everpure residential brand overview · water quality systems everpure residential brand guidelines...
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PENTAIR WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 1
EVERPURE
RESIDENTIAL BRAND OVERVIEW
PENTAIR WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 2
CONTENTS
POSITIONING
BRAND HISTORY ........................................4
TARGET AUDIENCE ...................................5
PRODUCT CATEGORY ................................6
BRAND ATTRIBUTES .................................7
BRAND VISUAL ATTRIBUTES ...................8
BRAND ELEMENTS
LOCKUP ......................................................10
LOCKUP: PRODUCT LINES .......................11
LIFESTYLE PHOTOGRAPHY .......................12
LIFESTYLE PHOTOGRAPHY (CONT’D) ......13
PRODUCT PHOTOGRAPHY ........................14
PRODUCT DIAGRAMS ................................15
PRODUCT LINE IMAGERY .........................16
PRODUCT LINE BADGES...........................17
ICONOGRAPHY ...........................................18
COLOR.........................................................19
TYPOGRAPHY .............................................20
VOICE & TONE ............................................21
APPLICATIONS
PACKAGING ................................................23
LITERATURE ...............................................24
DIGITAL .......................................................25
INTEGRATED CAMPAIGNS ........................26
THIRD-PARTY
RESELLER LOCKUP ..................................28
SHARING ARTWORK ..................................29
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 3
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTY
POSITIONINGSECTION 01
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 4
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYBRAND HISTORY
ESTABLISHING COMMERCIAL SUCCESS
Everpure was established in 1933 and has grown to become the number one selling commercial-grade water filtration system in the world. Professional chefs trust Everpure for excellence in water filtration at their restaurants.
REACHING HOMEOWNERS WITH DISTRIBUTORS
Everpure expanded into residential markets by leveraging its established commercial success and partnering with distributors to manage the majority of the end user sales. The Everpure brand was positioned as a luxirous status symbol for upscale homeowners. Everpure’s largest master distributors are:
• Purcell Murray: www.purcellmurray.com
• Pinnacle: www.pinnaclesalesgroup.com
• Milestone Distributors: www.milestonedist.com
CHALLENGES WITH PENTAIR REBRANDING
Recently, Everpure’s parent company, Pentair, shifted its brand management strategy to one unified look and feel across all of its brands. By complying with Pentair’s updated brand guidelines, Everpure gains the support of its Fortune 500 parent company. However, Everpure must also work to maintain its established brand equity within the new guidelines.
POSITIONING
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 5
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYTARGET AUDIENCE
APPEALING TO UPSCALE HOMEOWNERS
The Pentair Everpure customer aspires to a healthy lifestyle and all the benefits associated with it— both physical and social. They buy organic. They exercise. They recycle. And they make a good living.
Everpure customers aspire to own the finest products available. It is not uncommon for our target to invest huge sums of money on kitchen remodeling projects.
For Everpure customers, what they put into their kitchen is as important as what they put into themselves.
The Pentair Everpure customer aspires to a healthy lifestyle and all the benefits associated with it.
POSITIONING
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 6
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYPRODUCT CATEGORY
OTHER LUXURY APPLIANCE BRANDS
Luxury Appliance Brands
• Jenn-Air: http://jennair.com/
• Gaggenau: http://www.gaggenau.com/zz/
• Coyote: http://www.coyoteoutdoor.com
• Dyson: http://www.dyson.com/
• TopBrewer: http://www.scanomat.com/int
MAIN COMPETITOR
Main Competitior
• Body Glove: http://www.bodyglove.com/
POSITIONING
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 7
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYBRAND ATTRIBUTES
Commercial-Grade Quality
Environmentally Green
Luxury Status
Healthy Living
Using Pentair’s established branding guidelines, the Everpure model line should communicate the following qualities to its target audience.
COMMERCIAL-GRADE QUALITY
Since 1933, Pentair Everpure has been the number one trusted brand in commercial-grade water filtration.
LUXURY STATUS
Everpure water filtration systems merge state-of-the-art technology with a design that will shine everywhere filtration is needed in your home.
