european bicycle industry _ market profile 2014

EUROPEAN BICYCLE MARKET

2014 edition

Industry & Market Profile (2013 statistics)

July 2014

2

CONTENTS

FOREWORD 4 BACKGROUND 5 THE EUROPEAN BICYCLE INDUSTRY 7 THE COLIBI & COLIPED MEMBERS 8

EUROPEAN BICYCLE PRODUCTION 10 EUROPEAN BICYCLE PRODUCTION (EU 28) IN UNITS - 2000-2013 11 2013 EU28 BICYCLE PRODUCTION COUNTRY SHARE 12 2013 EU28 BICYCLE PRODUCTION COUNTRY RANKING 13

EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION 14 2013 EU28 BICYCLE PARTS & ACCESSORIES PRODUCTION COUNTRY SHARE 15 2013 EU28 BICYCLE PARTS & ACCESSORIES PRODUCTION COUNTRY RANKING 16

EUROPEAN BICYCLE SALES 17 EUROPEAN BICYCLE SALES (EU 28) IN UNITS 2000-2013 18 2013 EU28 BICYCLE SALES COUNTRY SHARE 19 2013 EU28 SALES COUNTRY RANKING 20 2013 AVERAGE PRICE () PER COUNTRY (EU 28) 21 EUROPEAN EPAC SALES (EU 28) IN UNITS 2009-2013 22 2013 EU28 EPAC SALES COUNTRY SHARE 23 2013 EU28 EPAC SALES COUNTRY RANKING 24

2013 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT 25 2013 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU28) 26 2013 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 28) 27 2013 EUROPEAN BICYCLE PARTS AND ACCESSORIES 28

FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS/BULGARIA/SPAIN INDUSTRY & MARKET PROFILE 29

FRANCE 30 BICYCLE MARKET REPORT 31 FRANCE - BICYCLE PRODUCTION 32 FRANCE BICYCLE SALES (UNITS) 33 FRANCE BICYCLE SALES () 34 FRANCE - PARTS & ACCESSORIES PRODUCTION 35 FRANCE - BICYCLE EMPLOYMENT 36

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GERMANY 37 BICYCLE MARKET REPORT 38 GERMANY - BICYCLE PRODUCTION 39 GERMANY - BICYCLE SALES (UNITS) 40 GERMANY - BICYCLE SALES () 41 GERMANY - PARTS & ACCESSORIES PRODUCTION 42 GERMANY - BICYCLE EMPLOYMENT 43

GREAT BRITAIN 44 BICYCLE MARKET REPORT 45 GREAT BRITAIN - BICYCLE PRODUCTION 46 GREAT BRITAIN - BICYCLE SALES (UNITS) 47 GREAT BRITAIN - BICYCLE SALES () 48 GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION 49 GREAT BRITAIN - BICYCLE EMPLOYMENT 50

ITALY 51 ITALY - BICYCLE PRODUCTION 52 ITALY - BICYCLE SALES (UNITS) 53 ITALY - BICYCLE SALES () 54 ITALY - PARTS & ACCESSORIES PRODUCTION 55 ITALY - BICYCLE EMPLOYMENT 56

The NETHERLANDS 57 BICYCLE MARKET REPORT 58 THE NETHERLANDS - BICYCLE PRODUCTION 59 THE NETHERLANDS - BICYCLE SALES (UNITS) 60 THE NETHERLANDS - BICYCLE SALES () 61 THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION 62 THE NETHERLANDS - BICYCLE EMPLOYMENT 63

BULGARIA 64 BICYCLE MARKET REPORT 65 BULGARIA - BICYCLE PRODUCTION 66 BULGARIA - BICYCLE SALES (UNITS) 67 BULGARIA - BICYCLE SALES () 68 BULGARIA - BICYCLE EMPLOYMENT 69

SPAIN 70 BICYCLE MARKET REPORT 71 SPAIN - BICYCLE PRODUCTION 72 SPAIN - BICYCLE SALES (UNITS) 73 SPAIN - BICYCLE EMPLOYMENT 74

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FOREWORD This document is the fifth edition of the European Bicycle Industry & Market Profile (BIMP), an economic study carried out by COLIBI, the Association of the European Bicycle Industry and COLIPED, the Association of the European Two-Wheeler Parts' & Accessories' Industry. The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industrys activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries. We wish to extend our sincere thanks to our member associations, the European bicycle manufacturers associations, the Chambers of Commerce and Embassies for their valuable and much appreciated contribution in the compilation of this work.

Note: As the present document provides the 2013 figures, reference is correctly made to the EU28. Croatia joined the EU in 2013 and now this country is included in the 2014 edition.

Copyright 2013 COLIBI - COLIPED The information contained in this document may only be reproduced with explicit mention of: Source: COLIBI-COLIPED

COLIBI COLIPED Boulevard de la Woluwe 46 b16

B 1200 Brussels Belgium

Tel.: +32 (0)2 304 48 87 Fax: +32 (0)2 762 81 71

E-mail: [email protected] [email protected]

Web: www.colibi.com and www.coliped.com

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BACKGROUND

COLIBI is the Association of the European Bicycle Industry; COLIPED is the Association of the European Two-Wheeler Parts' & Accessories' Industry. The aim of the European associations is to promote the common interests of the European bicycle and bicycle parts & accessories industries. COLIBI and COLIPED are the official spokespartners of the relevant European industry. As such, they keep in regular contact with European policy makers, European bicycle trade and cyclists associations, the European standardization body CEN, the industry, mobility experts and the press. COLIBI and COLIPED campaign for:

- the appointment of a European Bicycle Officer within the European Commission. COLIBI & COLIPED launched this idea and presented it to the EC in 2007. Since then, this initiative has been supported by several national and international associations, among them also the ECF and ETRA;

- fair trade and the fight against unfair practices in view of safeguarding the European bicycle industry; - the application of a reduced VAT rate on all bicycle products and services; - a better recognition of the (potential of the) bicycle and cycling in European policies and the

development of a bicycle (cycling) strategy by European policy makers; - the introduction at European level of reliable and comparable statistics related to cycle infrastructure

and use, costs & benefits of cycling, traffic accidents, etc.; - a better and easier access to European funding and financial means; - the introduction in the allocation of European funding of effective criteria that serve sustainability; - an increased cycle usage throughout the EU and beyond; - etc

The European associations fully support the European (EN) safety standards for bicycles. COLIBI & COLIPED have a Liaison status with CEN TC 333 Cycles and are member of the EcoMobility Alliance (part of ICLEI). The International Transport Forum (ITF) in Leipzig has become the real "Davos" transport meeting of the year. Many Transport Ministers from all over the world annually take part in this event. The presence of bicycles in the Forum is extremely important, as cycling contributions to the C02 emission reduction would otherwise not be taken into account. Indeed, politicians always tend to prefer up-down solutions, giving for instance billions to the car industry to try and develop e-cars.

