european bicycle market & industry profile - 2009
DESCRIPTION
This document is the first edition of the European Industry & Market Profile, an economic study carried out by COLIBI, the Association of the European Bicycle Industry and COLIPED, the Association of the European Two-Wheeler Parts' & Accessories' Industry. The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industry’s activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries.TRANSCRIPT
EUROPEAN BICYCLE MARKET
2009 edition
Industry & Market Profile (2008 statistics)
December 2009
2
FOREWORD This document is the first edition of the European Industry & Market Profile, an economic study carried out by COLIBI, the Association of the European Bicycle Industry and COLIPED, the Association of the European Two-Wheeler Parts' & Accessories' Industry. The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industry’s activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries. We wish to extend our sincere thanks to our member associations, the European Bicycle Manufacturers Associations, the Chambers of Commerce and Embassies for their valuable and much appreciated contribution in the compilation of this work. Copyright 2009 COLIBI - COLIPED The information contained in this document may only be reproduced with explicit mention of: Source: COLIBI-COLIPED
COLIBI – COLIPED Boulevard de la Woluwe 46 b16
B – 1200 Brussels Belgium
Tel.: +32 – (0)2 778 64 58 Fax: +32 – (0)2 762 81 71
E-mail: [email protected] [email protected]
Web: www.colibi.com and www.coliped.com
December 2009
3
BACKGROUND
COLIBI is the Association of the European Bicycle Industry; COLIPED is the Association of the European Two-Wheeler Parts' & Accessories' Industry. The aim of the European associations is to promote the common interests of the European bicycle and bicycle parts’ & accessories’ industries. COLIBI and COLIPED are the official spokespartners of the relevant European industry. As such, they keep in regular contact with European policy makers, European bicycle trade and cyclists’ associations, the European standardization body CEN, the industry, mobility experts and the press. COLIBI and COLIPED campaign for:
- the appointment of a European Bicycle Officer within the European Commission; - the application of a reduced VAT rate on all bicycle products and services; - a better recognition of the (potential of the) bicycle and cycling in European policies and the
development of a bicycle (cycling) strategy by European policy makers; - the introduction at European level of reliable and comparable statistics related to cycle
infrastructure, costs & benefits of cycle use, traffic accidents, etc.; - a better and easier access to European funding and financial means; - the introduction in the allocation of European funding of effective criteria that serve sustainability;
The European associations fully support the European (EN) safety standards for bicycles. COLIBI & COLIPED have a Liaison status within CEN TC 333 ‘Cycles’ and are member of the Global Alliance for EcoMobility. To promote the European bicycle parts’ & accessories’ industry, COLIPED annually organizes a joint European participation in the Taipei Cycle Show (Taiwan). Initiated in 1993, the joint European booth has known an ever increasing success. In 2008, 27 European bicycle parts’ & accessories’ manufacturers joined the COLIPED booth. Our members are the national bicycle industry associations in 12 different Member States: Austria, Bulgaria, Denmark, Germany, Great Britain, Finland, France, Hungary, Italy, Portugal, Spain and the Netherlands.
December 2009
4
THE EUROPEAN BICYCLE INDUSTRY
More than 20,000,000 bicycles are sold annually across Europe. This total exceeds that of any other means of mobility (cars, motorcycles etc.). On average, European citizens own more bicycles than any other means of transport. Via their national associations, all major players on the European bicycle market are represented within COLIBI & COLIPED. The bicycle is:
- the most environmentally friendly, energy efficient and sustainable means of mobility; - the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no
driving license or parking costs and no high service maintenance costs); - the most healthy and social means of mobility; - the most time-saving and silent mode in urban areas; - the most accessible mode of transport; - simply the best mobility mode in urban areas.
