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EXECUTIVE PROGRAM

EXPANDING HORIZONS

International Degree for Managers and Future Executives

MASTER OF BUSINESS ADMINISTRATIONMBA

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View from MODUL University Vienna

The research and educational programs at MODUL University Vienna focus on for-wardthinking strategies which address the needs and ensure the wwelfare of current and future generations. The university provides an-swers to economic, environmental and social questions in conjunction with the demand for sustainable economic development and strate-gies consistent with this aim.

MODUL University Vienna’s Master of Business Administration (MBA) integrates cutting-edge research with practical management training to maximize learning, having taken into account common time constraints. The MBA program consists of a Business Core and a Specialization unit. In the Business Core courses, participants focus on comprehensive business, management and leadership knowledge and techniques. Dur-ing the Specialization courses, participants may select and gain profound knowledge, compe-

tency and expertise in one of the following spe-cializations:

New Media and Information ManagementSustainable DevelopmentPublic GovernanceTourism

The specific structure of the MBA program is designed to suit the personal needs of hard-working executives who want to participate in a world-class MBA program while continuing todevelop their individual careers.

MODUL University Vienna’s MBA program is renowned for the quality of its curricula, the carefully selected participants with diverse backgrounds and perspectives, the professionaland methodological competence of its faculty, and a rigorous commitment to innovation and sustainability as key drivers of success in a dynamic and knowledge-based society.

President´s foreword

Prof. Dr. Karl WöberPresident

MODUL University Vienna

CONTENT

About the University.................................................................................................................................................................................5

Master of Business Administration.................................................................................................................................................................................6

Alumni and Student Voices.................................................................................................................................................................................9

Short Bios of Selected Faculty.................................................................................................................................................................................11

Program Structure.................................................................................................................................................................................12

Program Overview.................................................................................................................................................................................13

Business Core Courses.................................................................................................................................................................................14

Enrichment Courses.................................................................................................................................................................................15

Studying at MU.................................................................................................................................................................................17

Facilities and Services.................................................................................................................................................................................19

Facts & Figures

Application Details

About Vienna

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AbOuT Mu HISTORYMODUL University Vienna is an international private university owned by the Vienna Chamber of Commerce and Industry, the largest provider of private education in Austria. The university campus is located on Kahlenberg, a scenic hill with a spectacular view of the Austrian capital.

The brand name MODUL stands for more than 100 years of excellence in education. Founded in 1908, MODUL College, the Vienna Chamber of Commerce and Industry’s vocational training school, is the institution with the longest tradition in tourism & hospitality education in Austria. Since 2007, MODUL University Vienna has been offering cutting-edge undergraduate and graduate education (BBA, MSc and MBA study programs) in the areas of tourism & hospitality management, new media technology, public governance and sustainable development.

VISIONWithin the next five years, the owners aim to develop MODUL University Vienna into Austria’s leading private university, internationally acclaimed in its areas of study.

Today, students from more than 70 different countries are studying at the newly created, modern campus on Kahlenberg.

MODUL University Vienna offers study programs in subject areas with outstanding job opportunities both nationally and internationally. The research driven curricula generate and sustain innovation while the integrated educational concept, which combines professional skills and personal development, prepares its graduates for executive positions worldwide.

All study programs are accredited by the Austrian Accreditation Council, an independent agency of the Austrian Ministry of Science and Research

* Subject to accreditation

UNDERGRADUATE STUDIES GRADUATE STUDIES POST-GRADUATE STUDIES

BSc In InTERnATIOnAL MAnAgEMEnT*

MSc

PhD

MBA

In InTERnATIOnAL TOURISM MAnAgEMEnT

In BUSInESS AnD SOCIOECOnOMIC SCIEnCES*

MASTER OF BUSInESS ADMInISTRATIOn*

ExEcUTIVE STUDIES

BBA In TOURISM AnD HOSPITALITy

MAnAgEMEnT

MSc In SUSTAInABLE DEVELOPMEnT,

MAnAgEMEnT AnD POLICy

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MBA

MASTER OF BUSInESS ADMInISTRATIOn

FOR MAnAgERS AnD FUTURE ExECUTIVES

I Modular MBA program suited for professionals of various industries who want to accelerate their career and acquire advanced leadership skills

