est summit - 4 - customer journey strategy
TRANSCRIPT
Re-defining Our Strategy
Check Point
Agenda
The Power of Attraction
Marketing is one of the tools to catch awareness
and keep attention
We need to be attractive to catch their attention
Get Custommer Attention
is hard!
But it’s not something we can’t do
The basic rule of promotion
Reach The ability of one promotion to be seen
by people on one period
The basic rule of promotion
Frequency How many times people see one
promotion on one period
Creating Sexy Promotion
Not a show off ads Be careful to put our brand logo!
People don’t like being persuaded, they will keep resisting!
Creating Sexy Promotion
Show off elegantly We need to put our brand logo
elegantly so customer doesn’t feel intimidated by our logo
Creating Sexy Promotion
Not bored-feel Promotion
Create joy and suprise in the promotion! Make them hooked and
keep their curiosity at the end
Creating Sexy Promotion
Emotional promotion
Touch out customer’s heart to play their emotion. Customer give attention for
something unfamiliar.
Creating Sexy Promotion
Visual enhancement
Make it looks good! Pay attention to the content, font that we used, images and
elements
The Power of Curiosity
Why Curiosity?
People have basic instinct called curiosity, when people feel curious they want to know more and even want to
try it
How curiosity happens?
There are gap between what they know now and what they want to
know. And this feeling must be content Curiosity will get bigger as bigger their
knowledge they know.
Things to consider to create curiosity
Don’t do something expected
Play the information that we give to them
Know when to stop
The Power of Commitment
Media usage to create commitment
In every customer journey path we need to use media as the strength
source. For example : Act = Brosur
Seeking info = SPG
Surrounding our target!
Who’s ur target
Know where your customer’s are
What our customer’s are doing
What our customer’s think
Surrounding our target!
Create your brand “be seen”
Persuasive marketing
Remember, Customer want to be listened
Create deep engagement to create customers feeling
Persuasive marketing
Be there all the time, Activate our channel, pick front liner wisely!
The Power of Affinity
The Power of Affinity
What we will do after their experience?
Creating relationship with customer
Put yourself in customers shoes
Creating relationship with customer
Engage them in our activities
Creating relationship with customer
Activate our community
Creating relationship with customer
Ask feedback even if it’s hurts
WOW Marketing
WOW is....
Surprising Personal
Contagious
How we make it?
First Step : Knowing your customer path!
Learn more where is our touch point and interaction with our customer
How we make it?
Second Step : Evaluate our Brand What they say about us is matter
How we make it?
Third Step : Let’s Fix Our Touch Point
Finding the problems and create the strategy in each journey
How we make it?
Level 1 : Engagement Level 2 : Experience Level 3 : Enhoyment
Let’s Fix Our Customer Touch
Point