expanding your language of creativity to the visual industries _ design.pdf · in two and three...

DEGREEDIPLOMAFOUNDATION

B e I n s p i r e d To B e T h e Fu t u r e L e a d e r

Expanding your language of creativity to the visual industries

ART

& D

ESIG

N

Our focus is on the creation of knowledgeable & innovative designers who display a high level of creativity & fashion sense. Learners will be able to think & work constructively to compete with the very best in this industry. To be forward thinking in the world of fashion also entails openness to progressive ideas able to predict and analyse future trends and work independently but confidently when faced with stiff competition. We will train and equip you to be the next fashion ‘guru’.

This programme provides a sequenced studio approach to design thinking and problem solving for visual communication, that prepares learners to thrive in a dynamic professional environment. Learners are introduced to visual concepts in two and three dimensions. In the second year, learners specialize in graphic design coursework / studios which emphasize from form and communication to graphic design and typography that address authorship, audience, and medium.

DIPLOMA IN FASHION DESIGN DIPLOMA IN GRAPHIC DESIGN(N/214/4/0085)(MQA/FA2071)08/2018 (R/213/4/0074)(MQA/FA1949)06/2022

DIPLOMA

2 City University Malaysia I Art & Design

Computer Software ApplicationGraphic SoftwareDrawingProfessional Personality DevelopmentPrinciple of ManagementTypographyColor TheoryBasic of Graphic DesignVisual Communication2D AnimationIntroduction to Web DesignProject ManagementContemporary AdvertisingOrganizational BehaviorGraphic Design History3D AnimationDigital PhotographyCorporate Identity DesignAudio & Video TechniquesPackaging DesignFinal Project

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Fashion HistoryFashion Figure DrawingIntroduction to Color StudiesFashion DesignTextile TechnologyEmbroidery & EmbellishmentGarment ConstructionPattern Drafting Techniques & ManipulationCAD for Fashion & TextilesCreative Fashion IllustrationFashion Event ManagementApparel Marketing & RetailingFashion Accessories & Footwear DesignFinal Project

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Fundamental of Art & DesignBasic EntrepreneurshipCo-currriculumAcademic English

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COMMON SUBJECTS

Professional Communications /Bahasa KebangsaanPengajian Malaysia /Bahasa Melayu Komunikasi


3City University Malaysia I Art & Design



This programme offers an exciting curriculum which provides learners with the expertise needed to deliver creative results in the art and business of visual communications. In addition to courses that explore the theory, language and tools of graphic design, students learn to effectively apply their knowledge and skills by leveraging current industry software for web design, typography, raster and vector manipulation, as well as other applications.

This qualification prepares graduates to create and distribute web-enabled and other digital media applications. Industry-standard and innovative new software is used to create application projects. Coursework addressing multimedia standards, the graphics business and emerging technologies provides a foundation for the tracks. It imparts our learners with the ability for creative thinking, especially in managing information for interactive news, entertainment and strategic communications.

BACHELOR OF GRAPHIC DESIGN (HONS)

BACHELOR OF MULTIMEDIA (HONS)

(R/213/6/0079)(MQA/FA2000)07/2022

(R/213/6/0080)(MQA/FA1999)07/2022

UNDERGRADUATE

Multimedia AuthoringMultimedia SystemMultimedia ProductionMultimedia NetworkingMultimedia Project ManagementMultimedia AdvertisingMultimedia ProgrammingMobile Computing for MultimediaAudio Technology for MultimediaVideo Technology for MultimediaAnimation II - 3DComputer ProgrammingInformation and Interface DesignHuman Computer InteractionWeb TechnologyGames Production

DrawingGraphic Design Theory and PracticeWeb Imaging TechniquesArt, Technology and CultureColor StudiesIntroduction to Digital TechnologiesPackage DesignBranding and IdentityVisual CommunicationDigital Audio and VideoInformation and Interface DesignPublication DesignDesign for ProductionAdvertising and DesignInnovation in DrawingIllustration

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COMMON SUBJECTS

Fundamental of Information TechnologyDatabase SystemPrinciples of ManagementAnimation I - 2DTypographyWeb Design3D DesignDesign PrinciplesDigital ImagingEnglish for EmploymentDevelopment of Interactive E-ContentAcademic Skills

