#pinwheelselfie social media toolkit - ohio chapter · families and children. this social media...
TRANSCRIPT
#PinwheelSelfie
Social Media Toolkit
Introduction
The Ohio Children’s Trust Fund (OCTF) is promoting a statewide #PinwheelSelfie
campaign for Child Abuse and Neglect Prevention Month in April. The campaign
aims to raise awareness of child abuse and neglect prevention and to urge all
Ohioans to take an active role in making their communities a better place for
families and children. This Social Media Toolkit provides an overview of the
#PinwheelSelfie social media campaign.
In addition to raising awareness for Child Abuse and Neglect Prevention Month, this
campaign will raise awareness of the OCTF, which serves as the Ohio chapter of
Prevent Child Abuse America.
Hashtag
The OCTF will use #PinwheelSelfie in social
media messages during the month of April,
reinforcing the connection with Child Abuse
and Neglect Prevention Awareness Month.
For collective impact, all local partners are
encouraged to do the same.
Try to send or schedule at least one tweet
with #PinwheelSelfie in it every day. Make
sure the tweet is relevant to the hashtag. (For
example, a tweet about child abuse
prevention is relevant, but one about car seat
safety is not.)
Intro HeadlineTwitterThe following schedule of tweets demonstrates the types of messages the OCTF anticipates posting during
the 2016 campaign and provides samples for local adaptation and personalization.
Sunday,
March 27
Monday,
March 28
Tuesday,
March 29
Wednesday,
March 30
Thursday,
March 31
Friday,
April 1
Saturday,
April 2
The @OhioCTF
and [local
agency]
#childabuse and
#neglect
#prevention
campaign is
coming in April.
Check back
Friday for more!
Visit @OhioCTF
on April 1 to join
the #childabuse
and #neglect
#prevention
campaign.
Stay tuned: April
1 is the launch of
the April
#childabuse
#prevention
campaign for
@OhioCTF and
[local agency].
We are just four
days away from
#ChildAbuse and
#Neglect
#Prevention
Month. Follow
@OhioCTF for
more.
Join @OhioCTF
and [local
agency] in raising
awareness about
#childabuse
#prevention
month in April.
Help us spread
the word about
#childabuse and
#neglect
prevention
starting April 1
with your
#PinwheelSelfie.
@OhioCTF
launches its
statewide
#PinwheelSelfie
campaign on April
1. Follow them
and us for more
information.
Visit @OhioCTF
on April 1 to join
the
#PinwheelSelfie
#childabuse and
#neglect
#prevention
campaign.
Tomorrow is the
launch of
#ChildAbuse and
#Neglect
#Prevention
Month. Follow
@OhioCTF to join
the campaign.
Visit @OhioCTF
tomorrow to join
the
#PinwheelSelfie
#childabuse and
#neglect
#prevention
campaign.
Post your
#PinwheelSelfie
today and all
month long.
Check out these
tips on how to
take a selfie:
bit.ly/1vzCQiP
Follow @OhioCTF
and [local
agency] and post
a selfie with a
pinwheel. Don’t
forget to use
#PinwheelSelfie!
Will you join
@OhioCTF and
[local agency] in
taking a
#PinwheelSelfie
in April for
#childabuse
#prevention
awareness?
April is
#ChildAbuse and
#Neglect
#Prevention
Month. Learn
more from
@OhioCTF at
jfs.ohio.gov/OCTF
/CAPM.stm
Intro HeadlineTwitter
Sunday,
April 3
Monday,
April 4
Tuesday,
April 5
Wednesday,
April 6
Thursday,
April 7
Friday,
April 8
Saturday,
April 9
Help us spread
the word about
#childabuse and
#neglect
#prevention in
April with your
#PinwheelSelfie.
Follow @OhioCTF
and [local
agency] in April to
join the
#childabuse and
#neglect
#prevention
campaign.
Will you please
take a
#PinwheelSelfie
for #childabuse
and #neglect
#prevention
month? [Tag local
celebrities’
Twitter handles]
Take a
#PinwheelSelfie
and take a stand
against
#childabuse and
#neglect.
