experience design & gamification

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Upload: christian-kromme

Post on 10-Dec-2014

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DESCRIPTION

"It is not enough that we build products that function, that are understandable and usable - we also need to build products that bring joy and excitement pleasure and fun, and yes, beauty, to people's lives."- Donald Norman - Human Centered Design Institute -

TRANSCRIPT

People are overloaded with massive amounts of products, services and app’s

But… people are not interested in more products, services and app’s

People want relevant experiences that bring joy, value and excitement to their lives

We design these relevant and valuable experiences

PERSONAL CONTEXT

We motivate people with psychological mechanics that trigger positive emotions

People react positively to things that are relevant, clear and understandable

Amount of information and features

Cus

tome

r sat

isfac

tion

Processes without barriers provide more positive experiences

Boost motivation Psychological

Lower barriers Usability

We co-create with customers and consumers

We always think BIG! But start small and scale fast…

A brief selection of our customers