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Page 1: EVENT PRESS cover sheet - Green Product Placement€¦ · emceed by former BBC sports commentator Simon Mann and Green Product Placement founder Beth Bell and will incorporate dynamic

 

 

EVENT PRESS March- April 2014

Page 2: EVENT PRESS cover sheet - Green Product Placement€¦ · emceed by former BBC sports commentator Simon Mann and Green Product Placement founder Beth Bell and will incorporate dynamic

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Leaders in Eco Production Speak at "The LondonSustainable Production Eco Expo"

Green SpacesEvents , Green Products & ServicesMar 20, 2014 – 12:47 PM EST

LONDON, Mar. 20 /CSRwire/ -London, Thursday, April 10th , from6:00pm – 8:30pm (doors open at5:30 PM) – Green Product Placementis celebrating its 2nd anniversary byorganizing a Sustainable ProductionEco Expo in London; with an eveningof exciting presentations, networking,discussions and collaboration.

What: “The London SustainableProduction Eco-Expo” will beemceed by former BBC sportscommentator Simon Mann andGreen Product Placement founder Beth Bell and will incorporate dynamicpresentations from some of today’s key figures in the green entertainment world,followed by a panel Q&A session.

Featured speakers include: Beth Bell and Lisa Dietrich, (Green Product Placement ),Martin Kern (Scenery Salvag e ), Alison Tickell (Julie ’s Bicycle ), Tallulah Chapman(Forest Stewardship Council), Eric Huyton (Eyef ish.tv), Chai Locher and WeindeltHooijer (The Green Film Making Project, Amsterdam), Barnaby Cook (CasualFilms), Jane Soans (FilmFixer), Tim Benson (Firef ly Solar) and Victoria Cartwright(Neptune Environmental Solutions), along with a sizzle reel, courtesy SonyPictures, showcasing the new Spiderman movie, Amazing Spiderman 2, the largestsustainable Sony Pictures blockbuster, to date.

The London Sustainable Production Eco-Expo is a one night networking andinformation sharing event to connect those in the entertainment media sector who arelooking to push sustainability forward within the industry.

There currently exist numerous businesses and organizations that assist those withinthe traditionally quite wasteful production industry who wish to modify both behaviorsand goods and services towards a more sustainable model.

This event will bring together practitioners, vendors, production people, students offilm and media, and related organizations for an informative evening of relatedpresentations and networking. Online resources are great, but there’s no substitutefor face to face and in person exchange!

This event is modeled after the successful New York Production Eco Expo, produced bycreative re-use media non-profit Film Biz Recycling .

Admission: Free to industry professionals, and students of media and sustainability,but seats are limited, so attendees should RSVP at:http://londonsustainableproductioneco.splashthat.com.

When: Thursday, April 10th , Doors open at 5:30pm, and starts promptly at 6:00pm

Who: The London Eco Expo is produced by Green Product Placement and is hostedat The London Colleg e of Communication, Elephant and Castle.

Green Product Placement (GPP) was launched in early 2012 by ecopreneur BethBell. The concept was conceived during a TED.com conversation with filmmakerMorgan Spurlock (“Supersize Me,” “Pom Wonderful Presents: The Greatest Movie EverSold”). GPP is a unique product placement company providing services exclusively tocompanies with a focus on green, sustainable, socially enterprising and localentrepreneurial products. What makes GPP different from conventional product

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Page 3: EVENT PRESS cover sheet - Green Product Placement€¦ · emceed by former BBC sports commentator Simon Mann and Green Product Placement founder Beth Bell and will incorporate dynamic

entrepreneurial products. What makes GPP different from conventional productplacement companies? Promoting Green products in mainstream entertainment notonly increases brand awareness for “good brands” but, in turn makes sustainabilitymuch more appealing to the consuming public. They like to call what they do “positiveplacement.” GPP is also committed to sustainable practices in how they run theirbusiness, as well.

Over the past two years, GPP has placed over 34 “good brands” in over 75+productions including feature films and major network television shows both in the USand Canada. They are slated to begin working with UK productions in 2014.

Today, as GPP continues to grow, so do product placement opportunities within themainstream TV and Film market. To learn more, visit:www.greenproductplacement.com/us.