HEALTHY LIVING
Everpure’s family of water filtration products can powerfully protect your family from a whole host of waterborne hazards or aesthetic effects.
ENVIRONMENTALLY GREEN
Everpure products considerably ease the environmental impact of consuming healthy water rather than purchasing bottled water.
POSITIONING
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 8
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTY
COMMERCIAL-GRADE QUALITY LUXURY STATUS HEALTHY LIVING ENVIRONMENTALLY GREEN
Photography
Product-focused “hero” images
High-end residential spaces
People drinking and using water
Organic & natural objects
Layout & Design Elements
Features & Benefits callouts in literature
Thin, dynamic typography & light weight icons
Clean layouts with ample whitespace
Pentair Green color scheme when appropriate
BRAND VISUAL ATTRIBUTES
Features & Benefits Callout Box abc
• Features & Benefits Callout Bullet
FILTRATION & PROCESS EVERPURE H-300 DRINKING WATER SYSTEM
EVERPURE® H-300
• Lead
• NSF/ANSI Standard 53 certified to reduce cysts such as Cryptosporidium and Giardia by mechanical means
• Volatile Organic Chemicals (VOCs), including THMs
• Chlorine taste & odor
• Dirt and cloudiness*
• Mold and algae*
• Reduces particles as small as 0.5 micron in size by mechanical means
• Enhanced with KDF media to inhibit scale build-up that can damage equipment
SPECIFICATIONS
• Flow rate controlled at 0.5 gpm (1.9 Lpm)
• Temperature 35-100° F (2-38° C) cold water use only
• Pressure 10-125 psi (0.7-8.6 bar) non-shock
• Capacity 300 gal. (1,135 L)
• Required Space 5W x 22H x 5D in 13W x 56H x 13D cm
SUBSTANCE REDUCTION
H-300 DRINKING WATER SYSTEMThe same commercial quality that makes Pentair® Everpure® the overwhelming choice for water filtration in restaurants is also available for your home. The Pentair Everpure exclusive precoat filtration technology combines Micro-Pure® and a unique pleated filter membrane. This highly engineered design offers a large filtering surface area, longer filter life, and consistent performance.
Commercial Grade Filtration
• Exclusive Micro-Pure filter material reduces contaminants commonly found in tap water
• Commercial grade metal canister protects the filter system from splitting or bursting
Great Tasting Water
• Retains vital minerals found naturally in water to ensure the clean, crisp taste of your water
• Absorbs common earthy, moldy, fishy tastes, and odors
Added Benefits
• Built-in water shut-off allows for easier cartridge changes
• Helps prevent lime and scale build-up in water appliances
FEATURES
22”
5”
*As tested by Everpure, LLC.
EPA EST. NO. 002623-IL-002
POSITIONING
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 9
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTY
BRAND ELEMENTSSECTION 02
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 10
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYLOCKUP
STANDARD MODEL LINE LOCKUP
NOTE: Refer to Pentair’s official branding guidelines for a complete set of details regarding the use of the Pentair lockup.
LIMITED SPACE SCENARIOS
Condensed Layout
X
X
3 X
Horizontal Layout
ELEMENTS
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 11
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYLOCKUP: PRODUCT LINES
STANDARD PRODUCT LINE LOCKUP ALTERNATIVE PRODUCT LINE LOCKUP
NOTE: This layout is used on cartridge labels to easily distinguish between product lines.
PRODUCT NAMEOPTIONAL DESCRIPTIVE COPY
PRODUCT NAMEOPTIONAL DESCRIPTIVE COPY
EVERPURE
PRODUCT
ELEMENTS
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 12
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYLIFESTYLE PHOTOGRAPHY
MAIN CATEGORIES
• High-end kitchen & bathrooms
• People drinking & using water
• Close-up shots of luxurious or organic objects
IMAGE KEYWORDS
• Luxury
• High-end
• Quality
• Kitchens
• Greenery
• Clean
• Refreshing
NOTE: Do not use photographs that look dated or highly staged
ELEMENTS
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 13
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYLIFESTYLE PHOTOGRAPHY (CONT’D) ELEMENTS
iStock #16002661
iStock #42144900
iStock #12191982
iStock #13159612
iStock #6462522
iStock #17375504
iStock #17219922
iStock #10372540
iStock #25992377
iStock #24573913
iStock #12518639
iStock #5438975
iStock #18685826
iStock #44471254
iStock #9569194
iStock #12233181
iStock #21141636
iStock #14432104
POTENTIAL IMAGES FOR PURCHASE
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 14
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYPRODUCT PHOTOGRAPHY
PRODUCT IN-USE
Below are the studio images of Everpure products in context specific environments. Currently, there are four different studio environments in use.
