eu data market study. presentation at nessi summit 2014 idc & open evidence
DESCRIPTION
The study aims to define, assess and measure the European data economy as well as build a genuine stakeholders’ ecosystem. Find us on http://datalandscape.eu and @eudatalandscapeTRANSCRIPT
NESSI Summit 2014The European Data Market
Gabriella Cattaneo, IDC Europe May 27, 2014 Brussels
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 2
Content
The Big Data Market – main trends
The European Data Market – an emerging ecosystem
Measuring the European Data Market – a challenge
Issues for discussion: a community effort
Volume
Variety
Velocity
Value
Big Data technologies describe a new generation of technologies and architectures designed to economically extract value from very large volumes of a wide variety of data by enabling high-velocity capture, discovery, and/or analysis.
3
What is Big Data?
4
Growth of the Digital Universe from 2013 to 2020
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
4.4 Trillion GB 44 Trillion GB
Data on the cloud 20%
Data on the cloud 40%
22%
37%
Share of useful data on total
2013 2020
2%
10%Data from embedded sys-
tems
Source: IDC for EMC 2014
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 5
The Big Data Market grows 6 times faster than the traditional IT market
2012 2017
7.2
23.7
CAGR 27%
€ Bn
Big Data Technologies and Services Market, worldwide
Source: IDC 2014
2.3
4.3
2.7
2013 - € Bn
hardware
software
services
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 6
Content
The Big Data Market – main trends
The European Data Market – an emerging ecosystem
Measuring the European Data Market – a challenge
Issues for discussion: a community effort
7
Big Data Adoption in Europe Will Accelerate in 2014
Big Data is becoming mainstream in North America, but Europe
lagged behind due to• Size factor: smaller organizations and smaller data sets
• Expensive, scarce data analytics skills
• Economic crisis, cautiousness in new investments
IDC survey data indicates that the most mature geographies are
starting to ramp up in adoption: the U.K., Germany, and France.
The analytically mature market sectors will lead: business-to-
consumer (B2C) industries and large enterprises.
Big Data helps European companies to “think global, act local”
and manage diversity
23%
7%
49%
14%
7%
Already adopted Plan to adopt in the next 24 months
Not adopted and no adoption plans Not familiar
Don't know
Big Data of WE companies will adopt Big Data by year-end 2015
8
30%
WE companies using a Big Data solution appreciate the benefits in terms of velocity in analyzing data.
2 o u t o ff 3
% Adoption
Base: all sample n = 1,651Source: IDC European Vertical Markets Survey, October 2013
Big Data Adoption in the EU main MS - (DE, ES, FR, IT, UK)
9
Big Data Adoption by Industry: Telecom/ media and Financial services lead but Healtcare has big plans
Financial services
Healthcare
Discrete manufacturing
Top 3 sectors by Investment Plans by 2015
Base: all sample n = 1,651 Source: IDC European Vertical Markets Survey, October 2013
Government/ education
Healthcare
Process manufacturing
Professional services/transport
Utilities/oil and gas
Total
Retail/wholesale
Discrete manufacturing
Financial services
Telecom/media
0% 10% 20% 30% 40% 50% 60%
Sectors Ranking by % enterprises users of Big Data
10
Big Data Use Cases
Non-analytic workload
(e.g., websites or email) Analysis of
transactional data from
sales systems
Analysis of machine or
device data
Discrete manufacturing
Algorithmic trading
Sentiment analysis and
brand reputation
Influencer Analysis
Customer profiling,
targeting, andoptimization of offers for cross-
selling
Financial services
n = 477Base: companies adopting or planning to adopt a Big Data solution by year-end 2015Source: IDC European Vertical Markets Survey, October 2013
Network optimization
Customer center and call
center efficiency
Customer scoring and
churn mitigation
Location-
based services using GPS data and
geospatial analytics
TelecomReadmissions management
Illness/disease progression
Elective surgeries
Complications management
Healthcare
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 11
Data transfers to non-EU countries
Sanctions Right to erasure Explicit consent Profiling Data protection officer
Big Data Challenge: Data Privacy – Legislation and Attitudes
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 12
Content
The Big Data Market – main trends
The European Data Market – an emerging ecosystem
Measuring the European Data Market – a challenge
Issues for discussion: a community effort
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 13
The European Data Market – Main Goals
A study contracted by IDG CNECT to IDC and Open Evidence
The main goal of this study is to define, assess and measure the European data economy with the aim to support the EC’s Data Value Chain policy.