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The e-mobility revolution in the next 10 years should be a "bottom-up" process, focusing first on EPACs (Electric Power-Assisted Cycles) which already developed well in the past decade. Next should be the more powerful two-wheelers such as e-bikes, e-mopeds and e-scooters and only much later (10 to 20 years from now) attention should go to electric cars. In fact, the technology of aluminum alloys and carbon composites, as well as the ever lighter and more powerful batteries that we have been developing in the EPAC industry in the last decade, will undeniably be a source of inspiration for the e-moped and even for the e-cars industry. The EU bicycle & EPAC industry have a very important role to play, not only in Europes ambition to seriously cut C02 emissions, but also in policies such as public health, environment (energy efficiency, noise pollution, etc.), transport, and many more. Being the largest employer in Europe in the Green Industries, we will do our utmost to continuously stress this role. To promote the European bicycle industry, COLIPED annually organizes a joint European participation in the Taipei Cycle Show (Taiwan) for European bicycle and bicycle parts & accessories manufacturers. Initiated in 1993, the joint European booth has known an ever increasing success. In 2013, 34 European exhibitors participated in the joint European COLIPED booth, which occupied a total surface of 837 m. A list with the 2013 participants can be found at www.coliped.com Our members are the national bicycle industry associations in 14 different countries: Austria, Belgium, Bulgaria, Germany, Great Britain, Finland, France, Hungary, Italy, the Netherlands, Poland, Spain, Sweden and Turkey.

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THE EUROPEAN BICYCLE INDUSTRY

20,000,000 bicycles are sold annually across Europe. This total exceeds that of any other means of mobility (cars, motorcycles etc.). On average, European citizens own more bicycles than any other means of transport. Via their national associations, all major players on the European bicycle market are represented within COLIBI & COLIPED.

The bicycle is: - the most environmentally friendly, energy efficient and sustainable means of mobility; - the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no

driving license or parking costs and no high service maintenance costs); - the most healthy and social means of mobility; - the most time-saving and silent mode in urban areas; - the most accessible mode of transport; - simply the best mobility mode in urban areas.

COLIBI represents the European bicycle producers. The EU bicycle industry is characterized by its modern automation, its use of high-tech materials such as carbon fibers, special alloys and very light metals. Without any doubt, the high quality of the EU produced bicycles stimulates cycle usage and enhances the whole cycling movement and cycling culture in Europe. For our customers it is important that the production of mainly medium to high-end bicycles is realized near the European home market. Deliveries can then be more flexible as the produced series can be smaller and lead times can be shorter. Our bicycle industry is spread over the whole EU territory, with 250 small and medium-sized bicycle producers. Thanks to the regionalism of our green industry, C02 emissions caused by the transport of the bicycles are reduced to almost zero! Bicycles are also used for recreation at all ages. Whether its on the playground, in the mountains, or on the road, riding a bicycle is fun and keeps you fit. The EU bicycle industry is seen as the best and most innovative in the world. By continuously striving to improve the quality of our products by R&D and by making further investments, this image can only be strengthened.

Ren Takens COLIBI President

COLIPED defends the interests of the European bicycle parts' industry. To promote this European industry, COLIPED started to organize a joint European participation in the Taipei Cycle Show back in 1993. The fact that we are still present at this show today 21 years later - proves that this initiative was a big hit. This year, our joint booth accommodated 34 European companies. Despite the difficult economic situation, the European bicycle parts' industry hasnt lost any of its importance and still plays a prominent role in the worldwide bicycle business. This is of course due to our constant investments & innovation, as well as our expertise & know-how (Europe is the birthplace of the bicycle after all). Over the past years, the role of the bicycle in regional, national and European policies has clearly increased. COLIPED is very pleased with this positive evolution, but realizes that there is still a long way to go. We will continue to contribute in making Europe a true bicycle-friendly place.

Jan Willem ten Dam COLIPED President

July 2014

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THE COLIBI & COLIPED MEMBERS

Austria FF Wiedner Hauptstrasse 63 Postfach 337 A 1045 Wien

Tel. +43 - 1 50 105 4805 Fax +43 - 1 50 105 289

E-mail: [email protected] Web: www.wko.at/fahrzeuge

Belgium AGORIA Diamant Building Bd A. Reyers 80 B 1030 Brussels

Tel. +32 (0)2 706 79 69 Fax +32 (0)2 706 79 76

E-mail: [email protected] Web: www.agoria.be

Bulgaria ABPB jk Hipodruma, bl.120 Entr.V apt.74 BG 1612 Sofia

Tel. +359 - 889-459-536

E-mail: [email protected] Web: www.abpb-bg.com

Germany Z.I.V. Knigsteiner Strasse 20A D 65812 Bad Soden/Ts.

Tel. +49 - (0)6196-5077 0 Fax +49 - (0)6196-5077 20

E-mail: [email protected] Web: www.ziv-zweirad.de

Great Britain BAGB 3, The Quadrant GB Coventry CV1 2DY

Tel. +44-2476-55 38 38 Fax +44-2476-22 83 66

E-mail: [email protected] Web: www.ba-gb.com

Finland Technology Industries of Finland Vehicle Manuf. Branch Group / Bicycle Manufacturers Section Etelaranta 10, POB 10 FIN 00131 Helsinki

Tel. +358-919 231 Fax +358 962 44 62

E-mail: [email protected] Web: www.techind.fi

France CNPC Tous Vlo ! 3 rue Jules Guesde F 92300 Levallois Perret

Tel. +33-1 47 31 56 25 Fax +33-1 47 31 56 32

E-mail: [email protected] Web: www.tousavelo.com

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Hungary MKKSZ P/a Accell Hunland Kft. 5091 Tszeg HU - Parkol tr 1.

Tel. +36 - 56 586 505 Fax +36 - 56 586 484

E-mail: [email protected] Web: www.mkksz.org

Italy ANCMA Via A. Da Recanate 1 I 20124 Milan

Tel. +39 02 677 35 11 Fax +39 02 6698 20 72

E-mail: [email protected] Web: www.ancma.it

Poland Polskie Stowarzyszenie Rowerowe Ul. Fabryczna 6 PL - 98-300 Wielun

Tel. +48 (0)43 843 42 93 Fax +48 (0)43 843 42 93

E-mail: [email protected] Web: www.polskiestowarzyszenierowerowe.pl

The Netherlands RAI-Vereniging Postbus 74800 NL 1070 DM Amsterdam

Tel. +31 - (0)20-504 49 49 Fax +31 - (0)20-504 49 98

E-mail: [email protected] Web: www.raivereniging.nl

Spain AMBE C/ El Pla, 106 E 08980 Sant Feliu de Llobregat - Barcelona

Tel. +34 - 655 824 085

E-mail: [email protected] Web: www.asociacionambe.es

Sweden FoG Klara Norra Kyrkogata 31 / Box 22307 SE - 104 22 Stockholm

Tel. +46-8 508 938 21

E-mail: [email protected] Web: www.fog-cykel.se

Turkey BISED Organize Sanayi Blgesi 3.kisim Ahmet Ttncolu Cad. - NO:1 TR - Manisa

Tel. +90-236-213 0045 Fax + 90-236-213 0050

E-mail: [email protected]

July 2014

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EUROPEAN BICYCLE PRODUCTION

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EUROPEAN BICYCLE PRODUCTION (EU 28) (1,000 units) 2000 2013

0

2 000

4 000

6 000

8 000

10 000

12 000

14 000

16 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

14 531

13 009

12 27212 828

13 232 13 218 13 320 13 086 13 246

12 178 12 24111 758 11 537 11 360

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Production (x 1,000) 14 531 13 009 12 272 12 828 13 232 13 218 13 320 13 086 13 246 12 178 12 241 11 758 11 537 11 360

Evolution year/year-1 (%) -10,47 -5,67 4,53 3,15 -0,11 0,77 -1,76 1,22 -8,06 0,52 -3,95 -1,88 -1,53

Comments : Data including EPAC production

July 2014

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2013 EUROPEAN BICYCLE PRODUCTION (EU 28) COUNTRY SHARE (1,000 units)