Kitchen
Wet Bar
Bathroom
Kitchen II
PRODUCT HERO IMAGE
Similar to other luxury appliance brands, use the product itself as the main focal point in promotional applications whenever possible.
ELEMENTS
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 15
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYPRODUCT DIAGRAMS
CUTAWAY DISPLAYS
Cutaway displays are used to show how Everpure systems filter water. Below are the cutaway images we have on file.
INSTRUCTIONAL LINE DRAWINGS
Instructional line drawings are used mainly for installation manuals and technical documents.
Avoid using line drawings as a focal point in customer- facing brochures and advertisements. Instead, use actual installation photography whenever possible.
ELEMENTS
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 16
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYPRODUCT LINE IMAGERY
LEGACY IMAGES
Everpure Fern
RECENT LAUNCHES
EF Series Kiwi Splash
RO Leaf PBS / SPA
H-300-NXT Image Attributes
• Organic elements
• Cut-out image (no background)
• Ability to work on the silver cartridge label
ELEMENTS
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 17
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYPRODUCT LINE BADGES
CAPACITY BADGE
Capacity Badge
FILTER FAUCET REQUIRED BADGE
INSTALLATION AREA BADGES
A series of seven different location icons are used to create installation area badges. Each installation area badge should use, at most, five location icons. Otherwise, the badge becomes too difficult to read on the cartridge canister.
Use on any new system requiring a separate filter installation
EF-6000
EF-1500
EF-3000
Separate Faucet Installation
ELEMENTS
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 18
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYICONOGRAPHY
ICON DESIGN PRINCIPLES
• Line Drawings
• Geometric Representation
• Rounded Corners
• Avoid Overusing Metaphors
Two separate icons already use a faucet symbol.
To prevent confusion, avoid overusing variations of common water-related items.
INSTALLATION ICONS
A series of icons have been created relating to how or where Everpure products are installed. Eight icons have been created so far. See below.
ELEMENTS
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 19
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYCOLOR
COLOR
Use the same colors outlined in Pentair’s brand guidelines for the Water Quality Systems GBU. However, use a higher ratio of green for the Everpure brand.
PENTAIR BLUE
PENTAIR GREEN
PENTAIR BRIGHT BLUE
Coated Stock
C:100 M:73 Y:0 K:10 or PANTONE 7686 C
Uncoated Stock
C:100 M:50 Y:1 K:15 or PANTONE 2945 U
On-screen
R:12 G:52 B:113 Hex:0C3471
Coated Stock
C:68 M:0 Y:100 K:0 or PANTONE 369 C
Uncoated Stock
C:55 M:0 Y:95 K:3 or PANTONE 369 U
On-screen
R:100 G:167 B:11 Hex:64A70B
Coated Stock
C:99 M:1 Y:5 K:5 or PANTONE 639 C
Uncoated Stock
C:95 M:1 Y:11 K:2 or PANTONE 639 U
On-screen
R:0 G:138 B:188 Hex:008ABC
COLOR CODING
Model line color coding has been largely discontinued.
In the past, color-coding was used to distinguish between cartridges. However, as the Everpure portfolio grew, the number of colors required was not supported by Pentair’s new standards. The model line number has been enlarged on cartridge labels to distinguish between products. (See page 11)
ELEMENTS
NOTE: The on-screen version of the Pentair Green does not look as organic as it does in print. Use your best judgment when using this color on digital applications.
