maturityE-Commerce

Presenter: Harry van RossumEmail: Harry.vanRossum@Evision-Commerce.comTwitter : @hvrossum or @evision_commDate : 3/6/2015

Harry van RossumEvision Europe@hvrossum

Hello!

Harry has been in online marketing and e-commerce for over 10 years. Acting from various roles he has been with Evision since early 2014

Managing your E-commerce success

• E-commerce is known in many different ways and influences your organization in many different ways

• E-commerce is not just about lowering operational cost or increasing revenue. E-commerce is about your bottom line, increasing net income.

• E-commerce can be a way to enter new markets, or to compete in a different way.

• E-commerce can facilitate your present customers.

Maturity Level

• E-Commerce has many starting points and goals, this is also in relation to the maturity level of e-commerce within the organization.

• Evision has tried to set out for levels of maturity to help you find out where you stand and what you can gain.

• Evision has experienced that many organizations still approach ecommerce as a point solution instead of the natural extension of the business online.

• Evision has based the levels of maturity on their experience talking to business people, e-commerce providers and agencies.

Do you desire to be better than your competitor? Then you are understanding :

LEVEL

1

LEVEL

2

LEVEL

3

LEVEL

4Is your marketing and experience consistent on all business

channels.

Commerce is not a project to do on the side. It is an integral part of the entire business and demands C-

level attention

Ecommerce is now personalized and omni channel. Customers B2B and B2C demand to bring the same customer experience online as they do offline.

Ecommerce has outgrown the electronic product catalogue presentation with a shopping cart

Level 1 Level 2 Level 3 Level 4

Many webshops look the same for every visitor. You can compare it with a composition-based catalog presenting all your merchandise. Most catalogs look much more courteous and give a different experience on every page. Time to do this online as well.

E-commerce can be like how your salespeople managed your customer relations. With a personal touch, knowing and interpreting the demands of your client. This is also doable in your webshop.Your customers are actually expecting this as they are not speaking less and less with a real person.

Most companies do business both online and off-line. Your clients have multiple ways to be in contact with you. Is your offline and online presence in sync with each other and does not confuse your client.Furthermore, are you able to give your customer a full picture of their customer history (when, how and what they ordered with you) It is all part of a consistent customer experience

As ecommerce becomes more and more mature. As it is an integral component of your business and strategy, you should likewise see that it is not just a project with a deadline.Ecommerce is like making a new business unit, launching of a new line of merchandise.Through its major business impact, it also demands C-level attention, commitment and budget. When you construct a new office C-level is more than involved too.

More on levels of maturity:

Introducing Evision

Evision E-Commerce in short

• Evision E-commerce has been in de business for over 15 years and has always aimed to provide the personalized e-commerce experience

• Evision is not about copying capabilities of innovators in online marketing and online experience

• Evision is about focusing on delivering a rich e-commerce engine and integrating with best of breed solutions to give more value for money

• Evision is strong proven e-commerce platform with over 200 features out of the box

• Evision integrates through standard connectors with market leaders like Sitecore, Umbraco, Microsoft Dynamics NAV & AX, BAAN and SAP

• Evision brings an end to end e-commerce solution, which makes e-commerce not a project but a mature business part of the organization

Evision Works with Best of Breed Technology Partners, enabling you the best possible and future proof integrated e-commerce platform

ERP Technology

Online Engagement PIM

PRINT

Database

Core Technology

Payment Service Providers

Evision Customers

E-COMMERCE CAN FAIL YOU BUT IF YOUR RATHER WANT TO..

SHOW THIS REPORTING TREND TO YOUR BOARD.THEN TAKE A CALL WITH US AND LET US CONVINCE

YOU THAT WE MEAN E-COMMERCE BUSINESS.CONTACT EVISION