Join @OhioCTF
and [local
agency] in raising
awareness about
#ChildAbuse and
#Neglect
#Prevention
Month in April.
Help us spread
the word about
#childabuse and
#neglect
#prevention in
April with your
#PinwheelSelfie.
April is
#ChildAbuse and
#Neglect
#Prevention
month. Learn
more from
@OhioCTF at
jfs.ohio.gov/OCTF
/CAPM.stm
Will you join
@OhioCTF and
[local agency] in
taking a
#PinwheelSelfie
in April for
#childabuse
#prevention
awareness?
It’s #ChildAbuse
and #Neglect
#Prevention
month. Find a
#pinwheel and
take a
#PinwheelSelfie
to raise
awareness.
Visit @OhioCTF all
month long to
join the
#PinwheelSelfie
#childabuse and
#neglect
#prevention
campaign.
We are one week
into the
#PinwheelSelfie
Campaign.
Thanks [Tag
participants’
Twitter handles]
Remember to
follow @OhioCTF
and [local
agency] and post
a selfie with a
pinwheel, using
#PinwheelSelfie.
Will you join
@OhioCTF and
[local agency] in
taking a
#PinwheelSelfie
in April for
#childabuse
#prevention
awareness?
April is
#ChildAbuse and
#Neglect
#Prevention
Month. Learn
more from
@OhioCTF at
jfs.ohio.gov/OCTF
/CAPM.stm
Intro HeadlineTwitter
Sunday,
April 10
Monday,
April 11
Tuesday,
April 12
Wednesday,
April 13
Thursday,
April 14
Friday,
April 15
Saturday,
April 16
Help us spread
the word about
#childabuse and
#neglect
#prevention in
April with your
#PinwheelSelfie.
Want to take a
#PinwheelSelfie
but can’t find a
#pinwheel? Print
this off and hold
it up:
http://1.usa.gov/
1oDhe6G
Will you please
take a
#PinwheelSelfie
for #childabuse
and #neglect
#prevention
month? [Tag local
celebrities’
Twitter handles]
Take a
#PinwheelSelfie
and take a stand
against
#childabuse and
#neglect.
Join @OhioCTF
and [local
agency] in raising
awareness about
#ChildAbuse and
#Neglect
#Prevention
Month.
Reminder:
Tomorrow is
#Ohio Wears
Blue Day to
promote
#ChildAbuse and
#Neglect
#Prevention
month.
April is
#ChildAbuse and
#Neglect
#Prevention
Month. Learn
more from
@OhioCTF at
jfs.ohio.gov/OCTF
/CAPM.stm
Today is #Ohio
Wears Blue Day.
Wear blue and
take a
#PinwheelSelfie
to raise
awareness of
#childabuse.
It’s #ChildAbuse
and #Neglect
#Prevention
Month. Take a
#PinwheelSelfie
to help us raise
awareness.
Visit @OhioCTF all
month long to
join the
#PinwheelSelfie
#ChildAbuse and
#Neglect
#Prevention
Campaign.
Raise awareness
all month long
about
#childabuse and
#neglect
#prevention with
a #PinwheelSelfie
Remember to
follow @OhioCTF
and [local
agency] and post
a selfie with a
pinwheel, using
#PinwheelSelfie.
Will you join
@OhioCTF and
[local agency] in
taking a
#PinwheelSelfie
in April for
#childabuse
#prevention
awareness?
Join your
neighbors and
take a
#PinwheelSelfie.
Some day you
may need each
others’ support.
Intro HeadlineTwitter
Sunday,
April 17
Monday,
April 18
Tuesday,
April 19
Wednesday,
April 20
Thursday,
April 21
Friday,
April 22
Saturday,
April 23
Help us spread
the word about
#childabuse and
#neglect
#prevention in
April with your
#PinwheelSelfie.
Want to take a
#PinwheelSelfie
but can’t find a
#pinwheel? Print
this off and hold
it up:
http://1.usa.gov/
1oDhe6G
All children
should be #loved.
Show your
support this
#MotivationMond
ay by taking a
#PinwheelSelfie.
