Advertising rates

Artwork must be supplied in digital format, either by email, CD or DVD. A full colour hard copy is required for proofing purposes. Artwork to be supplied in either Quark Xpress, InDesign, Freehand or Illustrator with relevant files such as fonts, photos, graphics etc, or a Mac compatible EPS file or Hi Res Tiffs, with fonts converted to paths. Hi Res PDF files are acceptable with embedded fonts and images all set to CMYK. Ink coverage must be no more than a total of 270%. Films can no longer be accepted.If new copy instructions are not received by the copy date, previously supplied copy will be used.

STUDIO CHARGESPlease note that the above rates are based upon finished digital copy being supplied. Full design and copywriting service is available to all advertisers at the following costs.

£32 quarter page and smaller

£57.50 half page adverts

£65 full page and DPS

CLASSIFIED RATES 4cm x 1 column £854cm x 2 column £1256cm x 1 column £1056cm x 2 column £156.258cm x 1 column £1258cm x 2 column £187.508cm x 3 column £2502cm x 1 column £65Box Numbers + £5.00Lineage £2.50/word minimum 10Web Directory £65

Advert Single 3 series 6 series 9 series 12 series size insertion (each) (each) (each) (each)

DPS £2,380 £2,260 £2,135 £2,020 £1,900 HPDPS £1,485 £1,410 £1,335 £1,260 £1,190 FP £1,320 £1,255 £1,190 £1,120 £1,055 HP £825 £785 £745 £700 £660 QTR £460 £435 £410 £390 £370 EIGHTH £300 £285 £270 £255 £240All prices are exclusive of VAT.

SPECIAL POSITIONS

Bleed-off page plus 10%

Solus plus 20%

Facing matter plus 10%

Guaranteed position plus 25%

Inserts, outserts, wraps and tip-ons from as little as 23 pence per item; also run-ons and

print management.Personalised e-shots now available along with

more marketing ideas for your business

To advertise in ETN, contact the advertising team:Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com

ETN e-newsletter advertising opportunities are only available to companies advertising in ETN magazine.

Availability: 3 positional banner options per newsletter Positions: Headline & Footer (landscape)

Right-hand side (portrait)Cost: £90 + vat each

All e-newsletter banner advertising will appear in the same month as magazine advertising. Sizes upon request

The official magazine of BETA International

Tel: +44 (0) 1937 582111 Email: info@equestriantradenews.com

Voice of theequestrian industryfor over 35 years

Make sure our readersare talking about your business...Call us to find out how

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

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New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

FREETO ALL UK

RETAILERS*

Advertising size chartEighth Page PortraitType: 133 x 42mm

Eighth Page LandscapeType: 65 x 90mm

Quarter Page LandscapeType: 65 x 186mmBleed: 81 x 216mm

Quarter Page StripType: 272 x 42mmBleed: 303 x 57mm

Quarter Page PortraitType: 133 x 90mm

Half Page PortraitBleed: 303 x 111mmTrim: 297 x 105mmType: 272 x 90mm

Half Page LandscapeBleed: 152 x 216mmTrim: 146 x 210mmType: 133 x 186mm

Double Page SpreadBleed: 303 x 426mmTrim: 297 x 420mmType: 272 x 396mm

Half Page Double Page SpreadBleed: 154.5 x 426mmTrim: 148.5 x 420mmType: 133 x 396mm

Full Page Bleed: 303 x 216mmTrim: 297 x 210mmType: 272 x 186mm

Request a tailored quote today info@equestriantradenews.com or +44 (0) 1937 582111

NEW!!

JANUARY l Stud feed and supplements. l Bedding – plus stable tools. l Hoof care products for achieving and maintaining

healthy feet.

FEBRUARY l BETA International preview – a look at the world’s

leading equestrian trade exhibition with stand-by-stand guide.

l Insurance – for the trade and your customers. l Worming Focus – the latest worming products and

regimes including AMTRA accredited SQP CPD feature.

MARCH l Shows review – the best of BETA International and

Spoga Horse. l Competition gear – clothes and equipment for horse

and rider including equine boots. l Weight watching – feeds for equines prone to laminitis.

Hoof, leg & joint care.

APRIL l Feed for performance including AMTRA accredited

SQP CPD feature.. l Good grooming – top-to-tail grooming, fly and coat care

products including summer sheets. l Stay safe – the latest body protectors, riding hats and

protective footwear.l Clothing & Footwear – what’s new for the seasons ahead.

