espn keynote-hong-sample
DESCRIPTION
TRANSCRIPT
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SPORTS IN OUR COUNTRY TYPICALLY = MALE
IN THE BEGINNING
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IN THE BEGINNING
WHERE WILL FUTURE GROWTHCOME FROM?
WOMEN
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IN THE BEGINNING
SINCE 1972, EVERY GIRL AND WOMAN IN THIS COUNTRY HAS EQUAL RIGHT TO PARTICIPATE IN ATHLETICS THROUGH PROGRAMS RECEIVING FEDERAL FUNDING.
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IN THE BEGINNING
THERE’S BEEN A 928% INCREASE IN GIRLS PLAYING AT THE HIGH SCHOOL LEVEL
500% INCREASE IN WOMEN PLAYING AT THE COLLEGE LEVEL
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IN THE BEGINNING
ONCE ANATHLETE, ALWAYS AN ATHLETE. ONCE AN ATHLETE, ALWAYS A FAN.
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IN THE BEGINNING
THE FIRST GENERATION OF WOMEN WHO HAVE BENEFITED FROM TITLE IX ARE NOWDECISION-MAKERS AND INFLUENCERS
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FINDING OUR MUSE
GIRLS 14-18: WHO IS SHE?LOVES SPORTS
LOVES COMPETING
WORKS JUST AS HARD AS BOYS
CARES JUST AS MUCH
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FINDING OUR MUSE
GIRLS 14-18: WHO IS SHE?BEING A GIRL
BEING AN ATHLETE
BEING A HIGH SCHOOL STUDENT
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WOMEN 18-49: WH0 IS SHE?
FINDING OUR MUSE
SPORTS IS A BIG PART OF HER LIFE
HAD THE OPPORTUNITY TO BE AN ATHLETE WHILE GROWING UP
EQUAL PARTS FAN AND ATHLETE
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FINDING OUR MUSE
WOMEN 18-49: WHAT DOES SHE WANT?
FEMALE ATHLETES BEING CELEBRATED AND RESPECTED
QUALITY INSIGHTS INTO HOW TO STAY ACTIVE
SHE WANTS TO BE IN THE KNOW
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FOUNDATION
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FOUNDATION
“IT WILL BE DUMBED DOWN.”“ESPN LITE” “ESPN PINK”
“A PINK GHETTO”
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“Life is like riding a bicycle. To keep your balance, you must keep moving.” –ALBERT EINSTEIN
MUST BE NIMBLE
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MUST BE NIMBLE
The Women’s World Cup
BEHIND THE SCENES ACCESS WITH TEAM USA
TEAM CAPTAIN BLOGGERS
EXCLUSIVE MIA HAMM COMMENTARY
TV INTEGRATION
CORRESPONDENTS ON THE GROUND
SYDNEY FROM SEATTLE
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MUST BE NIMBLE
Times Square viewing parties
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MUST BE NIMBLEOur site traffic and brand continue to grow across ESPN
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Women’s basketball rebranded espnW
MUST BE NIMBLE
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FOCUS ON YOUR MISSION
MUST BE RESOLUTE AND HAVE ABSOLUTE CONVICTION
WOMEN ARE NOT A NICHE
HUGELY INFLUENTIAL
WOMEN LOVE SPORTS MORE THAN EVER
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THE OLYMPICS
SUMMER OLYMPICS
12 ATHLETE BLOGGERS
JULIE FOUDY IN LONDON
VIDEO PROJECTS WITH NIKE AND GATORADE
OAKLEY SAFEHOUSE
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TITLE IX
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OUR PREMISE IS UNDENIABLE
MOVING FORWARD
WOMEN ARE POWERFUL
SPORTS IS A PASSION POINT
espnW IS HERE TO SERVE HER LIKE NEVER BEFORE
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