exelate networks
TRANSCRIPT
Insert a hi res logo here
digiday 2009Mark Zagorski Chief Revenue Officer
eXelate (n):
the first and largest marketplace for audience
targeting data
audience data (n):
consumer cookie-based demographic, interest and
purchase intent information gathered directly from a
publisher website
publisher
Data Wild West
retargeting
ad networks data eXchanges
optimal buyingplatforms
agencies
analytics bt targeting solutions
publisher optimization
agencyplatforms
Commodity
©2009 eXelate Media Ltd. Confidential and Proprietary
Dozens of buyers - Ad Networks - Agencies
Hundreds of sellers- Publishers- Social Networks - Commerce sites
Transactions, pricing and valuation “settle in”; publishers making real $$
Multiple data sellers / exchanges
Commodity
Buyers Publishers
Data = $$
©2009 eXelate Media Ltd. Confidential and Proprietary
available impressions
un
it v
alu
e(c
pm
/ c
pu
v)
media cpms
data value
The Math
©2009 eXelate Media Ltd. Confidential and Proprietary
Data Revenue per K UV + 8 Pixels (rotated w/ eXelate system)@$5.00 per pixel / K UV
____________________= $40 CPMUV/Month* 8M UV
= $320K / month
Buying Audience
©2009 eXelate Media Ltd. Confidential and Proprietary
35% of advertisers with annual revenues of $500 million or more use BT ... (Forrester 2008)
50% of online marketers using BT prefer to do so whenever possible… (Forrester 2008)
Buying Audience
©2009 eXelate Media Ltd. Confidential and Proprietary
“Employing multiple layers of data to hone in on the right online audience, empowers marketers to spend their media dollars more effectively and eliminate “wasted” impressions.”
- Lindsay O’Neill, GM Aperture
Data works . . . really
Data Works
©2009 eXelate Media Ltd. Confidential and Proprietary
Most successful campaigns have
achieved lift of more than 2X that of regularly optimized campaigns (Forrester 2008)
eXelate’s BT Lab average lifts of
50% – 150% vs. ads optimized on the same media
Airline Case Study
©2009 eXelate Media Ltd. Confidential and Proprietary
Data Wild West
publisher
retargeting
ad networks data eXchanges
optimal buyingplatforms
agencies
analytics bt targeting solutions
publisher optimization
agencyplatforms
Wrangled!
data
pub
lishe
r
analytics
retargeting
agencies
bt targeting solutions
data eXchanges
optimal buyingplatforms
publisher optimization
agencyplatforms
med
ia p
ublis
her
audi
ence
dat
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anag
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data publisher
data publisher
digiday 2009Mark Zagorski Chief Revenue Officer