I Engaging lectures and in-depth discussions with leading international experts

I State-of-the-art curriculum that builds upon the research of MU Vienna faculty and the expertise of corporate advisory board members

I Focus on effective decision making and the management of resources within and across organizations to gain a sustainable competitive advantage

I Creation of shared meaning and cross-cultural exchange of insights with international colleagues of diverse backgrounds and professional experiences

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The MBA Program of MODUL University Vienna caters to professionals with different educational backgrounds. It offers the possibility to tailor the curriculum to specific interests and sharpens leadership skills by linking proven management methods to innovation and knowledge transfer processes.

The MBA as our flagship leadership program integrates methodological and applied knowledge, with a special focus on management skills and decision making in dynamic market environments. new forms of communication and collaboration and the resulting reconfiguration of corporate workflows exemplify how innovation can trigger significant change within and across organizations.

The modular degree program conveys the wide range of skills required to achieve a competitive advantage in such dynamic market environments. It not only covers general business administration and management knowledge, but also offers a customizable curriculum with extended modules on the economic foundations and management challenges of four high-impact domains: new Media, Public governance, Sustainable Development, and Tourism. Interactive seminars with leading experts in these domains explore best practice models and the advantages and limits of established and emerging business models.

MBA

MBA FOR ManageRs and FutuRe executives

Prof. DDr. Arno ScharlDean, Master of Business Administration Program

ADVISORY bOARD MEMbERS

Members of the corporate Advisory Board: (from left to right)Dr. Hannes Ametsreiter (Telekom Austria), Dr. Henrietta Egerth (Austrian Research Funds Association, FFg), Dr. Roland Falb (Roland Berger Strategy Consultants), Martin Hannes giesswein (nokia Austria), Wolfgang Horak, Dr. Sophie Karmasin (Karmasin Motivforschung), Dr. Achim Kaspar (Cisco Systems Austria), Dr. Martin Krajcsir (Vienna Community Services), Prof. Dr. Helga Kromp-Kolb (Vienna University of natural Resources and Life Sciences), Harald Leitenmüller (Microsoft Austria), Dr. Emanuel Maravic (European Investment Bank), Evelin Mayr, MBA (Hewlett-Packard Austria), Barbara novak (Vienna State Parliament and Chair of the Internet Center for Education), Dr. Friedrich Rödler (Austrian Federal Patent Office), Christian Rupp (Federal Chancellery), gregor Schönstein (Public Interest), Dr. georg Serentschy (Austrian Regulatory Authority for Broadcasting and Telecommunications), Dr. René Siegl (Austrian Business Agency), Dr. Friedrich Stanzel (Austrian Ministry of Finance) and Dr. Arthur Winter

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ALuMNI AND STuDENT VOICES

Thomas Lutz Manager of PR & Public Affairs at Microsoft Austria Major in New Media and Information ManagementMBA Graduate 2011

“The study field of new Media and Information Management was already near to my current profession and also what I wanted to develop and deepen

further in my future career. The international environment and English as the course language had a positive training effect not only for my current job but also for further international roles. I had a great teamwork and learning experience with other students of the new Media and Information Management module; we immediately built up learning groups and supported each other in a great way. My studies provided me with a better understanding of the various dependencies between technology and business, impacts and influences, and how to use them for better economic results. The program provided me with a solid academic foundation for many aspects of my current role, while being able to deepen and use the gained knowledge immediately towards practice. My perception was that the professional and maturity level of new Media students were particularly high and I enjoyed the exchange with a lot of bright people.’’

