“everybody knows somebody that loves a honda” by sheryl robinol, angelica salvo, and caleb...
Post on 19-Dec-2015
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TRANSCRIPT
““Everybody knows somebody that loves a Everybody knows somebody that loves a honda”honda”
““Everybody knows somebody that loves a Everybody knows somebody that loves a honda”honda”
By Sheryl Robinol, Angelica Salvo, and Caleb OldenkampBy Sheryl Robinol, Angelica Salvo, and Caleb Oldenkamp
Honda’s Social ExperimentHonda’s Social Experiment
Honda owners can become fans
Upload pictures
Connect with other Honda owners/fans
As of October 22, 2009 page had over 2 million fans
Growing into TV spots
“Taking over” high traffic websites: ESPN.com
Honda owners can become fans
Upload pictures
Connect with other Honda owners/fans
As of October 22, 2009 page had over 2 million fans
Growing into TV spots
“Taking over” high traffic websites: ESPN.com
Advertising appealAdvertising appeal
Appealing to Social-Based Feelings
Affiliation, Belonging, Acceptance, Nostalgia
Connects with other Honda owners
Emotions
Honda owners connect over Facebook
sense of belonging to a community
develop brand loyalty
Appealing to Social-Based Feelings
Affiliation, Belonging, Acceptance, Nostalgia
Connects with other Honda owners
Emotions
Honda owners connect over Facebook
sense of belonging to a community
develop brand loyalty
DiscussionDiscussion
Do you think this campaign will be successful in selling cars?
Do you “know somebody who loves a Honda”?
Would you join this Facebook community?
Do you think this campaign will be successful in selling cars?
Do you “know somebody who loves a Honda”?
Would you join this Facebook community?