experience cloud for research - blog.sprinklr.com flag images of your brand and products to...
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© 2017 Sprinklr, Inc. All rights reserved.
solution overview
Experience Cloud for ResearchYOUR DATA, YOUR INSIGHTS
In today’s age of the connected consumer, great products and sound operations are only part of what’s needed to stand out and win the market. The new competitive advantage lies in putting your customers first, deeply understanding their needs and fulfilling them better than anyone else.
To do this, you need data. And you need to turn your data into intelligence and intelligence into action. Relying on slow-paced traditional research, stitching together data that’s siloed across teams, or needing to be a data scientist to understand reports slows you down and prevents you from getting a full view of your brand, customers, and market. By the time you’ve uncovered insights, they’re already irrelevant.
Speed and intelligence. This is what’s needed survive and thrive today. To create competitive customer experiences, you must quickly connect, understand, and transform your data into actionable intelligence.
Sprinklr Experience Cloud for Research bridges the gap between customer-facing teams to reach, engage, and listen to customers.
mind the gapGain a holistic view across channels, locations, and topics for more connected intelligence. Then, draw meaningful KPIs and insights in ways that clearly tie to business objectives.
democratized data, actionable decisionsWith Sprinklr’s unified, collaborative platform, each team gets the insights they need, from Experience Cloud for Marketing to Care, ensuring the voice of the customer drives decisions at every step. Location-based analysis, product-based insights, brand-based benchmarking and image-based listening all work together to drive real-time decision-making.
As a result, your teams seamlessly gather, understand, and apply digital insights everywhere in the org. When audience preferences change in a heartbeat and competition intensifies at breakneck pace, you always have the insights on hand to drive success and create better customer experiences.
REACHGrow your business. Discover,
understand, and reach new and existing customers with strategy that resonates – and the data to prove it.
ENGAGEKnow what it takes to stand out.
Track market and competitive shifts in real time to optimize your business and
create better customer experiences.
LISTENMake insights an enterprise-wide asset. Gain full visibility into brand health and campaign performance, sharing just the
right data with any team, anywhere.
Leader, The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016
March 2016
Included in Gartner’s Market Guide for Social Analytics Applications
December 2016
www.sprinklr.com [email protected]
© 2016 Sprinklr, Inc. All rights reserved. www.sprinklr.com [email protected]© 2017 Sprinklr, Inc. All rights reserved.
LISTENING INSIGHTSIngest, understand, and act on data from across the social web, including social networks, forums, video, news, reviews, and more.
VISUAL INSIGHTSAutomatically flag images of your brand and products to understand your customers’ day-to-day lives, from moods to the objects, places, and colors surrounding them.
BENCHMARKING INSIGHTS Compare social performance across 30,000+ brands, multiple social channels, and years of historical insights. Decode competitors’ content strategy, optimize your own outreach, and determine what it takes to stand out from the crowd.
LOCATION INSIGHTS* Listen to the voice of your customer to understand what brings in-store visitors back and what drives them away.
PRODUCT INSIGHTS*Gain real-time insight into how customers feel about your products. Leverage actual customer reviews to prioritize improvements to products and customer care, routing key insights to other teams or agencies for resolution.
DISPLAYBring data to the heart of your business with beautiful, large-scale displays. Visualize social and business data in on-brand, real-time reports that keep a pulse on your entire social program.
* Products in Limited Availability - please contact your Sprinklr Sales Representative to sign up.
“We’ve developed a powerful brand health engine. It allows us to get to the heart of trends and shed light on insights that are otherwise hard to unpack.”
Sneha JainGLOBAL SOCIAL DATA INTELLIGENCE MANAGERMCDONALD’S
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www.sprinklr.com [email protected]