Executive SummaryWhat is Beezer?Beezer.com is an award-winning online Instant Mobile App Creator which allows micro-businesses, individuals and organisations to create their own Mobile App + Website in a few hours and at a very low cost.

With Beezer it costs £19.99* a month to run your App. A Beezer built App is a Progressive Web App (PWA), giving you the best of responsive web and native Apps combined and allowing you to bypass the App Stores by sending a direct link which is opened by the web browser.

What is a PWA?A Progressive Web App (PWA) is installed as an Application (App) which runs code on the user’s device or computer. It is based on Web technology meaning it is it written for the web and will therefore work across the range of browser types and devices including Desktop. It is Progressive because the Apps only load what it needs when you first access it and will provide the best experience based upon the plethora of device types and browsers accessing the App meaning that it is operating system and device agnostic.

Your Instant Mobile App Creator

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Why Beezer? Beezer.com represents a huge opportunity with a cutting edge Mobile App creation platform as we enter a Mobile first world. The Beezer product has been validated in the current market and is ready to be fully commercialised.

The product provides a low cost and easy to use builder and management platform to make a Mobile App (and website) for entrepreneurs, solopreneurs, organisations and businesses around the world and provides a unique distribution model: bypassing the App Stores.

Market Opportunity Beezer operates in a global market. The solution is scalable, robust and low-touch; disrupting the way Mobile Apps and websites are created by current DIY website providers.

There are over 1.8 billion websites in the world and Beezer will address specific verticals initially in Event, Financial Services and e-Commerce sectors.

Wix and Weebly, legacy website builders which don’t produce Mobile App, have a combined subscriber base of 185 million subscribers.

Mission Statement The ‘Squarespace’ of Mobile Apps - beautiful and highly functional Apps.

Beezer aims to dominate the DIY Mobile App building market (and as a consequence, website building market) and become the authority on Progressive Web Apps.

Beezer will generate a Net Profit of £2.59M in Year 5 (Aug 2022 - July 2023)

The Investment Opportunity

“You have a potential opportunity with a Unicorn here”Peter Jones, BBC Dragons Den, August 2018

Milestones Breakeven August 2020.

Total paid subscription count of 3300 users in January 2020.

The Ask £1M at pre-money valuation of £7M.

This could be co-funded by Scottish Investment Bank if desired.

Investment to date has been £1.2M.

This Investment is EIS qualifying.

Use of Funds Take the team from 12 to 18 - developing the Product Roadmap to complete the vision of becoming the ‘Squarespace of Mobile Apps’ and start marketing activity to take to the market based on a clear Sign up to Paid Account cost per acquisition strategy.

The Return Based upon projected P/E of 20 and the investor achieving EIS relief the return of funds at the end of Year 5 shows a multiple of 10x initial investment.

Dividends of 65% of profit over a cumulative 5 year period shows an average return of 11% per annum.

The Exit There are several routes to exit for the business in the future. These consist of - trade sale, technology sale, or IPO. It is possible, likely that such a trade/technology sale would come from one of our our current/future Channel Partners.

Year 1 2019 Year 2 2020 Year 3 2021 Year 4 2022 Year 5 2023

Income £260,132 £823,137 £1,407,372 £2,179,413 £3,758,873

Gross Profit £221,442 £739,789 £1,293,615 £2,030,520 £3,574,844

Net Profit -£145,035 £56,745 £476,619 £1,095,301 £2,591,400

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Big Picture

The Beezer visionBeezer aims to become the global number one PWA App Creator, providing a one-stop shop for Mobile App creation, distribution, user engagement and analytics.

Beezer will offer an alternative to existing website builders using Artificial Intelligence to retrieve structured data from existing online content to render a PWA via the Beezer platform producing a super slick Mobile App and website in one.

Mobile first, mobile futureIn a mobile first world, Beezer recognise that the future of the web is mobile, and importantly that the future of user created content delivered via the Internet is Progressive Web Apps.

This is the natural evolution of the web and Beezer are perfectly placed to take advantage of this through their proven App and web building technology set – gathering 16,000 user accounts as of January 2019.

