executive communications

11
Closing the Executive Communications Gap Pat Scherer [email protected]

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Page 1: Executive Communications

Closing the Executive

Communications Gap

Pat Scherer

[email protected]

Page 2: Executive Communications

Reference

Page 3: Executive Communications

The Gaps

Plans

Actions Outcomes

Knowledge

Effect

Alignment

Page 4: Executive Communications

When Things Go Wrong

Plans

Actions Outcomes

More detailed

information

Add Controls

More detailed

instructions

Complexity

Overhead

Lost situational

awareness

Bottlenecks

Disengagement

Difficulty

scaling

S-L-O-W

Impaired

Decision-making

Difficulty

adapting

Page 5: Executive Communications

A Better Way to Close the Gaps

Plans

Actions Outcomes

Limit direction to

intent &

constraints

Strategy Briefing

Give teams the

freedom to adjust

their actions in line

with intent

Allow teams to

define how they will

achieve the intent

Back-brief

Page 6: Executive Communications

Context: What is the situation?

Higher intent: How do our actions fit in with the whole?

My intent: What are we trying to achieve and why?

What:

In order to:

Why:

Measures:

Implied Tasks: Tasks, who is responsible and timing

Boundaries: Freedoms and constraints

The Strategy Briefing

Page 7: Executive Communications

Directive from von Molke to his Commanders, Buzancy, 30th August 1870, 11 p.m.

[?] Although up to the present we have received no news about the positions of the

individual corps after the day’s actions, it is clear that the enemy is pulling back or in

retreat.

[?] The advance is therefore to be resumed tomorrow at the earliest opportunity, and the

enemy energetically engaged wherever he tries to make a stand on this side of the Meuse,

and forced into the narrowest possible space between this river and the Belgian frontier.

[?] The Army contingent of His Royal Highness the Crown Prince of Saxony has the

specific task of preventing the left flank of the enemy from retiring to the east.

[?] In this regard it would be advisable if at all possible for two corps to press forward on

the right bank of the Meuse, and if any attempt should be made to take up a position

opposite Mouzon, to attack it in the flank and rear.

[?] Similarly, the Third Army should turn against the enemy’s front and right flank. As much

artillery as possible should be set up on this side of the river [?] in such a way that it can

disrupt marching or resting enemy columns in the valley on the right bank below Mouzon.

[?] If the enemy should cross into Belgian territory without being immediately disarmed (by

Belgian troops), he is to be pursued without delay.

[?] His Majesty the King will be moving to Sommauthe at 8 a.m. Instructions issued by

Army Headquarters are to be sent here by that time.

(signed) von Moltke

Strategy Briefing Example

Page 8: Executive Communications

Directive from von Molke to his Commanders, Buzancy, 30th August 1870, 11 p.m.

[context] Although up to the present we have received no news about the positions of the

individual corps after the day’s actions, it is clear that the enemy is pulling back or in

retreat.

[intent] The advance is therefore to be resumed tomorrow at the earliest opportunity, and

the enemy energetically engaged wherever he tries to make a stand on this side of the

Meuse, and forced into the narrowest possible space between this river and the Belgian

frontier.

[main task] The Army contingent of His Royal Highness the Crown Prince of Saxony has

the specific task of preventing the left flank of the enemy from retiring to the east.

[task contingency] In this regard it would be advisable if at all possible for two corps to

press forward on the right bank of the Meuse, and if any attempt should be made to take

up a position opposite Mouzon, to attack it in the flank and rear.

[task] Similarly, the Third Army should turn against the enemy’s front and right flank. As

much artillery as possible should be set up on this side of the river [intent] in such a way

that it can disrupt marching or resting enemy columns in the valley on the right bank below

Mouzon.

[task contingency] If the enemy should cross into Belgian territory without being

immediately disarmed (by Belgian troops), he is to be pursued without delay.

[Instructions for backbrief] His Majesty the King will be moving to Sommauthe at 8 a.m.

Instructions issued by Army Headquarters are to be sent here by that time.

(signed) von Moltke

Strategy Briefing Example

Page 9: Executive Communications

Context: What is the situation?

Higher intent: How do our actions fit in with the whole?

My intent: What are we trying to achieve and why?

What:

In order to:

Why:

Measures:

Implied Tasks: Tasks, who is responsible and timing

Boundaries: Freedoms and constraints

Strategy Briefing Exercise

Page 10: Executive Communications

Provides an opportunity for alignment across the

organization…checking overlap, gaps and coherence.

Each level responds to the directive from above:

Clarify (check understanding and make corrections)

Report results

Has the situation changed?

No – the Plan is valid.

Yes – what we are trying to achieve is still valid but we need

to change some tasks.

Yes – and we need to change what we are trying to achieve.

Back-briefing

Page 11: Executive Communications

Cultural Transition

Plans

Actions Outcomes

Limit direction to

intent &

constraints

Strategy Briefing

Give teams the

freedom to adjust

their actions in line

with intent

Allow teams to

define how they will

achieve the intent

Back-brief

Adaptive Situational

awareness

Promotes

ownership

Scalable

Utilizes team

intelligence Opportunistic

Responsive