1. Evaluation Q2 How Effective is the Combination of your Main Product and Ancillary Texts?

2. In our main product and ancillary tasks the main aim was not only to create a realistic representative piece of work for our main task but to also use the ancillary tasks to try and resemble real media products as well as to create a professional looking music video, advert and digipak. To gain this we needed to resemble media products that are worthy of being seen on music channels, digipaks in music stores and adverts in the eye of the general public such as on billboards etc. 3. Our music video out most was the difficult part of our tasks to make sure it looked professional enough. This is because it had to be filmed over a period of time, not only that we had to filter it, edit it, and create a storyline which would look and come across as a real media product. For our digipak and advert we needed to use photoshop but that was the most editing we had to do. 4. How effective are our tasks in comparison to real media products 5. The brand identity in our tasks was extremely important in showing how effective our music video, digipak and advert are as a combination. The main part of brand identity appears in our digipak and advert, with the use of the triangle symbol to represent the album and the artist/band. Also the use of illusional pictures on both the digipak and the advert is part of brand identity, this is useful for promoting the band, for their illusional ideas of song and music video well as pictures. 6. We used the same fonts for the digipak and advert, this is also part of brand identity. This is useful for people to recognise this font, they will associate it initially with this band, the same goes for the pictures and the triangle symbol. Our music video doesnt include any brand identity because we have not included the characters from the video in our digipak or advert. This lessens our promotion for our music video in some sense, for example, audiences seeing the advert before the music video, they may see the characters on the advert and feel intrigued to watch the video after seeing that etc. 7. The connotations of representing our genre were an added importance to how effective our combination of tasks was. Across all three tasks there was a specific theme and set of generic conventions that needed to be added, these were essential to the alternative rock genre and our artist/band. 8. Colours: Music Video the colours were very bright, happy, warm, cheerful etc. This is to coincide with the feel of the song, this theme was there to match the theme of the song, similarly to what Imagine Dragons do with their other music videos. Digipak The colours are quite dull, they are not very bright, this is again a theme for Imagine Dragons, this is also a generic theme for the alternative rock genre. Most alternative rock albums do not use bright colours they are quite dull and simplistic. Advert Similarly to the digipak theme, the colours are quite simplistic to match the brand identity of the digipak, also so that these are representative to the genre, audiences will recognise the colour scheme and associate it with this. genre. 9. Images: Music Video Illusional images are included in the video, such as the river reflection scene, the window shine scene etc. Digipak this also includes illusional images, the moon picture, the triangle with several pictures within it etc. Advert The reflective tree and lake image in the background is again very illusional especially with the filtered colour. This illusional theme is a common convention not only for this band but for Imagine Dragons as a band as well. 10. Text: Music Video this includes no text. Digipak the font used for this again falls into brand identity as the font matches the advert text/font as well, this is the used font for Imagine Dragon, as well as this, alternative rock artists commonly use funky, different fonts to stand out from other genres. Advert as above ^^ 11. Locations: Music Video Lot of different locations, these are all happy warm places to coincide with the jobs each character has as well as fitting in with the theme of the song, summery, uplifting and warm. Digipak locations used in this, again, there are lots of different locations used, the front cover especially combines with the music video as it is a warm feature location. Advert similarly to the digipak, this uses a warm location to combine with the digipak and the music video differently this uses just one location. 12. As a combination of the three products, music video, digipak and advert they are effective because of the use of brand identity and the similar themes that they include, such as the use of fonts, images and locations. They do not attract attention in the aspect of colours as it is not a bright theme, especially in the advert and digipak. I do like the themes which are included in the three tasks, it matches the genre. It does promote the artist in terms of the brand identity in the symbol, however, there is no images used including the band so this aspect does not promote the artist. 13. As a combination, I think they do promote the band well, this genre has conventions which I think we have met, especially with the use of brand identity, the colour scheme, the costume, the characters and the images. If I was to improve either of the three tasks I would maybe involve an image of the artist to help increase the promotion of the band.