Mobile Traffic continues to grow

Mobile traffic is responsible for 52.2 percent of Internet traffic in 2018 – compared to 50.3 percent in 2017.

https://www.statista.com/statistics/ 241462/global-mobile-phone-website-traffic-share/

Create your app in the

Beezer App Builder

Distribute the App – with a simple web

link via SMS and e-mail

Engage users with notifications and gather feedback

Analyse your App usage

Manage user access and groups

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Insights from the Beezer journey

Beezer is a data-driven organisation and has gathered valuable actionable insights through its use of big data (since launching its first public version in July 2017). Smartphone and mobile usage continues to increase globally, however Desktops still account for a significant share of access to content over the web. In fact, PWAs will also be able directly installable to Desktops in 2019.

An app, a website, or both?

Beezer provides a solution to compliment or indeed replace existing websites by producing an App and website in one.

Some businesses only require an App and not a website but Beezer recognise that their users may still need to access the content on a Desktop or Tablet device. Beezer addresses both of these scenarios.

Addressing the needs of SMEs

Mobile Apps easily engage users in a mobile-first world. SMEs, micro-businesses, individuals and organisations need to be able to create content quickly and easily share this content directly with their customers. SMEs selling products and services require access to Booking tools and e-Commerce tools. They require the ability to Engage with the customer through gathering information in forms and receiving reviews. They also require to send their customers news and offers directly through the App. Beezer has built a rich feature set including integrations to Shopify (eCommerce) and Appointed (Bookings) to meet these needs.

How do customer’s access mobile apps?A Beezer PWA supports a wide range of mobiles, operating systems and browsers, including Desktop and Tablet browsers, and ensures the best experience is delivered to each. This constantly evolves as new handsets, operating system updates and new browser versions are released into the market. The table (below) illustrates a sample of the combinations of technology and providers used to access web content.

Smartphone iOS 12 Safari 12 13.97%

Desktop Window, Mac OS, Linux IE 6, 7, 8, 9, Safari, Chrome 11.23%

Smartphone Android 8 Chrome 70 2.42%

Smartphone Android 8 Facebook 1.83%

Tablet iOS 12 Safari 12 1.77%

Smartphone Android 8 Samsung Browser 7 1.22%

PWAs will be installable directly via the Google Chrome Browser

on all Desktops.

“Mac support for Desktop PWAs is in development and we hope to see it land in the first half of 2019.”

https://developers.google.com/web/progressive-web-apps/

desktop

18th December 2018

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PWA is the future... ...and the future is here

Popular Web Browsers move to embrace PWA based technology.

Microsoft announced replacement Edge browser with Chromium (PWA) Technology. https://blogs.windows.com/windowsexperience/ 2018/12/06/microsoft-edge-making-the-web-better-through-more-open-source-collaboration/

6th December 2018

Apple release support for Service Worker in Safari Browser (a key component of a PWA app allowing for offline capability and more) https://developer.apple.com/library/archive/releasenotes/General/WhatsNewInSafari/Articles/Safari_11_1.html#//apple_ref/doc/uid/TP40014305-CH14-SW1

22nd February 2018

Problems mount with the app stores

App Stores continue to be problematic for large and small businesses alike.Netflix have recently announced bypassing the App Stores due to a 30 percent cut of their revenue being taken by the App Stores. https://www.washingtonpost.com/technology/ 2019/01/04/app-store-war-between-netflix-apple-is-heating-up/

4th January 2019

App Store rules continue to fluctuate and individuals must pay for Apple developer accounts to submit their native apps for approval to the Apple App Store.

“4.2.6  Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content.”

https://developer.apple.com/app-store/review/guidelines/

19th December 2018

Web Apps have become a dominant technology.

Top brands such as Uber are creating Web Apps for their customer as the preferred technology choice allowing for a rich user experience.

https://eng.uber.com/m-uber/

Why bypass the App Stores?

• Paid search and adverts means your users will be shown, and therefore download competitors apps.

• Users often have to remember their passwords to download their app.

• Native App downloads can take a long time.

• An Apple Developer account will cost you $99/year which you require to submit an app.

PWA or Native?

• Native apps are not shareable across operating systems however PWAs can be shared across devices with a simple link.

• Approval of native apps can take several days and can even be rejected.

• PWAs are instantly searchable and discoverable on Search Engines like Google and Bing unlike native apps.

• Native apps can be expensive to build.

• PWAs work across all device types.

