Evaluation –

Q2. How effective is the combination of your main

product and ancillary texts?

When creating my three products, the music video, digipack and website. I tried to make the three compliment each other and create an overall brand identity. I created my music video first and then designed my website and digipack around the feel of the video. I performed the photoshoot’s in the same locations where the filming took place and had the artists wear the same costumes so all images were consistent in style and theme.

I also used similar colourschemes such as using the autumny orange colours like the wooded scene in my music video and put them into my digipack design so the two would be consistent. I also based the colours used in my website around the look of the band’s logo so again, the digipack and website would look consistent and create an overall brand identity.

Other ways I created brand identity was the use of font styles, I purposely used bold, angular fonts so they would look similar in style and represent Dark appliance’s brand identity.

Overall I think the combination of all three texts was very effective as they looked to create an overall product and the use of colours, fonts, costumes and settings gave the band a brand identity that audiences can identify with.