exora product overview
DESCRIPTION
Menceritakan kelebihan proton ExoraTRANSCRIPT
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
Meet Malaysia’s first homegrown MPV: The amazing new Proton Exora. An ideal family
vehicle conceptualized by Malaysians, designed for Malaysians, and realized by Malaysians. All to high standards in safety,
technology, comfort and performance
Perusahaan Otomobil Nasional Sdn.Bhd. 2009Proton Internal Circulation Only
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
The Product Overview
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
85o
71o
Proton Internal Circulation Only
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
COMFORT & PRACTICALCOMFORT & PRACTICAL• Generous space in it’s class, Seating comfortably fits full 7 adults (up to 188cm height)• Dual air-con blower units with 4 units rear ventilator – whole cabin distribution efficiency• Equipped with Intelligent Electronic Body Control Module (BCM), where all basic / standard body
functions of a car are controlled by one integrated control module, hence, offer interesting & value added features to customer.
SAFETYSAFETY• Strong body structure / European, Australia & Gulf crash standard compliances with at least 4star
EuroNCAP achievement compare to Avanza, Innova and Livina• Body Strength optimized through sensitivity analysis and effective design case study analysis –
dynamic and static stiffness – increase stability, excellent ride & handling• Dual front airbags & seat belts with pre-tensioners – standard for all models• Anti Braking System (ABS) + Electronic Braking Distribution (EBD) – standard for all models
ADVANCED TECHNOLOGYADVANCED TECHNOLOGY• Extensive application High Strength Steel Application for lightweight and improvement of crash
performance – bigger but lighter in its class• Hybrid Plastic Front End Module to improve fitting accuracy, eases in assembly and significant
weight reduction (First in Malaysia)• Hydroforming process subframe to improve frontal crash absorption, increase accuracy and
lightweight (First in Malaysia)
PRODUCT OVERVIEWPRODUCT OVERVIEW
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
Size vs. Price – Bigger in size and AffordableSize vs. Price – Bigger in size and Affordable
6.50 7.00(SIZE: O.A. length x O.A. width : ㎡)
8.00 8.50 9.006.00 9.50
(OTR
Pric
e: R
M1,00
0)
Price vs Area Mapping
70.0
100.0
110.0
120.0
130.0
140.0
7.50
160.0
60.0
80.0
90.0
150.0
NazaNaza RiaRiaRM84.0K
RM109.9K
RM103.9K
RM130.2K
RM140.2KRM147.8K
RM153.8K
RM156.9K
NazaNaza CitraCitra
Nissan SerenaNissan Serena
Toyota Toyota InnovaInnova
Toyota WishToyota Wish
Toyota Toyota AvanzaAvanza
Honda StreamHonda StreamVolume mostly come Volume mostly come from the entry level MPVfrom the entry level MPV
RM109.8K
RM96.8K
RM62.0K
RM77.1K
RM109.9K
RM96.8K
Nissan G. Nissan G. LivinaLivina
RM75.9K
RM69.9K
EXORAEXORARM79.9K
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
FEATURES EXORA CPSEXORA CPS G.Livina 1.6 Avanza 1.5EXTERIOR DIMENSIONS *
• Exterior Length 1380 1245 1120
• Exterior Width 1906 1785 1635
• Exterior Height 4592 4420 4150• Wheelbase 1809 1690 1630
• Height 1691 1590 1695• Wheelbase 2730 2600 2655
• Ground Clearance 155 180 180
• Turning Radius 5.4 5.2 4.7INTERIOR DIMENSIONS *
• Interior Length 2597 2600 2455
• 3rd Row Headroom 954 855 902• 1st Row Legroom 856 835 800• 2nd Row Legroom 804 680 760
• Interior Width 1480 1400 1400• Interior Height 1323 1208 1260• 1st Row Headroom 1039 992 992• 2nd Row Headroom 1010 980 988
• 3rd Row Legroom 767 620 700
Against Competitors - Bigger & SpaciousAgainst Competitors - Bigger & Spacious
EXORA
AVANZA
LIVINA
* Based on Proton Internal data
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation OnlyProton Internal Circulation Only
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
10 Controllers
BCM
1 Integrated controller
Central Lock
Flasher Alarm
BuzzerHazard
Speed Chime
Wiper INT
FR/RR FOG cancellationTimer
Defogger timer
BCM means that all basic/standard body functions of a car will be controlled by one integrated control module. Normally used on high end models such as
Camry, BMW (I-Drive) and Mercedes, Nissan Sylphy.
What is BCM? Body Control Module
What is BCM? Body Control Module
EXORA Technology – Body Control ModuleEXORA Technology – Body Control Module
Additional features abilityReduce total componentsReduce weight Diagnostic ability
More value added featuresAs a selling point to customer.Improve productivityCost reduction, Cost efficiency
Advantages of BCM
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
Body Control Module Features in EXORABody Control Module Features in EXORASAFETY SECURITY COMFORT
1. Lane change flashing tap switch once flash 3 times: easy during lane
change. 2. Hazard on deceleration Sudden braking
at vehicle speed >96 km/h will activate hazard light. Purposely for safety.