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 20
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYTYPOGRAPHY ELEMENTS
TYPOGRAPHY
Use the same typefaces outlined in Pentair’s brand guidelines. In promotional literature, using light weight styles of DIN at large point sizes for headlines will mimic other high-end brands.
EXAMPLES
DIN Pro .............. AaBbCcDdDIN Pro ............ AaBbCcDdDIN Pro ..........AaBbCcDdDIN Pro .... AaBbCcDdDIN Pro .....AaBbCcDdDIN Pro ......AaBbCcDdDIN Pro ....AaBbCcDd
Condensed Light
Condensed
Condensed Bold
Light
Regular
Italic
Bold
EVERPURE®
FILTRATION & PROCESS VOLUME TWO | ISSUED APRIL 15, 2011
UNDERSINKFILTRATION
FLUID PROCESS SOLUTIONS VOLUME TWO | ISSUED APRIL 15, 2011
EVERPURE,EVERYWHERE
LOREM IPSUM VERO GREGOD METCO | ISSUED APRIL 15, 2012
WATER YOU CAN TRUST
EVERPURE®
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 21
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYVOICE & TONE
COMMONLY REPEATED PHRASES
General Brand
• Water You Can Trust
• Commercial-Grade Water Filtration for the Home
Product Specific
EF-Series
• Enjoy the great taste of Everpure, everywhere in your home
H-300-NXT
• The best just got better
NOTE: These phrases should not be treated as taglines that appear as a trademarked line within the lockup.
SIMPLE LANGUAGE
Our audience is less educated about water filtration than our traditional pro-channel customers. Therefore, our language has to be more direct, explanatory and friendly.
ELEMENTS
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 22
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTY
APPLICATIONSSECTION 03
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 23
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYPACKAGING
CARTRIDGE LABELS CARTONS
CAPACITY11,355 Litres
3,000gallons
Quick-Change CartridgeReplace cartridge once a year, or sooner, should flow become inconveniently slow. Capacity will vary according to flow rate, influent line pressure and local water conditions. See separate insert for cartridge removal and replacement instructions. Reorder No. EV985750
Operating ParametersWorking Pressure (nonshock): 10-125 psi (0.7-8.6 bar)Temperature: 35-100°F (2-38°C)Service flow rate: 2.2 gpm (8.3 Lpm)Rated service capacity: 3,000 gallons (11,355 L)
For conditions of use, health claims certified by the CaliforniaDepartment of Health Services, and replacement parts, see Performance Data Sheet.
The contaminants or other substances removed or reduced by this water treatment system are not necessarily in your water. Do not use with water that is microbiologically unsafe or of unknown quality without adequate disinfection before or after the system. Systems certified for cyst reduction may be used on disinfected waters that may contain filterable cysts.
This drinking water system must be maintained according to the manufacturer’s instructions, including replacement of filter cartridge.
Configuration of the cartridge cap and head of this product and Everpure® are registered trademarks of Pentair Residential Filtration, LLC.
IMPORTANT NOTICE – Read the manufacturer’s performance data sheet.
EPA Est. No. 002623-IL-002
©2014 Pentair Residential Filtration, LLC. All Rights Reserved.
Assembled in USA with foreign and domestic parts.EV314271 REV B JE14
EVERPURE®
EF-3000
Pentair Residential Filtration, LLC 5370 North Glen Park Road Milwaukee, WI 532089Customer Care/Technical Support:262-238-44001-800-279-9404 (USA)www.pentairaqua.comwww.residential.everpure.com
EF-3000 Quick-Change CartridgeFits EF-3000 Drinking Water System
Cartouche de changement rapide EF-3000 Convient au système d’eau potable EF-3000
Reduces particles as small as 0.5 micron in size by mechanical means
NSF/ANSI Standard 53 certified to reduce cysts such as Cryptosporidium and Giardia by mechanical means
Filters 3,000 Gallons/11,355 Litres
System Tested and Certified by NSF International against NSF/ANSI Standards 42 and 53 for the reduction of:Std. No. 42 – Aesthetic effects Std. No. 53 – Health effects Chemical Reduction Chemical Reduction Taste & Odor Lead Chlorine Mechanical Filtration Mechanical Filtration Nominal Particulate Class I Cyst
EVERPURE® EF-3000
EF-3000
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APPLICATIONS
The silver canister color represents the high-end commercial quality of the product.
