event mgt. report
TRANSCRIPT
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Assignment on
EVENT MANAGEMENT ON A FUNCTION FOR-
WOMEN TALENT IN VARIOUS FIELDS FOR THE YEAR 2010-2011
SUBMITTED TO: SUBMITTED BY:
MRS. ROOPAM KOTHARI RENU GUPTA
ENROLL. NO-ICG/2011/12516
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Introduction
Management in all business and organizational activities is the act of getting people
together to accomplish desired goals andobjectivesusing available resources efficientlyand effectively. Management comprisesplanning,organizing,staffing,leadingor
directing, andcontrollinganorganization(a group of one or more people or entities) or
effort for the purpose of accomplishing a goal.Resourcingencompasses the deployment
and manipulation ofhuman resources,financialresources,technologicalresources, and
natural resources.
Since organizations can be viewed assystems, management can also be defined as human
action, including design, to facilitate the production of useful outcomes from a system.
This view opens the opportunity to 'manage' oneself, a pre-requisite to attempting to
manage others.
Basic functions
Management operates through various functions, often classified as planning, organizing,
staffing, leading/directing, controlling/monitoring and Motivation.
Planning: Deciding what needs to happen in the future (today, next week, next month,
next year, over the next 5 years, etc.) and generatingplansfor action.
Organizing: (Implementation) making optimum use of the resources required to enable
the successful carrying out of plans.
Staffing: Job Analyzing, recruitment, and hiring individuals for appropriate jobs.
Leading/Directing: Determining what needs to be done in a situation and getting peopleto do it.
Controlling/Monitoring: Checking progress against plans.
Motivation : Motivation is also a kind of basic function of management, because
without motivation, employees cannot work effectively. If motivation doesn't take place
in an organization, then employees may not contribute to the other functions (which are
usually set by top level management).
Basic roles
Interpersonal: roles that involve coordination and interaction with employees.
Informational: roles that involve handling, sharing, and analyzing information. Decisional: roles that require decision-making.
Management skills
Technical: used for specialized knowledge required for work.
Political: used to build a power base and establish connections.
Conceptual: used to analyze complex situations.
http://en.wikipedia.org/wiki/Objective_%28goal%29http://en.wikipedia.org/wiki/Objective_%28goal%29http://en.wikipedia.org/wiki/Objective_%28goal%29http://en.wikipedia.org/wiki/Planninghttp://en.wikipedia.org/wiki/Planninghttp://en.wikipedia.org/wiki/Planninghttp://en.wikipedia.org/wiki/Organizinghttp://en.wikipedia.org/wiki/Organizinghttp://en.wikipedia.org/wiki/Organizinghttp://en.wikipedia.org/wiki/Staffinghttp://en.wikipedia.org/wiki/Staffinghttp://en.wikipedia.org/wiki/Staffinghttp://en.wikipedia.org/wiki/Leadershiphttp://en.wikipedia.org/wiki/Leadershiphttp://en.wikipedia.org/wiki/Leadershiphttp://en.wikipedia.org/wiki/Control_%28management%29http://en.wikipedia.org/wiki/Control_%28management%29http://en.wikipedia.org/wiki/Control_%28management%29http://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Resourcinghttp://en.wikipedia.org/wiki/Resourcinghttp://en.wikipedia.org/wiki/Resourcinghttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Financialhttp://en.wikipedia.org/wiki/Financialhttp://en.wikipedia.org/wiki/Financialhttp://en.wikipedia.org/wiki/Technologicalhttp://en.wikipedia.org/wiki/Technologicalhttp://en.wikipedia.org/wiki/Technologicalhttp://en.wikipedia.org/wiki/Natural_resourceshttp://en.wikipedia.org/wiki/Natural_resourceshttp://en.wikipedia.org/wiki/Systemshttp://en.wikipedia.org/wiki/Systemshttp://en.wikipedia.org/wiki/Systemshttp://en.wikipedia.org/wiki/Planhttp://en.wikipedia.org/wiki/Planhttp://en.wikipedia.org/wiki/Planhttp://en.wikipedia.org/wiki/Planhttp://en.wikipedia.org/wiki/Systemshttp://en.wikipedia.org/wiki/Natural_resourceshttp://en.wikipedia.org/wiki/Technologicalhttp://en.wikipedia.org/wiki/Financialhttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Resourcinghttp://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Control_%28management%29http://en.wikipedia.org/wiki/Leadershiphttp://en.wikipedia.org/wiki/Staffinghttp://en.wikipedia.org/wiki/Organizinghttp://en.wikipedia.org/wiki/Planninghttp://en.wikipedia.org/wiki/Objective_%28goal%29 -
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Interpersonal: used to communicate, motivate, mentor and delegate.
