ethelbert williams, head of marketing, total beauty media group
DESCRIPTION
GET YOUR BRAND ADDED TO HER SHOPPING CART Exploring how a woman researches products online to prepare for her shopping trips • Understanding the people, resources, and needs that influence her purchase behaviors • Identifying how the rise of mobile is changing her retail experience • Leveraging mobile and the web to connect your brand with her in new and innovative waysTRANSCRIPT
The (R)Etail Landscape How Women are Researching & Shopping Online
Ethelbert Williams, Head of Marketing
Total Beauty Media Group
What is she up to?
What is she looking for?
What is she up to while on the go?
