evolution of search
DESCRIPTION
Eachan Fletcher Christopher Lynch Rob DeFeo Expedia Affiliate NetworkTRANSCRIPT
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Eachan FletcherChristopher Lynch
Rob DeFeoExpedia Affiliate Network
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what does a robot uprising
have to do with how I plan my
holidays?
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the end of the world is here[content]
^
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machines are secretly training you
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“cats” AND “hats”
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show me funny pictures of cats wearing hats
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site_____
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People who ring that number you put on your website convert at about
30% on Average
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N
P
L
atural
anguage
rocessing
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“I want to visit Paris ”(PRP) (VBP) (TO) (VB) (NNP)
“for a weekend”(IN) (DT) (NN)
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I want to visit Paris for a romantic weekend.
Paris
romantic
weekend
Location
Theme
Temporal
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Build profile
DetectionDiscrete
hypothesisCombined
theory
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“I want to visit Paris for a Romantic weekend”
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romantic
weekend
Paris
London
2 weeks time
2 adults
Theme
Temporal
Destination
Location
Departure
Occupancy
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More filters = less results
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Location
Amenities
Price
Deals
Trends
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Scoring, grouping and weighting
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oPeople communicate in human language
o People like to describe their wants and needs in wordso Computers should “understand” and respond with intelligent and
meaningful results
oCurrent travel interfaces are limiting
o Computers are dumb, but exceptionally obediento Computers need to understand the human interface
oOffline sales agents convert lookers into bookers exceptionally well
o What happens when online has some of the same capabilities that are so well proven to convert offline?
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EAN (I)ntelligent(Q)uery
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searchmobilediscoverySEMsupport
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