evidence to action mariecall a dedicated srh call centre in ghana antonio quarshie-awusah marie...
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Evidence to ActionMarieCall
A Dedicated SRH Call Centre in
Ghana
Antonio Quarshie-AwusahMarie Stopes International GhanaCebu - 2014
Problems to be Addressed
Low Uptake of
PAFP
Medical Abortion
Initiativeneeded support
Access to SRH info
&Increase
Referrals
Process
Client Exit Interviews 2012
77% Clients had mobile phones
83% were willing to engage for more info, reminders and follow-ups
Intervention - MarieCall (Billboards & Radio)
Intervention – MarieCall - cont(Inserts in the Primary Packaging of Medabon)
Results23,859 Inbound Calls
Administration3% CAC
5% Counselling4%
Directions4%
Fertility1%
FP8%
General Enquiry
5%
Medabon43%
Menstrual6%
MSIG En-
quiries2%
No Yawa4%
Pregnancy2%
Product3%
Sex Issues4%
STI7%
CASES RECORDED BETWEEN SEPT 2013 AND AUG 2014
41%SRH Related
43%Medical Abortion
Results
Over 70% of all SRH Calls were referred to a Social Franchise or an MSIG Centre for a service. Anecdotal evidence indicates that over 40%
became effective during the period.
Results
5,852 Outbound Contacts for PAFP clients
Thank You