TheofficialmagazineofBETA International

Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com

Voiceof theequestrian industryforover30years

Make sure our readersare talking about you...Call us to find out how

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

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FREETOALLUKRETAILERS

� Founded in 1979, Equestrian Trade News (ETN)remains the leading monthly trade journal forequestrian and related industries.

� ETN is read and respected by retailers, manufacturers,distributors and agents within the equestrian, pet andcountry related sectors.

� Every month ETN delivers the latest news, analysis,opinions and comments on topical trade issues.

� Monthly features are tailored to retailers' needs,updates on the latest legislation, export opportunitiesand reports on new product launches and tradepromotions.

� February issue brings our readers an in-depth previewof BETA International with a list of exhibitors plustheir new product plans.

� ETN is sent free of charge to equestrian and relatedretailers in the UK and members of BETA. In addition,ETN has subscribers both in the UK and overseas,bringing the controlled circulation to approximately5,500 - 2,200 of which are equestrian retailers. ETNhas subscribers in a total of 47 different countries.

� January and February issues of ETN have increasedcirculations of approximately 9,000 which includesBETA International exhibitors, SQPs and farriers, aswell as retailers and subscribers both nationally andinternationally.

� ETN is the official magazine of BETA International theworld’s leading equestrian, country and pet producttrade fair.

� The title is published by EMC Ltd, a wholly ownedsubsidiary of BETA (British Equestrian TradeAssociation) and organiser of BETA International,giving it a uniquely trade specific profile.

Equestrian Trade News is the leading tradepublication for your sector in the UK andprovides suppliers and manufacturers of equine,pet and country related products with an idealopportunity to advertise to the trade in an effectiveway. The features covered in our magazinegive extensive coverage of products andservices, via both advertising and editorial.

Publishing statistics and frequencyPage average 56Editorial to advertising % 60/40Frequency monthlyCirculation 5,500

Equestrian Trade News offers a wealth ofmarketing opportunities for companies seekingto build and maintain relationships with theequestrian trade world.

No matter what your marketing strategy and budget,we are confident you will find ETN an effective meansof communicating with your target audience.

DistributionMailed to:• Saddlers, retailers and feed merchants.

• BETA Members.

• Subscribing manufacturers, wholesalers, agentsand distributors in the UK and overseas.

� Series advertising booked does not have to runin consecutive issues and can be new copy foreach advert keeping it topical for yourproducts and services.

� Adverts can vary in size from issue to issuewith relevant discounts put in place.

� We also endeavour to support our advertiserswith editorial wherever possible.

� Include your brochures, catalogues, leaflets,etc. as inserts with ETN to retailers alone or thefull database.

You can be sure that you are targetingthe perfect readership for your products, brands and services

JAN � Feeding for breeding – stud feed and supplements.� Bedding – focus on different types plus stable tools.� Hoof care products for achieving and maintaininghealthy feet.

FEB � BETA International preview – a look at the world's leadingequestrian trade exhibition with stand-by-stand guide.

� Insurance – for the trade and your customers.� Parasite patrol – the latest worming products andregimes. inc AMTRA accredited CPD feature.

MAR � Shows review – the best of BETA International and SpogaHorse.

� Competition gear – clothes and equipment for horse andrider including equine boots.

� Weight watching – feeds for equines prone to laminitisplus hoof care therapy.

� Fly and summer sheets plus the latest in repellents.

APRIL � Stay at the top – feed for performance.� Sleek and sassy – grooming products for top-to-tailtreatment.

� Stay safe – the latest body protectors, riding hats andprotective footwear.

� Clothing & Footwear – what’s new for the seasons ahead.

MAY � Supplementary help – supplements & balancers to stockfor the season ahead.

� Paddock, stable & tackroom essentials – essentialproducts for good management including first aid.

� The trade celebrates the Olympics – London 2012.

JUNE � Focus Europe – profiling European equestrian companies.� Equestrian media – magazines for your marketing.� Marketing, PR and advertising agencies – major playersprofiled.

� Finest saddles & saddle fitting – from home and abroad.� Fleas and ticks – plus other summer parasites inc AMTRAaccredited CPD feature.

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

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Key Features2012...the magazine for the industry, about the industry, by the industry

Editorial and advertising deadlines:Editorial by the 1st of the month and advertising by the 12th of the month preceding cover date.

