experiment driven product - last 2014
TRANSCRIPT
Who is Redbubble
Artwork Marketplace
~10M visits a month
Melbourne based
San Francisco office
2 http://www.redbubble.com/people/luckyvegetable
Engineering at Redbubble
4 teams
Very-very Lean
Even more Agile
up to 12 deploys / day
We test assumptions3
http://www.redbubble.com/people/luckyvegetable
Why A/B test
Isolate changes !
Establish causal relationship
6http://www.redbubble.com/people/joust/works/567864-e-mc-bananas
Funnel
1. Identify major
steps
2. Measure each
3. Profit
7http://www.redbubble.com/people/anfa/works/8412967-i-put-the-fun-in-funnel
Amazon Payment Fake Door
Minimal cost to run
People who use only Amazon Payments exist!
Looks like ~8% increase in conversion
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