The specific objectives are: Objective A: The development of a European Data Market Monitoring Tool
providing facts and figures on market size and trends;
Objective B: The collection and production of descriptive stories about the European data economy including quantiative facts and figures;
Objective C: Building a community of relevant stakeholders in the EU to deep internal connections among existing communities and reach out to different and new stakeholders.
MICROECONOMIC IMPACTSCosts savingsIncreased flexibility thanks to timely and improved decision makingNew products/servicesImproved customer servicesIncreased revenue
MACROECONOMIC IMPACTS
GDP growth
SMEs and jobs creationData -driven competitiveness of EU industry
Data collection and creation
Storage,aggregation, organization
Analysis, processing,
marketing and distribution
DATA VALUE CHAIN
Framework Conditions of development of the European Data Economy
Policy/ Regulatory Framework Conditions Non Regulatory Framework Conditions
Da
ta P
riv
ac
y
Da
ta
Ow
ne
rsh
ip
Co
py
rig
ht
Se
cu
rity
Sk
ills
infr
as
tru
ctu
re
s
Inte
rop
era
bil
ty,
Sta
nd
ard
s
Ac
ce
ss
to
ri
sk
ca
pit
al
Primary use
Re-use
A preliminary view of the Data Value Chain and ecosystem
Data Market Taxonomy Type of data,
Type of stakeholders, Type of skills,
Type of Technologies, Tools, Applications, Services
Indicator 1Number of
Data workers Description
Measurement approach
Data sources
Indicator 2Number of
Data-related companies
DescriptionMeasurement
approachData sources
Indicator 3Revenues of Data-related companies
DescriptionMeasurement
approachData sources
Indicator 4Data Market
sizeDescription
Measurement approach
Data sources
Indicator 6Citizen’s
Data EconomyDescription
Measurement approach
Data sources
Indicator 5Data workers
skills gapDescription
Measurement approach
Data sources
European Data Market Monitoring Tool
Design of the Data Value Chain
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 16
Content
The Big Data Market – main trends
The European Data Market – an emerging ecosystem
Measuring the European Data Market – a challenge
Issues for discussion: a community effort
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 17
Big Data....Maps explosion
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 18
A suggested taxonomy of actors
Data landscape
Data market
Data holders
Gov, Personal, Scientific, Business,Sensor data
MarketplacesKnoema Quandl
DandelionEuropeana
ICT enablers: Radoop Talend Sensaris
AnalyticsTeralytics ; SAS
Captain DashDatasift ; Spaziodati
RapidMiner
Vertical apps
ExelateKreditechMendeleyDoctoralia
Data Users
GovIndustryCivil society
Enabling players
Cross infrastructureAmazon MS-Azure SAP Google IBM
VC research training incubators regulatorsother services
Website objectives
To give visibility to the data companies in EU
To aggregate information about the existing data communities (meta-community)
To facilitate discussion about EU policies related to the data economy
To disseminate data snippets from the study
Crowd-curated map of data companies
Add your company here
Aggregated event feed
Help us out
www.datalandscape.eu (available mid-june) #eudatalandscape @eudatalandscape https://groups.diigo.com/group/eudataeconomy Call for animators:
http://www.open-evidence.com/call-for-animators-on-big-data/
IDC in Europe and Big Data
Alys Woodward – Research Director, European Software (Big Data, Advanced Analytics, Enterprise Social)
Donna Taylor – Research Director European Storage
Big Data & Social Business Practice Co-Leads
Gabriella Cattaneo IDC European Government Consulting [email protected]