Italy

23%

Germany

19%

Poland

8%

The Netherlands

7%

Bulgaria

7%

Portugal

7%

France

6%

Romania

4%

Spain

3%Hungary

3%

Czech Republic

3% Lithuania

3%

Slovakia

2%

Others

5%

Country Ital

y

Ger

man

y

Pola

nd

The

Net

herl

ands

Bul

gari

a

Port

ugal

Fran

ce

Rom

ania

Spai

n

Hun

gary

Czec

h R

epub

lic

Lith

uani

a

Slov

akia

Aus

tria

Gre

ece

Swed

en

Bel

gium

Gre

at B

rita

in

Finl

and

Slov

enia

Cypr

us

Croa

tia

Den

mar

k

Esto

nia

Irel

and

Latv

ia

Luxe

mbo

urg

Mal

ta

EU 2

8

Bicycle Production (x 1,000) 2 671 2 162 950 850* 749 741 630 473 375 367 333 294 209 137 124 109 98 50 34 5 0 0 0 0 0 0 0 0 11 360

Ranking 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 21 21 21 21 21 21 21 100

Comments : * : estimate Data including EPAC production

July 2014

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2013 EUROPEAN BICYCLE PRODUCTION (EU 28) COUNTRY RANKING (1,000 units)

0

500

1 000

1 500

2 000

2 500

3 000

2 671

2 162

950850

749 741630

473375 367 333 294

209137 124 109 98 50 34 5 0

Country Ital

y

Ger

man

y

Pola

nd

The

Net

herl

ands

Bul

gari

a

Port

ugal

Fran

ce

Rom

ania

Spai

n

Hun

gary

Czec

h R

epub

lic

Lith

uani

a

Slov

akia

Aus

tria

Gre

ece

Swed

en

Bel

gium

Gre

at B

rita

in

Finl

and

Slov

enia

Cypr

us

Croa

tia

Den

mar

k

Esto

nia

Irel

and

Latv

ia

Luxe

mbo

urg

Mal

ta

EU 2

8

Bicycle Production (x 1,000) 2 671 2 162 950 850* 749 741 630 473 375 367 333 294 209 137 124 109 98 50 34 5 0 0 0 0 0 0 0 0 11 360

Ranking 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 21 21 21 21 21 21 21 100

Comments : * : estimate Data including EPAC production

July 2014

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EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION

July 2014

15

2013 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 28) COUNTRY SHARE (M)

Italy31%

Germany17%

Romania12%

France10%

Portugal7%

The Netherlands

6%

Czech Republic5%

Poland4%

Belgium2%

Finland2%

Great Britain2%

Others2%

Country

Ital

y

Ger

man

y

Rom

ania

Fran

ce

Port

ugal

The

Net

herl

ands

Czec

h R

epub

lic

Pola

nd

Bel

gium

Finl

and

Gre

at B

rita

in

Hun

gary

Slov

akia

Slov

enia

Bul

gari

a

Spai

n

Aus

tria

Cypr

us

Croa

tia

Den

mar

k

Esto

nia

Gre

ece

Irel

and

Latv

ia

Lith

uani

a

Luxe

mbo

urg

Mal

ta

Swed

en

EU 2

8

P & A Production (M) 489 265 200 160 120 88 85 58 35 32 31 10 8 8 7 5 0 0 0 0 0 0 0 0 0 0 0 0 1 601

Country Share % 31 17 12 10 7 5 5 4 2 2 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 100

Comments : VALUES EXCLUDING VAT

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2013 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 28) COUNTRY RANKING (M)

0

50

100

150

200

250

300

350

400

450

500489

265

200

160

120

88 85

58

35 32 31

10 8 8 7 5

Country

Ital

y

Ger

man

y

Rom

ania

Fran

ce

Port

ugal

The

Net

herl

ands

Czec

h R

epub

lic

Pola

nd

Bel

gium

Finl

and

Gre

at B

rita

in

Hun

gary

Slov

akia

Slov

enia

Bul

gari

a

Spai

n

Aus

tria

Cypr

us

Croa

tia

Den

mar

k

Esto

nia

Gre

ece

Irel

and

Latv

ia

Lith

uani

a

Luxe

mbo

urg

Mal

ta

Swed

en

EU 2

8P & A Production (M) 489 265 200 160 120 88 85 58 35 32 31 10 8 8 7 5 0 0 0 0 0 0 0 0 0 0 0 0 1601

Ranking 1 2 3 4 6 7 8 9 10 11 12 13 13 15 16 17 17 17 17 17 17 17 17 17 17 17 17 2


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EUROPEAN BICYCLE SALES

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EUROPEAN BICYCLE SALES (EU 28) (1,000 units) 2000 - 2013

0

5 000

10 000

15 000

20 000

25 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

18 945

17 745 17 840

20 206 20 32220 912 21 033 21 344

20 20619 582

20 461 20 039 19 719 19 780

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Sales (x 1,000) 18 945 17 745 17 840 20 206 20 322 20 912 21 033 21 344 20 206 19 582 20 461 20 039 19 719 19 780

Evolution (%) -6,33 0,54 13,26 0,57 2,90 0,58 1,48 -5,33 -3,09 4,49 -2,06 -1,60 0,31

Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales

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2013 EUROPEAN BICYCLE SALES (EU 28) (1,000 units)

Germany19%

Great Britain17%

France14%

Italy8%

Poland5%

Spain5%

The Netherland

s5%

Sweden3%

Denmark3%

Belgium

2%

Austria2%

Romania2%

Croatia2%

Czech Republic2%

Portugal2% Greece

2%

Finland2%

Others6%

Country

Ger

man

y

Gre

at B

rita

in

Fran

ce

Ital

y

Pola

nd

Spai

n

The

Net

herl

ands

Swed

en

Bel

gium

Den

mar

k

Aus

tria

Rom

ania

Croa

tia

Czec

h R

epub

lic

Port

ugal

Gre

ece

Finl

and

Lith

uani

a

Slov

akia

Slov

enia

Hun

gary

Bul

gari

a

Irel

and

Esto

nia

Cypr

us

Latv

ia

Mal

ta

Luxe

mbo

urg

EU 2

8Bicycle Sa les (x 1,000) 3 800 3 350 2 785 1 594 1 050 1 034 1 008 527 482 444 382 361 333 333 333 304 303 293 285 238 207 95 90 62 33 33 11 10 19 780

Ranking 19 17 14 8 5 5 5 3 2 2 2 2 2 2 2 2 2 1 1 1 1 0 0 0 0 0 0 0 -


July 2014

20

2013 EUROPEAN BICYCLE SALES (EU 28) COUNTRY RANKING (1,000 units)

0

500

1 000

1 500

2 000

2 500

3 000

3 500

4 000 3 800

3 350

2 785

1 594

1 0501 034

1 008

527 482 444 382 361 333 333 333 304 303 293 285 238 20795 90 62 33 33 11 10

Country

Ger

man

y

Gre

at B

rita

in

Fran

ce

Ital

y

Pola

nd

Spai

n

The

Net

herl

ands

Swed

en

Bel

gium

Den

mar

k

Aus

tria

Rom

ania

Croa

tia

Czec

h R

epub

lic

Port

ugal

Gre

ece

Finl

and

Lith

uani

a

Slov

akia

Slov

enia

Hun

gary

Bul

gari

a

Irel

and

Esto

nia

Cypr

us

Latv

ia

Mal

ta

Luxe

mbo

urg

EU 2

8Bicycle Sa les (x 1,000) 3 800 3 350 2 785 1 594 1 050 1 034 1 008 527 482 444 382 361 333 333 333 304 303 293 285 238 207 95 90 62 33 33 11 10 19 780