Where: Podium Lecture Theatre, London College of Communication, Elephant & Castle,London, SE1 6SB, United Kingdom.

Related links:www.greenproductplacement.comwww.arts.ac.uk/lcc#LondonSustainableProductionEcoExpo

For more information, please contact:

Bet h BellPhone: +1 646 801 7056

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The Green Film Making CompetitionIn or around London on April 10th? Join us, for the LONDON SUSTAINABLE TV &FILM PRODUCTION ECO-EXPO!This expo is a networking & information sharingevent, to connect those in entertainment media who are looking to pushsustainability forward within the industry: our project leaders Chai Locher andWiendelt Hooijer, will be there to speak on the project's behalf as well! This eventbrings together... See More — with Lisa Dietrich, Chai Locher, Beth Bell andWiendelt Hooijer.

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March 25, 2014The London SustainableProduction Eco-Expo will return onThursday 10 April, from 6:00pm– 8:30pm (doors open at 5:30PM), at The London College ofCommunication. It promises to bean evening of exciting andinformative presentations,discussions and networkingopportunities!

The Eco-Expo is a one night networking and information sharing event to connectthose in the film and television sectors who are looking to support sustainablepractices within their industries.

Featured speakers include Martin Kern (Scenery Salvage), Alison Tickell (Julie’sBicycle), Tallulah Chapman (Forest Stewardship Council), Eric Huyton (Eyefish.tv),Chai Locher and Weindelt Hooijer (The Green Film Making Project, Amsterdam),Barnaby Cook (Casual Films), Jane Soans (FilmFixer), Tim Benson (Firefly Solar)and Victoria Cartwright (Neptune Environmental Solutions). The evening will bechaired by former BBC sports commentator Simon Mann along with Eco-Expoorganiser and Green Product Placement founder Beth Bell. The talks will be followedby a panel Q&A session and a sizzle reel, courtesy Sony Pictures, showcasing thenew Spiderman movie, Amazing Spiderman 2, the largest sustainable Sony Picturesblockbuster, to date.

Admission is free to industry professionals, and students of media and sustainability,but seats are limited, so attendees should RSVP at:

http://londonsustainableproductioneco.splashthat.com

Green Product Placement (GPP) was launched in early 2012 by ‘ecopreneur’ BethBell to provide services to companies with a focus on green, sustainable, sociallyenterprising and local entrepreneurial products. Their aim is that through promotingGreen products in mainstream entertainment it not only increases brand awarenessfor “Green brands” but, in turn makes sustainability more appealing to the consumingpublic.

The London Sustainable Production Eco-Expo will be held in the Podium LectureTheatre, London College of Communication, Elephant & Castle, London SE1 6SB.

For further information please see:

www.greenproductplacement.comwww.arts.ac.uk/lcc#LondonSustainableProductionEcoExpo

March 14, 2014The Berlinale continued to shine a green light on sustainable production with thesecond edition of Green Film Shooting in partnership with the FilmförderungHamburg Schleswig-Holstein (FFHSH). An informative round-up of stories fromacross Europe highlighted increasing engagement with sustainable production andexamples of how the challenges are being tackled.

Featured stories ranged from Warner Bros. continuing to demonstrate they were‘Going green’ with advice and support from sustainability consultants GreenShootPacific for an ambitions sustainable production of The Great Gatsby, to the Dutchsolar cinema initiative touring Europe in a van. ECOCINEMA has now developed linksto extend its model beyond Europe with four solar-powered cinemas in SouthAmerica including in Brazil and Mexico, and another to come in Tunisia. They nowplan to tour globally to promote sustainability through screenings and workshops.

FFHSH has awarded its Green Shooting Card to seventeen TV and feature-lengthfilms for sustainable production methods, and has received positive feedback from

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A recent study estimated thatscreen production (film and TV) inLondon alone produces 125,000tonnes of CO2 each year.

Work with your colleagues atwork. Together you can makesimple changes.

guardian.co.uk/environmentenn.comclickgreen.org.uksidewaysnews.com/environment-natureiema.net/newsendseurope.comfoe.co.uk/

Sign up if you want to hear aboutgreen developments in film

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the Industry. FFHSH Director Eva Hubert reported that a higher than expectednumber of producers were willing to produce sustainably. Director Michael BullyHerbig, recipient of a Card, discussed how sustainability targets were met on theproduction of Buddy, highlighting that careful pre-production planning and strongteamwork and ownership were key to success.