3. Driver door only unlock – In driver door unlock mode, push unlock button 1st time will only unlock driver door. 2nd time push unlock, will unlock all doors.
4. Actuator over heating protection (after 30 times consecutive operation lock/unlock, actuator will prevent any more operation.
5. Auto unlock the door after key removed from key cylinder.
6. Auto room lamp ON after key transmitter disarmed for the period of 30s.
7. Door open warning if vehicle reach speed >7km/h and any door still ajar.
8. Auto unlock during vehicle crash with hazard – command send to BCM from airbag control unit.
1. Vehicle alarm system to monitor and activate vehicle horn incase of any possible illegal intrusion.
2. Driver door only unlock – In driver door unlock mode, push unlock button 1st time will only unlock driver door. 2nd time push unlock, will unlock all doors.
3. Auto unlock during vehicle crash with hazard – command send to BCM from airbag control unit. SAFETY
4. Remote key transmitter function: switch unlock mode between driver door unlock and all door unlock. Method: push lock + unlock button for 2s, mode will swap.
5. Vehicle reminder if rear door not fully closed after remote key transmitter lock command sent.
6. Remote command inhibit if any of front door not fully closed during key transmitter lock command sent.
7. Auto lock after vehicle speed reached 20km/h.
1. Battery saver for all room lamps, luggage and key ring illumination: in-case of driver forgot to switch OFF room lamp switch.
2. Dimming (in/out) for room lamp 3. Front & rear wiper drip wiping: operation
during wash + wipe to remove excess water:4. Alarm history for all 7 inputs: doors, hood and
trunk will produce history incase of any intrusion.
5. Auto rear wiper wiping during reverse gear engage if front wiper ON: automatic wipe on rear glass.
6. Rear wiper mode follow front wiper mode. 7. Room lamp ON after key disarm for 30s. 8. Remote key function: vehicle search – push
lock button twice within short time.9. Transmitter key LED battery level indicate
at meter combination LCD display. 10.Front wiper change mode from low speed to
INT when vehicle move and fully stop such as at traffic light.
11.Programmable front wiper INT (1s 25s) default 4.5s: change of intermittent mode depends on rain amount.
12.Follow home lamp: guide in the dark. Operation; within 20 minutes after ignition off, manually switch ON-OFF the lighting switch to tail/headlamp within 2s.
HIGH TECH FEATURES AT AFFORDABLE PRICEProton Internal Circulation Only
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
Model Proton Exora Nissan Livina Toyota Avanza
Toyota Innova
Ref:CamPro 1.6
AFMCapacity 1.6 CPS 1.6 1.5
POWER125hp/92kW
@6500rpm
104hp/77kW
@5200rpm
108hp/80kW
@6000rpm
134hp/100kW
@5600rpm
110hp/82kW
@6000rpm141Nm
@4400rpm
96.4bhp/ton@1120kg
1.6 IAFM2.0
182Nm@4000rpm
85.1bhp/ton@ 1575kg
TORQUE150Nm
@4500rpm150Nm
@4400rpm148Nm
@4000rpmPower /Weight Ratio
88.0bhp/tan@ 1422kg
83.5bhp/ton@1245kg
1.6 CamPro CPS…sufficient power!
Better power than competitors
EXORA Performance vs. CompetitorsEXORA Performance vs. Competitors
* Based on Proton Internal data
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
BEST OCCUPANT CABIN INTEGRITY FOR VARIOUS CRASH CONDITION
Side strength• Structural Loading : > 45% better than regulation requirement• Structural Deformation : > 35% better than regulation requirementBenefit : Increase survival space in event of side crash
Roof strengthStructural deformation :> 75% better than regulation requirementBenefit : Increase survival space in event of rollover crash
Front strengthOverall > 30% better than regulation requirementBenefit : Increase energy absorbance during crash event
EXORA – Safest cabin with global standardEXORA – Safest cabin with global standard
*The above photos shown are based on actual crash regulation tests
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
Bending StiffnessOverall, among the highest in the Proton range and competitors.
Torsion stiffnessOverall, the highest among competitors.
Benefits : • Contributes to better vehicle control, ride and handling especially during braking
and negotiating corners.• Less body response to suspension movement contributes to vehicle control
which leads to greater security feeling.• Better protection to occupant due to stronger body shell.
EXORA – Structural StrengthEXORA – Structural Strength
Hybrid Plastic Front End Module
(frontal crash absorption & lightweight)
Hydroforming process subframe(lightweight and accuracy)
* Based on Proton Internal data
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only
Amaze = Rich with features
Amaze = Affordable price tag
Amaze = Enhances family lifestyle