Nikola DuvnjakNational Project Officer at the Organization for cooperation and Securityin Europe (OScE), Mission to Serbia on the Social Inclusion ProjectsMajor in Public Governance and ManagementMBA Graduate 2011

“I enrolled in MODUL University in 2007, motivated by the innovative curriculum that focused on Public governance and Management. In particular, the ‘Leadership and Ethics’ module helped me to better initially accommodate new challenges that I faced in my position. It was very challenging to supervise and manage three inexperienced project assistants, but I was able to directly apply the new skills and knowledge from the Leadership module to my efforts. I consider myself very privileged to have had the opportunity to study at MODUL University with my colleagues, many of whom are experts in their fields, and under the guidance of an outstanding team of international professors. Today, I work on more demanding projects with extended focus on public administration reform. My MBA study added additional value to my work and equipped me with directly applicable knowledge and skills in this field.’’

Andreea Gatman Independent consultant, EU Projects, TrainerMajor in Public Governance and ManagementMBA Graduate 2010

“I was interested in MODUL University as not many education institutions offer an MBA program suited for public governance management, plus

the educational format allowed for having a job wherever you are located while pursuing the program. The multicultural perspective offered the possibility of learning from different perspectives, the entire experience was based on sharing valuable ideas and creating a network that ‘works’ after finishing the MBA program. The professors and lecturers opened up a new perspective for how I perceive business- in a more complex manner, as social business become my main interest after finishing the MBA. I have now started my own consultancy business and am also a certified trainer. The MBA in PgM was an innovative atmosphere- in the age of being more environmentally aware, it was nice to be part of a university that actually approaches green and sustainability in a serious manner. Open your mind and soul when starting this program, it is a 360 degrees experience!’’

Oksana SydorEvents, Exhibitions, and Meetings Manager at Dikart Event Management company, UkraineMajor in Tourism ManagementCurrent MBA student

“Working in such an ever-expanding sphere is always a challenge. That’s why I greatly benefited from the experience and contacts I obtained while studying at MODUL University, which have all been a considerable help to me in contributing to the further development of Ukrainian tourism. During my studies I met experts and practitioners who helped me to hone in on my specialisation, one of whom inspired me to organize an annual tourism conference in Lviv, ‘Win with the Lion!’ Studying at MODUL University and cooperating with the Vienna Tourism Board helped our city of Lviv enter the international network - European Cities Marketing (ECM). I was previously Head of the Tourism Office of Lviv, and at the moment I am working at an event management company, responsible for organizing events, meetings, and exhibition management. In the near future I am planning to set up my own professional conference organising company, building up a strong, young team ready for new challenges!’’

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10fACuLTY & LECTuRERS

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ShORT bIOS Of SELECTED fACuLTY

DR. MARTA SABOU is an Assistant Professor at the Department of new Media Technology. Before joining MODUL University Vienna, she was a Research Fellow at the Knowledge Media Institute of The Open University, UK. She holds a Master’s Degree in Artificial Intelligence from Vrije Universiteit, Amsterdam. In 2005, she completed her PhD at the Knowledge

Representation group of Vrije Universiteit. In 2006, she won IEEE Intelligent System’s Ten to Watch Award. Much of her work has been carried out in the context of major European research projects. Her current research focuses on building novel applications that are capable of exploring large-scale, semantic Web content. In particular, she investigates methods for ontology selection, modularization and matching, which are needed in this context. Her work has been published in IEEE Intelligent Systems, Journal of Web Semantics, and in proceedings of conferences such as the International World Wide Web Conference and the International Semantic Web Conference.

SHANNON HOWLE TUFTS, PhD is Assistant Professor and Director of the Center for Public Technology at UnC Chapel Hill´s School of government. Dr. Shannon Tufts designed and implemented the first local government Certified government Chief Information Officers (CgCIO™) program in the nation and continues to run CgCIO™ programs for local government,

state agency, K-12, and community college IT professionals across the United States. The various CgCIO™ programs have graduated over 650 IT professionals across the country. Tufts has taught numerous courses on public sector information systems across the US, including IT investment strategies, embracing technology, project management, and stakeholder engagement in technology-enabled government. She also teaches as a core faculty member in the UnC Master’s of Public Administration program. Tufts holds a BA from UnC-Chapel Hill, an MPA from UnC-Charlotte, and a PhD in public administration with a concentration in public sector information systems from north Carolina State University. She has been teaching e-government at MODUL University Vienna since 2009.

