evolution of the smart tv - parks associates...evolution of the smart tv | [email protected]...
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www.connectionsummit.com | [email protected] | 972.490.1113
Evolution of the Smart TV
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www.connectionsummit.com | [email protected] | 972.490.1113
Speakers
Panelists Richard Bullwinkle, Head of US Television Innovation, Samsung Michael Collette, CEO, Cognitive Networks Eric Johnson, Executive Vice President of Multimedia Sales, ESPN Wendell Wenjen, Director, Advertising and Interactive TV Platforms, LG Electronics Stephen White, President, Gracenote Moderator Barbara Kraus, Director of Research, Parks Associates
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www.connectionsummit.com | [email protected] | 972.490.1113
Smart TV Adoption Of flat panel TV owners (84% of U.S. broadband households), 46% have at least one smart TV – more than 30 million U.S. households.
Two-thirds of smart TVs are connected to the Internet.
16%
46%
29%
10%
84%
Smart TV Adoption
Do not have flat panel TV No smart TV 1 Smart TV 2+ Smart TVs
Have flat panel TV
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www.connectionsummit.com | [email protected] | 972.490.1113
124.4 125.4 126.7 127.6128.6
41.5
52.0
61.870.8
78.7
11.2
21.731.5
40.648.5
0
20
40
60
80
100
120
140
2014 2015 2016 2017 2018
Hous
ehol
ds (M
)
Growth of Smart TV and ACR-Enabled Smart TV Households
U.S. TV Households U.S. Smart TV Households U.S. ACR-enabled Smart TV Households
Smart TV Adoption
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Other connected TV devices, as well as pay-TV providers, are pursuing the same monetization opportunities.
34%
49%
66%
74%
85%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
DVR
Blu-ray player
Smart TV
Game console
Streaming media player
Percent of Devices Connected to the Internet (Q3/13)
New entrants are also disrupting the market. In less than six months, Google Chromecast is in 8% of broadband households.
Smart TV Adoption
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www.connectionsummit.com | [email protected] | 972.490.1113
Speakers
Panelists Richard Bullwinkle, Head of US Television Innovation, Samsung Michael Collette, CEO, Cognitive Networks Eric Johnson, Executive Vice President of Multimedia Sales, ESPN Wendell Wenjen, Director, Advertising and Interactive TV Platforms, LG Electronics Stephen White, President, Gracenote Moderator Barbara Kraus, Director of Research, Parks Associates
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www.connectionsummit.com | [email protected] | 972.490.1113
Speakers
Panelists Richard Bullwinkle, Head of US Television Innovation, Samsung Michael Collette, CEO, Cognitive Networks Eric Johnson, Executive Vice President of Multimedia Sales, ESPN Wendell Wenjen, Director, Advertising and Interactive TV Platforms, LG Electronics Stephen White, President, Gracenote Moderator Barbara Kraus, Director of Research, Parks Associates
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Samsung TVs Evolving the Screen and the Experience
Richard Bullwinkle Head of TV Innovation, PIT [email protected] @rbullwinkle
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Speakers
Panelists Richard Bullwinkle, Head of US Television Innovation, Samsung Michael Collette, CEO, Cognitive Networks Eric Johnson, Executive Vice President of Multimedia Sales, ESPN Wendell Wenjen, Director, Advertising and Interactive TV Platforms, LG Electronics Stephen White, President, Gracenote Moderator Barbara Kraus, Director of Research, Parks Associates
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Cognitive Networks ACR for Smart TVs
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Speakers
Panelists Richard Bullwinkle, Head of US Television Innovation, Samsung Michael Collette, CEO, Cognitive Networks Eric Johnson, Executive Vice President of Multimedia Sales, ESPN Wendell Wenjen, Director, Advertising and Interactive TV Platforms, LG Electronics Stephen White, President, Gracenote Moderator Barbara Kraus, Director of Research, Parks Associates
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Eric Johnson EVP, Multimedia Sales
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Speakers
Panelists Richard Bullwinkle, Head of US Television Innovation, Samsung Michael Collette, CEO, Cognitive Networks Eric Johnson, Executive Vice President of Multimedia Sales, ESPN Wendell Wenjen, Director, Advertising and Interactive TV Platforms, LG Electronics Stephen White, President, Gracenote Moderator Barbara Kraus, Director of Research, Parks Associates
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New Smart TV User Experience
& Interactive TV
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Speakers
Panelists Richard Bullwinkle, Head of US Television Innovation, Samsung Michael Collette, CEO, Cognitive Networks Eric Johnson, Executive Vice President of Multimedia Sales, ESPN Wendell Wenjen, Director, Advertising and Interactive TV Platforms, LG Electronics Stephen White, President, Gracenote Moderator Barbara Kraus, Director of Research, Parks Associates
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The industry standard for music and video recognition, supported by the largest
source of music and video metadata in the world
Stephen White President
@swhite415
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www.connectionsummit.com | [email protected] | 972.490.1113
Speakers
Panelists Richard Bullwinkle, Head of US Television Innovation, Samsung Michael Collette, CEO, Cognitive Networks Eric Johnson, Executive Vice President of Multimedia Sales, ESPN Wendell Wenjen, Director, Advertising and Interactive TV Platforms, LG Electronics Stephen White, President, Gracenote Moderator Barbara Kraus, Director of Research, Parks Associates
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www.connectionsummit.com | [email protected] | 972.490.1113
LAS VEGAS — JANUARY 7, 2014
Q&A
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www.parksassociates.com | © Parks Associates | [email protected]| 972.490.1113 | @ParksAssociates
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www.connectionsummit.com | [email protected] | 972.490.1113
LAS VEGAS — JANUARY 7, 2014
Thank you for attending.
Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Cognitive Networks ACR for Smart TVsSlide Number 11Slide Number 12Slide Number 13New Smart TV User ExperienceSlide Number 15Slide Number 16Slide Number 17Slide Number 18Subscribe to our Newsletters Today!Connect with Parks Associates on Social MediaSlide Number 21