cynthia eldridge global bluestar manager marie stopes international thursday, november 20, 2008
TRANSCRIPT
Cynthia EldridgeGlobal BlueStar Manager
Marie Stopes InternationalThursday, November 20, 2008
MSI Milestones“Children by Choice not Chance”
• 1977 first overseas clinic
• Currently MSI has over 400 centres in 41 countries serving over 5 million clients each year
MSI Business Model
Centers
Centers
Centers
MSI Partner
Outreach
Outreach
Outreach
Outreach
Outreach
MSI Service Delivery Channels
Technical Support Programme Support
MSI Social Franchising Milestones
2000-2005 - Full and fractional franchises operated in Nicaragua and Honduras
2004 - AMUA KenyaBlueStar2007 - Planning and
Preparation 2008 - Pilot phase2009 - Pilot evaluation and scale-up
MSI BlueStar
Countries with MSI operations
Countries with BlueStar
2009 BlueStar potential countries
BlueStar Steps
Branding/Marketing
Selection
Client Numbers
Franchise Fee £
£ £
££
£
Training T
Agreements
T
T T
TT M&E, Supervision
Mapping & Baseline Data
M&E, Supervision
Franchise Fee £
BlueStar Branding
BlueStar Branding
Quality AssuranceActivity Minimum
FrequencyCarried out by
Setting project objectives and indicators (log frame)
Start of project, expansion of project
BlueStar Team
Developing and M&E framework Start of project BlueStar Team
Audit and Mapping Start of project, expansion and End of project
BlueStar Team orResearch Agency
Surveys (TS, KAP or CIS) Start and End of Project/Pilot Research Agency
Starscan Annually BlueStar Team
QTA Annually MS MDT Team
Mystery Client Bi-annually BlueStar Team
Project Reports Monthly and quarterly BlueStar Team and Franchisees
Blu
eSta
r S
ervi
ces
KEY: X – Current, X – Planned, R - Through referrals
BlueStar Franchisees
Level of Franchised Provider
BlueStar YTD Results
YTD Results per franchisee
Take Home Messages
• BlueStar social franchising is one of the key components of MSI’s business model and critical to meeting its goal of 20 million CYPs x 2010.
• MSI is focused on increasing access to LTFP and CAC through BlueStar.
• Most BlueStar programmes are in pilot stage. 2009 will be about pilot evaluations and scale up.