The same base carton may be used for several different model lines. Different identification labels would be applied accordingly.
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 24
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYLITERATURE
SELL SHEETS
The layout of Everpure sell sheets differs slightly from our traditional spec sheets because the intended audience is closer to the end user.
BROCHURES
Brochures are usually created as tri-folds due to the space requirements in distributor showrooms.
FILTRATION & PROCESS FOOTER TITLE: LIGHT, 8.5PT, CAPS
EVERPURE® MODEL LINE
• Substancereductionbullet
• Substancereductionbullet
• Substancereductionbullet
• Substancereductionbullet
• Substancereductionbullet*
*Footnote
SPECIFICATIONS
• Flow rate controlledatXXgpm(XXLpm)
• Temperature XX–XX°F(XX–XX°C)coldwateruseonly
• PressureXX-XXpsi(XX-XXbar)
• CapacityXXXgal.(XXXL)
• Required SpaceXXWxXXHxXXDinXXWxXXHxXXDcm
SUBSTANCE REDUCTION
EPAEST.NO.XXXXXX-AA-XXX
HEADLINE: CONDENSED LIGHT, 21PT, CAPSIntroductionparagraph:DINProRegular,9ptwith11ptleading.Allbodycopyonthefrontpagewillfollowthesamethesesamespecifications.Itaquaepeliacoribusamalit,tocoreescilipideiurautreptaaquaepracomniminverspere,nosapicibereriormoloreeseumfugiaeditatiur?Apicitiusam,comnimerepudisimsinust,siutporatur.Hictoterepraeperidoloriomaquamuscusidebitquisitio.
FeatureCategory
• Supportingbullet
• Supportingbullet
• Supportingbullet
FeatureCategory
• Supportingbullet
• Supportingbullet
FeatureCategory
• Supportingbullet
• Supportingbullet
• Supportingbullet
• Supportingbullet
FeatureCategory
• Supportingbullet
• Supportingbullet
ProductImage
FEATURES (SECONDARY SUBHEADINGS: BOLD, 9PT, CAPS)
XX”
XX”
CAPACITYXXXX Litres
XXXgallons
FILTRATION & PROCESS EVERPURE H-300-NXT DRINKING WATER SYSTEM
EVERPURE H-300-NXT
• Lead
• Chlorine taste & odor
• Dirt and cloudiness †
• Mold and algae †
• NSF/ANSI Standard 53 certified to reduce cysts such as Cryptosporidium and Giardia by mechanical means
• Volatile Organic Chemicals (VOCs)
• Reduces particles as small as 0.5 micron in size by mechanical means
• Enhanced with KDF media to inhibit scale build-up that can damage equipment
• **NSF/ANSI Standard 401 certified for the reduction of the incidental contaminants/emerging compounds listed in the performance data sheet
SPECIFICATIONS
• Flow rate controlled at 0.5 gpm (1.9 Lpm)
• Temperature 35-100° F (2-38° C) cold water use only
• Pressure 10-125 psi (0.7-8.6 bar) non-shock
• Capacity 300 gal. (1,135 L)
• Required Space 5W x 22H x 5D in 13W x 56H x 13D cm
SUBSTANCE REDUCTION
H-300-NXT DRINKING WATER SYSTEMThe same commercial quality that makes Pentair Everpure* the overwhelming choice for water filtration in restaurants is also available for your home. The H-300-NXT is the first of its kind to be certified by NSF to NSF/ANSI Standard 401, to reduce pharmaceuticals that may be found in your water. These contaminants include: some pharmaceuticals, over-the-counter medications, herbicides, pesticides and chemicals used in manufacturing like bisphenol A (BPA). The Pentair Everpure exclusive precoat filtration technology combines Micro-Pure* and a unique pleated filter membrane that is 30% larger than the H-300 filter. Comparable to our top-selling H-300, with added benefits to help give your family peace of mind.
