everything you need to know about second life
DESCRIPTION
Presentation by Jenny Bullough and Eden Spodek from PodCamp Toronto 2008TRANSCRIPT
Everything You Need to Know About Second Life
Jenny Bullough / Chloe Barbosa
Eden Spodek / Paradise Wunderland
In the beginning….
Today
In the beginning….
Today
What is it?• Virtual world (one of many)
• Created by Linden Labs in 2003
• Claims millions of members, growing
Why should I sign up?
Pros:• It’s free
• It’s fun (barbies for grownups)
• It’s a community
• Contests
• Events
• Meeting people
Cons?
• High barrier to entry – memory, graphics
• Tech glitches – limited number of avatars at a given location (sim) – “lag” and “rez”
• Downtime – every Wednesday
• Time to learn – jargon, culture, basic functions
• Time and cost to customize your avatar
What can you use it for?
• Overcome personal barriers – from shyness to disability
• Education – classes, seminars, conferences
• Virtual meetings – informal to formal
• Personal and professional use
Personal Use
• Connecting with RL friends
• Meeting new people through their avatars
• Groups of shared interest
• Special events
• Shopping!!
Case Study: After a Fashion
• Co-founded by Kate Trgovac and Eden Spodek, Feb. ’07
• Canadian women working in digital media to teach each other and learn more about Second Life and other virtual worlds
Case Study: After a Fashion
• Safe environment – with friends – each member either knows Eden and/or Kate in real life
• Collaboration: shared experiences and activities• Limited membership: not to be exclusive but to
facilitate learning, sharing and community• Real life networking, events• Considering extending invitations to other
women for special events
Case Study: After a Fashion
• Evolving Avatars: The first After a Fashion…
Case Study: After a Fashion
• Evolving Avatars: Paradise dressed for Virtual Thirst event
• Fundraising and cause awarenessHair Fair ’07
Case Study: After a Fashion
• Hanging out at Sparrow’s Hideaway
Professional Use
• Connecting with a target market• Focus groups• Consumer engagements• Surveys• Immersion in and connection with your
brand / product
…IF you have a strategy, executed well!
Case Study: Author Events
• Harlequin strategy vs. competition– Bantam Dell– Random House
• MJ Rose, The Reincarnationist
• Deanna Raybourn, Silent in the Sanctuary– Reading and Q&A– Victorian Ball– Writing Workshop
Questions so far?
How do I sign up?
Final Steps:
• A confirmation email with a link is sent to the address you provided
• Download the Second Life software
• Enter Second Life!
What do I do when I get there?
• Spend time on Orientation Island
• Join groups – find areas of interest to you
• Find friends, old and new – go to events
• Get someone who is already in-world to give you a tour
Search “Chloe Barbosa” and add me as a friend!
There are general rules for conduct…
…but it is “buyer beware”.
Orientation is easy to navigate…
This is why you want to customize your avatar.
A search in groups for “book readers” gets 100s of results. Most of them legit!
A quick search in Events for today’s date gets tons of results… including a virtual state fair!
Coffee with Crayon every Thursday morning, 6 a.m. SLT
Or you can search for individuals – like me! – and click “add friend”
Or you can search for individuals – like me! – and click “add friend”