Ranking 19 17 14 8 5 5 5 3 2 2 2 2 2 2 2 2 2 1 1 1 1 0 0 0 0 0 0 0 -


July 2014

21

2013 EUROPEAN BICYCLE SALES (EU 28) AVERAGE PRICE/COUNTRY ()

0

100

200

300

400

500

600

700

800791

520

450 450 450415 400

380

320 317 303 290260

230195

160 152125 120 120 110 110 110 100 100 100 100

76

Country

The

Net

herl

ands

Ger

man

y

Aus

tria

Den

mar

k

Luxe

mbo

urg

Bel

gium

Swed

en

Pola

nd

Finl

and

Ital

y

Fran

ce

Spai

n

Gre

at B

rita

in

Hun

gary

Irel

and

Port

ugal

Czec

h R

epub

lic

Gre

ece

Mal

ta

Rom

ania

Croa

tia

Slov

akia

Slov

enia

Cypr

us

Esto

nia

Latv

ia

Lith

uani

a

Bul

gari

a

EU 2

8

Average price () 791 520 450 450 450 415 400 380 320 317 303 290 260 230 195 160 152 125 120 120 110 110 110 100 100 100 100 76 -

Ranking 1 2 3 3 3 6 7 8 9 10 11 12 13 14 15 16 17 18 19 19 21 21 21 24 24 24 24 28 -

Comments : Average prices include VAT ; Data including EPAC sales

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22

EUROPEAN EPAC SALES (EU 28) (1,000 units) 2009 2013

0

100

200

300

400

500

600

700

800

900

1 000

2006 2007 2008 2009 2010 2011 2012 2013

98

173

279

422

588

716

854

907

Year 2006 2007 2008 2009 2010 2011 2012 2013

EPAC Sales (x 1,000) 98 173 279 422 588 716 854 907

Evolution (%) 76,53 61,27 51,25 39,34 21,77 19,27 6,21

Comments : EPAC = Electric Power-Assisted Cycle

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2013 EUROPEAN EPAC SALES (EU 28) (1,000 units)

Germany45%

The Netherlands21%

Belgium9%

France6%

Italy6%

Austria4%

Great Britain3%

Denmark2%

Portugal1%

Spain1%

Czech Republic1%

Poland1%

Country

Ger

man

y

The

Net

herl

ands

Bel

gium

Fran

ce

Ital

y

Aus

tria

Gre

at B

rita

in

Den

mar

k

Port

ugal

Spai

n

Czec

h R

epub

lic

Pola

nd

Slov

akia

Luxe

mbo

urg

Hun

gary

Bul

gari

a

Cypr

us

Croa

tia

Esto

nia

Finl

and

Gre

ece

Irel

and

Latv

ia

Lith

uani

a

Mal

ta

Rom

ania

Slov

enia

Swed

en

EU 2

8

EPAC Sales (x 1,000) 410 192 80 56 51 38 25 13 11 10 5 4 2 1 1 0 0 0 0 0 0 0 0 13 0 0 0 0 912

Country share (%) 1 2 3 4 5 6 7 9 10 11 12 13 14 15 16 17 17 17 17 17 17 17 17 8 17 17 17 17 -


July 2014

24

2013 EUROPEAN EPAC SALES (EU 28)

COUNTRY RANKING (1,000 units)

0

50

100

150

200

250

300

350

400

450410

192

80

56 5138

2513 11 10 5 4 2 1 1

Country

Ger

man

y

The

Net

herl

ands

Bel

gium

Fran

ce

Ital

y

Aus

tria

Gre

at B

rita

in

Den

mar

k

Port

ugal

Spai

n

Czec

h R

epub

lic

Pola

nd

Slov

akia

Luxe

mbo

urg

Hun

gary

Bul

gari

a

Cypr

us

Croa

tia

Esto

nia

Finl

and

Gre

ece

Irel

and

Latv

ia

Lith

uani

a

Mal

ta

Rom

ania

Slov

enia

Swed

en

EU 2

8

EPAC Sales (x 1,000) 410 192 80 56 51 38 25 13 11 10 5 4 2 1 1 0 0 0 0 0 0 0 0 13 0 0 0 0 912

Country share (%) 1 2 3 4 5 6 7 9 10 11 12 13 14 15 16 17 17 17 17 17 17 17 17 8 17 17 17 17 -


July 2014

25

2013 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT

July 2014

26

2013 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU28)

0

1000

2000

3000

4000

5000

6000

6000

3900

33473200

1820

1420 1322 1230 1190960

441310 300 295 248 200 130 98 80 78

Country

Pola

nd

Ger

man

y

The

Net

herl

ands

Ital

y

Fran

ce

Hun

gary

Bul

gari

a

Rom

ania

Port

ugal

Czec

h R

epub

lic

Bel

gium

Spai

n

Aus

tria

Slov

akia

Lith

uani

a

Gre

at B

rita

in

Gre

ece

Finl

and

Slov

enia

Swed

en

Cypr

us

Croa

tia

Den

mar

k

Esto

nia

Irel

and

Latv

ia

Luxe

mbo

urg

Mal

ta

EU 2

8

Bicycle Employment 1200 2600 2285 1900 920 850 1270 410 690 460 256 300 300 215 248 130 130 55 10 78 0 0 0 0 0 0 0 0 14307

Parts & Accessories Employment 4800 1300 1062 1300 900 570 52 820 500 500 185 10 0 80 0 70 0 43 70 0 0 0 0 0 0 0 0 0 12262

Total 6000 3900 3347 3200 1820 1420 1322 1230 1190 960 441 310 300 295 248 200 130 98 80 78 0 0 0 0 0 0 0 0 26569

Ranking 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 21 21 21 21 21 21 21 -

July 2014

27

2013 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 28)

0

500

1 000

1 500

2 000

2 500

3 000

2 600

2 285

1 900

1 2701 200

920850

690

460 410300 300 256 248 215

130 130 78 55 10

Country

Ger

man

y

The

Net

herl

ands

Ital

y

Bul

gari

a

Pola

nd

Fran

ce

Hun

gary

Port

ugal

Czec

h R

epub

lic

Rom

ania

Spai

n

Aus

tria

Bel

giu

m

Lith

uani

a

Slo

vaki

a

Gre

at B

rita

in

Gre

ece

Swed

en

Fin

land

Slo

veni

a

Cypr

us

Croa

tia

Den

mar

k

Esto

nia

Irel

and

Latv

ia

Luxe

mbo

urg

Mal

ta

EU 2

8

Bicycle Industry Employment 2 600 2 285 1 900 1 270 1 200 920 850 690 460 410 300 300 256 248 215 130 130 78 55 10 0 0 0 0 0 0 0 0 14 307

Ranking 1 2 3 4 5 6 7 8 9 10 11 11 13 14 15 16 16 18 19 20 21 21 21 21 21 21 21 21 -

July 2014

28

2013 EUROPEAN BICYCLE PARTS AND ACCESSORIES INDUSTRY EMPLOYMENT (EU 28)

0

500

1 000

1 500

2 000

2 500

3 000

3 500

4 000

4 500

5 000 4 800

1 300 1 3001 062

900 820

570 500 500

18580 70 70 52 43 10

Country

Pola

nd

Ger

man

y

Ital

y

The

Net

herl

ands

Fran

ce

Rom

ania

Hun

gary

Port

ugal

Czec

h R

epub

lic

Bel

gium

Slov

akia

Gre

at B

rita

in

Slov

enia

Bul

gari

a

Finl

and

Spai

n

Aus

tria

Lith

uani

a

Gre

ece

Swed

en

Cypr

us

Croa

tia

Den

mar

k

Esto

nia

Irel

and

Latv

ia

Luxe

mbo

urg

Mal

ta

EU 2

8

Parts & Accessories Employment 4 800 1 300 1 300 1 062 900 820 570 500 500 185 80 70 70 52 43 10 0 0 0 0 0 0 0 0 0 0 0 0 12 262