It is easier to
build up a #child
than it is to repair
an adult. Join the
cause and take a
#PinwheelSelfie
for #childabuse
#prevention
awareness.
Join @OhioCTF
and [local
agency] in raising
awareness about
#ChildAbuse and
#Neglect
#Prevention
month in April.
Send @OhioCTF
and [local
agency] your
#PinwheelSelfie
for #ChildAbuse
and #Neglect
#Prevention
Month.
April is
#ChildAbuse and
#Neglect
#Prevention
Month. Learn
more at
jfs.ohio.gov/OCTF
/CAPM.stm
Are you a #selfie
expert? Show the
world and take a
#PinwheelSelfie
to raise
awareness of
#childabuse.
It’s #ChildAbuse
and #Neglect
#Prevention
Month. Find a
#pinwheel and
take a
#PinwheelSelfie
to raise
awareness.
Visit @OhioCTF all
month long to
join the
#PinwheelSelfie
#ChildAbuse and
#Neglect
#Prevention
Campaign.
April is a time to
remember to
raise #children
who won’t have
to recover from
their #childhood.
Help spread the
word with a
#PinwheelSelfie.
Remember to
follow @OhioCTF
and [local
agency] and post
a selfie with a
pinwheel, using
#PinwheelSelfie.
Will you join
@OhioCTF and
[local agency] in
taking a
#PinwheelSelfie
in April for
#childabuse
#prevention
awareness?
Don’t want to
take a
#PinwheelSelfie
alone? Grab your
#friends.
Intro HeadlineTwitter
Sunday,
April 24
Monday,
April 25
Tuesday,
April 26
Wednesday,
April 27
Thursday,
April 28
Friday,
April 29
Saturday,
April 30
It’s the final week
of April. Help us
go out with a
bang for the
@OhioCTF
#PinwheelSelfie
campaign!
Want to take a
#PinwheelSelfie
but can’t find a
#pinwheel? Print
this off and hold
it up:
http://1.usa.gov/
1oDhe6G
Good morning,
Monday! It’s not
too late to take a
#PinwheelSelfie.
Let’s work
together to
support Ohio’s
#kids and end
#childabuse.
Help spread
awareness with a
#PinwheelSelfie.
Join @OhioCTF
and [local
agency] in raising
awareness about
#ChildAbuse and
#Neglect
#Prevention
Month in April.
Send @OhioCTF
and [local
agency] your
#PinwheelSelfie
for #ChildAbuse
and #Neglect
#Prevention
Month.
April is
#ChildAbuse and
#Neglect
#Prevention
Month. Learn
more from
@OhioCTF at
jfs.ohio.gov/OCTF
/CAPM.stm
Are you a #selfie
expert? Show the
world and take a
#PinwheelSelfie
to raise
awareness of
#childabuse.
It’s #ChildAbuse
and #Neglect
#Prevention
Month. Find a
#pinwheel and
take a
#PinwheelSelfie
to raise
awareness.
Visit @OhioCTF all
month long to
join the
#PinwheelSelfie
#ChildAbuse and
#Neglect
#Prevention
campaign.
It’s #FriYay and
@OhioCTF is
winding down its
#PinwheelSelfie
campaign. Follow
us to support
#children all year.
#FBF to our first
#PinwheelSelfie
that kicked off
#ChildAbuse and
#Neglect
#Prevention
Month this year!
[Include photo of
the first
#PinwheelSelfie
you posted on
social media.]
Will you join
@OhioCTF and
[local agency] in
taking a
#PinwheelSelfie
in April for
#childabuse
#prevention
awareness?
Don’t want to
take a
#PinwheelSelfie
alone? Grab your
#friends.
Intro HeadlineOther Suggested Daily Tweets
Today starts #ChildAbuse and #Neglect #Prevention Month.
Follow @OhioCTF to learn 30 tips to #KeepKidsSafe over
the next 30 days.
#KeepKidsSafe Day 1: Assess your home for potential
hazards, such as poor lighting and uneven surfaces, to
prevent falls.
#KeepKidsSafe Day 2: Install and maintain smoke alarms
and carbon monoxide detectors in your home.
#KeepKidsSafe Day 3: Establish a plan for how you would
evacuate your home in an emergency.