“Colibi represents the European bicycle manufacturers. In many factories the manufacturing consists of painting and assembling of bicycles. Bicycle parts for assembly are sourced both in Europe and the rest of the world. For our customers it is important that the production of mainly medium to high-end bicycles is realized near the European home market. In this way deliveries to customers can be more flexible, e.g. the produced series can be smaller and the delivery times can be shorter.” René TAKENS –COLIBI President
“Coliped is proud to represent a very lively, creative and sportive Industry like the European Bicycle Parts and Accessories: the development of always better performing European manufactured components is helping the global challenge towards the absolute excellence to be delivered to our enthusiast cyclists: the more the quality of bicycle parts improves, the more we help the wider diffusion of marvelous bicycles in Europe and worldwide. Our existence is strongly tied up with the health of the European bicycle producers, who -like us- mix very successfully some legendary historical brands with a very modern approach of: "Innovation and Quality First!" . The E-Bike sharp sales’ increase proves the need of better equipment. I am very honored to say: the European Bicycle Parts’ and Accessories’ Industry is here to stay!” Moreno FIORAVANTI – COLIPED President
December 2009
5
THE COLIBI & COLIPED MEMBERS
FFÖ Wiedner Hauptstrasse 63 Postfach 337 A – 1045 Wien Austria
Tel. +43 - 1 50 105 4805 Fax +43 - 1 50 105 289
E-mail: [email protected]: www.wko.at/fahrzeuge
ABPB Dim. Nestonov Blvd. BL. 120 BG – 1612 Sofia Bulgaria
Tel. +359 - 2 812 70 60 Fax +359 - 2 812 70 61
E-mail: [email protected]: www.abpb-bg.com
FAPIC Foreningen af Producenter og Importører i Cykelbranchen P/a Michael D. Prince Nyhavn 4, 1. DK - 1051 København K Denmark
Tel. + 45 - 3333 9010 Fax + 45 - 3377 3300
E-mail: [email protected]: www.di.dk
Z.I.V. Königsteiner Strasse 20A D – 65812 Bad Soden/Ts. Germany
Tel. +49-(0)6196-5077 0 Fax +49-(0)6196-5077 20
E-mail: [email protected]: www.ziv-zweirad.de
BAGB 3, The Quadrant GB – Coventry CV1 2DY Great Britain
Tel. +44-2476-55 38 38 Fax +44-2476-22 83 66
E-mail: [email protected]: www.ba-gb.com
Technology Industries of Finland Etelaranta 10, POB 10 FIN – 00131 Helsinki Finland
Tel. +358-919 231 Fax +358 962 44 62
E-mail: [email protected]: www.techind.fi
CNPC “Tous à Vélo !” Rue J.J. Rousseau 79 F – 92150 Suresnes France
Tel. +33-1 46 250 234 Fax +33-1 40 990 620
E-mail: [email protected]: www.tousavelo.fr
MKKSZ Magyar Kerékpáripai és Kereskedelmi Szövetség HU - 2500 Esztergom, Eötvös u. 48. Hungary
Tel. +36 - 33 500 580 Fax +36 - 33 411 116
E-mail: [email protected]: www.ziv-zweirad.de
ANCMA Via Mauro Macchi 32 I – 20124 Milan Italy
Tel. +39-02-66 98 18 18 Fax +39-02-66-98 20 72
E-mail: [email protected]: www.ancma.it
RAI-Vereniging Postbus 74800 NL – 1070 DM Amsterdam The Netherlands
Tel. +31-(0)20-504 4949 Fax +31-(0)20-504 49 98
E-mail: [email protected]: www.raivereniging.nl
ABIMOTA Apartado 229 – Borralha P – 3754-909 Agueda Portugal
Tel. +351-234-612 640 Fax + 351-234-602 018
E-mail: [email protected]: www.abimota.pt
SEEB P/a Bicicletas Monty S.A. El Pla 106 E – 08980 Sant Feliu de Llobregat Spain
Tel. +34-945 135 202 Fax +34-945 139 321
E-mail: [email protected]
December 2009
6
EUROPEAN BICYCLE PRODUCTION
December 2009
7
EUROPEAN BICYCLE PRODUCTION (EU 27) (1,000 units) 2000 - 2008
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
2000 2001 2002 2003 2004 2005 2006 2007 2008
14 531
13 00912 227
12 82513 232 13 218 13 290 13 005 13 214
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008
Bicycle Production (x 1,000) 14,531 13,009 12,227 12,825 13,232 13,218 13,290 13,005 13,214Evolution year/year-1 (%) -10.47 -6.01 4.89 3.17 -0.11 0.54 -2.14 1.57
Comments : Despite the big competition with Asian imports the European Bicycle industry is still strong, producing more than 60% of the market consumption.
December 2009
8
2008 EUROPEAN BICYCLE PRODUCTION (EU 27) (1,000 units)
Italy2 38018%
Germany2 37018%
The Netherlands1 1299%Poland
1 1168%
France1 1108%
Portugal1 1008%
Bulgaria516 ; 4%
Bulgaria5624%
Hungary5004%
Romania5004%
Czech Republic4003%
Lithuania4003%
Spain3002%
Belgium1501% Greece
1501%
Austria1441%
Sweden1251%
Denmark1051%
Finland33
0,26%
Great Britain28
0,21%Ireland
100,08%
Country Italy
Ger
man
y
The
Net
herl
ands
Pol
and
Fran
ce
Por
tuga
l
Slo
vaki
a
Bul
gari
a
Hun
gary
Rom
ania
Cze
ch R
epub
lic
Lith
uani
a
Spa
in
Bel
gium
Gre
ece
Aus
tria
Sw
eden
Den
mar
k
Finl
and
Gre
at B
rita
in
Irel
and
Slo
veni
a
Cyp
rus
Est
onia
Latv
ia
Luxe
mbo
urg
Mal
ta
EU
27
Bicycle Production (x 1,000) 2,380 2,370 1,129 1,116 1,110 1,100 600 562 500 500 400 400 300 150 150 144 125 105 30 28 10 5 0 0 0 0 0 13,214
Country share % 18.01 17.94 8.54 8.45 8.40 8.32 4.54 4.25 3.78 3.78 3.03 3.03 2.27 1.14 1.14 1.09 0.95 0.79 0.23 0.21 0.08 0.04 0.00 0.00 0.00 0.00 0.00 100 Comments : 70% of the European bicycle production are made by 6 countries of which 4 are historical bicycle countries (Italy, Germany, France, The Netherlands). 74% of the European bicycle production come from COLIBI-COLIPED member countries.
