everything you need to know about redirects by christoph cemper

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Christoph C. Cemper, Founder & CEO of LinkResearchTools

Everything You Need To Know

About Redirects

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About Christoph C. Cemper

SEO & Marketing since 2003

Founder & CEO of

@cemper

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Orange Jacket and SEO

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The web is Content and

Links

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YOU CAN NOT NOT SEE IT.

Or“switchoff”.

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Links still No#1 Ranking Factor

March 2016

AndreyLipattsev–SearchQualitySeniorStrategistatGoogle’sMarch2016


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Not All Redirects are equal

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http://www.linkresearchtools.com/case-studies/double-manual-google-penalty-success-302-redirects-harmful/

August1,2014

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We want to push rankings with Links und Redirects

and not „Pass Page Rank“

That’s been the case forever

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Different anchor text passing power via

links from pages powered by redirects

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LinksfrompagespoweredbyONLYa301,302and307Start3.2.2016Measure„anchortextpassingpower“ofoutgoinglinksTargetpageonauthoritydomain

Anchor text passing power of links powered by Redirects

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301 power lost WAY too soon Blue=301poweredsourcepageMarch21-April18norankingspassedOrangecurve=thetargetdomain!

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302 powered ranking pretty consistent Blue=302poweredsourcepageOrange=thetargetpage

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307 powered ranking… …oh my! Blue=307poweredsourcepageOrange=thetargetpage

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So how much

Anchor Text Pushing Power should your Redirects have?

Can you spot my favorite?

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Summary „Anchor Text Passing“ from redirect powered pages

•  Only302passesprettyconsistent

•  Sitemigrationsvia301might„dieslowly“

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Summary „Anchor Text Passing“

from redirect powered pages •  Only302„survived“switchoftargetdomainfromHTTP=>

HTTPSinJuly

•  Only302„survived“switchoftargetpagetoanewproductpage(via301)inAugust!

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Summary „Anchor Text Passing“ from redirect powered pages

•  Lookslikelinks„stopworking“ifpoweredby301+307

•  Don‘tbelieveit.Testityourself

•  Getmy„TestKit“.

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http://lrt.li/seotests

GettheTestkitandtestityourself

SEO DIY Test Kit

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Different anchor text passing power via

links to redirects out

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„Anchor Text Passing“ via outbound link redirects

•  Test301,302und307Links•  Start22.6.•  3targettopauthoritydomains•  2outboundlinksviaredirects301/302/307

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MY TEST PAGE Anchor1Anchor2Anchor3

Anchor4Anchor5Anchor6

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MY TEST PAGE



DOMAIN1

301

301

DOMAIN2

307

307

DOMAIN3

302

302

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„Anchor Text Passing“ via 301 Redirect

•  Link#1/Anchor#1•  ONJun23(Ranking#1)-27(4days!)•  OFF(NOTrankingatall)Jun28•  ON/OFFJul12-Jul15•  ON/OFFJul22-Jul26

•  ON/OFFAug2-Aug13•  Link#2/Anchor#2–onlyOFF•  „Onlyfirstlinkcounts“-idea

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301 passing partial and fluctuates Blue=thelinkingsourcepage

Yellowon#1=itranks,otherwiseNOTranking

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301 passing partial and fluctuates Yellowon#1=itranks,otherwiseNOTranking

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„Anchor Text Passing“ via 302 Redirect

•  Link#1/Anchor#1•  ONJun22(Ranking#1,sameday!)•  OFFnotyet,Aug30still#1•  Link#2/Anchor#2•  ONJun23(Ranking#1,nextDay)

•  OFFgarnicht,Aug13noch#1•  WOW.

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302 kicks in fast and stable Blue=thelinkingsourcepage

Orange=thelinkingtargetpage

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Ahhh – that‘s the way Iike it! Thumbsupto302!

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„Anchor Text Passing“ via 307 Redirects

•  Link#1/Anchor#1•  ONAug7(Ranking#1,6,5weeksdelay)•  UntilAug13•  OFFAug17(“Rel-Canonicaledtoa301”)•  Link#2/Anchor#2

•  OFF

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307 takes LOOOONG 1st link ONLY Blue=thelinkingsourcepage

Purpleon#1=targetpageranks,otherwiseNOT

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Summary „Anchor Text Passing“ via 301, 302, 307

ONLYthe302isfastandhelpful

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Thoughts on Redirects

What does this all mean?

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Google tells us „Don‘t Worry“?

Googlesays:allredirectPASSPAGE

RANK

GoogleNOTsays:allredirectsareequal!

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So it DOES MATTER

Which Redirect You Use!

Hell yeah. It always mattered.

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BTW regarding

Page Rank

Can you guess the next slide?

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Page Rank is DEAD Don‘t measure Links via PR

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What to use instead.

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LRT Power*Trust Alotmorethana

PageRankreplacement!

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How to read Power*Trust

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Redirects pass on penalties

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Since 2013!

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Penalty via Redirect – “How it works”

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HOME24

http://www.linkresearchtools.com/case-studies/penguin-2-0-penalty-home24-de/

2.0

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HOME24 2.0

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307 Redirects

are NOT a „LIE“

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It’sonlyaChromebug

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https://plus.google.com/+JohnMueller/posts/E4PqAhRJB2V

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He means this

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Why does John Muller „forget“server side 307?

Ignoring real server 307

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303 + RELCAN Loop?

Why not says LinkedIn

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Google:ShowBOTHorNONE?

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303

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Links and Redirects from a REL-Canonicaled Page

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Do they work?

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PAGEA Rel-canonicalPAGE

ME

Count? Not count? How much?

PAGE

THEMLink

s

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Or TWO REL-Canonicals

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Double? Half? Not?

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PAGEA PAGEBRel-canonicalRel-canonical

PAGE

THEM

PAGE

ME

Who ranks here?

Link

s

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ASK ME ANYTHING

@cemper

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SEE YOU AT THE NEXT #SMX!

THANK YOU!