eureka communication department: website and social media
DESCRIPTION
This presentation is showing last year's evolution of our website and social media activities. It also gives some insights on our Social Media strategy.TRANSCRIPT
Website and Social Media
Website & Social Media
Website
Geographical spread of visitors on EUREKA website during the Norwegian Chairmanship.
Website & Social Media
Audience overview
• 152 000 unique Users during the Norwegian Chairmanship - +2,57 % more than the previous one.
• 13 100 Visits/ Month during the Norwegian Chairmanship
Website & Social Media
Audience Overview
Our website has an important potential to attract a new audience.
Website & Social Media
Popular content
1. Home page2. “in your country” (information about
the NPC)3. Calls for application4. about EUREKA5. Project database’s search-tool6. Project application form download 7. EUROSTARS
Website & Social Media
Social Media - Webtraffic
Since the begining of our presence on the Social Media, the number of visitor coming from them has been constant but low.
For the moment only 4% of our Website traffic is coming from Social Media.
Its potential is important to increase EUREKAs visiblity!
Website & Social Media
Social Media
I. Social Media Strategy
II.Reaching our objectives:1. Our main tools: LinekedIn and Twitter2. Content Development3. Channel Development
Website & Social Media
Objectives
1. Increase the number of visits on our website.
2. Increase the views on the project pages.
3. Increase our “brand” visibility on Social Media.
Website & Social Media
• Goal: help in project generation. Our groups could become the place were consortia and project ideas are happening.
• 2 259 Members on LinkedIn - +33% since June 2013
01/2010
06/2014
Website & Social Media
LinkedIn Members Private Sector (research, ICT, computer software)
Management Consulting
Government Adminstration
Higher Education
The LinkedIn Members sta-tistics are in line with the project participants: 60% are coming from the private sec-tor.
Website & Social Media
Goal: • Providing specialized information about EUREKA’s instruments• Using our Events for real time communication (i.e. providing
information, dialogues with participants…)
+ 99% since June 2013
2015 predictions
Website & Social Media
Twitter @EUREKA_Network VS EEN
• EUREKA Network - 6 226 Followers vs Entreprise EUROPE - 4 450 Followers
Website & Social Media
Content
• new ways to use existing content:
• enhancing the visibility of our newsletter “eZine” • use existing power point presentations and increase their visibility through
Slide Share.
• creation of new types of content:
• creation of Q&As documents • enable a dialogue with EUREKA.• Creation of a series that could be called “Eye on”, which would highlight a
particular EUREKA instrument or a country during a week or a month. • create more visual content (Pictures, infographics.)
Website & Social Media
Channel development
Facebook 556 Likes / average of 90 Reach per publication. Our target will be the technology and innovation aficionados
Google +
Why? Google + is Google! Google continues to increase the amount of impact that Google + activity has on search results.
Slide Share
Why? Slideshare is t he world's largest professional content sharing community and has the most important features of a social media platform,
Website & Social Media
Social Media – YOU!
You are important in promoting EUREKA on social media and if you haven’t yet join our online community, Join us :
LinkedIn : EUREKA NetworkTwitter : @EUREKA_networkFacebook: EUREKA Network
Find this presentation : EUREKA Secretariat
