eva appelbaum, digital talent @ work - dmx dublin 2016
TRANSCRIPT
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Putting people at the heart
of digital transformation
Eva Appelbaum
@evaapp
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Digital transformation – hot topic
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The technology and creative opportunities are exciting…
Digital Transformation
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It starts with campaigns and channels….
…. Which leads to a realisation that everything needs to change
DIGITAL Transformation
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Eventually.... you get a BIG DIGITAL STRATEGY
“Data-driven”
“Customer-centered”
“Agile”
“Mobile first”
“Design thinking”
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…. Only to find that leadership, culture and people challenges make it incredibly difficult to implement
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What does ‘people at the heart of your digital transformation’ mean?
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“We are slow in decision making...we are too consensus driven and find it hard to make decisions laden with uncertainty. We fear failure and keep on delaying decisions till we get hit in the head by our competitors. Our business processes are too slow to take advantage of any new opportunities....”
https://www.thoughtworks.com/insights/blog/unfinished-business-organizational-transformation
Organisational culture
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Digital = a Human Revolution
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Companies need to be prepared to change everything — how they think and how they breathe
- Philippe Trichet, digital expert director at BCG
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Digital is about the culture
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Digital culture
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Digital Leaders & Digital leadership
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Digital Leadership = All leaders!
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Leadership is changing
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Skills of the Modern Marketer - Econsultancy
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Culture means people! Digital behaviours & mindset
• Adaptable • Open-minded • Learning, unlearning &
relearning • Experimentation • Customer obsessed • Collaborative • Accountable and bold
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Many New emerging demands …
• Incentivised to collaborate?
• Safe spaces to make decisions, take risks, fail
• Always-on = overwhelmed?
• “Deep-thinking” time as well as team work
• Future skills?? Career development and planning
• Fear…. Job automation, AI
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Digital transformation is change -- change is scary…
Leanchange.org
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• Involve everyone!
• and build confidence
Bring people along with you…
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Mindset vs. skills
• Digital mindset and behaviour does not equal digital or technology skills
• Tech skills can be taught!
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What about HR? not yet at the table
Business Transformation and the role of Heads of Digital - Eduserv
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digital transformation = People
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Empathy is
required
….. All around!
Thank you
@evaapp