WHO WOULD BE THE AUDIENCE FOR YOUR

MEDIA PRODUCT?Evaluation question 4

TARGET AUDIENCE Our main target audience consists of females of ages from 13-25 because young females are usually the viewers of high school movies. This is because the main character is a female and the main plot surrounds her high school problems- allowing female viewers to relate easily.

Our wider target audience are males who can relate to the supporting roles such as the male love interest or the loser boy.

To attract our core audience we have bold, colourful titles which will also be visually stimulating by the movement of them.

To address them we also made use of an effective soundtrack (which includes pop music which many people know of- Fancy by Iggy Azelea) which the audience will enjoy listening to so that they can engage with the movie more and be put in the right mood.

TO FIND OUT WHO OUR AUDIENCE IS WE FOUND OUT WHO THE TYPICAL AUDIENCE OF ‘MEAN GIRLS’ IS…

The demographics generalise as a female of age 25-29 who has a typical profession of being in the entertainment/media industry

WE FOUND OUT THEIR GENERAL INTERESTS…

She enjoys going cinema, reading celebrity/fashion magazines and sleeping

WE FOUND OUT WHERE SHE ENJOYS TO SPEND HER EXTRA MONEY…

She is an avid user of social media such as Instagram and spends a lot of her money on clothes shopping

LASTLY WE FOUND OUT HER FAVOURITE MOVIES, MUSIC, TV SHOWS AND CELEBRITIES..She is mainly into romantic comedies/high school movies. She enjoys following up on actors lives and listens to a range of musicians from different genres

SO OUR TARGET AUDIENCE WILL BE SIMILAR AS THAT ONE…

A facebook profile is being shown to show the typical viewer who would enjoy watching ‘Colly’.

THESE ARE HER FAVOURITE MOVIES…

Similarly, she enjoys high school movies and romantic comedies

THESE ARE HER FAVOURITE TV SHOWS..

Reality programs, singing competitions and high school tv shows are her favourites

THESE ARE HER FAVOURITE BOOKS…

She doesn’t read much but is into romance novels and fashion/celebrity magazines

THESE ARE HER FAVOURITE MUSIC ARTISTS…

She is mostly into up to date pop artists and boy bands

THESE ARE HER FAVOURITE APPS...

She is an avid user of social media apps and shopping apps