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The Beezer journey so far

In House CTO Appointed

June 2016

Initial Beta Launch v0.1

April 2017

Beezer V2 – Templating

Feb 2018

PWA Technology Adopted

July 2016

Beezer V1 Launch

July 2017

Beezer V3 Features

July 2018

BBC Dragons’ Den Appearance

August 2018

First 150 Customers

November 2018

Beezer V4 Generic Platform Complete

January 2019

Move to Amazon Cloud

July 2018

Weebly Marketplace

August 2018

Wix Marketplace

October 2018

User Auth Release

January 2019

Build Discovery

Validation Test and fix

Vertical Industry Focus

July 2019

Market Expansion

December 2019

Convert any Website to a Beezer

PWA using AI

July 2020

Commercialisation

100 Accounts

2,500 Accounts

20 Paid Customers

10,000 Accounts

6,000 Active Apps

16,000 Accounts

200 Paid Customers

Milestones Achieved Future Milestones 2,000 Paid Customers

10,000 Paid Customers

#1 PWA App Creator

July 2021

Investment Round 2

February 2019

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2,413,337 views

Term ‘PWA’ first coined

June 2015

Company Founded

November 2014

Seed Investment

February 2015

Initial Platform Outsourced

April 2016

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Vertical focus and commercialisation

At the end of January 2019, Beezer have completed the development of its generic PWA App Builder allowing customers from various industries to build their own Mobile App. At this point, Beezer has 200 paid customers and a Monthly Recurring Revenue of £3,000. The next stage is to focus on industry verticals through a combination of development and marketing activity to exceed the paid subscription target of 2000 paid customers subscribed to the core Accelerate plan (£19.99 a month). This represents the company surpassing its monthly burn rate and moving into profit. In order to achieve this target and beyond, Beezer has identified key target markets and industries using data gathered to date during the Validation and Test and Fix stages and will require a continued mix of development, marketing and support enhancements to attract paid subscribers to the SaaS (Software As A Service) App Creation Platform.

Target market and industries

Our initial target market was focused on SMEs in the UK however in Q3 of 2019 we will be looking to expand into all English speaking markets as we grow in line with our global Channel Partners.

Currently most of Beezer’s customers are based in the UK, however we have also attracted customers in the USA, Canada, Ireland, Netherlands, Australia, New Zealand, Sweden, Jamaica and South Africa.

Beezer’s existing customers come from a wide range of industry types however the strategy is to focus on industry verticals, where we have analysed the market and App-based competitors, initally starting with Events and e-Commerce and then Financial Services, Sports and Associations.

Scottish Edge

2017

NOAH London Winner

2018

Horizon 2020 Seal of Excellence

2018

Best New Scottish Company

2017

Awards

Events e-Commerce Financial Services

Sports

Hospitality Education Community and Associations

Health and Fitness

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Channel partners

Our existing Channel Partners continue to push the Beezer brand by providing a Beezer Instant Mobile App Solution in the Wix and Weebly marketplaces (Wix and Weebly have a combined subscriber base of 180 million accounts). For Beezer, this solution currently attracts 700 new accounts a month. When an App is created it creates a beezer.com link which is virally shared within the channel partner’s customer base and helps toward attracting sign-ups to our core platform.

Beezer are planning a version 2 of their channel partner solution in Q3 of 2019 and targeting further Channel Partner relationships.

Available in the Wix App Market

Beezer aims to receive the highest reviews via the Marketplaces. The first iteration of the Beezer Instant Mobile App is attracting average reviews of 3.5+ out of 5 and a 2nd version will aim to address further improvements and attract more 5 star ratings.

https://www.wix.com/app-market/instant-mobile-app/overview

https://www.weebly.com/uk/app-center/beezer-mobile

RBS Channel Partner:Beezer have secured a relationship with RBS where the Beezer.com product will be used within the RBS Entrepreneur Accelerator program across their 12 hubs in the UK. This will provide our services to thousands of RBS connected businesses.

Pricing plans and core offering

Free Trial Free Access to all Beezer features for 30 days

New Users to the Beezer platform to test and try all features.

Free Free Limited features of a Beezer PWA

Information based Apps and consolidation of Social Media into a PWA.

Launch £9.99 Core Features + Social Media Integrations

Micro-businesses, Organisations or Individuals who want to share information via an App and via the Web.

Accelerate £19.99 All Features and Integrations + Push Notifications + Member Login

Micro-businesses, Organisations or Individuals who want to Engage their client base and provide access to rich App functionality and 3rd party integrations.

Expert £120 Accelerate Features and ability to build up to 15 apps on a single account.

Agencies and companies that wish to build a suite of apps.

*See https://www.beezer.com/pricing/

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Technology roadmap

• PWA optimisation for the ultimate in speed and quality. SEO enhancements to make your App appear highly in Search engines.

• Further 3rd Party Integrations to best of breed web based services to support industry verticals.

