ETA SOLUTIONS PRESENTATION FOR HJ

11-29-2011

Company History Company background Current Status development Organization Marketing Strategy Execution Products

Company Overview

Company History

2008 Launched Shanghai R&D Office 2009 Incorporated as an US company 2009 Sales office in ShenZhen 2009 Generating Revenue 2010 Designed in Top-Tier customers 2011 Revenue to exceed 10 million RMB

Company Background

Founder backgroundGraduated UC Berkeley, worked in Maxim and AATI

10 yearsPreviously managed 30+ people, and introduced

40+ products. R&D team members are veterans in Power IC

industry Forward design, own IPs and proprietary

technologies Sales generated revenue from 0 to USD$15M in

3 years with previous Power IC company. Sales penetration into the largest Networking

companies in China

Current Status and Development

16 employees. 10 in R&D and 4 in Sales & Marketing, 2 in Operations

2 Product lines General DC-DC converters Customized Power management Solutions

20 products in Mass Production and 10 products in development

Goal is to reach USD$10Mil revenue in 3 years

Organization

Marketing Strategy

Red Ocean and Blue Ocean amphibian

Surviving in Red Ocean By Becoming performance AND

cost leader in large volume commodity products

Find Blue Ocean opportunities in Red Ocean and capitalize on them Develop highly customized

products tailored for customers with high Gross Margin

Execution

High Volume Products (供应商 , 渠道） ETA3406 : 5KK/Month ETA1018: 4KK/Month ETA8015: 1KK/Month ETA1482: 5KK/Month (est.) ETA1483: 2KK/Month (est.) ETA3409A/B: 1KK/Month

Niche High Margin Products （ Higher Margin,品牌）

ETA3410 ETA9020 ETA1021

Products

MP Released

Part # Description Technology Packages

Actual+ Projected Volume /M

Wafers Packages

ETA34061A, 1.5Mhz Sync

Buck5V Mixed-

ModeSOT23-5 300 5kk

ETA3409A

1.5A, 3Mhz Sync Buck

5V Mixed-Mode

SOT23-525 500k

ETA3409B

2A, 3MhzSync Buck5V Mixed-

ModeSOT23-5

25 500k

ETA8015 3A, 3Mhz Sync Buck5V Mixed-

ModeDFN33-10 50 1kk

ETA3410 2A, 3Mhz Sync Buck5V Mixed-

ModeDFN22-8 50 1kk

ETA1482 2A,18VSync Buck 24V CDMOS SOP8 400 5kk

ETA14832A,18VSync

Buck/PFM24V CDMOS SOP8 100 1kk

ETA10180.5A, 1Mhz Sync

Boost5V Mixed-

ModeSOT23-5 50 1kk

Total 1000 15kk

Products

In Development (High Voltage)

Part # Description TechnologyPackage

s

Projected Volume /M

WafersPackage

s

ETA1484 3A,18V, Sync Buck 24V CDMOS SOP8 100 1.5kk

ETA14722A,18V, Sync Buck

in SOT23-824V CDMOS

SOT23-8 Flip-Chip

100 1kk

ETA14852A,18V, 600kHz,

Sync Buck24V CDMOS SOP8 25 500k

ETA14943A, Sync Buck in

SOT23-824V CDMOS

SOT23-8 Flip-Chip

300 5kk

ETA14883A,40V, Buck with

CC40V CDMOS SOP8 25 250k

ETA23591.5A,40V, 1.3Mhz

Buck40V CDMOS SOT23-6 50 500k

ETA106040V Boost LED

driver40V CDMOS

DFN22-6SOT23-6

50 1kk

ETA106140V Sync Boost LED

driver40V CDMOS

DFN22-6SOT23-6

50 1kk

Total 700 9.5kk

Products

In Development (Low Voltage)

Part # Description TechnologyPackage

s

Projected Volume /M

Wafers(pcs)

Packages

ETA3559 LED flash Driver 5V Mixed-Mode W-CSP 25 200k

ETA5904 6MHz, Sync Buck 5V Mixed-Mode W-CSP 100 1kk

ETA8053 PMU 5V Mixed-Mode W-CSP 25 200k

ETA1022 1A, Sync Boost 5V Mixed-ModeSOT23-6DFN22-6

25 500k

Product Highlights

ETA3406 Typical Application

Features Up to 1.2A Max Output

Current 1.5MHz Frequency Light load operation Internal Compensation Tiny SOT23-5L Package

Applications USB ports/Hubs Hot Swaps Cellphones Tablet PC Set Top Boxes

GND

FB

IN

SW

VOUT

1.8V/1.2A

VIN 2.6V to 5.5V

2.2μH

100K

50K

1.8V/1.2A 1.5MHz Step-Down Converter

EN10μF

10μF

4

13

5

2

Product Highlights

ETA1483 Typical Application

Features Wide Input Operating

Range from 4.5V to 18V High Efficiency:

Up to 90%at Light Load

Up to 95% at Heavy Load

Capable of Delivering 2A Input OVP No External Schottky

Diode Needed Applications

Wide input Range Step-down

10mH

EN

GND

BST

ETA1483

INVIN

COMP

SW

FB

SS

10nH

22mF x2

22mF

0.1mF

3.3nF

VOUT 3.3V/2A

5.6kΩ

26.1kΩ

10kΩ

100kΩ

Product Highlights

ETA3410 Typical Application

FEATURES Up to 2A Max Output Current 3MHz Frequency Internal Compensation Clock Dithering Tiny DFN2x2-8L Package

APPLICATIONS USB ports/Hubs Hot Swaps Cellphones Tablet PC Set Top Boxes

AGND

FB

PVIN

SW

VOUT

1.2V/2A

VIN 2.6V to 5.5V

120k

120k

Figure 1. 1.2V/2A 3MHz Step-Down Converter

AVIN

EN

MODE

PGND

10μF1μH

10μF

1 3

2

87

5

6

4