December 2009
9
2008 EUROPEAN BICYCLE PRODUCTION (EU 27) COUNTRY RANKING (1,000 units)
0
500
1 000
1 500
2 000
2 5002 380 2 370
1 129 1 116 1 110 1 100
600562
500 500
400 400
300
150 150 144 125 10530 28 10 5
Country Italy
Germ
any
The
Neth
erla
nds
Pola
nd
Fran
ce
Portu
gal
Slov
akia
Bulg
aria
Hung
ary
Rom
ania
Czec
h Re
publ
ic
Lith
uani
a
Spai
n
Belg
ium
Gree
ce
Aust
ria
Swed
en
Denm
ark
Finl
and
Grea
t Brit
ain
Irela
nd
Slov
enia
Cypr
us
Esto
nia
Latv
ia
Luxe
mbo
urg
Mal
ta
EU 2
7
Bicycle Production (x 1,000) 2,380 2,370 1,129 1,116 1,110 1,100 600 562 500 500 400 400 300 150 150 144 125 105 30 28 10 5 0 0 0 0 0 13,214Ranking 1 2 3 4 5 6 7 8 9 9 11 11 13 14 14 16 17 18 19 20 21 22
Comments : The European bicycle production is concentrated in 22 Member States of the EU 27. This demonstrates the importance of the bicycle industry in Europe and its common interests.
December 2009
10
EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION
December 2009
11
2008 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (M€) - EU 27
Italy55935%
Germany19012%
Romania18011%
France1509%
Portugal1509%
Poland855%
The Netherlands805%
Czech Republic604% Belgium
453%
Bulgaria201%
Slovakia201%
Spain201%
Great Britain171%
Slovenia161%
Hungary121%
Austria7
0,43%
Denmark2
0,12%
Country Italy
Ger
man
y
Rom
ania
Fran
ce
Portu
gal
Pola
nd
The
Neth
erla
nds
Czec
h Re
publ
ic
Belg
ium
Bulg
aria
Slov
akia
Spai
n
Gre
at B
ritai
n
Slov
enia
Hung
ary
Aust
ria
Denm
ark
Finl
and
Cypr
us
Esto
nia
Gre
ece
Irela
nd
Latv
ia
Lith
uani
a
Luxe
mbo
urg
Mal
ta
Swed
en
EU 2
7
P & A Production (M€) 559 190 180 150 150 85 80 60 45 20 20 20 17 16 12 7 2 1 0 0 0 0 0 0 0 0 0 1,614
Country Share 35 12 11 9 9 5 5 4 3 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 100
Comments : VALUES EXCLUDING VAT More than 80 % of the EU P&A production value are made up by 6 leading countries: Italy, Germany, Romania, France, Portugal and the Netherlands. 75% of the European parts and accessories production come from COLIBI-COLIPED member countries.
December 2009
12
2008 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 27)
COUNTRY RANKING (M€)
0
100
200
300
400
500
600559
190180
150150
85 80
6045
20 20 20 17 16 12 7 2 1
Country Italy
Germ
any
Rom
ania
Fran
ce
Portu
gal
Polan
d
The N
ether
lands
Czec
h Re
publ
ic
Belg
ium
Bulg
aria
Slov
akia
Spain
Grea
t Brit
ain
Slov
enia
Hung
ary
Austr
ia
Denm
ark
Finl
and
Cypr
us
Esto
nia
Gree
ce
Irelan
d
Latvi
a
Lith
uani
a
Luxe
mbo
urg
Malta
Swed
en
EU 27
P & A Production (M€) 559 190 180 150 150 85 80 60 45 20 20 20 17 16 12 7 2 1 0 0 0 0 0 0 0 0 0 1,614
Country Share 1 2 3 4 4 6 7 8 9 10 10 10 13 14 15 17 18
Comments : VALUES EXCLUDING VAT The European P&A production is concentrated in 17 Member States of the EU-27. This demonstrates the importance of the P&A production in Europe and its common interests.