• In House – eCommerce, Booking and Loyalty solutions.

• Design Treatment – move from functional to the ‘Squarespace’ of apps.

• Artificial Intelligence for App Creation.

• Language support – expand to further markets.

• Headless CMS integration to Contentful in order to support the users who wish to have an existing website and a Beezer app but only wish to update their content in one place.

The Beezer App Creator User Interface

Subscription targets

As of July 2018 Beezer have had a clear and robust strategy to signup subscriptions to the Beezer platform and are tracking closely to plan.

In order to meet signup new subscriptions across the various plans we have a robust development and marketing roadmap to increase our Monthly Recurring Revenue (MRR) with a focus on Organic SEO, engaging with industry influencers and re-targeting warm leads via our website as well as converting Free accounts to a monthly subscription.

■ 9.99 Launch ■ 19.99 Accelerate ■ 191.88 Annual Accelerate ■ 95.98 Annual Launch ■ 95.94 50% Annual Accelerate ■ 120 Expert

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22 Beezer Features and Integrations are currently available within the platform with many more planned in 2019 and beyond, including a 3rd party marketplace.

The Investment

Monthly Recurring Revenue Plan and Tracking (table below) – additional income generated through enterprise clients and grants contained in full Business plan. Monthly burn rate of ~£40K covering all costs.

“You have a potential opportunity with a Unicorn here”Peter Jones, BBC Dragons Den, August 2018

Total Accounts Created

Total Active Paid Plans

Paid Plan Target * across all plans types + discounts

Monthly Recurring Revenue

August 18 2,500 26 20 £0.7K

September 18 12,000 67 60 £1.2K

October 18 13,000 146 120 £2K

November 18 14,000 192 180 £2.5K

December 18 15,000 198 186 £2.6K

January 19 16,000 – 195 £2.7K

The investment into Beezer will be focused on adding value to the company by accelerating customer acquisition and increasing customer retention. This will be achieved through:

• Fast tracking the development of our technology and facilitating the adoption of new features and integrations that unlock new verticals.

• Converting Free accounts to Paid Subscriptions

• Powering our sales and marketing activity to reach more customers and enhance our customer acquisition.

• The investment sought is £500K-1M on a pre-money valuation of £7M (this range is due to the commitment from SIB to co-fund if so required).

Year 1 2019 Year 2 2020 Year 3 2021 Year 4 2022 Year 5 2023

Income £260,132 £823,137 £1,407,372 £2,179,413 £3,758,873

Gross Profit £221,442 £739,789 £1,293,615 £2,030,520 £3,574,844

Net Profit -£145,035 £56,745 £476,619 £1,095,301 £2,591,400

Beezer Features and Integrations

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The Team

Management Team brings together strength and depth across the key areas of commercial, investment, technology development, sales and marketing.

Brian M. Smillie – Founder and CEO. Spearheading sales for Beezer and is successful manager who has proven track record of delivering bottom-line results in new start-up business ventures. Brian built a cutting-edge digital agency in Australia – The Creative Shop Sydney. He has a proven track record of delivering positive profit enhancement and building strong management teams.

Brian M. Smillie (Snr) – Company Secretary and Director. A results-driven and accomplished CEO with extensive knowledge, experience and demonstrable success gained from a career spanning over 25 years in various demanding and challenging industries within both private and public sector domains.

Euan McCreath – COO. A tech professional with over 15 years of experience. Euan has produced Cloud and Mobile software solutions with experience in building and deploying Business Process Management, Customer Service, Big Data, and SaaS solutions.

Grant Findlay – CTO. A JavaScript specialist with a wide range of experience in building Node.js servers, web applications and hybrid mobile applications. He started his career running a web design agency in Shanghai before moving back to Edinburgh.

Marcella Peacock – Senior Marketing Manager. Marcella has over 11 years marketing experience working both agency and client-side across multiple sectors.

Beezer has a team of 12 Employees (1 Creative Director, 5 Developers, 1 Support Team Member and the Management Team) and has started to engage outsourced development teams to add further capability into the platform.

The Beezer team at Beezer HQ in Edinburgh

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Contact us

Digital House, 7 Palmerston Place Lane Edinburgh EH12 5AE

Phone: 07000 123 789

www.beezer.com

Mobile App Showcase https://appshowcase.beezer.com

Invest in Beezerhttps://invest.beezer.com

App Help and Support https://documentation.beezer.com https://beezer.zendesk.com/hc