Ranking 1 2 2 4 5 6 7 8 8 10 11 12 12 14 15 16 17 17 17 17 17 17 17 17 17 17 17 17 -

July 2014

29

FRANCE/GERMANY/GREAT BRITAIN/

ITALY/THE NETHERLANDS/BULGARIA/SPAIN

Industry & Market Profile 2000-2013

July 2014

30

FRANCE

July 2014

31

2013 FRENCH CYCLE MARKET:

According to the French Bicycle Observatory, the turnover of bike and accessory sales increased by 3.1% in 2013 compared to 2012. Turnover reached 1.5 billion euros. Concerning the bike sales market: 2.78 million bicycles were sold in 2013, representing a value of 845 million euros. Compared to 2012, sales decreased by -1% in terms of sale volume while only -0.4% in terms of financial value. Average bicycle price amounts to 303 euros. Trend varies depending on bicycle category (sale volumes): - Bicycles designed for leisure represented the main market share. Mountain bikes (adult and junior) hold 49.6% of market share and trekking bikes 12%. However, for entry and middle ranges of mountain bikes, the sales decreased by -2% and by -12% for trekking bikes. - Bicycles designed for sport cycling, as racing bicycles or up-market mountain bikes, maintained their market share. Yet, sales knew different way with respectively a drop of -4% and an increase of 3.5%. - Bicycles dedicated to mobility (city bikes, EPAC, folding bikes) raised their market share up to 11%. The associated turnover increased by 10%. The EPAC sales have grown remarkably by 17.5% to reach 56,000 units. In terms of volume, bicycle sales are as follows: - ATB (adult and junior): 1,346,400 units - Junior bikes (except ATB): 470,000 units - Trekking bikes: 331,000 units - City bikes: 214,000 units - Racing bikes: 157,000 units - BMX: 104,000 units - EPAC: 56.600 units - Folding bikes: 29.300 units Components and accessories market: Sales reached 657.3 million euros with an 8% increase compared to 2012.

The bicycle park is estimated at 25,000,000 units. Around 40% of the French population owns a bicycle.

The French Cycle Manufacturers and Traders Council is the meeting point of all professional cycle actors in France: bicycle manufacturers, cycle components and accessories producers, distributors of bicycles, brand equipments and accessories and all actors in favor of the promotion of the bicycle.

July 2014

32

FRANCE - BICYCLE PRODUCTION

(1,000 units) 2000 2013

0

200

400

600

800

1 000

1 200

1 400

1 600

1 800

2 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 910

1 525

1 4241 492

1 728 1 720

1 2861 248

1 130

879916 900

850

630

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Production (x 1,000) 1 910 1 525 1 424 1 492 1 728 1 720 1 286 1 248 1 130 879 916 900 850 630

Evolution year/year-1 (%) -20,16 -6,62 4,78 15,82 -0,46 -25,23 -2,95 -9,46 -22,21 4,21 -1,75 -5,56 -25,88

July 2014

33

FRANCE BICYCLE SALES

(1,000 units) 2000 2013

0

500

1 000

1 500

2 000

2 500

3 000

3 500

4 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

3 338

2 952 2 986

3 528 3 518

3 764

3 465 3 4663 336

3 1323 031

3 197

2 9172 785

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Sales (x 1,000) 3 338 2 952 2 986 3 528 3 518 3 764 3 465 3 466 3 336 3 132 3 031 3 197 2 917 2 785

Evolution year/year-1 (%) -11,56 1,15 18,15 -0,28 6,99 -7,94 0,03 -3,75 -6,12 -3,22 5,48 -8,76 -4,53

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

July 2014

34

FRANCE BICYCLE SALES

(M) 2000 - 2013

0

100

200

300

400

500

600

700

800

900

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

654

708732

857 851869

794

842 850819

794

846809

845

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Sales (M) 654 708 732 857 851 869 794 842 850 819 794 846 809 845

Evolution year/year-1 (%) 8,26 3,39 17,08 -0,70 2,12 -8,63 6,05 0,95 -3,65 -3,05 6,55 -4,37 4,45


July 2014

35

FRANCE - PARTS & ACCESSORIES PRODUCTION (M) 2000 2013

0

20

40

60

80

100

120

140

160

180

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

139

120 118

130

140

150 150157

150

140

150

165

180

160

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

P & A Production (M) 139 120 118 130 140 150 150 157 150 140 150 165 180 160

Evolution year/year-1 (%) -13,67 -1,67 10,17 7,69 7,14 0,00 4,67 -4,46 -6,67 7,14 10,00 9,09 -11,11


July 2014

36

FRANCE - BICYCLE EMPLOYMENT 2000 - 2013

0

500

1 000

1 500

2 000

2 500

3 000

3 500

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

3 249

2 794

2 630

2 4002 300 2 300 2 250

2 130 2 090 2 050 2 000 2 0501 900

1 820

0

200

400

600

800

1 000

1 200

1 400

1 600

1 800

2 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 910

1 5551 450 1 450 1 400 1 400 1 350

1 200 1 150 1 150 1 100 1 150

1 000920

Bicycle Employment

0

200

400

600

800

1 000

1 200

1 400

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 339

1 2391 180

950900 900 900 930

940900 900 900 900 900

Part & Accessory Employment

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Employment 1 910 1 555 1 450 1 450 1 400 1 400 1 350 1 200 1 150 1 150 1 100 1 150 1 000 920

P & A Employment 1 339 1 239 1 180 950 900 900 900 930 940 900 900 900 900 900

Total 3 249 2 794 2 630 2 400 2 300 2 300 2 250 2 130 2 090 2 050 2 000 2 050 1 900 1 820

July 2014

37

GERMANY

July 2014

38

2013 GERMAN CYCLE MARKET

Cycling has become a trend! A recent Forsa study shows: The most important resolutions of the Germans for 2014 is: To ride more bike. Many people can imagine to use in the future for the way to work the bike. Also, the e-bike is becoming increasingly popular and should play an important role. A large part of the population intends to move more in the future. This makes cycling - whether with a classic bike or an e-bike - even popular sports such as jogging, hiking or swimming. "Tailwind instead of a headwind" traces the German bicycle, bicycle parts and accessories industry. Sales of bicycles and e-bikes has remained relatively constant at 4 billion in 2013, despite the decline in unit shipments to retailers. With 3.8 million sold bicycles and e-bikes (minus 4 percent), the German bicycle industry despite difficult market conditions in 2013, such as the long winter, can positively assert. In particular, the further increase in quality awareness and the concomitant willingness of consumers to spend more money for higher quality products ensured a constant turnover. The average price of 520, - (incl. e-bike) for every bike shows this development. Compared to the previous year, nearly 50,000 workers in the bicycle industry have the e-bike sales increased by 8 percent to 410,000 pieces. The e-bike share in the total annual market has thus risen to nearly 11 percent and ensures that currently 1.6 million e-bikes are out on Germany's roads. The bikes in use remained relatively constant over the past year according to estimates of the ZIV at 71 million units. Expert advice, quality and service are hallmarks of the bicycle and e-bike purchase. All this can only be offered by bicycle dealers and thats why it is no surprise that nearly 70 percent of all sales in 2013 were made via bicycle dealers. Siegfried Neuberger, general manager of the ZIV: "Cycling is an important part of everyday mobility, whether for school, leisure, to work or to go shopping - cycling is healthy, environmentally friendly, makes fun, and is easy on the wallet. Only the bicycle offers already solutions for future mobility. For this reason, the German bicycle, bicycle parts and accessories industry is positive about the future. "