Diagnostic: ability to visualise most appropriate response to a situation .
Formation of the business policy
The mission of the business is the most obvious purposewhich may be, for example,
to make soap.
The vision of the business reflects its aspirations and specifies its intended direction or
future destination.
The objectives of the business refers to the ends or activity at which a certain task is
aimed.
The business's policy is a guide that stipulates rules, regulations and objectives, and may
be used in the managers' decision-making. It must be flexible and easily interpreted and
understood by all employees.
The business's strategy refers to the coordinated plan of action that it is going to take,
as well as the resources that it will use, to realize its vision and long-term objectives. It is
a guideline to managers, stipulating how they ought to allocate and utilize the factors of
production to the business's advantage. Initially, it could help the managers decide on
what type of business they want to form.
Implementation of policies and strategies
All policies and strategies must be discussed with all managerial personnel and staff.
Managers must understand where and how they can implement their policies and
strategies.
A plan of action must be devised for each department.
Policies and strategies must be reviewed regularly. Contingency plans must be devised in case the environment changes.
Assessments of progress ought to be carried out regularly by top-level managers.
A good environment and team spirit is required within the business.
The missions, objectives, strengths and weaknesses of each department must be
analysed to determine their roles in achieving the business's mission.
The forecasting method develops a reliable picture of the business's future
environment.
A planning unit must be created to ensure that all plans are consistent and that policies
and strategies are aimed at achieving the same mission and objectives.
All policies must be discussed with all managerial personnel and staff that is required inthe execution of any departmental policy.
Organizational change is strategically achieved through the implementation of the eight-
step plan of action established byJohn P. Kotter: Increase urgency, get the vision right,
communicate the buy-in, empower action, create short-term wins, don't let up, and
make change stick.
http://en.wikipedia.org/wiki/John_Kotterhttp://en.wikipedia.org/wiki/John_Kotterhttp://en.wikipedia.org/wiki/John_Kotterhttp://en.wikipedia.org/wiki/John_Kotter -
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Policies and strategies in the planning process
They give mid- and lower-level managers a good idea of the future plans for each
department in an organization.
A framework is created whereby plans and decisions are made.
Mid- and lower-level management may add their own plans to the business's strategic
ones.
Levels of management
In organizations, there are generally three different levels of managers: first-level
managers, middle-level managers, and top-level managers. These levels of managers are
classified in a hierarchy of importance and authority, and are also arranged by thedifferent types of management tasks that each role does. In many organizations, the
number of managers in every level resembles a pyramid, in which the first-level has
many more managers than middle-level and top-level managers, respectively. Each
management level is explained below in specifications of their different responsibilities
and likely job titles.
Top-Level Managers
Typically consist of Board of Directors, President, Vice President, Chief Executive
Officers, etc. These individuals are mainly responsible for controlling and overseeing all
the departments in the organization. They develop goals, strategic plans, and policies forthe company, as well as make many decisions on the direction of the business. In addition,
top-level managers play a significant role in the mobilization of outside resources and are
for the most part responsible for the shareholders and general public.
According to Lawrence S. Kleiman, the following skills are needed at the top managerial
level.
Broadening their understanding of how factors such as competition, world economies,
politics, and social trends influence the effectiveness of the organization.
Middle-Level Managers
Typically consist of General Managers, Branch Managers, Department Managers, etc.
These individuals are mainly responsible to the top management for the functioning of
their department. They devote more time to organizational and directional functions.
Their roles can be emphasized as executing plans of the organization in conformance
with the company's policies and the objectives of the top management, they define and
discuss information and policies from top management to lower management, and most
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importantly they inspire and provide guidance to lower level managers towards better
performance.