What’s Inside
• Helps prevent lime and scale buildup in water using appliances
• Exclusive Micro-Pure filtration technology protects the pleated surface inside the cartridge
Great Tasting Water
• Dual-stage filtration design ensures maximum reduction of substances
• Retains vital minerals found naturally in water to provide the health benefits and delicious taste of your water
Latest NSF Certification
• NSF/ANSI Standard 401** in addition to NSF/ANSI Standard 42 & 53
Commercial Grade Filtration
• The Pentair Everpure signature metal canister delivers commercial-grade durability to protect the system from splitting or bursting
• 30% larger cartridge provides better dirt-holding capacity
FEATURES
22”
5”
† As tested by Everpure, LLC.
EPA EST. NO. 002623-IL-002
DISCOVER LUXURIOUS QUALITY WATER
WWW.RESIDENTIAL.EVERPURE.COM/NXT
THE BEST JUST GOT BETTER
LATEST NSF/ANSI CERTIFICATION FOR EMERGING CONTAMINANTS
Contaminants reduced include:
• Some pharmaceuticals
• Over-the-counter medications
• Manufacturing chemicals like bisphenol A (BPA)
Enjoy peace of mind with the latest in high end commercial-grade filtration from Everpure.* With the H-300-NXT, your family can indulge in quality, trusted water on demand. Engineered to deliver unparalleled performance, the H-300-NXT ensures you receive crisp, clean, healthy water every time.
30% LARGER FILTER MEMBRANE
Combines exclusive Micro-Pure* technology and a unique pleated filter membrane to provide longer filter life and consistent performance.
50% GREATER DIRT-HOLDING CAPACITY
Reduces contaminants while retaining vital, natural minerals so you receive tasteful, crisp, clean water.
The H-300-NXT uses trusted technology from our top-selling H-300 to deliver quality water with these added benefits:
NOTE: While the health risks associated with emerging contaminants are not yet well understood, the contaminants covered in this new certification have been detected in drinking water supplies at trace levels.
APPLICATIONS
FILTRATION & PROCESS5730 NORTH GLEN PARK ROAD, MILWAUKEE, WI 53209P: 262.238.4400 | F: 262.238.4404 | WWW.RESIDENTIAL.EVERPURE.COM CUSTOMER CARE: 800.279.9404
*For a detailed list of where Pentair trademarks are registered, please visit www.pentairaqua.com. Pentair trademarks and logos are owned by Pentair, Inc. or its affiliates. Third party registered and unregistered trademarks and logos are the property of their respective owners. Because we are continuously improving our products and services, Pentair reserves the right to change specifications without prior notice. Pentair is an equal opportunity employer.4003562 REV A DE14 © 2014 Pentair Residential Filtration, LLC All Rights Reserved.
Contact your local distributor to learn more
RESIDENTIAL.EVERPURE.COM/NXT
† As tested by Everpure, LLC.
EPA EST. NO. 002623-IL-002
This System has been Tested & Certified by NSF International against NSF/ANSI Standards 42, 53, and 401 as verified and substantiated by test data for the reduction of:
Std No. 42 Aesthetic Effect: Chemical Reduction • Taste and Odor • Chlorine Taste & OdorMechanical Filtration • Particulate Reduction: Class I
Std No. 53 Health Effects: Chemical Reduction • VOC • Lead Mechanical Filtration • Cyst
Std No. 401 Emerging Contaminants‡ Phenytoin, IbuprofenNaproxen, EstroneBisphenol A, Nonylphenol
H-300-NXT H-300
Reduces particles as small as 0.5 micron in size by mechanical means • •Chlorine taste & odor • •Dirt and cloudiness † • •Mold and algae † • •Lead • •Volatile Organic Chemicals (VOCs) • •NSF/ANSI Standard 53 certified to reduce cysts such as Cryptosporidium and Giardia by mechanical means
• •
Enhanced with KDF media to inhibit scale build-up that can damage equipment • • NSF/ANSI Standard 401 certified for the reduction of the incidental contaminants/emerging compounds listed in the performance data sheet
•
‡ NSF Standard 401 have been deemed as “incidental contaminants/emerging compounds”. Incidental contaminants are those compounds that have been detected in drinking water supplies at trace levels. While occurring at only trace levels, these compounds can affect the public acceptance/perception of drinking water quality.