July 2014

39

GERMANY - BICYCLE PRODUCTION (1,000 units) 2000 - 2013

0

500

1 000

1 500

2 000

2 500

3 000

3 500

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

3 400

3 000 3 045

3 203

2 940

2 714

2 4902 400 2 418

2 248 2 229 2 288 2 211 2 162

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013


Evolution year/year-1 (%) -11,76 1,50 5,19 -8,21 -7,69 -8,25 -3,61 0,75 -7,03 -0,85 1,78 -0,81 -5,51

July 2014

40

GERMANY - BICYCLE SALES (1,000 units) 2000 - 2013

0

1 000

2 000

3 000

4 000

5 000

6 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

5 120

4 700 4 600

4 9004 700 4 750

4 4254 600

4 350

4 050 4 010 4 050 3 9663 800

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Sales (x 1,000) 5 120 4 700 4 600 4 900 4 700 4 750 4 425 4 600 4 350 4 050 4 010 4 050 3 966 3 800

Evolution year/year-1 (%) -8,20 -2,13 6,52 -4,08 1,06 -6,84 3,95 -5,43 -6,90 -0,99 1,00 -2,07 -4,19


July 2014

41

GERMANY - BICYCLE SALES (M) 2000 - 2013

0

500

1 000

1 500

2 000

2 500

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 7721 697

1 6241 686

1 603 1 6201 542

1 688 1 679

1 806 1 842

2 004 2 035 1 980

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Sales (M) 1 772 1 697 1 624 1 686 1 603 1 620 1 542 1 688 1 679 1 806 1 842 2 004 2 035 1 980

Evolution year/year-1 (%) -4,23 -4,30 3,82 -4,92 1,06 -4,81 9,47 -0,53 7,56 1,99 8,79 1,55 -2,70


July 2014

42

GERMANY - PARTS & ACCESSORIES PRODUCTION (M) 2000 - 2013

0

50

100

150

200

250

300

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

199

179171

165 163152

161

186 191180 183

210

260 265

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

P & A Production (M) 199 179 171 165 163 152 161 186 191 180 183 210 260 265

Evolution year/year-1 (%) -10,05 -4,47 -3,51 -1,21 -6,75 5,92 15,53 2,69 -5,76 1,67 14,75 23,81 1,92


July 2014

43

GERMANY - BICYCLE EMPLOYMENT 2000 - 2013

0

1 000

2 000

3 000

4 000

5 000

6 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2013

5 050

4 7004 450 4 450

4 250 4 150 4 1003 900

3 7003 550 3 550 3 650

3 900

0

500

1 000

1 500

2 000

2 500

3 000

3 500

4 000

4 500

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2013

4 100

3 7503 500 3 500

3 300 3 2003 000

2 8002 600

2 450 2 450 2 4502 600

Bicycle Employment

0

200

400

600

800

1 000

1 200

1 400

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2013

950 950 950 950 950 950

1 100 1 100 1 100 1 100 1 100

1 200

1 300


Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2013

Bicycle Employment 4 100 3 750 3 500 3 500 3 300 3 200 3 000 2 800 2 600 2 450 2 450 2 450 2 600

P & A Employment 950 950 950 950 950 950 1 100 1 100 1 100 1 100 1 100 1 200 1 300

Total 5 050 4 700 4 450 4 450 4 250 4 150 4 100 3 900 3 700 3 550 3 550 3 650 3 900

July 2014

44

GREAT BRITAIN

July 2014

45

UK BICYCLE PRODUCTION AND SALES - 2013

The UK cycle industry does not collect any data on production or sales of bicycles; it relies on the official import statistics generated by Her Majestys Revenue and Customs (HMRC). This data gives the total units and their value at their arrival port in the UK. These figures therefore do not indicate actual retail sales in the calendar year. (In the long term, imports will equate to consumer sales, assuming trade stocks are broadly constant). These HMRC import statistics are not broken down by types of bicycle. Informal estimates suggest that about 30% of all sales are childrens bikes. Electric Bikes are separately recorded, but this sector is very small (c. 25,000 units p.a.). There are 2 manufacturers of bicycles in the UK Brompton and Pashley with total sales of c.50,000 units. The market has remained fairly static over the past five years despite growing interest in sports cycling (Olympics), and increases in commuter cycling, especially in London. The sales of cycles at 3.3 million units in 2013, is 4.4% lower than in 2012. Specialist retailers account for about 40% sales by value. It is estimated that there are about 1500 cycle shops in the UK; by far the largest retailer is Halfords, with over 400 outlets, and probably one-third of the retail sales. There are no figures for on-line sales of bikes or parts and accessories; Wiggle with a UK turnover of

c.120 million is the largest on-line retailer.

July 2014

46

GREAT BRITAIN - BICYCLE PRODUCTION (1,000 units) 2000 - 2013

0

200

400

600

800

1 000

1 200

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 200

1 000

350325

250

13594

27 28 20 23 40 4050

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Production (x 1,000) 1 200 1 000 350 325 250 135 94 27 28 20 23 40 40 50

Evolution year/year-1 (%) -16,67 -65,00 -7,14 -23,08 -46,00 -30,37 -71,28 3,70 -28,57 15,00 73,91 0,00 25,00

July 2014

47

GREAT BRITAIN - BICYCLE SALES (1,000 units) 2000 - 2013

0

500

1 000

1 500

2 000

2 500

3 000

3 500

4 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

2 3002 400

2 300

3 727

3 9053 800

3 9203 771

3 3113 400

3 640 3 580 3 600

3 350

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Sales (x 1,000) 2 300 2 400 2 300 3 727 3 905 3 800 3 920 3 771 3 311 3 400 3 640 3 580 3 600 3 350

Evolution year/year-1 (%) 4,35 -4,17 62,04 4,78 -2,69 3,16 -3,80 -12,20 2,69 7,06 -1,65 0,56 -6,94


July 2014

48

GREAT BRITAIN - BICYCLE SALES (M) 2000 - 2013

0

200

400

600

800

1 000

1 200

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

430380

320

600

708 695

800

725

834 839

1 170 1 151

1 098

820

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Sales (M) 430 380 320 600 708 695 800 725 834 839 1 170 1 151 1 098 820

Evolution year/year-1 (%) -11,63 -15,79 87,50 18,00 -1,84 15,11 -9,38 15,03 0,60 39,45 -1,62 -4,60 -25,32


July 2014

49

GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M) 2000 2013

0

5

10

15

20

25

30

35

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

15 15 15

1112 12

15 15

17 17

3031 31 31

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

P & A Production (M) 15 15 15 11 12 12 15 15 17 17 30 31 31 31

Evolution year/year-1 (%) 0,00 0,00 -26,67 9,09 0,00 25,00 0,00 13,33 0,00 76,47 3,33 0,00 0,00


July 2014

50

GREAT BRITAIN - BICYCLE EMPLOYMENT 2000 - 2013

0

200

400

600

800

1 000

1 200

1 400

1 600

1 800

2 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 820

1 210

400 400

305

105 110 115 105 100 100

320

120200

0

200

400

600

800

1 000

1 200

1 400

1 600

1 800

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 700

1 100

300 300240

40 40 40 30 30 30

250

50130

Bicycle Employment

0

20

40

60

80

100

120

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

120

110

100 100

65 6570

75 7570 70 70 70 70


Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Employment 1 700 1 100 300 300 240 40 40 40 30 30 30 250 50 130

