished product

In the case of screen/ TV work including TV adverts:

• Story line / script

• Storyboard

• Proposed soundtrack / voice over

• Packaging (if applicable)

• Final edit with sound and legals to be supplied digitally

Each product submitted for approval will be issued

with a DEI reference number. Please use this in all

correspondence. Please build a 10 working day approval

time into your production schedules for each submission

stage.

REMEMBER:

• All products branded with the Explore Your WorldTM

copyright line and logo.

• All products must be sent to the Explore Your WorldTM

representative for approval.

PRODUCTION SAMPLES:

Please refer to your contract for the number of samples

to be supplied.

Please send these to:Discovery International LicensingDiscovery Communications EuropeDiscovery HouseChiswick ParkBuilding 2566 Chiswick High RoadLondonW4 5YBUK

© 2012 Discovery Communications, LLC. Discovery Explore Your WorldTM and the Discovery Explore Your WorldTM logos are trademarks of Discovery Communications, LLC, used under license. All rights reserved.