H-300 & H-300-NXT COMPARISON CHART
H-300-NXT DRINKING WATER SYSTEM
EVERPURE
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 25
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYDIGITAL
WEBSITE
Main Website http://residential.everpure.com/
E-Commerce Website http://www.shopeverpure.com/
APPS
Everpure E-Binder Digital Resource Library
Everpure Showroom Display TBD
SOCIAL MEDIA
APPLICATIONS
Facebook https://www.facebook.com/everpurewater
Twitter https://twitter.com/Everpure_Water
Pinterest https://www.pinterest.com/EVPWater/
YouTube https://www.youtube.com/user/PentairEverpure
Houzz http://www.houzz.com/pro/everpure/
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 26
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYINTEGRATED CAMPAIGNS
CONSISTENT IMAGERY CONSISTENT MESSAGING CONSISTENT LAYOUT
APPLICATIONS
Consistent use of the Everpure brand elements across different applications builds an integrated campaign.
“THE BEST JUST GOT BETTER”
FILTRATION & PROCESS5730 NORTH GLEN PARK ROAD, MILWAUKEE, WI 53209P: 262.238.4400 | F: 262.238.4404 | WWW.RESIDENTIAL.EVERPURE.COM CUSTOMER CARE: 800.279.9404
*For a detailed list of where Pentair trademarks are registered, please visit www.pentairaqua.com. Pentair trademarks and logos are owned by Pentair, Inc. or its affiliates. Third party registered and unregistered trademarks and logos are the property of their respective owners. Because we are continuously improving our products and services, Pentair reserves the right to change specifications without prior notice. Pentair is an equal opportunity employer.4003562 REV A DE14 © 2014 Pentair Residential Filtration, LLC All Rights Reserved.
Contact your local distributor to learn more
RESIDENTIAL.EVERPURE.COM/NXT
† As tested by Everpure, LLC.
EPA EST. NO. 002623-IL-002
This System has been Tested & Certified by NSF International against NSF/ANSI Standards 42, 53, and 401 as verified and substantiated by test data for the reduction of:
Std No. 42 Aesthetic Effect: Chemical Reduction • Taste and Odor • Chlorine Taste & OdorMechanical Filtration • Particulate Reduction: Class I
Std No. 53 Health Effects: Chemical Reduction • VOC • Lead Mechanical Filtration • Cyst
Std No. 401 Emerging Contaminants‡ Phenytoin, IbuprofenNaproxen, EstroneBisphenol A, Nonylphenol
H-300-NXT H-300
Reduces particles as small as 0.5 micron in size by mechanical means • •Chlorine taste & odor • •Dirt and cloudiness † • •Mold and algae † • •Lead • •Volatile Organic Chemicals (VOCs) • •NSF/ANSI Standard 53 certified to reduce cysts such as Cryptosporidium and Giardia by mechanical means
• •
Enhanced with KDF media to inhibit scale build-up that can damage equipment • • NSF/ANSI Standard 401 certified for the reduction of the incidental contaminants/emerging compounds listed in the performance data sheet
•
‡ NSF Standard 401 have been deemed as “incidental contaminants/emerging compounds”. Incidental contaminants are those compounds that have been detected in drinking water supplies at trace levels. While occurring at only trace levels, these compounds can affect the public acceptance/perception of drinking water quality.
H-300 & H-300-NXT COMPARISON CHART
H-300-NXT DRINKING WATER SYSTEM
EVERPURE
EVERPURE
FILTRATION & PROCESS © 2014 Pentair Residential Filtration, LLC. All Rights Reserved. 4003668 REV A NV14
H-300-NXTDRINKING WATER SYSTEM
Visit residential.everpure.com/nxt for more information
• NSF certified to reduce pharmaceuticals, BPA and other emerging contaminants
• 50% greater dirt-holding capacity
• 30% larger filter membrane
THE BEST JUST GOT BETTER
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 27
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTY
THIRD-PARTYSECTION 04
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 28
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTY
AUTHORIZED RESELLER
AUTHORIZED RESELLER
AUTHORIZED RESELLER
AUTHORIZED RESELLER
RESELLER LOCKUP
AUTHORIZED RESELLER LOCKUP CLEAR SPACE REQUIREMENT
Use the width of the Pentair diamond to determine the proper clear space required.