DR. MARTIN J. EPPLER is a Full Professor of media and communication management at the University of St. gallen (HSg), where he is also a director of the Institute for Media and Communication Management. He conducts research on knowledge management, knowledge visualization and knowledge communication. He has been a guest professor at various

universities in Asia and Europe and an advisor to organizations such as the United nations, Philips, UBS, the Swiss Military, Ernst & young, KPMg, Swiss Re, Daimler and others. Martin Eppler studied communications, business administration and social sciences at Boston University, the Paris graduate School of Management, and the universities of geneva and St. gallen. He has published more than 80 academic papers (in journals such as Organization Studies, LRP, Harvard Business Manager, TIS, EMJ, IV and others) and eight books on knowledge communication, management and visualization.

DR. ASTRID DIcKINGER is an Associate Professor at MODUL University Vienna’s Department of Tourism and Hospitality Management. Before joining MU Vienna, she was an Assistant Professor at the Institute for Tourism and Leisure Studies of the Vienna University of Economics and Business (WU Wien). Astrid holds a master´s degree (2002), doctorate (2006) and

habilitation (2010) from WU Wien. Her dissertation on (Un)observed Heterogeneity in Mobile Service Usage received the Rudolf-Sallinger Award and a research prize from the Alois-Mock-Europe Foundation. She has been a visiting scholar at the University of Western Australia (Perth) and Temple University (Philadelphia, US). Her research interests are in the areas of service quality in electronic channels, electronic and mobile service usage, information technology and tourism, and Web 2.0. Results of her research have been published in numerous scientific journals and proceedings of international conferences.

DANIEL R. FESENMAIER, PhD is a Full Professor at the School of Tourism and Hospitality Management at Temple University. He also directs Temple University’s Laboratory for Tourism and eCommerce. He received his PhD in geography from the University of Western Ontario. Before joining the faculty at Temple University, he taught at the University of Oklahoma, Texas

A&M University, India University and the University of Illinois and has received a number of awards for his teaching and research. His research interests focus on the role of information technology and travel planning. Fesenmaier is responsible for directing travel and tourism research projects and providing consulting services to national, state, regional and local tourism organizations. In addition to authoring over 150 articles, Fesenmaier has co-authored a number of monographs including Assessing and Developing Tourism Resources and Searching for the Future: Technology and Change in Destination Marketing. He is Editor-in-Chief of the Journal of Information Technology and Tourism and Fellow at the International Academy for the Study of Tourism.

DAVID M. SLUSS, PhD is an Assistant Professor of Organizational Behavior at the College of Management, georgia Tech. He received his PhD in Business Administration from the W.P. Carey School of Business at Arizona State University and holds a Master of Organizational Behavior from the Marriott School of Management at Brigham young University. His research

focuses on the complex and dynamic processes how individuals cooperate, relate, and thrive at work. He is particularly interested in how individuals become attached to work via work role-relationships, work groups, organizations, and occupations. He has published research in the Academy of Management Review, Journal of Applied Psychology, and Journal of Vocational Behavior. He has worked with organizations throughout the U.S. and parts of Europe, including the OSCE, Verbund and Telekom/Mobilkom in Austria. At MU he has taught Leadership and Ethics & CSR in the MBA program since its inaugural year.

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PROgRAM STRuCTuREPROgRAM STRuCTuRE

The MBA program is offered in modular format and can be completed in 18 months or extended over two years. Each module consists of a pre-, core- and post-module period spanning one month. Each month participants have the option of enrolling in two courses which are scheduled together.

Participants receive the required course materials in advance to begin preparing for the course two weeks ahead of the course date. Whereas the pre- and post-module phases are carried out from home, the core-module brings participants and lecturers together at MODUL University Vienna for all-day interactive seminars. This allows for a flexible program schedule that is convenient for full-time professionals and participants who live outside of Austria.

Participants who successfully complete all courses in the academic year will finish the required seminars in 12 months and have 4 months to write the master’s thesis - completing the entire study program in 18 months.