December 2009
13
EUROPEAN BICYCLE SALES
December 2009
14
2008 EUROPEAN BICYCLE SALES (EU 27) (1,000 units)
Germany4 32021%
France3 41717%
Great Britain3 31116%
Italy1 7809%
The Netherlands
1 3887%
Spain9004%
Poland6843%
Denmark6003%
Belgium5002% Sweden
4852%
Austria4652%
Czech Republic3702% Portugal
3502% Finland
3302%
Hungary3001% Slovakia
2501% Greece
2201%
Bulgaria210
1,04%
Romania150
0,74%
Slovenia110
0,54%
Ireland90
0,44%
Country
Ger
man
y
Fran
ce
Gre
at B
ritai
n
Italy
The
Neth
erla
nds
Spai
n
Pola
nd
Denm
ark
Belg
ium
Swed
en
Aust
ria
Czec
h Re
publ
ic
Portu
gal
Finl
and
Hung
ary
Slov
akia
Gre
ece
Bulg
aria
Rom
ania
Slov
enia
Irela
nd
Lith
uani
a
Latv
ia
Cypr
us
Esto
nia
Mal
ta
Luxe
mbo
urg
EU 2
7
Bicycle Sales (x 1,000) 4,320 3,417 3,311 1,780 1,388 900 684 600 500 485 465 370 350 330 300 250 220 210 150 110 90 52 50 30 30 10 5 20,407
Country share (%) 21 17 16 9 7 4 3 3 2 2 2 2 2 2 1 1 1 1 1 1 0 0 0 0 0 0 0 100
Comments : SALES = SALES TO CONSUMERS 70 % of the European bicycle sales are generated by 5 EU countries. 85% of the European bicycle sales are realised by COLIBI-COLIPED member countries. This position is the result of the development of the use of bicycles as a means of transport and of the strong bicycle advocacy work done by COLIBI and COLIPED.
December 2009
15
2008 EUROPEAN BICYCLE SALES (EU 27) COUNTRY RANKING
(1,000 units)
0
500
1 000
1 500
2 000
2 500
3 000
3 500
4 000
4 5004 320
3 4173 311
1 780
1 388
900
684600
500 485 465370 350 330 300 250 220 210
150 110 90 52 50 30 30 10 5
Country
Ger
man
y
Fran
ce
Gre
at B
ritai
n
Italy
The
Net
herla
nds
Spai
n
Pola
nd
Den
mar
k
Bel
gium
Swed
en
Aus
tria
Cze
ch R
epub
lic
Port
ugal
Finl
and
Hun
gary
Slov
akia
Gre
ece
Bul
garia
Rom
ania
Slov
enia
Irela
nd
Lith
uani
a
Latv
ia
Cyp
rus
Esto
nia
Mal
ta
Luxe
mbo
urg
EU 2
7
Bicycle Sales (x 1,000) 4,320 3,417 3,311 1,780 1,388 900 684 600 500 485 465 370 350 330 300 250 220 210 150 110 90 52 50 30 30 10 5 20,407
Ranking 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 24 26 27 100
Comments : SALES = SALES TO CONSUMERS 5 countries are selling more than 1 Mio bikes and represent more than ⅔ of the sales in the whole EU.
December 2009
16
2008 EUROPEAN BICYCLE SALES (EU 27) AVERAGE PRICE/COUNTRY (€)
0
100
200
300
400
500
600
700 688
420
386370 370
335 335320
290
262
200190 190
140130 130
120 120110 110 110
100 100 100 100 100 100
Country
The
Net
herla
nds
Finl
and
*
Ger
man
y
Aus
tria
*
Den
mar
k *
Bel
gium
*
Luxe
mbo
urg
*
Swed
en *
Italy
Fran
ce
Spai
n *
Gre
at B
ritai
n *
Irela
nd *
Port
ugal
*
Cze
ch R
epub
lic *
Pola
nd *
Hun
gary
*
Mal
ta *
Slov
akia
*
Gre
ece
*
Slov
enia
*
Lith
uani
a *
Bul
garia
*
Rom
ania
*
Cyc
pus
*
Esto
nia
*
Latv
ia *
EU 2
7
Average price (€) 688 420 386 370 370 335 335 320 290 262 200 190 190 140 130 130 120 120 110 110 110 100 100 100 100 100 100
Comments : SALES = SALES TO CONSUMERS AVERAGE PRICES INCLUDING VAT The high value place of the bicycle as a means of transport is the main reason for the high average price in the first 8 countries. * 2007 range price country
December 2009
17
2008 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT
December 2009
18
2008 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU27)
0
500
1 000
1 500
2 000
2 500
3 000
3 500
4 0003 740 3 700
1 950
1 700 1 7001 600
1 130 1 100 1 080
700500
400 400250 250 215
120 115 110 100 100
Country
Italy
Ger
man
y
The
Net
herl
ands
Fran
ce
Por
tuga
l
Pol
and
Cze
ch R
epub
lic
Rom
ania
Bul
gari
a
Hun
gary
Slo
vaki
a
Bel
gium
Spa
in
Aus
tria
Lith
uani
a
Gre
ece
Den
mar
k
Gre
at B
rita
in
Slo
veni
a
Finl
and
Sw
eden
Cyp
rus
Est
onia
Irel
and
Latv
ia
Luxe
mbo
urg
Mal
ta
EU
27
Bicycle employment 1,840 2,600 1,350 1,150 1,000 1,200 630 300 1,000 600 450 200 300 250 250 215 110 40 10 50 100 0 0 0 0 0 0 13,645
Parts & Accessories employment 1,900 1,100 600 550 700 400 500 800 80 100 50 200 100 0 0 0 10 75 100 50 0 0 0 0 0 0 0 7,315
Total 3,740 3,700 1,950 1,700 1,700 1,600 1,130 1,100 1,080 700 500 400 400 250 250 215 120 115 110 100 100 0 0 0 0 0 0 20,960
Comments : These figures do not include the indirect employment (distribution, subcontractors, etc.). 75% of the European cycle industry employment are located in COLIBI-COLIPED member countries.
