experience design thinking (master 1)
TRANSCRIPT
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You’ll get the slides – breathe later
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Today’s agenda
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What we’ll learn
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What we’ll learn
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The design thinking process
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The rules
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Activity: What does great design look like
1. Write down three questions, start with: what, how, why?
2. Pair up and interview
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Orders of design (Buchanan)
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Characteristics of designers
Source: ThinkPlace
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Case study
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Define
Case study
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Define
Case study
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Case study
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Case study
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Define
Case study
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Activity: Team launch
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Design challenge
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Empathy for users
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Three types of empathy
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How to empathise
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Structuring a conversation
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Structuring a conversation
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Unpacking your conversations
Empathy map
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Activity: Empathy for users
1. Follow your coach into the field2. Pair up3. Start interviewing, target is
5-6 interviews
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1. Write one thing that you’ve learned
2. Write one thing that you’ll take back to your work
Reflection - Empathy
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Stoke
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Define the problem
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Why this step?
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Observations to insights
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Define
Case study
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Case study
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Case study
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How to define
Point of view
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Activity: Define the problem
Write a point of view
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1. Write one thing that you’ve learned
2. Write one thing that you’ll take back to your work
Reflection - Define
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Ideate concepts
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Where we’re going
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Brainstorming rules
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Brainstorming rules
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How *not* to ideate
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How to ideate
Write/draw ideas
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How to ideate
Select ideas that:• are most likely to succeed • will delight and surprise the end user the most
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1. Write one thing that you’ve learned
2. Write one thing that you’ll take back to your work
Reflection - Ideate
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Prototype to explore
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Fail ideas fast
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Build to explore
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Act to think
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What is the thing to test?
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1. Choose concept2. Identify what is the
thing to test3. Prototype
How to prototype
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Activity: Prototype to explore
1. Choose concept and identify variable
2. Prototype
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1. Write one thing that you’ve learned
2. Write one thing that you’ll take back to your work
Reflection - Prototype
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Test to learn
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When to test
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Keys to testing
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Activity: Test to learn
1. Test with real users (outside!)
2. Test…iterate…test…iterate…test
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1. Write one thing that you’ve learned
2. Write one thing that you’ll take back to your work
Reflection - Testing
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Storytelling to connect
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Storytelling
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How to tell a story
1. Prepare a story statement: “we met ____, [character & action]
we were amazed to realise ____, [tension]
we created ____, [change]
we learned ____, [meaning]
next we will _____.” [apply]
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How to tell a story
Share it
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“we met ____, [character & action]
we were amazed to realise ____, [tension]
we created ____, [change]
we learned ____, [meaning]
next we will _____.” [apply]
Activity: Storytelling to connect
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Some stories
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Application: from thinking to doing