EXHIBITOR & SPONSORSocial Media Toolkit

Dear Exhibitors and Sponsors,

Within this toolkit, you will find examples of social media

messages you can adapt and share with your network to

promote your involvement with the upcoming IAQA 2020

Annual Meeting & Expo.

How to Use this Toolkit

1. View this deck in Slide Show View for easiest access to the hyperlinks. Click on the links to view the webpage where the content exists.

2. When you’re ready to post, view this deck in Normal View to copy the text and images from these slides into your social media accounts and share!

We hope you find everything you need to create excitement about your involvement with the

IAQA 2020 Annual Meeting & Expo.

IAQA Social Media Channels

IAQA is active on the following social media channels

FOLLOW THESE CHANNELS to get the latest updates and gather ideas on content you can post on your own channels (or share directly from us!)

facebook.com/IAQAupdates/

twitter.com/IAQAssociation

linkedin.com/groups/59248/

Important Links

IAQA Annual Meeting website: annualmeeting.iaqa.org

Registration:annualmeeting.iaqa.org/registration

Exhibitor List:annualmeeting.iaqa.org/sponsors-

exhibitors-list

Program:annualmeeting.iaqa.org/technical-

program

Official Hashtag

Don’t forget to use the officialIAQA 2020 Annual Meeting & Expo

hashtag!

# IAQA2020

Facebook – Sample Post #1

USE THIS IMAGE

Post text:[Insert company name] is excited to announce that we’ll be exhibiting at @IAQAupdates 2020 Annual Meeting & Expo in West Palm Beach, Florida! Register and join IAQ professionals from the entire spectrum of the Indoor Air Quality Industry to share insights, ideas, and innovations. Pay us a visit at booth [insert booth number here] to[insert what attendees will find/learn at your booth]. #IAQA2020

Link to include:annualmeeting.iaqa.com/

Facebook – Sample Post #2

USE THIS IMAGE

Post text:We’re excited to announce that [insert company name] is a [insert sponsor level here – i.e. PLATINUM, GOLD, SILVER] sponsor at @IAQAupdates’s 2020 Annual Meeting & Expo taking place West Palm Beach, Florida! The meeting will be held at the @PBConventionCenter from February 19 – 21, 2020. Learn more and join us: annualmeeting.iaqa.com . #IAQA2020

Link to include:annualmeeting.iaqa.com/

Facebook – Sample Post #3

USE THIS IMAGE

Post text:The @IAQAupdates 2020 Annual Meeting & Expo is February 19 – 21 at the @PBConventionCenter! Your opportunity to access unparalleled technical education, top-notch networking and view the latest technology in the industry awaits. We’ll be there – will you? If so, be sure to visit us at booth [insert booth number]. #IAQA2020

Link to include:annualmeeting.iaqa.com/

LinkedIn – Sample Post/Message

Title:Join us in West Palm Beach, FL for the IAQA 2020 Annual Meeting & Expo!

Body:[Insert company name] will be [exhibiting at/sponsoring] the IAQA 2020 Annual Meeting & Expo, February 19 – 21 at the Palm Beach County Convention Center! Join your colleagues at the only industry event dedicated to bringing together contractors, consultants and other IAQ professionals from the entire spectrum of the Indoor Air Quality Industry to share insights, ideas, and innovations. Learn more about the event and register to join us at annualmeeting.iaqa.com/.

Don’t forget to swing by booth [insert booth number here] to pay us a visit. We look forward to seeing you there!

Twitter – Sample Tweet #1

[Note: Shorten links with bit.ly to make sure your tweets are under 280 characters]

Excited to announce we’ll be exhibiting at #IAQA2020 Annual Meeting & Expo in #WestPalmBeach, FL! Join us for 3 days of unparalleled technical education & top-notch networking. Be sure to pay us a visit at booth [insert booth number here]. Register athttps://bit.ly/2KjlF4y. @IAQAssociation

Twitter – Sample Tweet #2

We’re excited to announce that [insert company Twitter handle] is a [insert sponsor level here – i.e. PLATINUM, GOLD, SILVER] sponsor at IAQA 2020 Annual Meeting &Expo! Learn more at annualmeeting.iaqa.org.#IAQA2020 @IAQAssociation

[Note: Shorten links with bit.ly to make sure your tweets are under 280 characters]

Twitter – Sample Tweet #3

The 2020 @IAQAssociation Annual Meeting & Expo is 2/19–2/21 at @PBConventionCtr ! It’s the must-attend event for contractors, consultants and other IAQ professionals from the entire spectrum of the Indoor Air Quality Industry. Register at https://bit.ly/2KjlF4y and visit us at booth [insert booth number here].

