esp - research and innovation company, helping transform customer experiences

Fresno’s first innovation and design thinking company. !!

[email protected]

www.helloESP.com !

We exist to bring human needs and emotions back to the heart of design, business, and innovation. Think of us as your intelligence partners seeking out your customers, getting to know their stories and really listening to them for those insights that your competitors failed to listen to. We spend ALOT of time with them, shadowing them in their daily routines and discussing deeper topics to help us really understand their values.Then, we take those insights and turn them

into innovative business opportunities. We do this with our expertise in applied social science, design thinking, business innovation, and ethnographic research. Companies tend to reach out to us when they’re on the verge of something new, entering a new market or audience segment, or not quite sure what to do next. Others simply need a new age version of something they already offer. Either way, we’re experts at finding creative opportunities based on human need. Let’s get started.

We are ESP

We help design human centered services, experiences, and products.

Empathy

Our first step is to take the time to listen to your consumer’s life stories,

seeking to understand how they model the world and interact with

their environment. Through connection to their stories,

observation of their behaviors, and immersion into their experiences we

can really understand how your products and services can mold into

their lives. !

Synthesis

The objective in Synthesis is to translate what we’ve heard from your

customers and gathered from our observations into frameworks,

opportunities, and solutions. Sifting through hundreds of data we move

together with you from analysis: finding patterns and areas of

opportunity and need to ideation: producing a plethora of potential new

solutions. !

Prototype

Finally, once our team has come up with many desirable solutions, it’s

now time to realize those solutions into one that feasibly fits your

innovative business mission and transforms your service experience

enough to get your competitors sweating. We distinctly map out your new service blueprint and get you on

the right track to implementation. !!

Are you ready..• You’d like your offering to be

better, more tailored to your customer’s needs, or want to create a new offering altogether.

• You are curious about what could be, have an idea that you think might work, or need validation or need finding within your audience.

• Things have changed with your success but you’re not sure exactly why. You’d like to understand the problem and how to get back.

Christian Ramsey

Design Thinking and Innovation @ Stanford University Social Innovation with Acumen

Human Centered Design with IDEO Service Designer and Design Researcher

Market Research Analyst with Decipher Inc Business Design & Strategy

!!!

Jazmyn Latimer

B.A Cognitive Psychology, CSU Fresno User Experience Researcher and Designer

Social Innovation with Acumen Studied Design Research @ Stanford University

Board Certified Applied Behavior Analyst Behavior Researcher and Change Management

!!!Henry Delcore

Applied Anthropologist Professor of Anthropology, CSUF

Co-director Institute of Public Anthropology Fresno business innovation consultant

Ph.D Cultural Anthropology B.S Asian Studies

!!!

Manish Sharma

Senior Chief Designer from SamsungProduct Development @ Carnegie Mellon University

M.A Business & Mechanical Engineering Product and Service Innovation

Emerging markets !!!!James Mullooly

Applied Cultural Anthropologist Professor of Anthropology, CSUF

Author of Anthropology Applied to Everyday Life B.A Anthropology & History

M.A Teaching English as a foreign language Ph.d Anthropology & Education

!!!

Our Team

Working side by side

with you

We work with restless organizations who value innovation and human understanding. Who have the audacity to challenge mystery and not fear what could be on the other side.

Let’s sit down and discuss your future. [email protected]

www.helloESP.com