eventure interactive - summary presentation

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Page 1: Eventure Interactive - Summary Presentation
Page 2: Eventure Interactive - Summary Presentation

“Safe Harbor” Statement

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Forward-Looking Statements: This presentation contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes” and words of similar import also identify forward-looking statements. The forward-looking statements contained in this presentation include statements regarding the ability of our technical team to execute, the continued growth and adoption of applications geared toward the social networking marketplace, demand for our overall service offering, our ability to properly support our paying customers, our ability to continue to attract and retain leading talent, and a favorable market demand for our equity. These statements are no guarantee of future performance, involve risks, uncertainties and assumptions that are difficult to predict, and are based upon assumptions as to future events that may not prove accurate. Therefore, actual outcomes and results may differ materially from what is expressed herein. In any forward-looking statement in which the Company expresses an expectation or belief as to future results, such expectation or belief is expressed in good faith and believed to have a reasonable basis, but there can be no assurance that the statement or expectation or belief will result or be achieved or accomplished. Information concerning risk factors will be detailed in the Company's SEC reports, including the Annual Report on Form 10-K for the year ended December 31, 2012. THESE MATERIALS DO NOT CONSTITUTE AN OFFER TO SELL, OR THE SOLICITATION OF ANY OFFER TO BUY, ANY SECURITIES OF EVENTURE INTERACTIVE, INC. OR ANY ENTITY WHATSOEVER. ANY REPRESENTATION TO THE CONTRARY BY ANY PARTY SHOULD BE IGNORED.

Generally Accepted Accounting Principles: This presentation includes non-GAAP financial measures where indicated. The Company reports its financial results in accordance with GAAP. Additionally, the Company supplements reported GAAP financials with non-GAAP measures which are included in related press releases and reports furnished to the SEC, copies of which are available at the SEC’s website at: http://www.sec.gov. These non-GAAP financial measures complement the Company’s consolidated financial statements presented in accordance with GAAP. However, these non-GAAP financial measures are not intended to supersede or replace the Company’s US GAAP results. These non-GAAP measures are presented in part to enhance the understanding of the Company’s historical financial performance and comparability between reporting periods. The Company believes the non-GAAP presentation, when shown in conjunction with the corresponding GAAP measures, provide relevant and useful information to analysts, investors, management and other interested parties. These non-GAAP measures are not in accordance with, or an alternative for measures prepared in accordance with GAAP, and may be different from non-GAAP measures used by other companies. In addition, these non-GAAP measures are not based on any comprehensive set of accounting rules or principles. The Company believes that non-GAAP measures have limitations in that they do not reflect all of the amounts associated with the Company’s results of operations as determined in accordance with GAAP. These measures should only be used to evaluate the Company’s results of operations in conjunction with the corresponding GAAP measures.

Page 3: Eventure Interactive - Summary Presentation

Qualifying Questions

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• What problem does your service solve?

• What is your addressable market size?

• What is unique about your solution?

• How technically scalable is the company?

• What is a reasonable use-case of the service?

• How did you develop this premise?

• What diverse sources of revenue exist?

• What is the executive team’s experience? How is this competency relevant?

• Who are management’s independent advisors?

• Are you first to market and can you thwart competition?

• In summary, can you review the highlights of Eventure?

Page 4: Eventure Interactive - Summary Presentation

The “Problem”

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Everyday, millions of people are forced to use multiple applications to plan, invite, navigate, capture, organize & share social and/or business events.

Currently, most approaches utilize methods of content sharing that is person-to-person and not people-to-event.

Similar to the manner in which Facebook brought a person’s contacts to life, Eventure brings one’s ordinary calendar to life by transitioning it from a utilitarian tool into an interactive scrapboarding application, spanning:

Social Calendaring

Rich Invitations

Local Check-in/Out

Ad hock Networking for Content Capturing

Organized Camera Roll

Full-featured Camera

Page 5: Eventure Interactive - Summary Presentation

Addressable Market

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1 Billion+ Social Application Users in 20121

~ 1 Billion Facebook

Users In 20122

~ 90 Million Instragam

Users In 20125

~ 22 Million Evite Users

In 20103

~ 20 Million foursquare

Users In 20124

Invitations Arrival Camera Organization Contacts

~ 51 Million Registered Members6

Page 6: Eventure Interactive - Summary Presentation

Unique Solution

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PLAN IT. LIVE IT. SHARE IT.

• Creates “Memory Timeline” - transforms how plans are calendared, events captured, pictures/videos/comments shared, and online boards organized

• Creates NEW untethered “Many-to-Many” experience – Empowers users to share all aspects of events to defined audiences

• NEW advertiser targeting system – “Event Push”

• Unique event content sharing (ECS) system provides new method of “Event Graphing” (challenges FB Social Graphing in dynamically changing Search landscape)

Page 7: Eventure Interactive - Summary Presentation

Technical Platform - Scalability

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Web Server Apache

Web Server Apache

Web ServerApache

Web ServerApache

AppsAppsAppsApps

Cassandra ClusterCassandra ClusterMySQL

DB Master (Write)

MySQL DB Master (Write)

MySQL DB Slave (Read)

MySQL DB Slave (Read)

Auto Roll Over Provided By Data

Center

DMZ

HAPoxyHAPoxy

Cassandra ClusterCassandra ClusterCassandra ClusterCassandra Cluster

HAPoxyHAPoxy

Network Physical Design

Map Reduction Server (Hadoop)

Map Reduction Server (Hadoop)

Workers Workers

Solr Search ServerSolr Search Server

Cluster SearchIndex Server

Cluster SearchIndex Server

Web Layer

App Layer

Data Layer

• 3 Tier Architecture – Web Layer – Application Layer – Data Layer

• Technology Used in Each Tier Layer – Web Tier Layer

• Apache Twitter Bootstrap Framework

– Application Tier Layer • Python App Web2Py Framework

– Data Tier Layer • MySQL Static Account Data • Cassandra Cluster Active Data • Solr Search & Lucene Index for Archive

Data • Hadoop Map Reduce for Building of

Archive Data Stores

• Each Layer Scales horizontally – Amazon Data Centers – Data Center Sync and Failover

Page 8: Eventure Interactive - Summary Presentation

Use-Case

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Page 9: Eventure Interactive - Summary Presentation

Premise Development

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Culmination of analysis performed over the last 18 months on Yet To Know (www.yettoknow.com).