P & A Employment 120 110 100 100 65 65 70 75 75 70 70 70 70 70

Total 1 820 1 210 400 400 305 105 110 115 105 100 100 320 120 200

July 2014

51

ITALY

July 2014

52

ITALY - BICYCLE PRODUCTION (1,000 units) 2000 - 2013

0

500

1 000

1 500

2 000

2 500

3 000

3 500

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

3 250

2 650

2 350

2 550 2 600

2 400 2 4182 520

2 380

2 5852 489

2 3102 195

2 671

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013


Evolution year/year-1 (%) -18,46 -11,32 8,51 1,96 -7,69 0,75 4,22 -5,56 8,61 -3,71 -7,19 -4,98 21,69

July 2014

53

ITALY - BICYCLE SALES (1,000 units) 2000 - 2013

0

200

400

600

800

1 000

1 200

1 400

1 600

1 800

2 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2011 2012 2013

1 7221 684

1 384 1 418

1 666

1 8771 943

1 998

1 780

1 927

1 771 1 750 1 750

1 606 1 594

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2011 2012 2013

Bicycle Sales (x 1,000) 1 722 1 684 1 384 1 418 1 666 1 877 1 943 1 998 1 780 1 927 1 771 1 750 1 750 1 606 1 594

Evolution year/year-1 (%) -2,21 -17,81 2,46 17,49 12,67 3,52 2,83 -10,91 8,26 -8,10 -1,19 0,00 -8,23 -0,75


July 2014

54

ITALY - BICYCLE SALES (M) 2000 - 2013

0

100

200

300

400

500

600

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

520

442

302 306331

360375

478

516539

460 455433

506

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Sales (M) 520 442 302 306 331 360 375 478 516 539 460 455 433 506

Evolution year/year-1 (%) -15,00 -31,67 1,32 8,17 8,76 4,17 27,47 7,95 4,46 -14,66 -1,09 -4,84 16,86


July 2014

55

ITALY - PARTS & ACCESSORIES PRODUCTION (M) 2000 - 2013

0

100

200

300

400

500

600

700

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

560

594575

561 560 555 550

610

559

466442

420

496 489

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

P & A Production (M) 560 594 575 561 560 555 550 610 559 466 442 420 496 489

Evolution year/year-1 (%) 6,07 -3,20 -2,43 -0,18 -0,89 -0,90 10,91 -8,36 -16,64 -5,15 -4,98 18,10 -1,41


July 2014

56

ITALY - BICYCLE EMPLOYMENT 2000 - 2013

0

500

1 000

1 500

2 000

2 500

3 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

2 600

2 120

1 880

2 040 2 080

1 920 1 950 1 9001 840 1 820

1 7001 574

2 450

1 900

Bicycle Employment

0

500

1 000

1 500

2 000

2 500

3 000

3 500

4 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

3 600

3 400

3 200 3 200

2 950

2 400

2 200

2 0001 900

1 800 1 7501 600

1 2001 300


Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Employment 2 600 2 120 1 880 2 040 2 080 1 920 1 950 1 900 1 840 1 820 1 700 1 574 2 450 1 900

P & A Employment 3 600 3 400 3 200 3 200 2 950 2 400 2 200 2 000 1 900 1 800 1 750 1 600 1 200 1 300

Total 6 200 5 520 5 080 5 240 5 030 4 320 4 150 3 900 3 740 3 620 3 450 3 174 3 650 3 200

July 2014

57

The NETHERLANDS

July 2014

58

BICYCLE MARKET IN THE NETHERLANDS - 2013

1 in 5 new bicycles is an E-bike

In 2013, a total of 1,008,000 new bicycles were sold in The Netherlands. This is a slight drop of 2.5% compared to the previous year. Last year, 19% of all new bicycles sold were E-bikes. In 2013, total revenues from bicycle sales showed a slight increase of 3.7% for a total of 797 million euros.

With sales of over 1 million new bikes, the general publics interest in new bicycles continues to be high. The popularity of high-quality E-bikes indicates that, more and more, this type of bicycle is becoming a serious alternative means of transport for commuter traffic. Of all bicycles sold, the market share of E-bikes has tripled in the past six years.

The average purchase price of a new bicycle sold by the bicycle retailer specialiser rose 2.6% to 989 euros, and total bicycle sales in the Netherlands (from retailers and channels outside the sector) increased by 3.7% to more than 797 million euros. In 2013, more new bicycles were sold through the specialised bicycle retail channel than in 2012: 68 versus 66%. This indicates that consumers value expertise and reliability when purchasing a bike.

The electric bicycle was the main market driver. In 2013, sales of new E-bikes rose to 192,000 an increase of 9.4%. As a result, this type of bicycle was responsible for 19% of the sales volume. In terms of turnover, the share of E-bikes was 45.2%; an increase of 3.1% compared to 2012. Turnover in the other categories were down slightly.

July 2014

59

THE NETHERLANDS - BICYCLE PRODUCTION (1,000 units) 2000 - 2013

0

200

400

600

800

1 000

1 200

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 159

1 0461 082

1 045

882 894

967 972

1 129

1 200

971

882 900850

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Production (x 1,000) 1 159 1 046 1 082 1 045 882 894 967 972 1 129 1 200 971 882 900 850*

Evolution year/year-1 (%) -9,75 3,44 -3,42 -15,60 1,36 8,17 0,52 16,15 6,29 -19,08 -9,17 2,04 -5,56

Comments : * : estimate

July 2014

60

THE NETHERLANDS - BICYCLE SALES (1,000 units) 2000 - 2013

0

200

400

600

800

1 000

1 200

1 400

1 600

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 517

1 3651 324 1 324

1 250 1 239

1 323

1 400 1 388

1 2811 213

1 171

1 035 1 008

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Sales (x 1,000) 1 517 1 365 1 324 1 324 1 250 1 239 1 323 1 400 1 388 1 281 1 213 1 171 1 035 1 008

Evolution year/year-1 (%) -10,02 -3,00 0,00 -5,59 -0,88 6,78 5,82 -0,86 -7,71 -5,31 -3,46 -11,61 -2,61


July 2014

61

THE NETHERLANDS - BICYCLE SALES (M) 2000 2013

0

100

200

300

400

500

600

700

800

900

1 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

730 723 737 737 730 717

770

844

906930

904873

750

797

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Sales (M) 730 723 737 737 730 717 770 844 906 930 904 873 750 797

Evolution year/year-1 (%) -0,96 1,94 0,00 -0,95 -1,78 7,39 9,61 7,35 2,65 -2,80 -3,43 -14,09 6,30


July 2014

62

THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M) 2000 2013

74

76

78

80

82

84

86

88

90

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

85 85 85 85

80 80 80

85

90 90 90

85

90

88

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

P & A Production (M) 85 85 85 85 80 80 80 85 90 90 90 85 90 88

Evolution year/year-1 (%) 0,00 0,00 0,00 -5,88 0,00 0,00 6,25 5,88 0,00 0,00 -5,56 5,88 -2,22

Comments : VALUES EXCLUDING VAT All figures are estimated

July 2014

63

THE NETHERLANDS - BICYCLE EMPLOYMENT 2000 - 2013

0

500

1 000

1 500

2 000

2 500

3 000

3 500

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

2 264 2 220 2 232 2 232 2 2002 100

2 000

2 550 2 550 2 550 2 600 2 564

2 264

3 347

0

500

1 000

1 500

2 000

2 500

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 650 1 612 1 630 1 630 1 6001 500

1 400

1 950 1 950 1 9501 850

1 764 1 764

2 285

Bicycle Employment

0

200

400

600

800

1 000

1 200

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

614 608 602 602 600 600 600 600 600 600

750800

900

1 062


Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Employment 1 650 1 612 1 630 1 630 1 600 1 500 1 400 1 950 1 950 1 950 1 850 1 764 1 764 2 285

P & A Employment 614 608 602 602 600 600 600 600 600 600 750 800 900 1 062

Total 2 264 2 220 2 232 2 232 2 200 2 100 2 000 2 550 2 550 2 550 2 600 2 564 2 264 3 347

July 2014

64

BULGARIA

July 2014

65

BICYCLE MARKET IN BULGARIA - 2013

ABPB annual report is prepared based on three sources of data first of all data from ABPB

members, secondly data from Bulgarian national statistics for tariff code 871200 and thirdly world UN data, including Chinese mirror statistics data.

