Evaluation Task TwoEvaluation Task TwoRR Records

“The Big Tree”

Image• The image of an artist is

extremely important as it is the key selling point of rebellion and antiauthoritarianism.

• Dyer said that the visual star image communicates important messages to the audiences and a unique selling point to the target audience.

• Our artist and the song links to the Reggae dub genre, due to the beet and the style of music. Audiences can see stars as idols, or fashion icons IE.. Star image.

• Our artist isn't the typical pop star. We are going for a more grungy, cool modern street (urban) look.

• Our star can remind our audience of Rita Ora in terms of how she dresses and performs. We looking to appeal to the younger members of society such as teenagers.

Rita Ora- Inspiration

Where would we place our product?

Back cover Middle cover Front cover

Our cd digi-pak would be released on the 18 th march by the distribution company known as XL recordings, it will be advertised prior to the date, on the internet, magazines and radios. Our music video will be shown on youtube and on television from the 18 th of march onwards on Mtv, the CD digi pack can be bought both in retail stores and online and itunes. Our digipack is very similar to an artist known as Lana Del rey’s CD digi pak which can be seen below.

Our Official video in comparison with Travi$ Scott

Campaign• Our video attracts

artistic individuals ie.. Not the main stream. It can be sold to all types of audiances.

• Our brand image is quite specific, it doesn’t fit into the star image for most music videos.

• We have overlapping categories in our music video.

• Our brand image helps us look at typical forms and conventions used for the image we are trying to achieve

Screenshot of our contact information.

About Our Music Video• The big Tree challenges typical conventions as it

presents rebellion, a clash of cultures and conflict because our characters are dressed in the exact opposite to how you would expect them to in the type of location we used.

Our Audience

• Our audience is a select group of people with a very unique set of interests.

• Brand image is consistant throughout our campaign we have introduced our artist on several social networking sites such as twitter and Instagram.

• Our product is very different and unique (digi pack) so it would be fairly expensive.

• We plan on distributing our digi pack in shops and also online (downloading from iTunes)

• We have used a lot of cross media convergence to advertise our artist.

• Primarily we have relied on sound cloud, YouTube and our own website to advertise as they are all free.

Distribution• YouTube offers free

distribution and marketing which then could be shared on different networks.

• We have used an online service known as WIX to create our website for RR RECORDS.

• Our Digi Pack is going to be sold for around 10 pounds, as that is an average price for a CD DIGI pack as our music product is unique and different.

Our Outcome

• All of our products were quite successful they support our music video very well and it is a good example of our band image.

• We got a lot of views and good feedback from our video as seen from the youtube comments.

Views and comments