MAY l Supplementary help – supplements and balancers to

stock for the season ahead.l Paddock, stable and tackroom essentials – essential

products for good management including first aid. l Small holdings – products for small holders.

JUNE l Focus Europe – profiling European equestrian

companies. l Equestrian media – magazines for your marketing. l Marketing, PR and advertising agencies – major players

profiled. l Finest saddles and saddle fitting – from home and

abroad. l SMS CPD feature accredited by the Society of Master

Saddlers.

l Founded in 1979, Equestrian Trade News (ETN) remains the leading monthly trade journal for equestrian and related industries.

l ETN is read and respected by retailers, manufacturers,

distributors and agents within the equestrian, country clothing, outdoor and pet product related sectors.

l Every month ETN delivers the latest news, analysis,

opinions and comments on topical trade issues. l Monthly features are tailored to retailers’ needs,

updates on the latest legislation, export opportunities and reports on new product launches and trade promotions.

l February issue brings our readers an in-depth

preview of BETA International with a list of exhibitors plus their new product plans. This prime issue has a circulation of approx 9,000 and includes extra benefits for advertisers

l ETN is the official magazine of BETA International the world’s leading equestrian, country and pet product trade fair.

l The title is published by EMC Ltd, a wholly owned subsidiary of BETA (British Equestrian Trade Association) and organiser of BETA International, giving it a uniquely trade specific profile.

l Series advertising booked does not have to run in consecutive issues and can be new copy for each advert keeping it topical for your products and services.

lETN e-newsletter has an ‘open’ rate of 9.4% higher than the industry average for e-newsletters with new readers signing up every day.

l We endeavour to support our advertisers with editorial wherever possible.

l Include brochures, catalogues, leaflets, etc. as inserts with ETN to retailers alone or the full database.

l ETN is sent free of charge to approximately 2,300 equestrian and related retailers in the UK.

l ETN has subscribers in approximately 39 different countries.

l February and September issues include AMTRA

accredited CPD features with the opportunity to gain CPD points for SQPs.

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Key Features 2015...the magazine for the industry, about the industry, by the industry

JULY l Feed for veterans.l Bedded down – stable equipment and bedding for the

winter to come. l New clothing and footwear collections.l Best turned out.

AUGUST l A celebration of British companies and manufacturing. l Below the belt – jodhpurs, breeches, riding boots and

spurs. l Bits, bridles & training gadgets. l Summer horse care.

SEPTEMBER l Worming focus – developments and latest products

including AMTRA accredited SQP CPD feature. l Firing on all cylinders – feeding for optimum condition. l Cutting edge – clippers and accessories including

winter rugs.

OCTOBER l Balanced diet – supplements and feed balancers. l Christmas – great gift ideas for seasonal giving. l Winter ailments – products related to seasonal issues.

l First Aid

NOVEMBER l Fibre power – fibre, forage and hay alternatives. l Natural and herbal products for equine health and

horsey treats. l Boots, socks and gloves to beat the chill.

DECEMBER l Support for retailers – how suppliers are backing the

retailer, merchandising, P.O.S., catalogues, rebranding, easy payment terms, sponsorship, etc.

l One-stop shop – a retailer’s guide to wholesalers. l SMS CPD feature accredited by the Society of Master

Saddlers. l Leather and leather care.

Equestrian Trade News is the leading trade publication and e-newsletter for your sector in the UK providing suppliers and manufacturers of equestrian, country clothing, outdoor and pet products with the ideal opportunity to advertise to the trade in an effective way. The features covered in our magazine give extensive coverage of products and services, via both advertising and editorial.

You can be sure that you are targeting the perfect readership for your business

Publishing statistics and frequencyPage average 56Editorial to advertising % 60/40Frequency monthlyCirculation 5,500 - 9,000**

Equestrian Trade News offers a wealth of marketing opportunities for companies seeking to build and maintain relationships with the equestrian trade world.

No matter what your marketing strategy and budget, we are confident you will find ETN an effective means of communicating with your target audience.*Free copy only available to UK equestrian retailers ** Dependent on issue

DistributionMailed to:• Saddlers, retailers, feed merchants and SQPs**. • BETA Members. • Subscribing manufacturers, wholesalers, agents

and distributors in the UK and overseas.

Are you getting the breaking news from our industry as it happens? Stay up to date…Sign up now for the ETN e-newsletter at

www.equestriantradenews.com/news.html Advertising deadline: 12th of month preceding cover date info@equestriantradenews.comEditorial deadline: 1st of month preceding cover date editor@equestriantradenews.com

JANUARY l Stud feed and supplements. l Bedding – plus stable tools. l Hoof care products for achieving and maintaining

healthy feet.