Association of the Bulgarian Producers of Bicycles (ABPB) faced decline in production, export and

sales for 2013 in comparison to 2012. Exact figures are given in the enclosed table. ABPB members produced almost 729 thousands (87 % of units produced in 2012) of total value almost 86,5 million EUR (92 % in comparison with 2012). Exported numbers are almost 691 thousands units (91 % in comparison with 2012) of value more than EUR 84 million (98 % in comparison with 2012) and sales in Bulgaria are almost 65 thousands units (105 % in comparison to 2012) of total value close to EUR 6,5 million (significant with 24 % in comparison to 2012).

The employment of the ABPB in bicycle production was 1270 persons in 2013 (92 % of the one for 2012).

The employment of bicycle parts production was 52 (87 % of the one for 2012) while produced parts value was more than EUR 6,6 million (84 % of the one for 2012).

ABPB estimate for the Bulgarian internal market is about 96 000 (almost the same 97 % as the one for 2012 in terms of units) of total value about EUR 7,3 million (significant with 21 % in comparison to 2012).

We also used Bulgarian National Statistical data for 2013 and World data for 2013 for the bicycles from the tariff code 871200. These date showed slightly different picture in terms of export and controversial picture in terms of Chinese mirror data for sales of their bicycles in Bulgaria. E.g. Bulgarian national statistics export data for 2013 are about 900,469 units and EUR more than 87 millions. ABPB share in Bulgarian export is 76,7 % in terms of numbers of bicycles and 96,7 % in terms of value in EUR. A possible explanation of the difference is combination of several factors. First of all export of 2 or 3 Bulgarian legal entities, which are outside the ABPB, active in this area and also re-export of imported in Bulgaria bicycles. ABPB approached and has a dialogue with 2 of these Bulgarian legal entities in order they to joint us, providing their wish and cooperation with us on this matter.

The UN COMTRADE data, which includes Chinese custom data clearly show that import in

Bulgaria and in EU-28 in terms of units and value have not been influenced by EU adopted TDI measures as far as 2013 year is concerned.

Chinese data showed sales of almost 47 thousands units of bicycles to Bulgaria of almost EUR 2,8 million, while Bulgarian statistics ones show import of only 21 thousands bicycles (more than 2 times smaller) with Chinese origin of value almost EUR 190 thousands (15 times smaller).

Chinese mirror data about export to EU-28 for 2013 are more than EUR 51,4 million or 26 % more than 2012 and about 1,2 millions of units 15 % increase in comparison of 2012, when the number of pieces was 1,01 million.

July 2014

66

BULGARIA - BICYCLE PRODUCTION (1,000 units) 2007 - 2013

0

100

200

300

400

500

600

700

800

900

2007 2008 2009 2010 2011 2012 2013

516

562

458

532

642

837

749

Year 2007 2008 2009 2010 2011 2012 2013

Bicycle Production (x 1,000) 516 562 458 532 642 837 749

Evolution year/year-1 (%) - 8,91 -11,24 16,16 20,68 30,37 -10,51

July 2014

67

BULGARIA - BICYCLE SALES (1,000 units) 2007 - 2013

0

20

40

60

80

100

120

2007 2008 2009 2010 2011 2012 2013

70 71

60

86

103

62

95

Year 2007 2008 2009 2010 2011 2012 2013

Bicycle Sales (x 1,000) 70 71 60 86 103 62 95

Evolution year/year-1 (%) - 1,43 -15,49 43,33 19,77 -39,81 53,23

Comments : SALES = SALES TO CONSUMERS

July 2014

68

BULGARIA - BICYCLE SALES (M) 2007 2013

0

1

2

3

4

5

6

7

2007 2008 2009 2010 2011 2012 2013

5 5

4

6 6

5

7

Year 2007 2008 2009 2010 2011 2012 2013

Bicycle Sales (M) 5 5 4 6 6 5 7



July 2014

69

BULGARIA - BICYCLE EMPLOYMENT 2010 - 2013

0

200

400

600

800

1 000

1 200

1 400

1 600

2010 2011 2012 2013

800

1 010

1 507

1 320

Bicycle Employment

Year 2010 2011 2012 2013

Bicycle Employment 800 1 010 1 507 1 320

July 2014

70

SPAIN

July 2014

71

BICYCLE MARKET IN SPAIN - 2013

Recent evolution and current situation of the market

Currently exists a limited numbers of national manufacturers. Its a mature market in which during the last few decades the trend was the concentration, disappearing companies or becoming distributors/importers. Nevertheless its seems a part of the initiative has been recovered with new national manufacturers in the last few years. At the same time there has been a bicycle imports increase, due to the global foreign brands based on Spain who has gained market share and because the national manufacturers has moved their assembly lines to Asia and Portugal, maintaining in Spain jut their Design and Quality Control areas. During the last five years the market has grown in spite the economic crisis with a annual growth rate of 10 per cent. This grow is due to an increased use of bicycles in Spain. Traditionally the use and demand of bicycles in Spain is related to practicing sports, recreational and occasional use. Nevertheless there is an increasing trend to use the bicycle as a mean of transportation. This trend is connected to more public environmental awareness , and its connected to local, regional and national policies aimed at promoting the bicycle as sport and transport. The implementation of bicycle infrastructures in the cities such as bike lines and parking places like many other European countries motivate the use of bicycle and benefits the bike sales. These kind of public policies has been successfully developed in many Spanish cities including public bicycle sharing services.

July 2014

72

SPAIN - BICYCLE PRODUCTION (1,000 units) 2006 - 2013

0

50

100

150

200

250

300

350

400

450

2006 2007 2008 2009 2010 2011 2012 2013

378

312

380

333

398 404

373 375

Year 2006 2007 2008 2009 2010 2011 2012 2013

Bicycle Production (x 1,000) 378 312 380 333 398 404 373 375


July 2014

73

SPAIN - BICYCLE SALES (1,000 units) 2007 - 2013

0

200

400

600

800

1 000

1 200

2009 2010 2011 2012 2013

800 800 780

1 119

1 034

Year 2009 2010 2011 2012 2013

Bicycle Sales (x 1,000) 800 800 780 1 119 1 034

Evolution year/year-1 (%) - 0,00 -2,50 43,46 -7,60

Comments : SALES = SALES TO CONSUMERS

July 2014

74

SPAIN - BICYCLE EMPLOYMENT 2010 - 2013

294

296

298

300

302

304

306

308

310

2010 2011 2012 2013

300 300

310 310

Bicycle Employment

Year 2010 2011 2012 2013

Bicycle Employment 300 300 310 310

european bicycle industry _ market profile 2014

Documents

european bicycle market

european bicycle parts

france bicycle production

germany bicycle production

italy bicycle production

bulgaria bicycle production

spain bicycle production

european bicycle sales