Previous Module next Module

Reading Course MaterialWorking independently or in a group on a presentation or assignment to familiarize

yourself with the subject

Per subject 2-3 consecutive days of interactive seminars from 9am – 6pm

Working individually or in a group on a final assignment or project

Pre-Module Period2 weeks

Core-Module Period4-5 days

Complete Module

Post-Module Period2 weeks

buSINESS CORE COuRSES

Program Structure & Courses

PROgRAM OVERVIEw

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buSINESS CORE COuRSES

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ENRIChMENT COuRSES

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16INTERNATIONAL STuDY ENVIRONMENT

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STuDYINg AT Mu

Our modern university building provides ample space for designated study areas

Aiming to integrate sustainable practices into daily life at MU Vienna

Cultural diversity and international focus(All courses taught in English, students from more than 70 countries, international faculty)

Strong private ownership

Experience a learning environment that promotes collaboration among students and faculty

VIENNA cHAMBER OF cOMMERcE AND INDUSTRYThe Vienna Chamber of Commerce and Industry, as the founder of MODUL University Vienna, has a long tradition of supporting education. With 150 years of history in education, the Vienna Chamber of Commerce and Industry is the largest operator of private schools in Austria and is counted amongst the largest adult education organizations in the country. Every year, more than 70,000 students are educated by one of the Chamber´s educational institutes.

SUSTAINABILITYMU has identified sustainability as one of its key principles. Sustainability represents an integral part of the curriculum and research agenda and is also reflected in the daily workflow. The university operates in a manner which minimizes environmental risk and adverse effects on the environment. The university’s solar panels, pellet fired heating system and recycling program are evidence of the sustainable management and philosophy at the university. In addition, MU was the first Austrian university to sign a contract with a renewable energy provider.

18fACILITIES AND SERVICES

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Hani El SharkawiHead of MODUL career

Jode HamiltonMBA Program Manager

Jesse AlexanderStudent Service Officer

fACILITIES AND SERVICES

Johanna HubweberLibrarian

STUDENT SERVIcESThe friendly teams of the Student Service Center (SSC) and the Academic Office (ACO) work closely together to provide a variety of student-centered services and activities as well as to ensure smooth communication from Day One of your first seminar until the day you graduate. During the transition to becoming an MU student, the SSC is the first point of contact for support in the form of visa and housing assistance – it is also a great resource for students interested in community services and ways to get involved. The staff members of the Academic Office play a leading role in scheduling courses as well as developing the academic calendar, distributing study materials and managing academic records. Students are welcome to visit the ACO to learn more about the curriculum or talk individually with staff and faculty about how to get the most out of their study plan.

FAcILITIES AND OTHER SERVIcESMU Vienna boasts state-of-the-art campus facilities and services, featuring a library with specialized collections and a study area with an unbeatable view of Vienna’s skyline. The Information Service Systems Department manages university IT, including MU’s e-learning platform and the PC Lab, where students can access course-specific software. Between classes, students can enjoy a freshly-cooked meal in our modern cafeteria or relax in the student lounge. Our portal for industry and alumni networks is the MODUL Career Center, which also links students with internship opportunities and provides employment advice. The Academic Office represents the President’s and the Deans’ offices and is available to offer advice and assistance with students’ academic concerns.

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fACTS & fIguRES

ADMISSION CRITERIA

TITLE Master of Business Administration

DURATION A minimum of 18 months

ORGANIzATION The study year is organized in monthly seminars from October - September Monthly seminars last between 4 and 5 days, including weekends

cURRIcULUM Comprises Business Core courses, Enrichment courses and Master Thesis

LANGUAGE English is the study language

MAxIMUM STUDENTS 30 per year

TUITION FEE EUR 25,000 (paid in two installments, tuition fee includes reading material)

PROGRAM START Annually in October

TAx DEDUcTIBILITY Tuition fees are fully tax-deductible – the only condition being that the course represents continuing education in an existing vocation, or training in a related occupation. Course participants can thus recover up to 50% of the costs from the Austrian state.

