8 lessons learned from developing mhealth apps

Six Lessons Learned From Developing Medical Apps

By Scott HagueDigital Development Director

4th November 2015

www.integratedchange.net

@integratedchg

Eight

What We Do

“We move healthcare providers from traditional, paper intensive

led processes to one that encompasses a digital approach.”

@integratedchgwww.integratedchange.net

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This includes…

The design, development and deployment of:

Mobile apps

Medical websitesHealthcare marketing

About Us

• 18 years in digital

• 9 years in apps, 5 of those in healthcare

• Over 70 mobile apps designed and developed

Member of the British StandardsInstitute (BSI). Member 47561908

100% focus on healthcare

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@integratedchg

Are you solving a problem?You should be

Cost| Engagement | Productivity | Communication


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Forget about the tech


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Human.Clinical.

Economic.

Patients

Researchers

Carers

Suppliers

EducationAdmin

Community

Reception/customer

service

Medical practitioners

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1. Value and users

The value proposition

WhatWhat

WHY

Check this out:

Simon Sinek http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html


www.businessmodelgeneration.com/canvas

http://www.thehappystartup.co.uk/canvas/

Try some

of these

What you want to do is build up a

persona

Still want more data?

Try these - https://www.pollfish.comhttps://www.quicksurveys.comhttp://www.onepoll.comhttp://www.google.com/insights/consumersurveys/homehttps://www.whatdotheyknow.com

Try this – persona sheet

https://www.pollfish.com/

https://www.pollfish.com/

https://www.quicksurveys.com/

https://www.quicksurveys.com/

http://www.onepoll.com/

http://www.onepoll.com/

http://www.google.com/insights/consumersurveys/home



https://www.whatdotheyknow.com/



Location!


Journal of mHealth: design tips:www.thejournalofmhealth.com/#!Designing-mHealth-Apps-Five-Areas-Not-to-Miss/cuhk/55f6a33c0cf24e84f7696d99

Free data

• Google analytics can provide you a wealth of information, demographic and behaviour

• Existing apps

Don’t know?

• Then ask!• Simple survey, 15 questions• Paper, iPad

• Try this – www.polldaddy.com


http://www.polldaddy.com/

2. Create a briefThink of it as a blueprint

Download it for free!https://www.integratedchange.net/webinar-recording-how-to-write-your-healthcare-

app-brief

@integratedchg

Don’t forget these!

https://developer.apple.com/programs/ios/

https://play.google.com/apps/publish/signup/

https://dev.windows.com/en-US/getstarted


3. Start off smallBut think big

Prioritise

MoSCoWCheck this out:

https://www.integratedchange.net/developing-a-healthcare-app-for-young-people

FailFast

Use these great tools:www.relativeware.com | www.principleformac.com | www.invisionapp.com

Prototype it


Never develop on both platforms at the same time

Start with onePerfect itMove on

83.2% @integratedchgwww.integratedchange.net

4. Don’t forget the content

Read all about it!

Dynamic or static content?

New content required?

Will you link off to a

website?Images?Video?

Check and triple check for spelling

mistakes!


general practioner general practitioner

Think about video

Videos shot in the vertical position are viewed in completion 9x more than

videos shot horizontally


The future of app marketing and discovery?

App indexing

Getting the content of your app to appear in search


On device


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In search engines


https://www.integratedchange.net/the-future-of-health-app-marketing-app-indexing

https://search.developer.apple.com/appsearch-validation-tool/

https://developers.google.com/app-indexing/


5. Regulation and compliance

Changes are afoot

Endorsed and NHS recommended apps will go through an endorsement process


Medical Device Directive 93/42/EEC(MDD)8When is software a Medical Device?

May 2015PAS 277: 2015 launched

June 2015NIB Kitemarking proposals published

End of 2015Kitemarking to begin

https://www.gov.uk/government/publications/medical-devices-software-applications-apps

Member 47561908


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6. It’s not OK to know nothing about how your app is used

Don’t be overwhelmed• Applicasa • Ad4Perf• App Annie• DecStat• Kontagent • AppBoy• AppsFlyer • Mobile App Tracking • Localytics • Apsalar • Medialets• CrashAnalytics

• Segment.io• Appsee• Mixpanel• WebTrends• Applicasa• Keynote Mobile

Perspective• AppCodes • Adobe Marketing Cloud • Ad-X Tracking• Adjust.io• Distimo App Analytics

• Flurry• Count.ly • Applause• MyRT• FlightPath• ClickTale• AppClix• iMobiTracking• UmberSystems• AppViz • AppStatics• Pre-Emptive


Free to use – actionable dataGoogle Mobile App Analytics


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Apple app analytics = answers

• How are users finding the app?• Are they installing it? • Are they returning?• Any missed opportunities (app store page views are really

high but not localised to the country)?• Are they engaging with it?

Watch the video:https://developer.apple.com/videos/play/wwdc2015-303/


7. It’s OK to be like othersJust be different

Make sure you do your research

App store rating tool:http://rater.localytics.com/#/ios/

Keyword tool:http://keywordtool.io/app-storewww.appmind.co

Ideas635 Brain writing (108 ideas in 30 minutes)

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8. Launch…wait...waitKeep waiting

@integratedchg

How do you get it to the end user?

Please don’t print a brochure for it!

Marketing

You must have a marketing planAnd you must start this early

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350 million app installs have been generated from Facebook over the last 12 months like this one

App store optimisationApp indexing (device and cloud)MicrositeSEO for micrositePPC for micrositeLanding page, FAQ, optimisedPPC for app downloadsPaid social promotion (Twitter, Facebook, Instagram, Pintrest)

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Don’t become a zombie app

83% of all apps remain undiscovered


Just Look At What Is Possible

Self-triage

Pre-auth forms before arrival

Condition specific materials before appointments

Productive waiting times

Live waiting times

Preferred appointment windows

E-books, i-books

Live bed availability

Loan of an iPad for their stay, painNausea feelings, food requests, qualitysurveys, test results, medication orders

Interactive consultant directories, Contact details, location

Discharge information, who to contact

EOPS, nurse and doctor, voicedictation

Push notifications that keep engagement high

Staff apps, travel information, trainingmodules, company news, vacancies

@integratedchg

Beacons

Clinical research tools ResearchKit, digital consenting

Patient Quality Surveys

48

End Of PresentationThank you for your time

Stand C14Scott Hague

www.integratedchange.netwww.slideshare.net/scotthague