one innovative idea a pinch of timing: the element of surprise demand for your product or service an emotional or logical appeal to your clients

Essential elements for sustainable success

must have shared vision, goals and aspirations NGOs must have a business mind with a profit

solution to make for a sustainable relationship where time and money must be invested – clients

must be willing to pay extra for the relationship NGOs bring vast base of knowledge: investment in

scientists, university level research both parties must agree on guidelines for efficiency

play the field, don’t settle

a match made in heaven

• Requires funding from for profit

• Gives trainings on best practices based on expensive research

• Creates incentives for businesses to participate (publicity, training, etc.)

• Strategic outreach to companies with common vision and client base

• Generates higher margins based on added value

• Uses NGO resources to improve practices and sustainability/efficiency

• Gains recognition for its dedication to cause

• The cause should solve a problem that affects company operations (education for employees, environmental protection, etc.)

Non Profit For Profit

An effective partnership requires time and investment –

seek efficiency Only take on as many alliances as you can handle, or

the ROI of each will be diminished The best results ares achieved when a partnership is

based on the true values and vision of your company,.

polygamy – not for the faint of heart

Nature Air sought a solution to compensate for carbon emissions with the following goals in mind: Transparency Local presence Social community benefits Protection of biodiversity and biological corridors Credibility

FONAFIFO offered the following solutions: Funds local farmers to prevent deforestation of private land Protects biodiversity & tourism destinations Restores watersheds and soils Creates sustainable livelihoods

Nature Air & Fonafifo: the courting period

Nature Air applied experience in marketing and

international sustainable rhetoric to tweak FONAFIFO’s mission statement and processes

between 1995 and 2008 FONAFIFO saw exponential growth incorporating more than 500,000 hectares of

forest into its program, which directly supported more than 11,000 beneficiaries in

Costa Rica.

growing together

Costa Rica’s Osa Peninsula

“the most biologically intense place on Earth”

N

Corcovado Nat’l Park Boundary

Golfo Dulce ForestReserve Boundary

Farms

Farms receiving payment for environmental services

Forest

all great relationships are built on trust

An effective partnership must be profitable for all parties

The key is appealing to the same clientele Companies are clients too – we must make the

conscience decision to support each other in our endeavors

conclusion:

It’s time to pave the way for more companies to add sustainability to their mission statement.

We must do so with our actions, not just our words.