December 2009
19
2008 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 27)
0
500
1 000
1 500
2 000
2 500
3 000
2 600
1 840
1 350
1 200 1 150
1 000 1 000
630 600
450300 300 250 250 215 200
110 100 50 40 10
Country
Ger
man
y
Italy
The
Neth
erla
nds
Pola
nd
Fran
ce
Bulg
aria
Portu
gal
Czec
h Re
publ
ic
Hung
ary
Slov
akia
Rom
ania
Spai
n
Aust
ria
Lith
uani
a
Gre
ece
Belg
ium
Denm
ark
Swed
en
Finl
and
Gre
at B
ritai
n
Slov
enia
Cypr
us
Esto
nia
Irela
nd
Latv
ia
Luxe
mbo
urg
Mal
ta
EUBicycle Industry Employment 2,600 1,840 1,350 1,200 1,150 1,000 1,000 630 600 450 300 300 250 250 215 200 110 100 50 40 10 0 0 0 0 0 0 13,645
Ranking 1 2 3 4 5 6 6 8 9 10 11 11 13 13 15 16 17 18 19 20 21
Comments : These figures do not include the indirect employment (distribution, subcontractors, etc.). 76% of the bicycle industry employment are located in COLIBI-COLIPED member countries.
December 2009
20
2008 EUROPEAN BICYCLE PARTS AND ACCESSORIES INDUSTRY EMPLOYMENT (EU 27)
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2 000 1 900
1 100
800700
600550
500400
200100 100 100 82 80 75 50 50 10
Country Italy
Ger
man
y
Rom
ania
Portu
gal
The
Neth
erla
nds
Fran
ce
Czec
h Re
publ
ic
Pola
nd
Belg
ium
Hung
ary
Slov
enia
Spai
n
Aust
ria
Bulg
aria
Gre
at B
ritai
n
Finl
and
Slov
akia
Denm
ark
Cypr
us
Esto
nia
Gre
ece
Irela
nd
Latv
ia
Lith
uani
a
Luxe
mbo
urg
Mal
ta
Swed
en
EU 2
7
P & A Industry Employment 1,900 1,100 800 700 600 550 500 400 200 100 100 100 82 80 75 50 50 10 0 0 0 0 0 0 0 0 0 7,397
Ranking 1 2 3 4 5 6 7 8 9 10 10 10 13 14 15 16 16 18 19 19 19 19 19 19 19 19 19
Comments : These figures do not include the indirect employment (distribution, subcontractors, etc.). 72% of the bicycle parts and accessories employment are located in COLIBI-COLIPED member countries.
December 2009
21
FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS
Industry & Market Profile 2000-2008
December 2009
22
France
December 2009
23
FRANCE - BICYCLE PRODUCTION
(1,000 units) 2000 - 2008
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2 000
2000 2001 2002 2003 2004 2005 2006 2007 2008
1 910
1 525
1 4241 492
1 728 1 720
1 2861 230
1 110
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Production (x 1,000) 1,910 1,525 1,424 1,492 1,728 1,720 1,286 1,230 1,110Evolution year/year-1 (%) -20.16 -6.62 4.78 15.82 -0.46 -25.23 -4.35 -9.76
Comments : In 2000 French bicycle production was 58% higher than in 2008. Since 2006, production rates have been stable. 20% of production are for exportation.
December 2009
24
FRANCE - BICYCLE SALES
(1,000 units) 2000 - 2008
0
500
1 000
1 500
2 000
2 500
3 000
3 500
4 000
2000 2001 2002 2003 2004 2005 2006 2007 2008
3 338
2 952 2 986
3 528 3 518
3 764
3 534 3 5373 417
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Sales (x 1,000) 3,338 2,952 2,986 3,528 3,518 3,764 3,534 3,537 3,417Evolution year/year-1 (%) -11.56 1.15 18.15 -0.28 6.99 -6.11 0.08 -3.39 Comments : SALES = SALES TO CONSUMERS Sales are stable in terms of volume since the last 6 years.
December 2009
25
FRANCE - BICYCLE SALES (M€) 2000 - 2008
0
100
200
300
400
500
600
700
800
900
2000 2001 2002 2003 2004 2005 2006 2007 2008
654
708732
857 851 869834
884 895
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Sales (M€) 654 708 732 857 851 869 834 884 895Evolution year/year-1 (%) 8.26 3.39 17.08 -0.70 2.12 -4.03 6.00 7.31
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT The French market bicycle sales have a constant level since the past 6 years.
December 2009
26
FRANCE - PARTS & ACCESSORIES PRODUCTION
(M€) 2000 - 2008
0
20
40
60
80
100
120
140
160
2000 2001 2002 2003 2004 2005 2006 2007 2008
139
120 118
130
140
150 150
157
150
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008P & A Production (M€) 139 120 118 130 140 150 150 157 150Evolution year/year-1 (%) -13.67 -1.67 10.17 7.69 7.14 0.00 4.67 -4.46
Comments : VALUES EXCLUDING VAT Since 2005, the French parts and accessories production is stable.
