every child usa: an education & health initiative

8/8/2019 Every Child USA: An Education & Health Initiative

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Powered By:The Balm In Gilead, Inc.


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What IsEVERY CHILD USATM?

A campaign designed for Every American

to participate in raising awareness and

significant funds to ensure that every child

in the USA learns to read, has access to

comprehensive health care and access and

exposure to opportunities that impact their

future positively.


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What Is The Mission OfEVERY CHILD USATM?

To ensure that every child can read. To ensure that every child has

access to comprehensive healthcare.

To ensure that every child hasexposure and access toopportunity.


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What Are The Challenges ForChildren in America Today?

29 million children are growing up in poverty in the United States. One in four children in America grows up not knowing how to read. Every 19 seconds a child in America grows up not knowing how to

read.

85% of all young people who go through the juvenile court systemare illiterate.

Almost one-third of all children in the U.S. are overweight or obese. Children from low-income households are under-exposed and lack

proper access to opportunity.


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Every Child USATMCampaign Solutions!

Freedom Schools The Orange Duffel Bag Foundation Health Circus Living Legacy Institute


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EVERY CHILD USATM

FREEDOM SCHOOLS

Now in its 10th year, Childrens Defense Funds FREEDOM SCHOOL is a LITERACY PROGRAMthat serves children from pre-school through 12th grade.

Presently, Freedom Schools serves over 10,000 children in 29 states.

Every Child USATMwill expand Freedom Schools to serve thousands of children in povertystricken, rural and urban centers during the summer months and after school programs year-long.

Freedom Schools provided over 2000 college students with jobs this summer (2010).This will be significantly increased through the EVERY CHILD USATM campaign.

InFreedom Schools, every child must READ a book EVERY WEEK! Freedom Schools 5 Keys for Academic Achievement

- Reading- Become a Servant Leader- Parent Engagement- Civic Engagement- Health, Nutrition & Mental Health


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EVERY CHILD USATM TheORANGE DUFFEL BAG FOUNDATION

EVERY CHILD USATMwill expand or support TheOrangeDuffel Bag Foundation in the following ways:

Assist homeless youth and older foster care youth in makingpositive connections within their communities.

Leadership and life skills training for youth living in fostercare, aging out of foster care and homeless youth.

When an at-risk youth becomes a Certified Orange DuffelBag Coach, that young person is presented with apersonalized orange duffel bag equipped with items likelaptop computers and cell phones -- that will make his orher journey better.


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EVERY CHILD USATM

- HEALTH CIRCUS

In partnership with children health providers, medical facilities andhealth departments, The Balm In Gilead will facilitate the productionof an EVERY CHILD USA

TM

- Health Circus across America. Health

Circus will initially be rolled out in US Southern States.

EVERY CHILD USATM

- Health Circus will provide information andpreventive health screenings to children of all ages.

EVERY CHILD USATM

- Health Circus will work to decrease thealarming rise in childhood diseases among children in the US, by

publicizing and partnering with health care professionals to providehealth screenings for various health issues, including dental, eye andobesity-related medical problems.

EVERY CHILD USATM

- Health Circus will seek partnerships withtheme park companies and renown circus companies to supportregional and local productions.


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EVERY CHILD USATM

Living Legacy Institute

EVERY CHILD USATMwill expand or support the LivingLegacy Institutes mission to expand its youth based:

basic business training, financial literacy, planning and budgeting; and entrepreneurship.

We believe that powerful ideas thrive and come tofruition in an environment of collaboration. We hopeto become the catalyst in promoting entrepreneurialinitiatives worldwide.


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EVERY CHILD USATM

FoundationThe EVERY CHILD USATM Foundation will be

established to support local organizations

addressing literacy, childrens health and youthentrepreneurship across the USA.


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CAMPAIGN STRATGEY

Attract Celebrity Ambassadors

Launch National Public Relations Campaign Encourage at least 10 millionindividuals to

text, tweet or click to donate $10 to thecampaign, which includes the engagementof The Balm In Gileads network of15church denominations to encourage theirtotal membership of over 25 millionchurchgoers to text, tweet or click to donate$10 to the campaign.


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SOCIAL MEDIA STRATGEYText | Tweet | Click!

Textvia their cell phones in the US (e.g. TEXTCHILDUSAto 85944) to donate $10 to supporteducation and health programs for Children;

TweetviaTwitter(e.g. Every Child Deserves It. Jointhe Cause + RT 10foreverychildto give $10 tosupport education and health programs for Children

in the US;) and Clickviawww.everychildusa.com andmajor social

media sites and i-phone apps (e.g.Facebook,EFactor, MySpace, iPhone) using interactive viralwidgets to donate $10 to support education andhealth programs for Children.


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TWITTER MESSAGING STRATEGY

@everychildusa

Celebrity Ambassadors

@gimmemotalkMonique Coleman66,000 followers

@THE_REAL_SHAQShaquille ONeil

3,000,000 followers

@iamjamiefoxxJamie Foxx

95,000 followers

@jenniegarthJennie Garth

95,000 followers

@TiaMowryTia Mowry

330,000 followers

Combined Audience of3,586,000 followers

RT Projections

Min. 10 followersPotential Reach

666,000


30,000,000


950,000


950,000


3,300,000

Min. 10 followersPotential Reach35,860,000

Total Potential Reach* = 45,000,000+*Potential reach increases daily due to the addition of new celebrity ambassadors and the constant increase in respective Twitterfollowers.

Applications such as Twitter, Tweetdeck andmobile phone apps are used to distributemessages from @everychildusa to the twitteraccounts of its celebrity ambassadors andcorporate partners which are then re-tweetedto their respective followers, so on and so on.

Twitpay is used to provide daily causerelated statistics, updates and giving call

to actions such as Retweet this messageto give $10 to help end the cycle of

illiteracy in America.


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THE TEAM

The Balm In Gilead is a 20+ year old

international organization whose programs

are designed to prevent diseases and to

improve the health status of people of the

African Diaspora by providing support to

faith institutions in areas of program design,

implementation and evaluation which

strengthens their capacity to deliver

programs and services that contribute to the

elimination of health disparities.

Dr. Pernessa C. SeeleFounder/CEORecipient of the TIME, Inc. 100Most Influential Person in the World

(2006) Dr. Pernessa Seele - Founder

Dr. Rodney Sampson - Co-Innovator

Dr. W. Franklyn Richardson - Ambassador

Ms. Jocelyn Coleman - Celebrity Ambassador Coordinator

Mrs. Phanalphie Rhue Still - Project Manager

Mr. Fredando Jackson - Social Media Manager

Mr. Steve Doctrow - Public Relations | Rogers & Cowan

Ms. Holly Taylor - Public Relations | Rogers & Cowan


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-Launch Date-EVERY CHILD USA

TM

October 2010


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WE NEED YOU!

Become a Celebrity Ambassador Become a Corporate Partner Text | Tweet | Click to Give $10

Text:CHILDUSAto 85944 Tweet: RT 10forEveryChild Click: www.everychildusa.com


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Thank YouforYour Support!

every child usa: an education & health initiative

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