FEBRUARY l BETA International preview – a look at the world’s

leading equestrian trade exhibition with stand-by-stand guide.

l Insurance – for the trade and your customers. l Worming Focus – the latest worming products and

regimes including AMTRA accredited SQP CPD feature.

MARCH l Shows review – the best of BETA International and

Spoga Horse. l Competition gear – clothes and equipment for horse

and rider including equine boots. l Weight watching – feeds for equines prone to laminitis.

Hoof, leg & joint care.

APRIL l Feed for performance including AMTRA accredited

SQP CPD feature.. l Good grooming – top-to-tail grooming, fly and coat care

products including summer sheets. l Stay safe – the latest body protectors, riding hats and

protective footwear.l Clothing & Footwear – what’s new for the seasons ahead.

MAY l Supplementary help – supplements and balancers to

stock for the season ahead.l Paddock, stable and tackroom essentials – essential

products for good management including first aid. l Small holdings – products for small holders.

JUNE l Focus Europe – profiling European equestrian

companies. l Equestrian media – magazines for your marketing. l Marketing, PR and advertising agencies – major players

profiled. l Finest saddles and saddle fitting – from home and

abroad. l SMS CPD feature accredited by the Society of Master

Saddlers.

l Founded in 1979, Equestrian Trade News (ETN) remains the leading monthly trade journal for equestrian and related industries.

l ETN is read and respected by retailers, manufacturers,

distributors and agents within the equestrian, country clothing, outdoor and pet product related sectors.

l Every month ETN delivers the latest news, analysis,

opinions and comments on topical trade issues. l Monthly features are tailored to retailers’ needs,

updates on the latest legislation, export opportunities and reports on new product launches and trade promotions.

l February issue brings our readers an in-depth

preview of BETA International with a list of exhibitors plus their new product plans. This prime issue has a circulation of approx 9,000 and includes extra benefits for advertisers

l ETN is the official magazine of BETA International the world’s leading equestrian, country and pet product trade fair.

l The title is published by EMC Ltd, a wholly owned subsidiary of BETA (British Equestrian Trade Association) and organiser of BETA International, giving it a uniquely trade specific profile.

l Series advertising booked does not have to run in consecutive issues and can be new copy for each advert keeping it topical for your products and services.

lETN e-newsletter has an ‘open’ rate of 9.4% higher than the industry average for e-newsletters with new readers signing up every day.

l We endeavour to support our advertisers with editorial wherever possible.

l Include brochures, catalogues, leaflets, etc. as inserts with ETN to retailers alone or the full database.

l ETN is sent free of charge to approximately 2,300 equestrian and related retailers in the UK.

l ETN has subscribers in approximately 39 different countries.

l February and September issues include AMTRA

accredited CPD features with the opportunity to gain CPD points for SQPs.

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Key Features 2015...the magazine for the industry, about the industry, by the industry

JULY l Feed for veterans.l Bedded down – stable equipment and bedding for the

winter to come. l New clothing and footwear collections.l Best turned out.

AUGUST l A celebration of British companies and manufacturing. l Below the belt – jodhpurs, breeches, riding boots and

spurs. l Bits, bridles & training gadgets. l Summer horse care.

SEPTEMBER l Worming focus – developments and latest products

including AMTRA accredited SQP CPD feature. l Firing on all cylinders – feeding for optimum condition. l Cutting edge – clippers and accessories including

winter rugs.

OCTOBER l Balanced diet – supplements and feed balancers. l Christmas – great gift ideas for seasonal giving. l Winter ailments – products related to seasonal issues.

l First Aid

NOVEMBER l Fibre power – fibre, forage and hay alternatives. l Natural and herbal products for equine health and

horsey treats. l Boots, socks and gloves to beat the chill.

DECEMBER l Support for retailers – how suppliers are backing the

retailer, merchandising, P.O.S., catalogues, rebranding, easy payment terms, sponsorship, etc.

l One-stop shop – a retailer’s guide to wholesalers. l SMS CPD feature accredited by the Society of Master

Saddlers. l Leather and leather care.

Equestrian Trade News is the leading trade publication and e-newsletter for your sector in the UK providing suppliers and manufacturers of equestrian, country clothing, outdoor and pet products with the ideal opportunity to advertise to the trade in an effective way. The features covered in our magazine give extensive coverage of products and services, via both advertising and editorial.

