everything you need to know about redirects - christoph c. cemper - #smx east new york - september...

#SMX #24A1 @cemper

Everything You Need To Know AboutRedirects

@cemper

#SMX #24A1 @cemper

About Christoph C. Cemper

SEO & Marketing since 2003

Founder & CEO of

@cemper

#SMX #24A1 @cemper

Orange Jacket and SEO#SMX #24A1 @cemper

#SMX #24A1 @cemper#SMX #24A1 @cemper

#SMX #24A1 @cemper

The web isContent and

Links

1

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YOU CAN NOT

NOT SEE IT.Or “switch off”.

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Links still No#1 Ranking Factor

March 2016

Andrey Lipattsev – Search Quality Senior Strategist at Google’s March 2016


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Not All Redirects are equal

2

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#SMX #24A1 @cemperhttp://www.linkresearchtools.com/case-studies/double-manual-google-penalty-success-302-redirects-harmful/

August 1, 2014

http://www.linkresearchtools.com/case-studies/double-manual-google-penalty-success-302-redirects-harmful/

http://www.linkresearchtools.com/case-studies/double-manual-google-penalty-success-302-redirects-harmful/

#SMX #24A1 @cemper

ht tp s://plu s.goog le.com/+John Mu el ler/post s/PY1 xCWb eDVC

https://plus.google.com/+JohnMueller/posts/PY1xCWbeDVC

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h ttp s://twitt er.com/ran dfi sh /statu s/7 58 00 1 48 2 93 53 41 0 56

https://twitter.com/randfish/status/758001482935341056?ref_src=twsrc%5Etfw

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We want to push rankings with Links und Redirects and not „Pass Page Rank“

That’s been the case forever

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Different anchor text passing power via

links from pages powered by redirects

3Tested

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Links from pages powered by ONLY a 301 , 302 and 307Start 3.2.2016Measure „anchor text passing power“ of outgoing linksTarget page on authority domain

Anchor text passing power of links powered by Redirects

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301 power lost WAY too soonBlue = 301 powered source pageMarch21-April 18 no rankings passedOrange curve = the target domain!

Tested

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302 powered ranking pretty consistentBlue = 302 powered source pageOrange = the target page

TestedTested

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307 powered ranking……oh my!Blue = 307 powered source pageOrange = the target page

Tested

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So how much Anchor Text Pushing Power

should your Redirects have?

Can you spot my favorite?

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TestedTested

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Summary „Anchor Text Passing“ from redirect powered pages• Only 302 passes pretty consistent

• Site migrations via 301 might „die slowly“

TestedTested

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Summary „Anchor Text Passing“

from redirect powered pages

• Only 302 „survived“ switch of target domain from HTTP => HTTPS in July

• Only 302 „survived“ switch of target page to a new product page (via 301) in August!

Tested

#SMX #24A1 @cemper

Summary „Anchor Text Passing“from redirect powered pages• Looks like links „stop working“ if powered by

301 + 307

• Don‘t believe it. Test it yourself

• Get my „Test Kit“.

TestedTested

#SMX #24A1 @cemper

http://lrt.li/seotestsGet the Test kit and test it

yourself

SEO DIY Test Kit Tested

http://lrt.li/seotests

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Different anchor text passing power via links to redirects out

4Tested

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„Anchor Text Passing“ via outbound link

redirects

• Test 301 , 302 und 307 Links • Start 22.6.• 3 target top authority domains• 2 outbound links via redirects 301/302/307

Tested

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MY TEST PAGEAnchor 1Anchor 2 Anchor 3

Anchor 4Anchor 5Anchor 6

#SMX #24A1 @cemper

MY TEST PAGE

Anchor 1Anchor 2 Anchor 3

Anchor 4Anchor 5Anchor 6

DOMAIN 1

301 3

01

DOMAIN 2

307

307

DOMAIN 3

302

302

#SMX #24A1 @cemper

„Anchor Text Passing“ via 301 Redirect• Link#1 / Anchor#1 • ON Jun 23 (Ranking #1)-27 (4 days!)• OFF (NOT ranking at all) Jun 28• ON/OFF Jul 12-Jul15• ON/OFF Jul 22-Jul 26• ON/OFF Aug 2-Aug 13• Link#2 / Anchor#2 – only OFF • „Only first link counts“-idea