Designing and implementing effective group and intergroup work and information
systems.
Defining and monitoring group-level performance indicators.
Diagnosing and resolving problems within and among work groups.
Designing and implementing reward systems that support cooperative behavior.
First-Level Managers
Typically consist of Supervisors, Section Officers, Foreman, etc. These individuals focus
more on the controlling and direction of management functions. For instance, they assign
tasks and jobs to employees, guide and supervise employees on day-to-day activities,
look after the quantity and quality of the production of the company, make
recommendations, suggestions, and communicate employee problems to the higher level
above, etc. In this level, managers are the "image builders" of the company considering
they are the only ones who have direct contact with employees.
Basic supervision.
Motivation.
Career planning.
Performance feedback.
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Event Management Body of Knowledge Domain Structure
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The Event Genre of Event Management
Business & Corporate
Events
Any event that supports business objectives, including
management functions, corporate communications, training,
marketing, incentives, employee relations, and customer relations,
scheduled alone or in conjunction with other events.
Cause-Related &
Fundraising Events
An event created by or for a charitable or cause-related group for
the purpose of attracting revenue, support, and/or awareness,
scheduled alone or in conjunction with other events.
Exhibitions, Expositions
& Fairs
An event bringing buyers and sellers and interested persons
together to view and/or sell products, services, and other
resources to a specific industry or the general public, scheduled
alone or in conjunction with other events.
Entertainment & Leisure
Events
A one-time or periodic, free or ticketed performance or exhibition
event created for entertainment purposes, scheduled alone or in
conjunction with other events.
FestivalsA cultural celebration, either secular or religious, created by and/or
for the public, scheduled alone or in conjunction with other events.
(Many festivals include bringing buyer and seller together in a
festive atmosphere.)
Government & Civic
Events
An event comprised of or created by or for political parties,
communities, or municipal or national government entities,
scheduled alone or in conjunction with other events.
Marketing EventsA commerce-oriented event to facilitate bringing buyer and seller
together or to create awareness of a commercial product or
service, scheduled alone or in conjunction with other events.
Meeting & Convention
Events
The assembly of people for the purpose of exchanging
information, debate or discussion, consensus or decisions,
education, and relationship building, scheduled alone or in
conjunction with other events.
Social/Life-Cycle EventsA private event, by invitation only, celebrating or commemorating
a cultural, religious, communal, societal, or life-cycle occasion,
scheduled alone or in conjunction with other events.
Sports EventsA spectator or participatory event involving recreational or
competitive sport activities, scheduled alone or in conjunction with
other events.
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Topic: Women Talent in various fields for the yr. 2010-2011
To start our event we first need to apply Luther Gullicks keyword :POSDCORB where Pstands for Planning, O for Organizing, S for Staffing, D for Directing, Co for Co-ordination, R for
reporting & B for Budgeting.
So now to start with:
Firstly, we will Plan our event.
Well decide the date, time and venue. Then we will check whether that place is
available on that date or not and at the same time.
We will also consult our chief guests & various other dignitaries about their
availability of dates and times. Then we will fix the event on a scheduled date &
time (after all the findings are completed.)
Check how many programmes have to be conducted and their respective
participants.
We should make the list of achievers and invite them for the function. Alsoprovide some token of love in the form ofAwards to the achievers.
The second step is to Organize.
We will first collect our sponsors to make our event a big show.
Then we will hire caterers and decorators.
We would invite press to cover our show.
Scheduling of respective programmes in an orderly manner.
The third step is Staffing.
Appointing various subordinates & representatives for various departments like food,
decoration, sponsorship, guest relations, momentos, security and help desk people.
The fourth step is Co-ordination.
We will make a check list for the various activities and see whether they are properly
coordinated or not.
Control panel would check whether assigned duties are going according to the set
standards or not.
The sequence for award winners should be in alphabetical manner.
The fifth step is Reporting.
We need to explain our coordinators that they have to report their seniors well on time
and any changes should be priory informed.
& the last step is Budgeting.
The main backbone of the event.
Expenses are listed-
Catering
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Decoration
Awards
Press Release
Venue (in case if its hired)
Mementos to Chief guests & Dignitaries
Participants ( if hired)
Anchors/ Comparers