Yet To Know was developed as a beta test site by Eventure’s CEO to evaluate the gaps in the social networking landscape.

With no real marketing (targeted keyword buys only), organic SEO traffic, and guerilla-marketing tactics, Yet to Know accomplished:

• Registered users peaked @ 1 million: US, India, China & UK

• Over 21 million business listings

• Over 30 million informational pieces

• Peaked @ 5+ million active discussion topics among members

• Developed 1,000+ creative templates - made Yet To Know one of the largest online peer-to-peer memory creation applications

These accomplishments allowed us to identify key gaps in the social networking model & a roadmap for Eventure Interactive, Inc.

Page 10: Eventure Interactive - Summary Presentation

The uniqueness of Eventure’s Social Calendaring application appeals to both social and work events, facilitating a comprehensive business model including:

• Digital Invitation Sales

• Ad Suppression Subscription

• Media Cloud Storage

• Event Ticket Sales

• Sponsored Content

• Targeted Listings

• Promotional Offers

Eventure plans to generate multiple revenue streams from each user, as well as from professional event organizations and eventually project management professionals.

Diverse Revenue Sources

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Page 11: Eventure Interactive - Summary Presentation

Executive Team

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Gannon Giguiere, entrepreneur, technologist, and operator; along with entrepreneur, socialite and global connector Alan Johnson, have pulled together a team of technologists, product marketers, sales leaders and operators, many of which have worked together since the late 1990s.

Eventure’s diverse, yet complimentary management team has an experience base derived from some of the largest, technical/online, branded and financial names including: Compaq, Cisco, GTE, Gateway, Shopping.com, AltaVista, CMGI, Yahoo, Move.com, Realtor.com, Cendant/NRT, Relsys/Oracle, Oakley, Virgin Records, Games Spy, Bankers Trust, and various other notable companies.

Gannon Giguiere – CEO/Founder Alan Johnson – President/Founder

Tim Lyons – CTO

Ryan Fuller – Creative

Toan Bui – Strategy

Steve Cranston – Global Sales

Gerry Kuse – Financial Operations

Kelle Cohen – HR

Page 12: Eventure Interactive - Summary Presentation

Sound Advice Eventure has assembled a first-class Advisory Board to help it orientate and navigate through challenges and opportunities:

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Bruce Hallett is a co-founder of Miramar Venture Partners and brings his enthusiasm for innovation, product strategy and team building to Miramar’s portfolio of tech start-up companies. With over two decades of collaborations with technology entrepreneurs, Bruce leads Miramar investments in mobile Internet solutions and software. Bob Holmen is a co-founder of Miramar Venture Partners. Bob has spent his career building technology companies in diverse roles, from hardware and software engineering, to senior management, to venture investor. Bob leads Miramar investments in advanced technology projects focused on his Southern California roots. Patrick Whelan is President of Declan, LTD. an investment and consulting company. Pat has over two decades of large-scale operational, financial and executive leadership experience both in publicly traded and privately held companies, bringing a global perspective to Sr. Management teams. Allan Knepper is currently COO of Emerging Market Access Group where his responsibilities include operational and strategy analysis. He spent 30+ years at Dunavant Enterprises, Inc. where he was an operations, finance and technology officer.

Page 13: Eventure Interactive - Summary Presentation

Securing First-to-Market Advantage

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First-to-Market strategy based on 3 proven tactics used by other “social” focused applications:

• Crowdsourcing: new users through Facebook, Linkedin & Twitter

• Early adoption of highly targeted mavens and social influencer segments

• Traditional online traffic sourcing

Page 14: Eventure Interactive - Summary Presentation

Perception = social media is “crowded” Reality = holes exist = Eventure creates new sub-category, “Social Calendaring”, to exist on beach-heads & not compete with established networks

Competition

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• Following successful roadmap - Instagram, Pintrest, Waze, etc., integrate utility application into calendaring gaps found on Facebook, Google, Twitter & LinkedIn

• Many interesting distribution opportunities

exist at carrier level • Approach provides ability to scale quickly into

defined traffic marketplaces

Page 15: Eventure Interactive - Summary Presentation

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Feature : Feature

Facebook

Linkedin

Google+

Mobile-to-Web

Calendar

Events

Invitation

Collaboration

Reminders

Check-in

Uploads

Scrapboarding

Access

Facebook

Twitter

Google Cal

iCal

Exchange

Outlook

Joint Account Creation

Views

Planning

Social

Synching

Page 16: Eventure Interactive - Summary Presentation

Highlight Summary

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Go-to-Market

Business Model

Product Features

Market Opportunity

• Capital is currently being deployed to further market penetration, expansion of user base, operations, revenue growth

• Proven crowdsourcing tactics - Facebook, Linkedin & widely-used, but stale, calendar applications, i.e. Outlook

• New Ad Targeting System = various consumer-direct offerings, sponsored content, targeted business listings, local promotional offers

• Solution = Dynamic calendar, designer invitations, local check-in/out, world class camera, photo/video streaming, scrapboarding via ad hoc networking

• Market = billions of underwhelmed & fragmented users

Capital

Category Leadership

Large, Uninspired Market