#KeepKidsSafe Day 4: Make sure all electrical outlets are
covered and inaccessible to #children.
#KeepKidsSafe Day 5: Supervise #children when they’re
near cooking surfaces, and never leave food unattended on
the stove.
#KeepKidsSafe Day 6: Program emergency numbers, such
as the Poison Control Hotline (800-222-1222), into your
phone.
#KeepKidsSafe Day 7: Install high fencing with self-latching
gates to prevent drownings in home swimming pools.
#KeepKidsSafe Day 8: Store cleaning supplies and
medicines in locked cabinets out of the reach of #children.
#KeepKidsSafe Day 9: Adjust the thermostat on your hot
water heater to 120 F or lower to avoid burns.
#KeepKidsSafe Day 10: Invite local #firefighters to a
community event to promote #firesafety.
Intro HeadlineOther Suggested Daily Tweets (continued)
#KeepKidsSafe Day 11: Partner with your Poison Control
Center to visit #schools and talk about poison safety.
#KeepKidsSafe Day 12: Wear a helmet and other properly
fitted protective gear.
#KeepKidsSafe Day 13: Host a concussion awareness
event at a local school for young #athletes.
#KeepKidsSafe Day 14: Have a physical before starting a
new sport and warm up before each practice and game.
#KeepKidsSafe Day 15. Monitor #children while they are
playing to ensure #safety.
#KeepKidsSafe Day 16: Educate coaches on how to ensure
the #health and #safety of young #athletes.
#KeepKidsSafe Day 17: Form a group in your #community
that works to educate #families about safe play for
#children.
#KeepKidsSafe Day 18: Work with local #community
leaders to build and support #safeplaygrounds.
#KeepKidsSafe Day 19: Wear a seat belt on every trip, no
matter how short.
#KeepKidsSafe Day 20: Make sure #children are buckled
up in a car seat, booster seat or seat belt.
#KeepKidsSafe Day 21: Be mindful of the environment
when crossing the road. Use sidewalks and avoid
jaywalking.
#KeepKidsSafe Day 22: Set an example for your #children
by looking both ways before crossing an intersection.
Intro HeadlineOther Suggested Daily Tweets (continued)
#KeepKidsSafe Day 23: Wear a helmet and reflective gear
when on a bike, skateboard, scooter or other motor vehicle.
#KeepKidsSafe Day 24: Avoid texting, eating, using the
phone or grooming while driving. Model the right behavior
for your #children.
#KeepKidsSafe Day 25: Hold a local child safety-seat demo
to help #families ensure their seats are installed correctly.
#KeepKidsSafe Day 26: Discuss the rules of the road and
ask your teen to pledge to avoid speeding and texting while
driving.
#KeepKidsSafe Day 27: Encourage local PTAs to work with
#schools to implement #teendriversafety programs.
#KeepKidsSafe Day 28: Find a friend or relative to watch
your #children so you can spend some time alone.
#Selfcare for busy parents is vital!
#KeepKidsSafe Day 29: Make sure you are content and
healthy to #prevent burnout and be a better #parent.
#KeepKidsSafe Day 30: By making time to value yourself
and your needs, you teach your #children how to do the
same.
Intro HeadlineOther Suggested Tweets
The next time your child makes you angry, #stop, #breathe
and #think. Remember, your child learns by watching you.
Kids are always watching and imitating, so
#beapositiverolemodel #PinwheelSelfie
#Childabuse isn’t always physical. #Verbalabuse can be
just as damaging. #PinwheelSelfie #SpreadtheWord
If you suspect child abuse or neglect, call (855) OH-CHILD.
Don’t overlook suspected #childabuse; #reportit.
Protecting kids is everyone’s job. Call (855) OH-CHILD if you
suspect #childabuse or #neglect.
Adults are responsible for the #safety of #children.
#PinwheelSelfie #childabuse #prevention
It’s #ChildAbuse and #Neglect #Prevention Month. Check
out the @OhioCTF Pinterest board at bit.ly/1opY7Lz
#PinwheelSelfie
#FamilyActivity tonight: game night! Play a #boardgame and
take a family #PinwheelSelfie.