Tested

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301 passing partial and fluctuates

Blue = the linking source pageYellow on #1 = it ranks, otherwise NOT ranking

Tested

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301 passing partial and fluctuates

Yellow on #1 = it ranks, otherwise NOT ranking

Tested

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„Anchor Text Passing“ via 302 Redirect

• Link#1 / Anchor#1 • ON Jun 22 (Ranking #1, same day!)• OFF not yet, Aug 30 still #1• Link#2 / Anchor#2• ON Jun 23 (Ranking #1, next Day)• OFF gar nicht, Aug 13 noch #1• WOW.

Tested

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302 kicks in fast and stable

Blue = the linking source pageOrange = the linking target page

Tested

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Ahhh – that‘s the way Iike it!Thumbs Up to 302!

Tested

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„Anchor Text Passing“ via 307 Redirects

• Link#1 / Anchor#1 • ON Aug 7 (Ranking #1, 6,5 weeks delay)• Until Aug 13• OFF Aug 17 ( “Rel-Canonicaled to a 301” )• Link#2 / Anchor#2• OFF

Tested

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307 takes LOOOONG 1st link ONLY

Blue = the linking source pagePurple on #1 = target page ranks, otherwise NOT

Tested

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Summary „Anchor Text

Passing“ via 301, 302, 307

ONLY the 302 is fast and helpful

Tested

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Thoughts on RedirectsWhat does this all mean?

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Google tells us „Don‘t Worry“?

Google says: all redirect PASS PAGE RANK

Google NOT says: all redirects are equal!

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So it DOES MATTERWhich Redirect you Use!

Hell yeah. It always mattered.

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BTW regardingPage Rank

Can you guess the next slide?

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Page Rank is DEADDon‘t measure Links via

PR

5

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What to use instead.

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LRT Power*TrustA lot more than a

PageRank replacement!

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How to read Power*Trust

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Redirects pass on penalties

6

Since 2013!

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Penalty via Redirect – “How it works”

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HOME24

http://www.linkresearchtools.com/case-studies/penguin-2-0-penalty-home24-de/

2.0



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HOME24


2.0

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#SMX #24A1 @cemper

307 Redirectsare NOT a „LIE“

7

It’s only a Chrome bug

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https://plus.google.com/+JohnMueller/posts/E4PqAhRJB2V

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He means this

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Why does John Muller „forget“server side

307?

Ignoring real server 307

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#SMX #24A1 @cemper

303 + RELCAN Loop?Why not says LinkedIn

8

Google: Show BOTH or NONE?

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303

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Links and Redirectsfrom a REL-Canonicaled Page

9

Do they work?

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PAGE A Rel-canonical

PAGE

ME

Count?Not count?How much? PAGE

THEMCounts?

LinksLin

ks

Links

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Or TWO REL-Canonicals

10

Double? Half? Not?

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PAGE A PAGE BRel-canonical

Rel-canonical

PAGE

THEM

PAGE

ME

Counts?Who ranks here?

LinksLin

ks

Links

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BROWSER EXTENSIONS

Link Redirect Trace LRT Power*Trust LRT SEO Toolbar

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Link Redirect Trace

Understand all your redirects in all detail

Improve User-Experience - Find and fix slow redirects using redirect timings

Spot On-page SEO issues

Analyze and reduce redirect hops

Track links from advertising & affiliate networks

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#SMX #24A1 @cemper

LRT Power*Trust

See the Power and Trust of a domain

See the Power and Trust of a page

Discover great places to get links from

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#SMX #24A1 @cemper

Link Research SEO Toolbar

See the Power and Trust of a domain or page

Discover great places to get links from

See how successful a page is on social media

Understand user engagement

See the strongest pages by Keyword Ranking

Spot drastic changes in the number of links

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ASK ME ANYTHING

@cemper

everything you need to know about redirects - christoph c. cemper - #smx east new york - september...

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