Meanwhile as the result of a cooperation agreement with FFHSH, students at theHamburg Media School have received support in planning their productions tocomply with Green Shooting Card Certification since 2013. Six productions havebeen awarded the Card and a ‘Green runner’ was hired to ensure compliance, with‘Green Fundraising’ and in-kind support for productions being considered for thefuture.

Finally, alongside awareness raising and providing an incentive for green production,The Flanders Audiovisual Fund is embedding sustainability as part of its fundingcriteria by asking producers to deliver a carbon footprint report to qualify for the finalinstalment of production funding. The award winning and Foreign Language Oscarnominated The Broken Circle Breakdown was one of six films analysed by the e-Mission Project, and also the film achieving lowest carbon emissions.

For further information please see www.greenfilmshooting.net

March 3, 2014This week is Climate Week! Activitiesand events have been organised aroundthe UK to inspire and inform everyone tohelp create a sustainable future.

As well as to a two-day ClimateChallenge Conference in Birminghamand an event at Edinburgh’s Centre forCarbon Innovation about how different sectors can work together for a sustainablefuture, there are a huge range of community-based activities happeningincluding energy-saving workshops. In Bristol there is even a Roll for the Soul bicycleride followed by a bike-powered cinema screening.

To find out more including how to join in and activities taking place near you pleasevisite the website at http://www.climateweek.com

January 30, 2014A new EU framework to achieve a competitive, low-carbon economy for 2030 hasbeen announced. The ambitious policy for climate and energy aims to drive a 40%reduction in greenhouse gas (GHG) emissions against 1990 levels, whilst alsoestablishing a renewable energy target of a minimum of 27%. European Commission President José Manuel Barroso said “ Climate action is central for the future of ourplanet, while a truly European energy policy is key for our competitiveness”.

The aim is to achieve competitive, affordable and secure energy in Europe therebyreducing dependence on energy imports and creating new opportunities for growthand jobs.

Accompanying the Communication, a report on energy prices and costs in Europeproposes that cost effective policy, competitive markets and improved efficienciescould help mitigate increasing energy costs. Recognising the need for affordable energy, and drawing on a detailed analysis of energy prices and costs, theframework supports a coordinated approach by Member States and a favourableregulatory environment for investors to support the development of related newtechnologies.

The framework will be discussed at the European Council’s spring meeting on 20 –21 March ahead of the United Nations talks on global warming in 2015. Althoughreported as being opposed by the UK‘s energy and climate change secretary,representatives of Philips and Greenpeace, stated the agreement wasn’t far-reachingenough to support investment, innovation and the environment in Europe.

Further information on the 2030 Framework:http://ec.europa.eu/clima/policies/2030/index_en.htm

November 25, 2013

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Creative Scotland haveannounced that it will invite arts,screen and creative industriesorganisations to report theircarbon emissions as part of itscontribution to achievingScotland’s climate changetargets. As a Public Body,Creative Scotland is updating itsown environmental sustainability policy. From 1 April 2014 it will measure its owncarbon emissions and ask organisations and individuals that it funds to provideinformation about their own environmental impacts.

At the recent event Imagine a Different Future: The Arts Shaping a sustainableScotland a new training programme was publicised for arts organisations that wantto measure, report and reduce their carbon emissions. Free workshops throughoutScotland will be available from January to March 2014, providing the tools andknowledge to measure and reduce carbon emissions from energy, water, waste andtravel. Find out more about training dates for 2014 here

Creative Carbon Scotland’s Director Ben Twist said they strongly supported CreativeScotland’s decision to introduce carbon measurement and reporting, as the evidenceis clear that measuring is the essential first step to reducing carbon emissions.Recent reports show that climate change is affecting us all. Scotland has worldleading targets to reduce its carbon emissions and we think the arts should be at theheart of this. They are therefore working with Creative Scotland to make thisreporting as easy as possible for organisation to reduce their carbon emissions.