Editorial for consideration should be emailed to editor@equestriantradenews.com.

To advertise in ETN, contact the advertising team:Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com

JULY � Bedded down – stable equipment and bedding forthe winter to come.

� New clothing & footwear collections.� Hi-viz – be seen, be safe.� Gifts for birthdays and other occasions.

AUG � Flying the flag – a celebration of British companiesand manufacturing.

� Below the belt – jodhpurs, breeches, riding bootsand spurs.

� Bits, bridles & training gadgets.

SEPT � Worming focus – developments and latest productsinc AMTRA accredited CPD feature.

� Firing on all cylinders – feeding for optimumcondition.

� Cutting edge – clippers and accessories inc winterrugs.

� Saddlery accessories – girths, numnahs,breastplates and stirrups.

OCT � Balanced diet – supplements and feed balancers.� All wrapped up for Christmas – great gift ideas forseasonal giving.

� Winter ailments – products to combat mud fever,hoof problems, respiratory ailments; plus first aid.

NOV � Fibre power – fibre, forage and hay alternatives.� Herbal products for equine health and horseytreats.

� Boots, socks and gloves to beat the chill.

DEC � A clean sweep – EPOS, shop-fitting and displays.� One-stop shop – a retailer's guide to wholesalers.� Allergy attack – feeds, supplements & products forhorses.

Advertising rates

Artwork must be supplied in digital format, either by email, CD or DVD. In all cases, a full colour hardcopy is required for proofing purposes. Artwork to be presented in either Quark Xpress, InDesign, Freehandor Illustrator with relevant files such as fonts, photos, graphics etc, or a Mac compatible EPS file or Hi ResTiffs, with fonts converted to paths. Hi Res PDF files are acceptable with embedded fonts and images all setto CMYK. Ink coverage must be no more than a total of 270%. Films can no longer be accepted.If new copy instructions are not received by the copy date, previously supplied copy will be used.

STUDIO CHARGESPlease note that the above rates are based upon finished digital copy being supplied.Our own studio offers a full design and copywriting service to all advertisers who do nothave copy readily available. Studio time is charged at the following rates:

£32 quarter page and smaller, including classified adverts.

£57.50 half page adverts.

£65 full page and DPS.

CLASSIFIED RATES4cm x 1 column £854cm x 2 column £1256cm x 1 column £1056cm x 2 column £156.258cm x 1 column £1258cm x 2 column £187.508cm x 3 column £2502cm x 1 column £65Box Numbers + £5.00Lineage £2.50/word minimum 10Web Directory £65

Advert Single 3 series 6 series 9 series 12 seriessize insertion (each) (each) (each) (each)

DPS £2,380 £2,260 £2,135 £2,020 £1,900HPDPS £1,485 £1,410 £1,335 £1,260 £1,190

FP £1,320 £1,255 £1,190 £1,120 £1,055HP £825 £785 £745 £700 £660

QTR £460 £435 £410 £390 £370EIGHTH £300 £285 £270 £255 £240All prices are exclusive of VAT.

Advertising size chartEighth PagePortraitType: 133 x 42mm

Eighth PageLandscapeType: 65 x 90mm

Quarter PageLandscapeType: 65 x 186mmBleed: 81 x 216mm

QuarterPage StripType: 272 x 42mmBleed: 303 x 57mm

QuarterPage PortraitType: 133 x 90mm

Half Page Double Page SpreadBleed: 154.5 x 426mmTrim: 148.5 x 420mmType: 133 x 396mm

Half PagePortraitBleed: 303 x 111mmTrim: 297 x 105mmType: 272 x 90mm

Half PageLandscapeBleed: 152 x 216mmTrim: 146 x 210mmType: 133 x 186mm

Double Page SpreadBleed: 303 x 426mmTrim: 297 x 420mmType: 272 x 396mm

Full PageBleed: 303 x 216mmTrim: 297 x 210mmType: 272 x 186mm

WebDirectoryType: 20 x 90mm

Cancellation: Adverts cancelled after deadline will be charged at full rate.

SPECIAL POSITIONSBleed-off page plus 10%

Solus plus 20%

Facing matter plus 10%

Guaranteed position plus 25%

Inserts, outserts, wraps and tip-ons from as little as 23 penceper item; also run-ons and print management.

Call for a tailored quote today.

To advertise in ETN, contact the advertising team:Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com