[Note: Shorten links with bit.ly to make sure your tweets are under 280 characters]

Twitter – Sample Tweet #4

The countdown to #IAQA2020 is on! We’ll be exhibiting, so be sure to stop by booth [insert booth number here] to pay us a visit. Check out the program for exhibit hall hours: https://bit.ly/2OLEQbH

[Note: Shorten links with bit.ly to make sure your tweets are under 280 characters]

Email – Exhibitor Sample Message

Hello _____,

I hope you’re doing well. [Insert a personal greeting or comment here, as appropriate]. As you may know, [insert company name] will be exhibiting at the IAQA 2020 Annual Meeting & Expo, being held February 19 – 21, 2020 at the Palm Beach County Convention Center in West Palm Beach, FL.

For the first time in over a decade, IAQA will be hosting the Annual Meeting independent of any other organizations. This allows us to provide first-in-class education and networking to our attendees without any distraction. This change also includes establishing the IAQA Exhibit Hall where supporting organizations can share their innovations and services with the top IAQ experts and decision makers.

The 2020 IAQA Annual Meeting & Expo is your opportunity to access unparalleled technical education, top-notch networking and view the latest technology in the industry. This is the only industry event dedicated to bringing together contractors, consultants and other IAQ professionals from the entire spectrum of the Indoor Air Quality Industry to share their insights, ideas, and innovations.

I’m looking forward to networking with attendees as well as other exhibitors and sponsors. I’m hoping to see you there. Do you plan to attend?

If you’re interested in learning more and registering for the event visit, annualmeeting.iaqa.org

Best,

Sample Email SignatureYour NameYour Company Information

Join me in West Palm Beach! Register for the 2020 Annual Meeting & Expo by December 9, 2019 to take advantage of early bird rates!

Email – Sponsor Sample Message

Hello _____,

I hope you’re doing well. [Insert a personal greeting or comment here, as appropriate]. As you may know, [insert company name] is a[insert sponsor level here – i.e. PLATINUM, GOLD, SILVER] sponsor of the IAQA’s 2020 Annual Meeting & Exposition, being held February 19 – 21, 2020 at the Palm Beach County Convention Center in West Palm Beach, FL.

For the first time in over a decade, IAQA will be hosting the Annual Meeting independent of any other organizations. This allows us to provide first-in-class education and networking to our attendees without any distraction. This change also includes establishing the IAQA Exhibit Hall where supporting organizations can share their innovations and services with the top IAQ experts and decision makers.

The 2020 IAQA Annual Meeting & Expo is your opportunity to access unparalleled technical education, top-notch networking and view the latest technology in the industry. This is the only industry event dedicated to bringing together contractors, consultants and other IAQ professionals from the entire spectrum of the Indoor Air Quality Industry to share their insights, ideas, and innovations.

I’m looking forward to networking with attendees as well as other sponsors and exhibitors. I’m hoping to see you there. Do you plan to attend?

If you’re interested in learning more and registering for the event, visit annualmeeting.iaqa.orgBest,

Sample Email SignatureYour NameYour Company Information

Join me in West Palm Beach! Register for the 2020 Annual Meeting & Exposition by December 9, 2019 to take advantage of early bird rates!

EXHIBITORS!

Use this web badge to promote your involvement with

IAQA’s 2020 Annual Meeting & Expo

Exhibitor Web Badge

USES:1. Include in your email signature

2. Use in social media posts on Facebook, Twitter, Instagram, and LinkedIn

3. Add to your website and link to IAQA’s Annual Meeting page:annualmeeting.iaqa.org

SPONSORS!

Use this web badge to promote your involvement with

IAQA’s 2020 Annual Meeting & Expo

Sponsor Web Badge

USES:1. Include in your email signature

2. Use in social media posts on Facebook, Twitter, Instagram, and LinkedIn

3. Add to your website and link to IAQA’s Annual Meeting page: annualmeeting.iaqa.org

THANK YOU!