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Proof of an undergraduate degree taking a minimum of three years plus a minimum of three years’ professional experience.

All candidates whose native language is not English and who have not graduated from an undergraduate program conducted in English are required to provide proof of proficiency in the English language by showing that they have passed one of the tests below or by satisfying the Admissions Committee in a form deemed appropriate by the Committee: - TOEFL 88 IBT- IELTS 6.5 (no sub-score under 6.0)

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APPLICATION DETAILS

cHEcKLISTBefore submitting your application, please use this checklist to ensure that your application is complete.

We only accept documents in English language. If documents are in other languages, please get a certified translation. you are welcome to fax or email documents for speedy delivery.

Application form

CV

Motivation letter

Copies of certificates and degrees (incl. transcripts)

Copy of official test results of English proficiency test or other proof (see admission criteria)

Proof of work experience

Copy of passport

Photo

Markus BernhardHead of Admissions and Services

HOW TO APPLYI Apply online on www.modul.ac.at/applicants/submissions

I Apply via e-mail: please send single pdf file to admissions@ modul.ac.at

I Apply via mail: complete the application form and send it to: MODUL University Vienna, Admissions Services Am Kahlenberg 1, 1190 Vienna, Austria

APPLIcATION PROcESSAfter having received all application documents, selected appli-cants will be interviewed. These interviews will give the Admis-sions Committee the opportunity to clarify issues arising from the application as well as permitting an assessment of the per-sonality profile of the applicants. It will also allow an understand-ing of the expectations of the applicants with regard to the study program. Following the interview, the Admissions Committee will decide about admission to MODUL University Vienna.

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22AbOuT VIENNA

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QUALITY OF LIFE: VIENNA RANKS #1 WORLDWIDE

For the third consecutive year, Vienna has been acclaimed as the best city in the world when it comes to quality of living. The capital of Austria has successfully maintained its top-ranking in the international Mercer study on the quality of living in cities.

The Mercer study takes into account 39 criteria, including the political, social and economic climate, as well as medical services, education, and infrastructure facilities, such as public transportation, power and water utilities. The cities were evaluated according to leisure facilities such as restaurants, theaters, cin emas, sports facilities, the availability of consumer goods ranging from food to automobiles, and environmental factors including green space and air quality.

According to the CEO of Mercer Austria, Vienna’s top performance in the overall ranking is primarily based on the high degree of safety and political stability the city offers, as well as on its optimal infrastructure.

OTHER INTERNATIONALLY REcOGNIzED RANKINGS

International conventions: #1 worldwideSource: ICCA (International Congress and Convention Association), 2009

cleanest cities: #2 in EuropeSource: IBAL (Irish Business Against Litter), 2007

European Green city Index: #4 in EuropeThe European green City Index illustrates the environmental and climate protection performance and objectives. 30 major cities in 30 European countries were assessed on the basis of indicators evaluating CO2 emissions, energy, buildings, transportation, water, air, waste/land use and environmental governance.Source: Economist Intelligence Unit, Published by Siemens, December 2009

Vienna ranked world´s 5th best student cityIn the ‘QS Best Student Cities in the World 2012’ Vienna achieved the 5th spot internationally. On the European continent, Vienna holds second place after Paris, France, and first place in the german-speaking world. The ranking is based on ‘a complex set of measures taken from public information, surveys and data submitted as part of the QS World University Rankings’ and rates the factors student mix, quality of living, employer activity, cost-of-living, interna-tionality, and affordability to reach an overall score.

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cONTAcT

For all other issues, please contact:

ACADEMIC OFFICE+43-1-3203555 301 903aco@modul.ac.at

Information for prospective students is provided by:

ADMISSIOn SERVICES+43-1-3203555 202 902admissions@modul.ac.at

For information on the operational management and for questions con-cerning administration, please contact:

ADMInISTRATIOn OFFICE+43-1-3203555 101 902office@modul.ac.at

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MODUL University ViennaAm Kahlenberg 1, 1190 Vienna - Austria+43 (1) 3203555 0 902, www.modul.ac.at

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