December 2009
27
FRANCE - PARTS AND ACCESSORIES SALES
(M€) 2000 – 2008
0
100
200
300
400
500
600
2000 2001 2002 2003 2004 2005 2006 2007 2008
345 349
444
493515
532 525
553536
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008P & A Sales (M€) 345 349 444 493 515 532 525 553 536Evolution year/year-1 (%) 1.16 27.22 11.04 4.46 3.30 -1.32 5.33 -3.07
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT Parts and accessories sales are stable since 2004.
December 2009
28
FRANCE - BICYCLE EMPLOYMENT 2000 - 2008
0
500
1 000
1 500
2 000
2 500
3 000
3 500
2000 2001 2002 2003 2004 2005 2006 2007 2008
3 249
2 7942 630
2 4002 300 2 250
1 9501 800
1 700
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2 000
2000 2001 2002 2003 2004 2005 2006 2007 2008
1 910
1 5551 4501 4501 4001 4001 350
1 2001 150
Bicycle Employment
0
200
400
600
800
1 000
1 200
1 400
2000 2001 2002 2003 2004 2005 2006 2007 2008
1 3391 239
1 180
950900
850
600 600550
Parts & Accessories Employment
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Employment 1,910 1,555 1,450 1,450 1,400 1,400 1,350 1,200 1,150P & A* Employment 1,339 1,239 1,180 950 900 850 600 600 550Total 3,249 2,794 2,630 2,400 2,300 2,250 1,950 1,800 1,700
Comments : The French cycle industrial employment is decreasing since 2000. In 2008, the number of employees decreased by 45% compared to 2000.
December 2009
29
Germany
December 2009
30
GERMANY - BICYCLE PRODUCTION
(1,000 units) 2000 - 2008
0
500
1 000
1 500
2 000
2 500
3 000
3 500
2000 2001 2002 2003 2004 2005 2006 2007 2008
3 400
3 000 3 000
3 200
2 940
2 714
2 4902 400 2 370
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Production (x 1,000) 3,400 3,000 3,000 3,200 2,940 2,714 2,490 2,400 2,370Evolution year/year-1 (%) -11.76 0.00 6.67 -8.13 -7.69 -8.25 -3.61 -1.25
Comments : Since 2003, bicycle production is decreasing in Germany. Some of this production has been displaced to new European Member States; e.g. Hungary, Poland and Lithuania.
December 2009
31
GERMANY - BICYCLE SALES (1,000 units) 2000 - 2008
0
1 000
2 000
3 000
4 000
5 000
6 000
2000 2001 2002 2003 2004 2005 2006 2007 2008
5 100
4 700 4 600
4 930 4 830 4 770
4 4004 580
4 320
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Sales (x 1,000) 5,100 4,700 4,600 4,930 4,830 4,770 4,400 4,580 4,320Evolution year/year-1 (%) -7.84 -2.13 7.17 -2.03 -1.24 -7.76 4.09 -5.68
Comments : SALES = SALES TO CONSUMERS The German bicycle market is relatively constant on a high level. Weather conditions still have a huge impact on bicycle sales.
December 2009
32
GERMANY - BICYCLE SALES (M€) 2000 - 2008
1 400
1 450
1 500
1 550
1 600
1 650
1 700
1 750
1 800
2000 2001 2002 2003 2004 2005 2006 2007 2008
1 765
1 697
1 624
1 696
1 6471 627
1 531
1 6811 668
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Sales (M€) 1,765 1,697 1,624 1,696 1,647 1,627 1,531 1,681 1,668Evolution year/year-1 (%) -3.85 -4.30 4.43 -2.89 -1.21 -5.90 9.80 8.95 Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
December 2009
33
GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008
0
20
40
60
80
100
120
140
160
180
200
2000 2001 2002 2003 2004 2005 2006 2007 2008
200
180
170 170 170
152
161
186190
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008P & A Production (M€) 200 180 170 170 170 152 161 186 190Evolution year/year-1 (%) -10.00 -5.56 0.00 0.00 -10.59 5.92 15.53 2.15 Comments : VALUES EXCLUDING VAT The P&A production went up in the last three years. This shows that the German innovative and high quality products have good chances in the world market.
December 2009
34
GERMANY - BICYCLE EMPLOYMENT 2000 - 2008
0
1 000
2 000
3 000
4 000
5 000
6 000
2000 2001 2002 2003 2004 2005 2006 2007 2008
5 050
4 7004 450 4 450
4 250 4 150 4 1003 900
3 700
0
500
1 000
1 500
2 000
2 500
3 000
3 500
4 000
4 500
2000 2001 2002 2003 2004 2005 2006 2007 2008
4 1003 750
3 5003 5003 3003 200
3 0002 800
2 600
Bicycle Employment
0
200
400
600
800
1 000
1 200
2000 2001 2002 2003 2004 2005 2006 2007 2008
950 950 950 950 950 950
1 1001 1001 100Parts & Accessories Employment
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Employment 4,100 3,750 3,500 3,500 3,300 3,200 3,000 2,800 2,600P & A Employment 950 950 950 950 950 950 1,100 1,100 1,100Total 5,050 4,700 4,450 4,450 4,250 4,150 4,100 3,900 3,700
Comments : Bicycle employment went down proportionate to the drop in bicycle production in Germany. The parts and accessories employment is slightly increasing since 2006 because of some higher production in Germany.
