Experience

Basic Facts

Public: mostly retired people, young people, or middle age people looking for bargains that you do not need good quality

Aspect: Small shop, small entry, crowded with merchandise, items located without apparent sense, not very brightly lid (but enough), no music, shop without a name. You can touch everything. Small stock of things.

Personnel: the only person is at the counter desk

Products: decoration, kitchen, DIY, cleaning items, make up, clothes…

BAZAAR(Everything you need, very cheap)

BAKERYThe freshest bread and the best

cakes

Public: everybody, specially housewives.

Aspect: very tiny shop but everything very smart, warm place, not very brightly lid (but enough), no music. Great smell. You cannot touch anything.

Personnel: as soon as you get in they welcome you.

Products: bread, cakes, sweeties, cookies…

SUPERMARKET(My first choice when I buy)

Public: middle class, above 20 y.o.. With or without children.

Aspect: Middle size supermarket, brightly lid. Very tidy and clean. Everything is where you expect it to be, no surprises I couldn’t hear any music. You can touch almost everything.

Personnel:they are exactly where you need them.

Products: grocery, cleaning…

SUPERMARKET(The nearest one, only for

emergencies)

Public: retired people from the neighbourhood and people droping for a few things.

Aspect: Small size supermarket, brightly lid. Tidy and clean. Everything is where you expect it to be, but only basic things. I couldn’t hear any music. You can touch almost everything.

Personnel: only at the counter.

Products: grocery, cleaning…

HYPERMARKET(Only for special offers or special

products)

Public: middle class or high income people.

Aspect: Brightly lid. Everything looks new. Tidy and clean. Everything is where you expect it to be, a huge choice of products. Low music. You can touch almost everything. There are displays where tou can taste things.

Personnel: quite hard to find when you need them.

Products: grocery, cleaning… Slightly more expensive than other hypermarkets.

PET SHOP(My first choice)

Public: pet owners

Aspect: Very small with very bad access.Crowded of items. No music. You can touch everything. Very speciallised in pet things, they know everything of every single product they sell.

Personnel: the owner always welcomes you as soon as you get into the shop.

Products: pet food and items.

SPORTS SHOP(My first choice)

Public: people above 20 y.o. Lots of families with children

Aspect: Dark. Everything looks new. Tidy and clean. Hard to find where everything is, a huge choice of products but some of them might have run out. Low music. You can touch (and play with!) everything. Children play around.

Personnel: everywhere, and very kind. Unfortunatedly, they did’t know where things were either…

Products: spots items and clothing.

Discovered!

Now I understand why I always spend more time in this section…

A DOGGIE

CHICKEN

REINDEER!!!

Maybe cars won’t pass, but this doesn’t help people to pass either (my

knee got injured because of them)

Was this door here before?

All shops had similar pricesAll of them had what I was looking forAll were accessiblePersonnel was kindNone of them was too crowdedNone of them was too darkNeither too untidy

Why do I prefer some of them?

Does my cat stink?The owner loves animals!

Toys everywhere!

VSMy cat’s

choice!

Just convenient With love!

VSLooks great!

5 minutes: exactly what you expect

30 minutes: find the unexpected!

VSThat’s fun!

Why do I never buy this here?

I guess, green only works for vegetables!

VSYummy!

Hidden Opportunities!

EXPERIENCE ADVISOR

Business advisor that identifies good practices and implements thems . Market research in order to get insights.

The best idea can be hidden in the most unexpected place! It can be hard to perceive.

Why do you spend more time in one shop (usually means buying more products) than in another? What does people love?

Why do you end of getting a wider range of products in a certain shop?

When almost all shops can offer the same products. Where is the difference?

THE CHOICE CAN BE THE RESULT OF THE EXPERIENCE RECEIVED AT THE BUSINESS

SOMETHING THAT STOPS CARS FROM

TRESPASSING BUT DOESN’T CAUSE

INJURIES

Stop those killing sticks!

I have no idea how to solve this right now, but I will find a practical, cheap and ecological solution!!

THIS GOES TO MY

DO LIST!

Conclusions

To carry out a proper study, it is needed more than a weekend and more than

seven businesses.

I have discovered things I didn’t know that where there and the reason of my

behaviour inside shops. Why do I like some shops? Why goes a certain public to

one shop or to another? These are some of the questions I tried to answer with

my observation.

This is just a very reduced summary of what I have seen.

40 euros in groceries

35 euros in sports items

1 knee injured

1 shop did not allow to take pictures

5,000 calories in sweeties…