You can be sure that you are targeting the perfect readership for your business

Publishing statistics and frequencyPage average 56Editorial to advertising % 60/40Frequency monthlyCirculation 5,500 - 9,000**

Equestrian Trade News offers a wealth of marketing opportunities for companies seeking to build and maintain relationships with the equestrian trade world.

No matter what your marketing strategy and budget, we are confident you will find ETN an effective means of communicating with your target audience.*Free copy only available to UK equestrian retailers ** Dependent on issue

DistributionMailed to:• Saddlers, retailers, feed merchants and SQPs**. • BETA Members. • Subscribing manufacturers, wholesalers, agents

and distributors in the UK and overseas.

Are you getting the breaking news from our industry as it happens? Stay up to date…Sign up now for the ETN e-newsletter at

www.equestriantradenews.com/news.html Advertising deadline: 12th of month preceding cover date info@equestriantradenews.comEditorial deadline: 1st of month preceding cover date editor@equestriantradenews.com

Advertising rates

Artwork must be supplied in digital format, either by email, CD or DVD. A full colour hard copy is required for proofing purposes. Artwork to be supplied in either Quark Xpress, InDesign, Freehand or Illustrator with relevant files such as fonts, photos, graphics etc, or a Mac compatible EPS file or Hi Res Tiffs, with fonts converted to paths. Hi Res PDF files are acceptable with embedded fonts and images all set to CMYK. Ink coverage must be no more than a total of 270%. Films can no longer be accepted.If new copy instructions are not received by the copy date, previously supplied copy will be used.

STUDIO CHARGESPlease note that the above rates are based upon finished digital copy being supplied. Full design and copywriting service is available to all advertisers at the following costs.

£32 quarter page and smaller

£57.50 half page adverts

£65 full page and DPS

CLASSIFIED RATES 4cm x 1 column £854cm x 2 column £1256cm x 1 column £1056cm x 2 column £156.258cm x 1 column £1258cm x 2 column £187.508cm x 3 column £2502cm x 1 column £65Box Numbers + £5.00Lineage £2.50/word minimum 10Web Directory £65

Advert Single 3 series 6 series 9 series 12 series size insertion (each) (each) (each) (each)

DPS £2,380 £2,260 £2,135 £2,020 £1,900 HPDPS £1,485 £1,410 £1,335 £1,260 £1,190 FP £1,320 £1,255 £1,190 £1,120 £1,055 HP £825 £785 £745 £700 £660 QTR £460 £435 £410 £390 £370 EIGHTH £300 £285 £270 £255 £240All prices are exclusive of VAT.

SPECIAL POSITIONS

Bleed-off page plus 10%

Solus plus 20%

Facing matter plus 10%

Guaranteed position plus 25%

Inserts, outserts, wraps and tip-ons from as little as 23 pence per item; also run-ons and

print management.Personalised e-shots now available along with

more marketing ideas for your business

To advertise in ETN, contact the advertising team:Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com

ETN e-newsletter advertising opportunities are only available to companies advertising in ETN magazine.

Availability: 3 positional banner options per newsletter Positions: Headline & Footer (landscape)

Right-hand side (portrait)Cost: £90 + vat each

All e-newsletter banner advertising will appear in the same month as magazine advertising. Sizes upon request

The official magazine of BETA International

Tel: +44 (0) 1937 582111 Email: info@equestriantradenews.com

Voice of theequestrian industryfor over 35 years

Make sure our readersare talking about your business...Call us to find out how

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

FREETO ALL UK

RETAILERS*

Advertising size chartEighth Page PortraitType: 133 x 42mm

Eighth Page LandscapeType: 65 x 90mm

Quarter Page LandscapeType: 65 x 186mmBleed: 81 x 216mm

Quarter Page StripType: 272 x 42mmBleed: 303 x 57mm

Quarter Page PortraitType: 133 x 90mm

Half Page PortraitBleed: 303 x 111mmTrim: 297 x 105mmType: 272 x 90mm

Half Page LandscapeBleed: 152 x 216mmTrim: 146 x 210mmType: 133 x 186mm

Double Page SpreadBleed: 303 x 426mmTrim: 297 x 420mmType: 272 x 396mm

Half Page Double Page SpreadBleed: 154.5 x 426mmTrim: 148.5 x 420mmType: 133 x 396mm

Full Page Bleed: 303 x 216mmTrim: 297 x 210mmType: 272 x 186mm

Request a tailored quote today info@equestriantradenews.com or +44 (0) 1937 582111

NEW!!