IMPROPER USAGE
AUTHORIZED RESELLER
THIRD-PARTY
AUTHORIZED RESELLER
AUTHORIZED RESELLERAUTHORIZED RESELLER
DO NOT place the lockup on busy or cluttered backgrounds
DO NOT resize or alter the text within the lockup
DO NOT rotate, skew, or resize the lockup unproportionally
DO NOT alter the lockup colors DO NOT place anything within the minimum clear space requirements
DO NOT add a drop shadow or other visual effects to the lockup
x x
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 29
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYSHARING ARTWORK THIRD-PARTY
SHARING ARTWORK
It is common to receive request from our master distributors for artwork files. Use the guidelines below to handle any requests.
Product Photography It is acceptable to share product photography with partners who request it.
Lifestyle Imagery Do not share lifestyle imagery with our third-party partners. Sharing lifestyle imagery can dilute our brand equity, and some of our stock photography licenses prohibit sharing images outside the company.
Native Artwork We NEVER share native artwork with any of our third-party partners. Please refer any partner looking for printed collateral to our Pentair On Demand service.
WATER QUALITY SYSTEMS EVERPURE RESIDENTIAL BRAND GUIDELINES 30
POSITIONING ELEMENTS APPLICATIONS THIRD-PARTYSOCIAL MEDIA THIRD-PARTY
CORRECT INCORRECT
• Refer to your company as an authorized dealer of Everpure products
• Use the third party Pentair branded logo with your dealer logo
• Defer to your Pentair Everpure sales representative for details regarding trademark and logo usage
• Use the Pentair logo in any format unless authorized by Pentair legal team
• Use the Everpure logo on social media/website/marketing collateral unless approved by Pentair legal team
• Stretch or modify the third party Pentair branded logo in any wayAUTHORIZED RESELLER
Please note, any misuse of the Pentair or Everpure logos is unauthorized and an infringement of Pentair’s intellectual property. Any social media pages that misuse these logos can, and will be, taken down by Pentair’s legal team until the issue is resolved. Should you have any questions, please contact your sales representative.
© 2014 Pentair Residential Filtration, LLC. All Rights Reserved. For a detailed list of where Pentair trademarks are registered, please visit waterpurification.pentair.com/en-US/aboutpentair/brands/ Pentair trademarks and logos are owned by Pentair plc or its affiliates. Third party registered and unregistered trademarks and logos are the property of their respective owners.4004733 REV B MY16
WATER QUALITY SYSTEMS5730 NORTH GLEN PARK ROAD, MILWAUKEE, WI 53209 P: 262.238.4400 | WATERPURIFICATION.PENTAIR.COM | CUSTOMER CARE: 800.279.9404 | [email protected] Pentair trademarks and logos are owned by Pentair, Inc. or its affiliates. All other registered and unregistered trademarks and logos are the property of their respective owners. Because we are continuously improving our products and services, Pentair reserves the right to change specifications without prior notice. Pentair is an equal opportunity employer.
WATER QUALITY SYSTEMS5730 NORTH GLEN PARK ROAD, MILWAUKEE, WI 53209P: 262.238.4400 | F: 262.238.4404RESIDENTIAL.EVERPURE.COMCUSTOMER CARE: 800.279.9404 | [email protected]© 2015 Pentair Residential Filtration, LLC. All rights reserved.
PENTAIR WATER QUALITY SYSTEMS5730 NORTH GLEN PARK ROAD, MILWAUKEE, WI 53209P: 262.238.4400 | F: 262.238.4404WATERPURIFICATION.PENTAIR.COMCUSTOMER CARE: 800.279.9404 | [email protected]© 2015 Pentair Residential Filtration, LLC. All rights reserved.