event management 111027ieu
DESCRIPTION
İzmir Ekonomi Üniversitesi, İletişim Fakültesi'nde verdiğim Event Management dersi...TRANSCRIPT
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
PRA-417 SYLLABUS
Hakan Türkkuşu
Event Management
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
This week
week # 4
27/10/2011
What is “event”
- background of the event management
SMART objectives
5Ws of event management & soul of H
Essentials of an event: DRIVE
presentation of MRR
LinkIn groups...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
the best & most efficent way of bringing
“any community” together...
What is event?
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
The basics of an event will show the hints for infra-structure:
List of basics...
- promotional- commercial- ceremonial- educational- entertainment - edutainment (mix of education
& entertainment)- etc...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
In the group of Corporate Events:- meetings / parties / board meetings / executive retreats- seminars / conferences / panels- press conferences / media centers- biz dinners / get-togethers- team building activities / incentives- trade shows / fairs- product launches - openings / inaugurations- award ceremonies- shareholders / stakeholders, etc...
Events in group
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
In the group of Private Events = Special Events:- baby showers- birth celebrations- birthday parties- religious: sünnet / bar mitzwah / bride to be ceremonies (kına)- weddings- honeymoons- celebrations- anniversaries- etc...
Events in group
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Massive Events = Mass Gathering:- parties- concerts- festivals- games- competitions- races- contests- challenges- venues (amusement, theme park, dancing, club)- etc...
Events in group
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
you & your efforts for conceptualizing,
planning, organizing, executing an event must be SMART...
SMART objectives
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
The professionals’
motto for anyone who will take place in event biz is: SIMPLEX VERI SIGILLUM (simplicity is the seal of truth)
- Specific (aspiration / innovation / uniqueness) - Measurable- Achievable / Attainable - Realistic- Time-Bound
Basics of SMART Event...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Executive’s favorite & yours...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
“Sormaz ki bilsin, sorsa bilir. Bilmez ki sorsun, bilse sorar...”
anonim
5W1H (5N1K)
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
This formula is the principal of journalism but applicable for any other areas to get more successfull...
- What Ne
- Why
Neden / Niçin- Where
Nerede
- When Ne zaman
- Who
Kim- How
Nasıl
Elements of 5W1H / 5N1K...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
WHAT are you thinking about your project to turn into an event;
- describe a title for your dream / idea / project / event /brand...- check the relevance for target audience- decide the nature of the event to be more attractive- visit the other Ws (why, where, when, who) pages... - remember that 1H will make the difference
(THINK AGAIN & AGAIN TO PLAN IT, CHECK IT, FEEL IT!..)
5Ws of event management
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
WHY are you working a lot on that project;
- emphasize the benefits (short term / long term)
- your personel / professional approach (please write)
- consider about the reasons for audience & sponsors to be there!
- try to be sure or believe that the business will roll on
5Ws of event management
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
WHERE will you go for that event;
- Venue & Site Management will be the key points of that Q page- impact- transportation - accessibility (also for handicapped) - surroundings, security- housing- food & beverage- wheather, climate (sunrise & sunset) - legal issues, permissions, local regulations, etc...
5Ws of event management
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
WHO will manage that project, all events need a core team;
5Ws of event management
- Boss, Team, Crew, Staff will be the key people of Q page...- remember the suppliers, vendors, service providers &
other utilities- involve NGO, non-profit organizations, volunteers & local
bodies into the task force - remember that a production company is essential as a
backbone...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Time to discover HOW to succeed it...
- use the 5W LEVERAGE first, to move a giant rock
You know, but;all OBSTACLES are always heavier than you expected, you may win just by using your leverage...
1H soul of event management
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
event management is similar to DRIVE a car, but that car may be on
off-road or race circuit!
Essentials of an event:
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Another motto for Event Management professionals: VERBA VOLANT, SCRIPTA MANENT (spoken words fly away, written words remain)
- Define the company & event objectives (write) - Research & develop the vision of the event (read)- Innovate & create a customized experience (touch & feel)- Visualize the event step-by-step (understand & realize) - Execute the event with detailed precision & timing (enjoy)
Basics of Event Management
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Any questions...
UESTIONS
NSWERS
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
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