December 2009
35
Great Britain
December 2009
36
GREAT BRITAIN - BICYCLE PRODUCTION (1,000 units) 2000 - 2008
0
200
400
600
800
1 000
1 200
2000 2001 2002 2003 2004 2005 2006 2007 2008
1 200
1 000
350325
250
13594
27 28
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Production (x 1,000) 1,200 1,000 350 325 250 135 94 27 28Evolution year/year-1 (%) -16.67 -65.00 -7.14 -23.08 -46.00 -30.37 -71.28 3.70
Comments :
December 2009
37
GREAT BRITAIN - BICYCLE SALES (1,000 units) 2000 - 2008
0
500
1 000
1 500
2 000
2 500
3 000
3 500
4 000
2003 2004 2005 2006 2007 2008
3 7273 905
3 8003 920
3 7713 605
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Sales (x 1,000) 2,300 2,400 2,300 3,727 3,905 3,800 3,920 3,771 3,605Evolution year/year-1 (%) 4.35 -4.17 62.04 4.78 -2.69 3.16 -3.80 -4.40
Comments : SALES = SALES TO CONSUMERS
December 2009
38
GREAT BRITAIN - BICYCLE SALES (M€) 2000 - 2008
0
100
200
300
400
500
600
700
800
900
2003 2004 2005 2006 2007 2008
600
708 695
800
877 869
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Sales (M€) 706 611 509 600 708 695 800 877 869Evolution year/year-1 (%) -13.46 -16.69 17.88 18.00 -1.84 15.11 9.63 -0.91 Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
December 2009
39
GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008
0
2
4
6
8
10
12
14
16
18
2000 2001 2002 2003 2004 2005 2006 2007 2008
15 15 15
11
12 12
15 15
17
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008P & A Production (M€) 15 15 15 11 12 12 15 15 17Evolution year/year-1 (%) 0.00 0.00 -26.67 9.09 0.00 25.00 0.00 13.33
Comments : VALUES EXCLUDING VAT
December 2009
40
GREAT BRITAIN - BICYCLE EMPLOYMENT 2000 - 2008
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2 000
2000 2001 2002 2003 2004 2005 2006 2007 2008
1 820
1 210
400 400305
105 110 115 115
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2000 2001 2002 2003 2004 2005 2006 2007 2008
1 700
1 100
300 300240
40 40 40 40
Bicycle Employment
0
20
40
60
80
100
120
140
2000 2001 2002 2003 2004 2005 2006 2007 2008
120110
100 100
65 6570
75 75
Parts & Accessories Employment
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Employment 1,700 1,100 300 300 240 40 40 40 40P & A Employment 120 110 100 100 65 65 70 75 75Total 1,820 1,210 400 400 305 105 110 115 115 Comments :
December 2009
41
Italy
December 2009
42
ITALY - BICYCLE PRODUCTION (1,000 units) 2000 - 2008
0
500
1 000
1 500
2 000
2 500
3 000
3 500
2000 2001 2002 2003 2004 2005 2006 2007 2008
3 250
2 650
2 350
2 550 2 600
2 400 2 4182 520
2 380
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Production (x 1,000) 3,250 2,650 2,350 2,550 2,600 2,400 2,418 2,520 2,380Evolution year/year-1 (%) -18.46 -11.32 8.51 1.96 -7.69 0.75 4.22 -5.56
Comments :
December 2009
43
ITALY - BICYCLE SALES (1,000 units) 2000 - 2008
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2 000
2000 2001 2002 2003 2004 2005 2006 2007 2008
1 722 1 684
1 384 1 418
1 666
1 8771 943
1 998
1 780
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Sales (x 1,000) 1,722 1,684 1,384 1,418 1,666 1,877 1,943 1,998 1,780Evolution year/year-1 (%) -2.21 -17.81 2.46 17.49 12.67 3.52 2.83 -10.91 Comments : SALES = SALES TO CONSUMERS
December 2009
44
ITALY - BICYCLE SALES (M€) 2000 - 2008
0
100
200
300
400
500
600
700
2000 2001 2002 2003 2004 2005 2006 2007 2008
520
442
302 306331
360375
478
690
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Sales (M€) 520 442 302 306 331 360 375 478 690Evolution year/year-1 (%) -15.00 -31.67 1.32 8.17 8.76 4.17 27.47 84.00 Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
December 2009
45
ITALY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008
0
100
200
300
400
500
600
700
2000 2001 2002 2003 2004 2005 2006 2007 2008
560
594575
561 560 555 550
610
559
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008P & A Production (M€) 560 594 575 561 560 555 550 610 559Evolution year/year-1 (%) 6.07 -3.20 -2.43 -0.18 -0.89 -0.90 10.91 -8.36 Comments : VALUES EXCLUDING VAT Mostly Racing Bicycle components
December 2009
46
