evrythng @ web of things
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evrythng.com© Evrythng Limited | Dominique Guinard
Active Digital Identities in the Web of ThingsThe Web as the Universal Platform for the Physical World…
Dominique Guinard, Ph.D. ETH ZurichCTO & co-founder @ EVRYTHNG
evrythng.com© Evrythng Limited | Dominique Guinard
EVRYTHNG Ltd. London / Zurich
Niall Murphy, CEO
Dom Guinard, CTO
Vlad Trifa, CPO
Andy Hobsbawm, CMO
evrythng.com© Evrythng Limited | Dominique Guinard
Motivation[flickr.com/photos/moragcasey]
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TUESDAY, AUGUST 10, 2010
evrythng.com© Evrythng Limited | Dominique Guinard
evrythng.com© Evrythng Limited | Dominique Guinard
The Web of Things: Bridging the Physical/Virtual Gap
Simplifying Application Development in the Internet of Things
[flickr.com/photos/docman]
evrythng.com© Evrythng Limited | Dominique Guinard
Web of Things Application Architecture
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Electronic Article Surveillance as a Physical Mashup
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Product Intelligence Dashboard
Selected tagged Chocolate
What are my current stock levels for this
Chocolate?
Where is this Chocolate coming from?
Where is the new one I ordered?
What do people think about this Chocolate?
Follow this chocolateon my mobile phone/browser
using a feed !
ProductManager:
I want BI for my products!
Consumer:I want live info
about this Chocolate
Widget toolbox
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WoT & Business?[flickr.com/photos/daviddmuir]
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A Fast Increasing Number of Smart Things…
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All kinds of objects will have intelligence and the ability to communicate. P&G ships 40 trillion some objects per year, imagine them all connected.
− Chetan Sharma, leading wireless analyst, 2011
We ‘aint seen nothing yet
“
”
evrythng.com© Evrythng Limited | Dominique Guinard
Becomes a ‘social object’
Buy
Physical products become ‘social objects’ for a brand new world of digitally-connected user experiences
Activate
Manuals/How-Tos
Offers/upgrades
ReviewsNews
Augment
Geo-social
Analytics
3rd party apps
Branded services
evrythng.com© Evrythng Limited | Dominique Guinard
Connecting people + products
• Accessories,
Consumers
Producers
• How to connect the things I care about into my social graph?
• How to easily find digital content, community advice and services linked to my product?
• How to share content from or linked to my product?
• How to connect product and customer experience?
• How link a product with own & 3rd party digital services?
• How to connect products through the supply chain to end customers?
evrythng.com© Evrythng Limited | Dominique Guinard
A Facebook for things
An Active Digital Identity profile for every thing.
Think of a Facebook for things − individual things with unique digital profiles, like we have, to update, share and add to…
a Facebook for things
Objects
Tags
EVRYTHNGCloud
Services
Applications
evrythng.com© Evrythng Limited | Dominique Guinard
Short URL
QR Code
NFC
Activating products
Active
Digital
Identity
The ADI for the product can
be activated through different
technologies including QR
Codes & NFC
Each product is given
an Active Digital
Identity (ADI) which is
unique to that item
evrythng.com© Evrythng Limited | Dominique Guinard
Unique identity = unique relationships
evrythng.com© Evrythng Limited | Dominique Guinard
EVRYTHNG (Beta) Developer Program
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API for Active Digital Identities
• Becomes a ‘social object’
• A cloud store for your Active Digital Identities
• Libraries for:– Java, Ruby, Arduino,
Android– Coming soon: PHP,
OpenPicus?
• Will be complemented with new APIs soon:– Real-time push– QR / NFC generation– Visualization
dev.evrythng.com
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Application Examples
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Thanks a lot for your attention
• Dominique Guinard– Research Blog:
webofthings.org– Company:
evrythng.com– Contact details:
guinard.org
• Looking for, in Zurich:– Java backend developers
(JAX-RS, Play, Jetty, Jackson, PHP, Python, etc.)
– Frontend developers(HTML5, CSS, Javascript, etc.)
Contact:
evrythng.com© Evrythng Limited | Dominique Guinard © Evrythng Limited | 2012