It’s a beautiful day to take the kids for a #walkatthepark
and post a family #PinwheelSelfie.
Language is powerful. The next time you’re about to speak
to a #child, #pause and #think about what you are saying.
#childabuse #prevention #PinwheelSelfie
Donate to @OhioCTF at 1.usa.gov/1850GvY #childabuse
#prevention #PinwheelSelfie
Intro HeadlineFacebookFacebook is a great resource to post pictures, graphics and articles surrounding Child Abuse and Neglect Prevention Awareness Month and the #PinwheelSelfie campaign. Use the suggested posts below and make sure you tag the Ohio Children’s Trust Fund and your local organization.
Suggested Facebook Posts
Tell us: How are YOU participating in the Ohio Children’s
Trust Fund #PinwheelSelfie campaign? Share a selfie with a
pinwheel and tell us what you’re doing to raise awareness
of child abuse and neglect prevention.
Join the statewide #PinwheelSelfie movement and help
raise awareness of child abuse and neglect prevention. Visit
jfs.ohio.gov/OCTF/CAPM.stm to find material to use in your
community.
The #PinwheelSelfie movement lasts all month long.
Anyone, anywhere, can participate. Like the Ohio Children’s
Trust Fund on Facebook to hear updates throughout April
and all year long.
Want to take a #PinwheelSelfie but can’t find a #pinwheel?
Print this off and hold it up: http://1.usa.gov/1oDhe6G
Graphics
The OCTF has numerous graphics and resources on its
website, jfs.ohio.gov/OCTF/CAPM.stm, that local partners
can download and share in their local Facebook campaigns.
Intro Headline
Tips
Many of the tweets on pages 4 through 12 can be
shared on Instagram with #PinwheelSelfie.
Followers should be encouraged to post their
#PinwheelSelfie on Instagram as well as Twitter
and Facebook.
Combine a healthy balance between fun images
and business pictures.
Leverage a photo contest on Instagram to track the
best #PinwheelSelfies.
Try to have the same handle (for example,
@OhioCTF) on all social media sites and link each
site to your webpage.
Build a base of followers by following active partner
organizations and other influencers who do similar
work. Engage these users to participate in the
#PinwheelSelfie campaign by tagging them in your
post.
“Regram” your favorite #PinwheelSelfie and make
sure you tag the original Instagram user who
posted it.
InstagramInstagram is a great resource to share images and short videos to connect with your followers. To maximize
impact, include links to your organization’s Twitter and Facebook pages in your Instagram posts.
Intro Headline
The OCTF is working with Twibbon to create a free
pinwheel border for the month of April. The OCTF
also has created a free pinwheel banner that
others can download from Twibbon and use as
their Facebook header image.
Help us cover social media with pinwheels. Support
Child Abuse and Neglect Prevention Month
awareness by adding a pinwheel to your profile
picture and downloading the OCTF’s official
Facebook cover photo.
To access these tools, visit
http://twibbon.com/support/child-abuse-
prevention-8.
TwibbonTwibbon is a web service that allows users to create custom borders that others can add to their Facebook
and Twitter profile pictures.
Example of a Twibbon
profile picture.
(insert final image here)
The Twibbon Facebook header image.
Intro HeadlineThe following infographics are shared on the OCTF’s website, jfs.ohio.gov/OCTF/CAPM.stm. They are available for download and use by any of our partners.
Infographics and Messaging
ACEs Infographic from Prevent Child Abuse America (PCAA) Child Sexual Abuse Prevention Infographic from PCAA
Intro HeadlineSample Press Release
Intro Headline
Hashtag: #PinwheelSelfie
Facebook: facebook.com/OhioChildrensTrustFund
Twitter: @OhioCTF
Instagram: @OhioCTF
Pinterest: pinterest.com/OhioJFS/april-is-child-abuse-and-neglect-prevention-month
Website: jfs.ohio.gov/OCTF/CAPM.stm
Campaign Youth Contest: http://jfs.ohio.gov/OCTF/CAPM.stm
Questions? Contact us at Ohio_Children’[email protected].
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