ITALY - BICYCLE EMPLOYMENT 2000 - 2008
0
1 000
2 000
3 000
4 000
5 000
6 000
7 000
2000 2001 2002 2003 2004 2005 2006 2007 2008
6 200
5 520
5 0805 240
5 030
4 3204 150
3 9003 740
0
500
1 000
1 500
2 000
2 500
3 000
2000 2001 2002 2003 2004 2005 2006 2007 2008
2 600
2 120
1 8802 0402 080
1 9201 9501 9001 840
Bicycle Employment
0
500
1 000
1 500
2 000
2 500
3 000
3 500
4 000
2000 2001 2002 2003 2004 2005 2006 2007 2008
3 6003 400
3 2003 2002 950
2 4002 200
2 0001 900
Parts & Accessories Employment
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Employment 2,600 2,120 1,880 2,040 2,080 1,920 1,950 1,900 1,840P & A Employment 3,600 3,400 3,200 3,200 2,950 2,400 2,200 2,000 1,900Total 6,200 5,520 5,080 5,240 5,030 4,320 4,150 3,900 3,740
Comments :
December 2009
47
The Netherlands
December 2009
48
THE NETHERLANDS - BICYCLE PRODUCTION
(1,000 units) 2000 - 2008
0
200
400
600
800
1 000
1 200
2000 2001 2002 2003 2004 2005 2006 2007 2008
1 159
1 0461 082
1 045
882 894
967 972
1 129
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Production (x 1,000) 1,159 1,046 1,082 1,045 882 894 967 972 1,129Evolution year/year-1 (%) -9.75 3.44 -3.42 -15.60 1.36 8.17 0.52 16.15 Comments : The production figures are based on the official statistics coming from the yearly inquiry among bicycles manufacturers with more than 20 employees. In that context the total inland production can be raised with approximately 200,000 bicycles manufactured by companies with a lower employment rate.
December 2009
49
THE NETHERLANDS - BICYCLE SALES (1,000 units) 2000 - 2008
0
200
400
600
800
1 000
1 200
1 400
1 600
2000 2001 2002 2003 2004 2005 2006 2007 2008
1 517
1 3651 324 1 324
1 250 1 2391 323
1 400 1 388
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Sales (x 1,000) 1,517 1,365 1,324 1,324 1,250 1,239 1,323 1,400 1,388Evolution year/year-1 (%) -10.02 -3.00 0.00 -5.59 -0.88 6.78 5.82 -0.86 Comments : SALES = SALES TO CONSUMERS From 2004 the sales of E-bikes are recorded in these statistics coming from a share of 2% to 10% in 2008. The share of the city bike is 56%, Hybrid 13%, children bike 14 % and MTB/ATB 3%. The share of the retail trade in the bicycle sales is 81% with an average purchase price of € 790 (total average price is € 688).
December 2009
50
THE NETHERLANDS - BICYCLE SALES (M€) 2000 - 2008
0
100
200
300
400
500
600
700
800
900
1 000
2000 2001 2002 2003 2004 2005 2006 2007 2008
730 723 737 737 730 717770
844
955
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Sales (M€) 730 723 737 737 730 717 770 844 955Evolution year/year-1 (%) -0.96 1.94 0.00 -0.95 -1.78 7.39 9.61 24.03 Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
December 2009
51
THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION
(M€) 2000 - 2008
0
10
20
30
40
50
60
70
80
90
2000 2001 2002 2003 2004 2005 2006 2007 2008
8083
78 7880 80 80
85
90
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008P & A Production (M€) 80 83 78 78 80 80 80 85 90Evolution year/year-1 (%) 3.75 -6.02 0.00 2.56 0.00 0.00 6.25 5.88 Comments : VALUES EXCLUDING VAT These figures represented the value of the production sales of bicycle parts & accessories to customers (bicycle manufacturers and wholesalers).
December 2009
52
THE NETHERLANDS - BICYCLE EMPLOYMENT 2000 - 2008
0
500
1 000
1 500
2 000
2 500
2000 2001 2002 2003 2004 2005 2006 2007 2008
2 264 2 220 2 232 2 232 2 2002 100
2 0001 950 1 950
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2000 2001 2002 2003 2004 2005 2006 2007 2008
1 6501 6121 6301 6301 6001 500
1 4001 3501 350
Bicycle Employment
0
100
200
300
400
500
600
700
2000 2001 2002 2003 2004 2005 2006 2007 2008
614 608 602 602 600 600 600 600 600
Parts & Accessories Employment
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008Bicycle Employment 1,650 1,612 1,630 1,630 1,600 1,500 1,400 1,350 1,350P & A Employment 614 608 602 602 600 600 600 600 600Total 2,264 2,220 2,232 2,232 2,200 2,100 2,000 1,950 1,950
Comments : A result of production outsourcing leads to a decrease of inland employment.