Creative Carbon Scotland already works with 70 arts organisations, from Edinburgh’sFestivals to theatres and galleries, to help reduce their carbon emissions and saveenergy and money.

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London Sustainable Production Eco-Expo opens forfree registration24/03/2014

The London Sustainable Production Eco-Expo is a one night networking andinformation sharing event to connect those in the entertainment media sectorwho are looking to push sustainability forward within the industry. Taking placeon 10th April 2014, online registration is now open and is free to industryprofessionals and students of film and media. Attendees will hear from a hostof key industry speakers during the evening including Production Guild boardmember, Jane Soans who will be representing PG affiliate, FilmFixer.

The event aims to bring together businesses and organisations who assistproductions to push behaviours and goods and services towards a moresustainable model.

Attending will be practitioners, vendors, production people, students of film andmedia, and related organisations for an informative evening of presentationsand networking.

Featured speakers include: Beth Bell and Lisa Dietrich, (Green ProductPlacement) , Martin Kern (Scenery Salvage), Alison Tickell (Julie's Bicycle),Tallulah Chapman (Forest Stewardship Council), Eric Huyton (Eyefish.tv),Chai Locher and Weindelt Hooijer (The Green Film Making Project,Amsterdam), Barnaby Cook (Casual Films), Jane Soans (FilmFixer), TimBenson (Firefly Solar) and Victoria Cartwright (Neptune EnvironmentalSolutions), along with a sizzle reel, courtesy Sony Pictures, showcasing thenew Spiderman movie, Amazing Spiderman 2, the largest sustainable SonyPictures blockbuster, to date.

The event is modelled after the successful New York Production Eco Expo,produced by creative re-use media non-profit Film Biz Recycling.

The London Sustainable Production Eco-Expo is produced by Green ProductPlacement, a entertainment media product placement agency that specializesin placing and promoting, green, sustainable, all natural, socially enterprisingand/or local entrepreneurial brands in mainstream entertainment media.

This event is free to industry professionals and students of film andmedia, but you must RSVP via the online registration page to attend, asseating is limited.

The Expo will take place at Podium Lecture Theatre, London College ofCommunication, Elephant and CastleLondon, England SE1 6SB on Thursday April 10th from 5:45pm - 8:30pm.

The event is sponsored by The London College of Communication, CasualFilms and the Casual Academy, Life Water, Pulp Art Surfaces, Food for Goodand ReJuce!

For updates, photos and more please visit the London Sustainable ProductionEco-Expo website.

The Production Guild. Room 329, Main Admin Building, Pinewood Studios, Iver Heath, Buckinghamshire, SL0 0NH, United Kingdom. Tel: 01753 651 767Copyright 2013, All Rights Reserved | Disclaimer

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Sustainable Production Eco Expo returns to London24/03/2014 News by Alexandra Zeevalkink

The eco production movement canwelcome another annual event with theannouncement of the SustainableProduction Eco Expo in London.

Taking place on 10 April, the evening-longevent will look at how to push sustainabilityforward within the film and televisionproduction sector – traditionally quite awasteful industry.

Organised by Beth Bell from Green ProductPlacement – a media product placementcompany for green, local and sociallyenterprising products – the event will include a raft of presentations, discussions and networkingpossibilities.

Hosted by former BBC sports commentator Simon Mann some recognisable names of the greenproduction scene are involved, including Alison Tickell, founder of Julie’s Bicycle; Martin Kern fromScenery Salvage; Chai Locher and Weindelt Hooijer from the Dutch organisation The Green FilmMaking Project; Barnaby Cook from Casual Films and Jane Soans of FilmFixer.

One of the works to be discussed will be Sony Pictures’ The Amazing Spider-Man 2, the largestsustainable blockbuster up to date.

The event is modelled after the successful New York Production Eco Expo, produced by the non-profit media organisation Film Biz Recycling.

The London Eco Expo will be hosted at The London College of Communication in Elephant andCastle on 10 April from 6pm.

Admission is free to industry professionals and students of media and sustainability courses. Thoseinterested in attending can RSVP here.

To find out more on eco-friendly filmmaking in the UK, check out Kathryn Nave’s article on TheKnowledge.

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