CopywritingEntrepreneurshipCo-curriculumComputer Ethics and LawEnglish for Academic PurposesCreative Thinking and Problem SolvingMedia : History and SocietyIndustrial TrainingBahasa Kebangsaan AHubungan Etnik / Pengajian MalaysiaTamadun Islam & Tamadun Asia /Bahasa Melayu Komunikasi

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CAREER PROSPECT

LICENSED & PROFESSIONAL ACCREDITATIONS

Advertising Agency

Corporate

Production Publication House

SPM / O-Level orequivalent qualification

STPM / A-Level / UEC / Pre-U or equivalent qualification

Foundation StudiesDiploma Programme

Bachelor

1 year

3 years

1 - 2 years

Master PhD / DBA

(5 Credits)(3 Credits)

Fashion

PR & Event Companies

Multimedia Compenies

EDUCATION PATHWAY

Graphic DesignerIllustratorClient Service DesignerCreative DesignerAnimation Character DesignerArt DirectorCreative DirectorPhotographerPrintmaker

UI / UX DesignerWeb Designer2D & 3D DesignerIllustratorClient Service DesignerCreative DesignerAnimation Character DesignerArt DirectorCreative DirectorVisualizer

Graphic DesignersArt DirectorCreative DirectorPhotographerAgency DirectorAccounts ManagerClient Relationship ManagerCopywriter

Multimedia DesignerAnimatorsArt DirectorCreative DirectorProducerVideographerScript WriterAnimation Character DesignerStoryboard ArtistPhotographerProduction Designer

Fashion DesignerFashion Writer / EditorPattern Cutters & Garment TechnologistsRetail, Merchandising & BuyingStylist

Client Service DesignerEvent DesignerGallery / Museum CuratorGraphic DesignerPhotographerExhibition Designer


2.5 - 3 years

2 years 3 years

3 years

JABATAN KESELAMATAN DAN KESIHATAN PEKERJAAN

MALAYSIA

KEMENTERIAN PENGAJIAN TINGGI

MALAYSIAN QUALIFICATION AGENCY

JABATAN KESELAMATAN DANKESIHATAN PEKERJAAN

MALAYSAMINISTRY OF HIGHER EDUCATION


ORACLE CORPORATIONMALAYSIA

ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS

SOFTWARE AND SOLUTIONS I TECHNOLOGY AND BUSINESS

APPLICATIONS

LEMBAGA ARKITEKMALAYSIA

SINGAPORE INSTITUTE OF ENGINEERINGTECHNOLOGISTS

MICROSOFT CERTIFIEDSOLUTION DEVELOPER

MICROSOFT CERTIFIEDSYSTEM ENGINEER

LEMBAGA JURURAWATMALAYSIA

FACILITIES & INFRASTRUCTURE


Accommodation

Lecture Halls & Classrooms

Studios & Labs

Restaurant & Cafe

Transportation

Library


CHOOSE ART & DESIGNCHOOSE ART & DESIGN99% of our students are employed upon graduation by local & international companiesA hands-on learning experience of 100% coursework where students will indulge in the practical concepts of learningWe appoint prominent industry partners as mentors, including famous fashion designers to give you in-depth learning on current & future industry trendsAn exciting learning experience accompanied by annual fashion runway; where students get to work with professional models, interact with fashion gurus & many moreProfessional collaboration with Mod’Art International, a top Parisian school of fashion, for our future fashion designers & managers

CITY UNIVERSITY MALAYSIA Menara City U, No. 8, Jalan 51A/223, 46100 Petaling Jaya Selangor, MalaysiaT: +(603) 7949 1616 / 1615 E: [email protected] cityumalaysia

www.city.edu.my

CHOOSE CITY-UCHOOSE CITY-U

Terms and Conditions apply

Established in 1984, City University Malaysia has 34 years of education excellence in producing employable graduates More than 60+ programmes to date Rated as 4-Star (Very Good) SETARA Emerging University category by MOHE Accredited by the Malaysian Qualifications Agency (MQA) & Public Service Department (JPA) More than 35,000 graduates (over 75% are hired by local & international companies) Collaborations with professional bodies - ORACLE, LAM, MCSE, PAM, DOSH, BEM, SAP and moreStrategically located in the centre of PJ which offers easy access to public transport (LRT), various restaurants & shopping centres nearbyScholarships & various financial aid available

Emerging University

VERY GOOD

CITY-U LOCATION MAP

City-U

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