explore tourism: facebook marketing for the hospitality and destination industries

Explore Tourism Webinar Series Maximizing Facebook Marketing

Facebook.com/TabSite www.TabSite.com

With Troy Rumfelt And Mike Gingerich

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Mike Gingerich Co-founder, TabSite

• Internet Marketer • Social Media Marketing • Application Developer • Facebook Specialist


Agenda: • Why Bother with Facebook? • Fan Page Basics • Fan Page Must’s • Landing Page Strategies • Travel Industry Facebook Keys

Webinar: July 27, 2011 Webinar Webinar


Webinar: July 27, 2011

Why Bother with Mark’s site?




850M Active Users


Globally


60B LIKES AND COMMENTS MONTHLY


Source for last 5 slides : Michael Lazerow


50% of Users Log on DAILY



It is the #1 Social Platform on the web

No other platform enables

brands to empower their users to be brand evangelists



Fan Page Basics you must take care of

You want a Page Not a Profile!

- Pages offer “Like” - Profiles you have to “Friend” - Facebook can shutdown Profiles

that are not authentic people


Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Facebook.com/TabSite www.TabSite.com

Facebook for Business

Getting Started: www.Facebook.com/Pages

Get your Name right!




Bad page name idea: Stuffing Keywords

Don’t name your Fan Page: “Mexico Vacation Resort – Our Name Here”

Why? Hurts ability to be searched on Facebook

People can’t find you!





Info Tab

Use it well! -Keyword-rich description. -Fill out the Address to enable check-ins





Add FB Links to your Website / Blog

Use Text Links and use images such as the “Find Us on Facebook” badge on your site



Facebook Social Plugins added to your website/blog add

inbound links


Facebook Page “Must’s”


Vanity URL:

Important! This is a area of SEO Value! - Can’t be changed! - Must authentically represent your brand - Best to go with your brand name or domain name

www.Facebook.com/username



Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com



Add Custom App Tabs to:

- Expand Content - Extend Engagement options - Bring Brand Identity to Facebook - Give visitors what you got while they are right there on Facebook




Post Authentically Don’t Automate everything Facebook.com/TabSite www.TabSite.com



Monitor & Respond Study showed that 95% of FB Wall Posts are not answered! Incredible! Don’t let this be you! Source: Socialbakers

www.allfacebook.com/facebook-wall-posts-brands-2011-10




Engage! Ask questions, Fill in the Blank Invite people to “Like” & Share


Webinar: July 27, 2011 - Pictures and Videos ARE worth more than a 1000 words!



Landing Page Strategies



Keep it Simple! Your visitors should be able to understand your offer in the time it takes them to blink.



Keep it Clear! If you are giving away an offer, make this crystal clear, easily understood and not much more beyond your brand logo.



Get the Like!


Webinar: July 27, 2011 Use a Like-Gate on a Default custom Tab - You need the Like to continue to communicate





- Make it easy to create the Like-Gate for fan-gating - No coding knowledge needed! - Easy Drag N Build Style of creation - TabSite trusted by over 56,000 users

Platforms like

and

Twitter Hashtag: #TabSite

Features Used: Content Widget PhotoShow Went from 115 to over 1000 fans in 6 months.


and

Twitter Hashtag: #TabSite

Features of TabSite Used: -Code Widget for Reservations -Multiple Tabs -Multiple Sub-pages per tab -RSS Widget -Twitter Widget - Fan-Gate reveal tab

Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com

Facebook.com/HamptonChicago



Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com

TabSite Widgets


Travel Industry Facebook Keys




Know your Goals: - E-mail list capture - Fan increase - New Customers - Generate Buzz - Educate



The “Like” is the Gateway, not the finish line.

Empower your connections



The “Like” allows you to communicate with them.

Your Communication should empower your connections to share!


You Post They see and engage Their friends see the engagement & are drawn in (repeat cycle) = Broader influence & audience

Wall Posting Tips Ideal Posting times depend on the day of the week per industry! You will need to post outside the 9 to 5 window!

Travel and Hospitality: The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office. Entertainment – Friday, Saturday, and Sunday were most important post times Media: Weekends had strong engagement while Monday was the weakest. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review




People tend to post more images and updates to

Social media platforms while traveling So…

Capitalize



Encourage them to post!

Capitalize on the moment



Guests in your element are your best advocates!

Capitalize on the moment



- Facebook Postcards?

What will savvy marketers do next?




Empower your Connections Build for your Connections Build Around Connections




Profits will be tied to your Ability to connect and empower

Build an Evangelist Infrastructure

How can we enable them to share?

Question and

Answer time



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